产品英语创新设计知到智慧树章节测试课后答案2024年秋广西师范大学

产品英语创新设计知到智慧树章节测试课后答案2024年秋广西师范大学第一章单元测试

Aproductcanbe______.()

A:physical

B:physical,virtualorincyberform

C:virtual

D:incyberform

答案:physical,virtualorincyberform

Aproductisanythingthatisofferedtoamarketfor_____thatmightsatisfyaneedorwant.()

A:Consumption

B:attention

C:use

D:acquisition

答案:Consumption

；attention

；use

；acquisition

Youdon'thavetoberichorfamoustobeasuccessfulentrepreneur.()

A:对B:错

答案:对Becominganentrepreneurisn'thard,butitneedsworkandrequiresmanysteps.()

A:错B:对

答案:对

第二章单元测试

Theshortenedformof“Jingdong”is“JD”.Whichtranslationmethodisappliedinthebrandnametranslation？（）

A:Transliteration

B:Abbreviation

C:LiberalTrjanslation

答案:Abbreviation

ThenameEric”means().

A:youngman

B:powerfulruler

C:gentleman

答案:powerfulruler

ThesloganofXiaomiis().

A:Alwaysbelievethatsomethingwonderfulisabouttohappen.

B:findthingsout

C:recordthegoodlife

答案:Alwaysbelievethatsomethingwonderfulisabouttohappen.

REVLON,thebrandnameofcosmetics,istranslatedinto().

A:浮生若梦

B:玫珂菲

C:露华浓

答案:露华浓

Halftransliterationandhalfliberaltranslationisquitecommoninourdailylife,forexample,WechatandHisense.（）

A:错B:对

答案:对It’sbetternottousefoodsnamesoranimalnamestobeyourEnglishnames.()

A:错B:对

答案:对ThesloganofLiNingis“Nothingisimpossible.”()

A:对B:错

答案:错Thesloganswhichimpressusalotareoftenthosewithimpliedmeanings.()

A:对B:错

答案:对Intheancienttime,theenlightenmentideologistinQingDynastyYanFuputforwardthetranslationmethod“信、达、雅”,themeaningofwhichis“faithfulness,expensivenessand()”.

A:elegant

B:graceful

C:elegance

答案:elegance

Whoputforwardthetranslationmethod“信、达、雅”,themeaningofwhichis“faithfulness,expressivenessandelegance”？（）

A:林语堂

B:严复

C:刘复

答案:严复

第三章单元测试

Dewuisanapp（）.

A:Forsellingsportsclothesandshoesandalsoshareideasofsports.

B:Forwatchingvideos.

C:Forlisteningtomusic.

答案:Forsellingsportsclothesandshoesandalsoshareideasofsports.

WhichisthesymbolofbeautifulloveinChineseculture？（）

A:lock

B:shoes

C:hat

答案:lock

Whichaspectsofhappinesscanbebroughttothecustomersthroughtheproducts？()

A:Ideo-pleasure

B:Socio-pleasure

C:Psycho-pleasure

答案:Ideo-pleasure

；Socio-pleasure

；Psycho-pleasure

Mostofthephysicalproductscan’tbetouchedintherealworld.（）

A:对B:错

答案:错Youngpeoplearerelativelyexperiencedandrational.（）

A:对B:错

答案:错Itisnodoubtthataproductwithitsownadvantageswillbemorecompetitiveinthemarket.（）

A:对B:错

答案:对Thefunctionsofproductsshouldbeconstantlyoptimized.（）

A:对B:错

答案:对Thephysio-pleasureincludesthepleasureofsight,and（）.

A:hearing

B:taste

C:touch

D:smell

答案:hearing

；taste

；touch

；smell

Productdesignisacompleteactivitysystemwhichincludes().

