【金秋好柿节】国庆十一中秋暖场

秋里有好柿Mid-AutumnFestival金秋城市美好生活节目录CONTENTS01.思路阐释THEIDEAS02.活动内容ACTIVITIES03.主题包装ARRAGMENTMid-AutumnFestival2024Mid-AutumnFestival2024思路阐释THEIDEASMid-AutumnFestival2024PART01Mid-AutumnFestival2024Mid-AutumnFestival2024以一种充满仪式感的方式跃入秋天Mid-AutumnFestival

MEETTHECITYLIFEBACKGROUND活动背景MEETCITYLIFE秋日城市更好玩202409-10更适合城市青年的活动更具有传播度的场景CUSTOMERS客群分析柿秋天温暖的色彩时令美味时尚打卡THEICON核心概念好柿生活节THEFESTIVALTHETHEME以【好柿】谐音，赋予秋天美好祝福且点明柿子的元素，凸显秋日氛围感，和生活的轻松惬意主题解析超级秋天新打卡地HIGHLIGHT①大型柿子造型装置艺术，更适合秋天的城市欢乐游乐场。潮新打卡圣地，让项目C位出圈。亮点汲取Mid-AutumnFestival2024Mid-AutumnFestival2024共创·生活·增长HIGHLIGHT②与市民共创式美好生活现场，集合互动与展示。引领城市新生活方式，促进品牌销售增长。亮点汲取Mid-AutumnFestival2024Mid-AutumnFestival2024限定舞台好戏登场HIGHLIGHT③全天候欢乐舞台，多维展演内容，潮聚而来。覆盖城市青年、亲子家庭、高校学生。亮点汲取Mid-AutumnFestival2024Mid-AutumnFestival2024活动内容ACTIVITIESMid-AutumnFestival2024PART02Mid-AutumnFestival2024Mid-AutumnFestival2024秋有好柿主题展陈万柿乐园（主dp）OUTDOOR柿不可挡（主舞台）发现好柿集INDOOR好柿生活集秋咖好味生活周边好柿发生挑战活动概览欢乐聚场阖家喜乐好柿歌会金秋剧场摩登舞会次元狂想前期宣传前期宣传Mid-AutumnFestival【好柿将近】倒计时海报Mid-AutumnFestival2024Mid-AutumnFestival2024以项目建筑+柿子IP形象，构成倒计时海报。在活动开始前，释放信息，吸引市民前往。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024【柿心动啊】主题快闪车Mid-AutumnFestival2024Mid-AutumnFestival2024打造柿子主题快闪车，在项目、写字楼、居民区等巡游。拍照打卡上传社交平台，可获得限定【好柿礼】。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024演艺现场演艺现场Mid-AutumnFestivalMid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024好柿歌会每周五、六下午到夜间，在舞台区开放金秋歌会。邀约城市乐队，为来宾带来耳熟能详的歌曲。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024摩登舞会特别打造公共空间互动环节。邀请摇摆舞团到场，带领到场青年男女，共同进行复古摇摆舞体验。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024金秋剧场为亲子家庭特别设置舞台剧演艺。邀约巨型木偶团，上演寓教于乐的亲子剧。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024次元狂想特别为二次元朋友，带来次元大咖秀。邀约漫圈知名COSER，到现场开展见面会，并带来精彩表演。主题互动主题互动Mid-AutumnFestivalMid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024发现好柿集在内场搭建主题市集。包含文创周边、手工艺品、秋季特色小吃。打造一站式购物体验。每个摊位以柿子元素装饰，增加节日氛围。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024秋咖好味活动档期内，周六、周日，设置城市秋日咖啡主题市集。打造早C晚A的，松弛周末现场。Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024咖啡市集玩法①早鸟票畅饮：提前购买早鸟票，可获得市集周边及畅饮品茗杯1只②打卡强周边：带话题发抖音/小红书，可领取限量版帆布袋+贴纸一套Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024好柿发生挑战赛现场设置互动游戏挑战点。消费满额可参与游戏集章，持集章卡，可兑换秋日好礼。（礼包或商户代金券）Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024互动游戏参考主题布置ARRANGMENTPART03Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024DP示意Mid-AutumnFestival

Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024打卡点示意Mid-AutumnFestival

Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024打卡点示意Mid-AutumnFestival

Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024互动区示意Mid-AutumnFestival

Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024互动区示意Mid-AutumnFestival

Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024Mid-AutumnFestival2024互动区示意Mid-AutumnFestival

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