《会议与宴会管理》-课程教学大纲

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SyllabusofConvention&BanquetManagement

I.BriefsoftheCourse

CourseCode：16177002

CourseName：Convention&BanquetManagement

Type：Limitedoptionalcourses

AcademicHours:36

AcademicCredits：2

TargetStudents：HospitalityManagementMajors

AssessmentMethod:Essay

FoundationCourse:CET-4，HospitalityEnglish-I

II.IntroductionoftheCourse

ThiscourseisstronglyrecommendedtoHospitalityManagementmajors.It’sfocusonbasicprinciples,proceduresandbestpracticesofconvention&banquetmanagement,includingdatamining,costcontrolandotherapplicationsinconvention&banquetenterprisesoperations.

III.CourseType&TeachingObjectives

ThiscourseisalimitedoptionalcourseforHospitalityManagementmajors.Itaimstohelpstudentsunderstandthecurrentsituationsandfutureofconvention&banquetindustry,aswellascostcontrolandotherstrategiesandtacticsinthisfield,soastofosterthestudents’serviceskillsandspirit,enhancetheirpassionandcompetencefortheirfuturecareerdevelopment.

IV.Contents&Requirements

ModuleI FundamentalsofMeetings

I.LearningObjectives&Requirements

Throughthestudyofthischapter,studentsaresupposedto:

understanddefinitionsofmeetingtypes

knowinternationalorganizationsofmeetingmanagement

knowingthemajormeetingandbanquetorganizationsinChina

II.Contents

UnitOne BriefOnTheCourse

MainContents

Briefonthecourse;

SharpeningYourMeetingVocabulary

BasicTheories&LearningPoints

TypesofMeetings

InternationalOrganizationsOfMeetingManagement

IndustrialFramework

Applications

CategoriesofMeetings

UnitTwo FundamentalsofMeetingIndustry

MainContents

TypesofMeetings

Goingglobal

Networking

Certificates

IndustrialChain

PCO&DMC(global/China)

somerelatedpolicies(global/China)

BasicTheories&LearningPoints

TypesofMeetings

Certificates

IndustrialframeworkofMICEindustry

Applications

MICEorganizations

MICEcertificate

III.Exercises

Introducingameeting,andfigureoutitstypewithdetails.

Introducingsomefamousinternationalorganizationsofmeetingmanagement

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ModuleTwo:AnIntroductionofConventionManagement

ChapterOne MeetingsPlanning

I.LearningObjectives&Requirements

Throughthestudyofthischapter,studentsaresupposedto:

knowthemeetingplanningprocedures

haveabasicideaofmeetingplanningtimetable

knowthefrequentlyusedmeetingroomset-ups

II.Contents

UnitOne MeetingObjectives

MainContents

PossibleMeetingObjectives

KeyDecisionFactors

BasicTheories&LearningPoints

Understandhowtheobjectivesinfluencethemeetingprofiles

KeyDecisionFactorsinmeetingprofiles

Applications

Checkprofileofmeetingsaccordingtotheobjectives

UnitTwo ReturnOnInvestment

MainContents

Definition

Formula

Casestudy

BasicTheories&LearningPoints

ROI

Applications

CalculateROI;

UnitThree TheMeetingProfile

MainContents

Meetingprofile:What?/Why?/Who?/When?/Where?/MoreElementstoConsider

BasicTheories&LearningPoints

Meetingprofiles

Applications

Designprofileofmeetingsaccordingtotheobjectives

UnitFour MeetingPlanningProcedures

MainContents

TasksattheInitialPlanningPhase

MeetingPlanningTaskChecklist

TasksattheInitialPlanningPhase

MeetingPlanningTaskChecklist

FrequentlyUsedMeetingRoomSet-ups

BasicTheories&LearningPoints

Meetingplanningprocedures

Meetingroomset-ups

Applications

MeetingPlanningTaskChecklist

III.Exercises

Discussion:MeetingPlanningTimetable

FrequentlyUsedMeetingRoomSet-up

Calculate:ROI

DesignaMeetingPlanningTimetable

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterTwo ManagingInternationalConventions

I.LearningObjectives&Requirements

managingcurrency&finances

programplanning&developmentofinternationalconventions

II.Contents

UnitOne ManagingCurrency&Finances

MainContents

basicprinciplesforcashflowmanagement

budgeting

currencystrategies

BasicTheories&LearningPoints

basicprinciples&termsforcashflowm.

budgeting¤cystrategies

Applications

Readingclassicessaysincashflowm.