A:marketforecasting

B:productdecision

C:userstudy

D:marketsurvey

答案:marketforecasting

；productdecision

；userstudy

；marketsurvey

Thetranslationof“Agirlwilldollherselfupforhimwholovesher”is“女为悦己者容”.()

A:错B:对

答案:对

第四章单元测试

InSeptember2003,thegiantDeBeersdiamondcompanylaunchedamassiveadvertisingcampaignacrosstheUScalled().

A:“WomenoftheWorld,RaiseYourRightHand.”

B:“WomenoftheWorld,RaiseYourHands.”

C:“WomenoftheWorld,RaiseYourLeftHand.”

D:“WomenoftheWorld,RaiseYourhead.”

答案:“WomenoftheWorld,RaiseYourRightHand.”

Featurestendtoborereaders.Makeanemotionalappealbyputting()inyourheadlineisgood.

A:colons

B:facts

C:emotion

D:Benefits

答案:Benefits

WhatdoesCinAIDCAformulareferto?()

A:Communication

B:Community

C:Conviction

D:Connection

答案:Conviction

Whatisthepowerofcopywriting?()

A:Itmakesthereaderrememberthebrand/product.

B:Itbuildsbrandfamiliarity.

C:Itconveysakeymessage.

D:Itevokespositiveemotions.

答案:Itmakesthereaderrememberthebrand/product.

；Itbuildsbrandfamiliarity.

；Itconveysakeymessage.

；Itevokespositiveemotions.

Welcomeemailsshouldbe().

A:informative

B:clear

C:Actionable

答案:informative

；clear

；Actionable

“Adiamondisforever”notonlypromotedthesalesofdiamonds,butalsochangedpeople’sconceptofdiamond.（）

A:错B:对

答案:对WhatisAIDA?ItisanabbreviationforAttention,Interest,DesireandAction.（）

A:对B:错

答案:对Researchhasshownthatwelcomeemailshavehigheropenratesthanstandardmarketingemails.（）

A:错B:对

答案:对Headlineisthefirstelementofyouradvertisingcopythatthereaderswillsee.（）

A:错B:对

答案:对Inacopy,don’tsayit’s“27meterslong”,sayit’s“27metersinlength”.（）

A:错B:对

答案:错

第五章单元测试

Whatis“brandidentity”?()

A:品牌名

B:品牌卡片

C:品牌身份证

D:品牌识别

答案:品牌识别

Whatis“brandelements”?()

A:品牌知识

B:品牌识别

C:品牌要素

D:品牌名称

答案:品牌要素

Thecorporateidentityorinotherterms,,referstothe()“personality”projectedbya,firmorbusiness.

A:external

B:minor

C:internal

D:main

答案:external

Whatis“personalbrand”?（）

A:人力品牌

B:个人品牌

C:私人品牌

D:资源品牌

答案:个人品牌

Howcanapowerfulbrandidentitybecreated?()

A:Establishmessagingstatements.

B:Competitivestudy.

C:Customeranalysis.

D:Understandyourbrand.

答案:Establishmessagingstatements.

；Competitivestudy.

；Customeranalysis.

；Understandyourbrand.

Brandelementsinclude().

A:colorpalette

B:tagline

C:marketingmaterials

D:logo

答案:colorpalette

；tagline

；marketingmaterials

；logo

Whatistheimportanceofbuildingcorporateidentity?()

A:Helpfromtherestofthecompetitors.

B:Establishaofthecompanywithrespecttothevalue.

C:Establishconsistencyofthecompany.

D:Helptoengagewiththeinternalaswellasexternalstakeholderstobuildalong-termassociationintermsofcustomerloyalty.

答案:Helpfromtherestofthecompetitors.

；Establishaofthecompanywithrespecttothevalue.

；Establishconsistencyofthecompany.

；Helptoengagewiththeinternalaswellasexternalstakeholderstobuildalong-termassociationintermsofcustomerloyalty.

