Unit3Companyhistory公开课获奖课件

Unit3

Companyhistory剑桥原则商务英语教程（初级）BusinessBENCHMARK第1页GettingstartedHowolddoyouthinkthesepaniesare?Trytomatcheachonewiththedateitwassetup.1865188619031976第2页Whichpany?1.___beganin1865asaforestryandpowerbusiness.a)Ericssonb)Nokiac)Motorola2.___producesthemostsuccessfultoyinhistory.a)Disneyb)Fisher-Pricec)Mattel3.___hasitsheadofficeinSanFrancisco.a)Levi-Straussb)Nikec)CalvinKlein4.___buysmoresugarthananyotherpanyintheworld.a)Nestleb)Coca-Colac)SuchardbabcDothepaniesquiz.费雪：美国著名小朋友玩具制造商美泰：全球最大玩具商

瑞莎：瑞士巧克力制造商，现从属于卡夫集团第3页5.___employsmorepeoplethananyotherpany.a)Wal-Martb)Siemensc)GeneralMotors6.___hasthelargestfactoryintheworld.a)Boeingb)Fordc)Sony7.___wasstartedbyRayA.Krocin1955.a)BurgerKingb)KentuckyFriedChickenc)McDonald’scac第4页Reading:LeviStrauss&Co.第5页Reading:LeviStrauss&Co.Lookattheverbsandnounsbelow.Findeightverb-nouncollocations.Youcanusesomeverbsandnounstwice.1.setupa.anaward2.launchb.abusiness3.takeoverc.aproduct4.wind.money5.rune.anadvertisingcampaign6.inheritf.thepresidency/directorshipbb/c/eb/fa/da/eb/d/finherit:receive(sth)fromapredecessor从前任接过（某事物）presidency:总裁职务

directorship:管理者职位

第6页Reading:LeviStrauss&Co.SkimthetextaboutLeviStrauss&Co.quicklytogetageneralideaofwhatitisabout.Choosethebesttitleforthearticle.1.LeviStrauss&Co.:astrangebeginning2.LeviStrauss&Co.:thestoryoftheirsuccess3.LeviStrauss&Co.:theirpanystructure∨第7页Reading:LeviStrauss&Co.Expressions:Rivet:铆钉Depression:aperiodofdrasticdeclineinanationalorinternationaleconomy,characterizedbydecreasingbusinessactivity,fallingprices,andunemployment萧条Billboard:广告牌Commercial:anadvertisementontelevisionorradio在电视或广播上广告Launderette:自助洗衣店Anniversary:周年龄念第8页第9页

AUTOTECHAlargecarpartscompany

GREENFINGERSAsmallgardenproductscompanyJohnSmithstartedAutotechin1960.GeorgeandJamesHawkinsbeganGreenFingersinthe1920s..Ithasaworkforceof2,500.Autotechexportstoover12countries.ItmanufacturescarpartsItintroducesoneortwonewponentseachyear.AutotechprovidesponentsforthecarindustryItemploysabout35people.GreenFingerssellssomeofitsproductsabroadItmakesgardenproducts.GreenFingerssuppliesthegardeningindustry.ItlaunchestwelvenewproductsayearNowunderlinetheverbswhichmeanthesamethingineachpairofsentencesintheExerciseA第10页Reading:HONGDOUDoyouknowtheproductrangeofthisbrand?第11页Reading:HONGDOUSkimthearticleoncequickly,withoutstoppingtolookupnewvocabulary,togetageneralideaofitscontent.Whatisthearticletalkingabout?第12页Reading:HONGDOUThearticleofHongdouhasfiveparagraphs.Writeanumberintheboxestoshowwhichinformationeachparagraphcontains.TheearlyhistoryofthepanyThepany’smarketsThepany’ssuccessTheoriginofthepany’snameThemovementawayfromstateownership35214第13页Reading:HONGDOUIfyouonlywantedtoknowaboutthehistoryofthepany,whichtwoparagraphswouldyouneedtoread?Paragraph:3and4第14页Reading:HONGDOUReadthearticlemoreslowlyandnumberthefollowingeventsinthecorrectorder.ZhouHaijiangbecamechairmanofthepany.ZhouHaijiang’sgrandfatherdied.Thestatetookoverownershipofthepany.ZhouHaijiang’sfatherbeganrunningthepany.ZhouHaijiang’sgrandfatherbeganacottonprocessingoperation.Stateownershipofthepanyfellbelow50percent.ZhouHaijiangbegantoworkforthepany.7324165第15页Reading:HONGDOUExpressions:affection:feelingoffondness;love爱慕;爱Itriedtowinheraffection(s).我竭力讨她欢心。mill:制造厂atextilemillasteelmill.纺织厂钢铁厂munist:共产党collective:集体privatise:tochange(anindustryorabusiness,forexample)fromgovernmentalorpublicownershiporcontroltoprivateenterprise私有化nationalcongress:人民代表大会share:股份appealtosb.:beattractiveorinteresting(tosb.)（对某人）有吸引力Hersenseofhumourappealedtohimenormously.她风趣感把他强烈地吸引住了。

第16页Listening:JosephRowntreeListenforthekeyfactsandpletethelecturenotesaboutJosephRowntree.Numberofworkersin1869:(1)____________Numberofworkersin1900:(2)____________BenefitsthatJosephRowntreeintroducedfortheworkers:(3)_________________forstaffunder17(4)_________________onsite(5)_________________(6)_________________whichhesetupin1906YearthatRowntree’smergedwithMackintosh:(7)______YearthatNestléboughtthepany:(8)_______30over4,000freeeducationadoctoran8-hourworkingdayapensionfun19691988第17页Listening:JosephRowntreeExpressionsbeconcernedwith:关怀e.g.HetoldahearinginCongressonWednesdaythattheadministrationismainlyconcernedwiththecurrentrecoveryplan.welfare:福利be/getinvolvedwith:(closely)connected(withsb.)（与某人）有（亲密）关系e.g.Whywouldpeopletakeachanceongettinginvolvedwithforcedlabor?cocoa:可可粉onsite:现场，实地setupapensionfund:建立养老基金/退休基金publishastudy:刊登专题文章mergewith:合并confectionery：糕饼制造philanthropist：慈善家charitabletrust：公益信托，慈善信托第18页Writing:E-mailInternete-mailmessagesconsistoftwomajorsections:Header—Structuredintofieldssuchassummary,sender,receiver,andotherinformationaboutthee-mail.Body—Themessageitselfasunstructuredtext;sometimescontainingasignatureblockattheend.Thisisexactlythesameasthebodyofaregularletter.第19页Writing:E-mailTheheaderisseparatedfromthebodybyablankline.Themessageheadershouldincludeatleastthefollowingfields:From:To:Subject:Date:Thebodyofabusinessemailisnodifferentthanthatofabusinessletterormemo.Thesignatureblockinabusinessemaildoestheworkoftheheadingorletterheadfoundintheformatofabusinessletter.Inotherwords,itsuppliesthecontactinformationbelongingtothesender.Itisalwayslocatedonthelefthandmarginbelowthesignaturelineandisoftenseparatedfromthebodywithashortlineofkeyboardcharacters.第20页Writing:E-mailSometipsAheadingisnotnecessaryinanemail(yourreturnaddress,theiraddress,andthedate).Useadescriptivesubjectline.Avoidusinganinappropriateorsillyemail,registeraprofessionalsoundingaddressifyoudon'thaveone.Usesimpleformatting;avoidspecialformatting.Keepyourletterformal,justbecauseit'sanemailinsteadofahardcopy(don'tforgettousespellcheckandpropergrammar).Ifposs