UnitTwo ProgramPlanning&DevelopmentOfInternationalConventions

MainContents

programdevelopmentprocedure

travelplanning

audienceinteraction

technicalsupport

methodsofpresentation

BasicTheories&LearningPoints

programplanning&developmentprinciples&procedures

Applications

readprogramplanning&developmentprocedures

III.Exercises

CaseStudy--InternationalCongress

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ModuleThree:AnIntroductionofBanquetManagement

ChapterOne AnIntroductionofBanquetManagement

I.LearningObjectives&Requirements

BriefsonBanquetManagement

II.Contents

UnitOne BriefsonBanquetManagement

MainContents

whatisabanquet?

banquetcategories

OCofbanquetdept.

BasicTheories&LearningPoints

definitionofbanquet

categoriesofbanquet

organizationchartofbanquetdepartment(OC&positions)

Applications

Knowthebanquetcategories&organizationframework.

UnitTwo BanquetChecklist&Procedure

MainContents

Banquetchecklist

Banquetprocedure

BasicTheories&LearningPoints

BasiccontentsofaBanquetchecklist

Banquetprocedure(withvideo)

Applications

KnowtheBasiccontentsofaBanquetchecklist,andprocedureofabanquet,esp.aweddingbanquet(videoshowareprovidedinthisunit).

UnitThree TableServiceStyles

MainContents

Thetable-setting&servicefeaturesof:

Frenchstyleservice

Russianservice

Americanstyleservice

Britishstyleservice

Continentalservice

BuffetService

BasicTheories&LearningPoints

Thetable-setting&servicefeaturesofvarioustableservicestyles.

Applications

Presentationsofvarioustableservicestyles

III.Exercises

Casestudy:HowtoDealThisLetterofComplaint?

Presentation:Chooseatableservicestyleandintroduceitintheclass.

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterTwo BanquetFacilities

I.LearningObjectives&Requirements

Tableware&Cleaning

Linens&Laundry

II.Contents

UnitOne Tableware&Cleaning

MainContents

Plateware

Glassware

Flatware

BasicTheories&LearningPoints

Categoriesoftablewareandmaintance.

Applications

HowthepicturesofvariousCategoriesoftableware.

UnitTwo Linens&Laundry

MainContents

tablecloth

napkin

placemats

tablerunners/deco-mats

overlay

BasicTheories&LearningPoints

Categoriesoftablecloth,napkin,placemats,tablerunners/deco-mats&overlay.

Applications

Discussion:HowtocreateFestiveMoodsThroughLinenDesign?

III.Exercises

Discussion:Questionsbeforeyouchooseyourplateware.

Presentation:Howtofoldanapkin/

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterThree RestaurantServiceABC

I.LearningObjectives&Requirements

Howtosetatable

Howtouseyourmop?

Howtoholdyourtray?

Howtosetthetray?

SevenPrinciplesinWesternTableServices

HowtoServeWine

SomeFamousFrenchdrinks

II.Contents

UnitOne TableServices

MainContents

Howtosetatable

Howtouseyourmop?

Howtoholdyourtray?

Howtosetthetray?

SevenPrinciplesinWesternTableServices

BasicTheories&LearningPoints

ABCoftableservices.

Applications

Practiceandpresentationoftableservicesaccordingtothesamplesinthepictures&videos.

UnitTwo WineServices

MainContents

ABCofwineservices.

BasicTheories&LearningPoints

Howtoreadsignsonthewinebottle?

BasicFoodandWinePairings

WineServingTemperature

OpeningtheWine

PouringWine

Applications

Practicingwineservicesaccordingtothesamplesinthepictures&videos.

III.Exercises

Presentationoftableservices.

Presentationoftableservices.

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterFour BanquetCostControl&Promotions

I.LearningObjectives&Requirements

Banquetcostcontrol.

BanquetPromotions.

II.Contents

UnitOne BanquetCostControl

MainContents

Costbreakoutofbanquet

SomeITtoolstoenhancecostcontrol

BasicTheories&LearningPoints

Overheadcostcalculation

ITtoolstoenhancecostcontrol

BCGMatrix

Applications

TrythesampleITtoolsandcheckFullrecipecosting,Function/EventCosting&Recipescaling.