Brandshelpbusinessescreateandkeepcustomers.（）

A:错B:对

答案:对LogoisthestandardbearerfortheentirebrandexperienceandalltheBrandElements.()

A:错B:对

答案:对Havingaclearvisionandoutlineofthebusinesswillgiveafirmfoundationonwhichyoucanbuildthebusiness.()

A:错B:对

答案:对

第六章单元测试

Whenshouldwestarteatingaccordingtothewesterntablemanners?（）

A:Whenthefoodisserved.

B:Wheneverwewant.

C:Whenthehostessasksustoeat.

D:Whenalltheguestshavefinishedeating.

答案:Whenthehostessasksustoeat.

Whatshouldwedoifattendingawesterndinnerwhichstartswithaformalpray?（）

A:Distributefoodonthetable.

B:Leavethetableandwaituntiltheyfinishpraying.

C:Justholdhandsastheydoorsittherepolitelywaitingforthemtofinish.

D:Trytorepeatwhattheysay.

答案:Justholdhandsastheydoorsittherepolitelywaitingforthemtofinish.

WhenwouldtheGermanphilosopherKantgetupeverymorning?（）

A:6o'clock

B:5o'clock

C:8o'clock

D:7o'clock

答案:5o'clock

WhichofthefollowingnumbersisdetestedbytheBritishandAmericans?（）

A:8

B:6

C:13

D:4

答案:13

Whichofthefollowingareconsideredastaboo?（）

A:Callingsomebodydog.

B:Callinganeldermanson.

C:Inquiringforprivacy.

D:Talkingaboutdeatheuphemistically.

答案:Callinganeldermanson.

；Inquiringforprivacy.

Whatarethefeaturesofbusinessnegotiation?()

A:Regardingpunctualityasanessentialissue.

B:Puttinggreatstressuponvalue.

C:Aimingforobtainingeconomicbenefits.

D:Emphasizingstrictnessandaccuracyofthecontractterms.

答案:Puttinggreatstressuponvalue.

；Aimingforobtainingeconomicbenefits.

；Emphasizingstrictnessandaccuracyofthecontractterms.

Beinglatecouldbenothinginsomecountriesoflowtimeconsciousness.（）

A:对B:错

答案:对LivingapartfromparentsisconsideredbyChineseastherightwaytorepaythem.（）

A:错B:对

答案:错TheChinese-styledinnerisoftenashowofunity,harmonyandhappiness.（）

A:错B:对

答案:对Withouteconomicbenefits,thenegotiationcouldstillberegarded，tosomedegree,assuccessful.（）

A:错B:对

答案:错

第七章单元测试

WhichoneisNOTthequalityforaperson’ssuccess.()

A:relaxation

B:takingaction

C:keepingcurious

D:persistence

答案:relaxation

Howcanyoumakeyouselffromadreamertoanexecutor?()

A:Giveupsettingupaperfectplan.

B:Thinkclearlyaboutyouradvantage.

C:Useyourspecialtytosolveotherpeople’sproblems.

D:Setupapracticalandfeasiblegoal.

答案:Giveupsettingupaperfectplan.

；Thinkclearlyaboutyouradvantage.

；Useyourspecialtytosolveotherpeople’sproblems.

；Setupapracticalandfeasiblegoal.

Intheprocessofrunningbusiness,youshouldkeepaneffectivecommunicationwith（）.

A:customers

B:teammembers

C:strangers

D:businesspartners

答案:customers

；teammembers

；businesspartners

()and()willbringagoodcooperativerelationship.()

A:mutualtolerance

B:mutualsuspect

C:mutualquarrel

D:mutualrespect

答案:mutualtolerance

；mutualrespect

Whatarethethreestagesthatmostentrepreneursexperienceduringtheprocessofrunningbusiness?()

A:rockbottomstage

B:peacefulstage

C:stabilitystage

D:excitingstage

答案:rockbottomstage

；stabilitystage

；excitingstage

Curiosityisaveryimportantqual