UnitTwo BanquetPromotionProposals

MainContents

PromotionProposalsfor:

SpringFestivalGathering

GraduationBanquet

InauguralCeremony

JulyinLunarCalendar

Valentine’sDay&ChineseLovers’Day

Mother’sDay&Father’sDayCelebration

ChristmasParty

NewYear’sEveDinner

DinnerforOtherSpecialOccasions

ConventionBanquet

BasicTheories&LearningPoints

Promotionproposalsaccordingtoconsumers’prototypes.

Applications

Introducesomebanquetpromotionproposalsofsomewell-knowhotels.

III.Exercises

Presentation:Banquetpromotionproposalforfestivals&occasions.

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterFive BanquetWorkingProcess

I.LearningObjectives&Requirements

Negotiation

Reservation

ConfirmationandContract

LayoutandDesign

InformingtheAttendees

DoubleConfirmation

MakingWorkingPlans

On-siteDesign

ServingBanquet

CollectingtheOutstandingCharges

Tracing&PortfolioEstablish

II.Contents

UnitOne ProceduresofBanquetPreparation

MainContents

Negotiation

Reservation

ConfirmationandContract

LayoutandDesign

InformingtheAttendees

DoubleConfirmation

MakingWorkingPlans

On-siteDesign

BasicTheories&LearningPoints

Proceduresandsomedosanddon’tsinbanquetpreparationphase.

Applications

Somefailurecasesinbanquetpreparationphase.

UnitTwo ProceduresofBanquetServing

MainContents

GuestsGreeting

SeatingGuests

SettingTables

ServingCourses

OtherTableServices

BasicTheories&LearningPoints

Proceduresandsomedosanddon’tsinbanquetserving.

Applications

Somecasesinbanquetservingphase.

UnitThree ProceduresofPost-Banquet

MainContents

CollectingtheOutstandingCharges

Tracing&PortfolioEstablish

BasicTheories&LearningPoints

Proceduresandsomedosanddon’tsinpost-banquetphrase.

Applications

Somecasesinpost-banquetphrase.

III.Exercises

Introduceyourexperiencesinserving/enjoyingbanquets.

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ChapterSix Studying&DesigningtheMenu

I.LearningObjectives&Requirements

Menudesignapproaches&samples

II.Contents

UnitOne StudyingtheMenu

MainContents

WhyStudyTheMenu?

ContentoftheMenu

BasicTheories&LearningPoints

Appetizers

Soups

Salads

Entr´ees

Dessert

Dessert

Beverages

Applications

Samplesofvariousmenus.

UnitTwo DesigningtheMenu

MainContents

GuestsCategories

behaviouralanalysis

BasicTheories&LearningPoints

Consumerbehaviouralanalysis

Applications

Menudesignforvariousguestcategories

III.Exercises

Chooseaguesttype,describetheportfolioanddesignapropermenuforthem.

IV.TeachingMethods&Approaches

Multi-Mediaaidedlectures&discussions

ModuleFour:Banquet&ConventionOperations

I.LearningObjectives&Requirements

Safety

Sanitation

EmergencyProcedures

II.Contents

UnitOne Safety:PreventingAccidents

MainContents

SafetyRoutines

BasicTheories&LearningPoints

SafetyRoutines

Applications

CasesofaccidentsinBanquet&ConventionOperations.

UnitTwo FoodSafetyandSanitationResponsibilities

MainContents

FoodSafety&SanitationResponsibilities

BasicTheories&LearningPoints

FoodSafety&SanitationRegulations

Applications

FoodSafety&SanitationCases

UnitThree EmergencyProcedures

MainContents

fire

effectivemeansofreducingtheriskoffire

severeweather

electricalblackouts

injuryorseriousillness

BasicTheories&LearningPoints

Countermeasuresonoccasionsoffire,effectivemeansofreducingtheriskoffire,severeweather,electricalblackouts,injuryorseriousillness,

Applications

EmergencyCases

III.Exercises

Discussion:Shareyourexperiencesinbanquet&conventionsafety,sanitation,andemergency.

IV.TeachingMethods&Approaches