第二章会展物流系统与模式Chapter2Theexhibi

第二章会展物流系统与模式Chapter2:Theexhibitionlogisticssystem&model

教学目的与要求

TheTeachingPurposeandRequirements

掌握：会展物流系统的基本概念,性质和特点;Mastering:Basicconcepts,propertiesandcharacteristicsoftheexhibitionlogisticssystem;

熟悉：会展物流系统的组成;FamiliarWith:TheCompositionoftheexhibitionlogisticssystem

了解：会展物流系统的模式Understanding:Theexhibitionlogisticssystemmodel

教学方法:课堂讲授,学生讨论Teachingmethods:classroomteaching,studentsdiscuss

重点:会展物流系统概念Thekey:Theexhibitionlogisticssystemconcept;

难点:会展物流系统的模式Thedifficulty:Themodeloftheexhibitionlogisticssystem第一部分:重要专业术语

Thefirstpart:The

ImportantTerminologies1.会展物流系统:Theexhibitionlogisticssystem

2.要素:The

components(factors)3.巡回展:TouringExhibition4.招商展:exhibitionbusiness/invitation5.展后评估:post--exhibitionevaluation6.散装:TheBulk

(Afreight)7.展品包装和运输费用:Exhibitspackaging

andtransportationcosts8.运杂费:the

transport&Incidentalfees9.运输代理:the

transportagency10.海关手续:Customsformalities11.宅急便运输:Rushedhome/

transport

mode12.门到门运输:DOORTODOORmode第二部分:教学章节内容

Thesecondpart:

TheTeachingContents1、系统的定义TheSystemdefinition所谓系统就是由二个以上相互作用和依赖的若干组成部分(要素)合成的具有特定功能的有机整体。

Thesystemiscomposedbytwoormoreelements/components(factors),whichinteractiveanddependenceoneachothertosynthesisofanorganicwholewithspecificfunction.(信息的输入/出反馈处理和干扰的排除等)。举例:会展项目系统是由项目组成员、宣传、招商展、现场服务和展后评估等相互作用和依赖的具有特定功能的部分组合成的有机整体。

(informationinput/outputfeedbackandeliminationoftheinterferenceetc.).Example:theexhibitionprojectsystemiscomposedofmembersoftheprojectteam,publicity,business/invitationexhibition,on-siteserviceanddevelopmentofpost--exhibitionevaluationetc,whichinteractiveanddependenceoneachothertosynthesisofanorganicwholewithspecificfunction.2.会展物流系统包括:TheexhibitionlogisticssystemIncludinga.物流作业系统：仓储、包装、搬运、国内/国际运输、展览中的展品装卸搬运布展等作业a.Logisticsoperationsystem：Warehousing,packaging,handling,domestic/internationaltransportation,theobjectsintheexhibithandlingexhibitionandotheroperationsb.物流信息系统Logisticsinformationsystem指由人员/设备和程序组成的，为后勤管理者执行计划/实施控制等职能提供相关信息的交互系统。Referstotheinteractivesystemwhichcomposesbythepersonnel/equipmentandproceduresinordertoimplementplanandcontrolfunctionstoproviderelevantinformationforthelogisticsmanagement.Including:thesponsor/exhibitorinformationinformation/logisticsinformationetc..b.物流信息系统Logisticsinformationsystem

包括:主办者信息/参展商信息/物流代理信息等。参展商通过这个系统可以选择最佳运输线路和对展品在运输过程中进行及时监控/实现展品进出口报关和物流费用支付等各类信息的收集/分类/汇总/跟踪和查询等。Exhibitorsthroughthissystemcanchoosethebesttransportationrouteandtimelymonitoringoftheexhibitsinthetransportprocess.Implementationoftheimportandexportcustomsdeclarationandlogisticsexhibitionfeepaymentandotherinformationcollection/category/summary/trackingandqueryetc.3.会展物流系统的组成：Compositionoftheexhibitionlogisticssystem1).展品运输系统:是对展品的较长距离的空间移动,实现展品的展示价值,但不实现展品的价值增值.1).Exhibittransportationsystem:theexhibit’slongdistancespacemovement,inordertorealizetheexhibitsdisplayedvalue,butdon'trealizetheadded-valueofexhibits.会展展品运输的特点：CharacteristicsoftheexhibitstransportationA。长距离各类展品的移动LlongdistancemovingforvariousexhibitsB．国际展品运输要办理的各类进出口程序AllkindsofimportandexportproceduresforinternationaltransportofexhibitsC．选择合适的运输手段SelectingtheappropriatemeansoftransportD．要控制物流成本TocontrolthelogisticscostE．有时间限制（会展开幕式为参照时间)Thereisatimelimit(exhibitionopeningceremonyasthereferencetime)F．必须保证展品的安全和及时ExhibitsmustbetransportedtoVenuessafelyandtimely2).会展展品运输主要是展品的转移，要以最小的时间和资源耗费，及时将展品从参展商所在国/地转移到展览国/地，并能方便的将其运返原地。2).Theexhibitionexhibitstransportationismainlythemovementofexhibits,withminimumtimeandresourceconsuming,whichtransferthetimelyexhibitsfromexhibitors’place/countrytotheshowingVenuesandcaneasilybetransportedbackinexhibitors’place.

3).运输过程:包括:参展商将展品运至指定的集中地点;集体展出组织者理货后将展品用陆运方式运到港口,机场或车站,然后用海运,空运或陆运(火车,集装箱车等)方式将展品运至目的地的港口,机场或车站,3).Thetransportprocess:Including:specifiedexhibitswillbetransportedtothecentralizedlocationbyexhibitors;AftertallyingexhibitstheCollectiveexhibitionorganizerswilltransportthemtoports,airportorrailwaystationbylandtransportation.然后用集装箱将展品运至展台,最后在会展结束后将展品运回或运至下一个会展场地.最简单的运输过程是门到门运输(委托运输公司全程办理将展品由参展企业所在地直接运至展台.(费用较高,全程跟踪).Thenbysea,airorlandtransportation(train,car,container)exhibitwillbeshipmenttotheportofdestinationaswellastheairportorstation,Thenusethecontainertoshipexhibittothebooth,atlasttheexhibitorswillcarryexhibitsbackortransporttothenextevenueattheendoftheexhibition.

会展运输过程经过的地点:1.参展企业所在地(陆运,集装箱车)2.展品集中地运输(集体参展).3.发运地港口,机场或车站(海运,空运或陆运)4.目的地港口,机场或车站.5.展馆6.下一个会展地去程运输路线:1-2-3-4-5-(6)回程运输路线:5-4-3-2-1Theeasiestwayoftransportingprocessisthedoortodoortransportation(theexhibitorsentrustthetransportcompanyshippingexhibitsdirectlytotheboothfromtheexhibitors’place).Highcost,trackingthewholeprocess.4).展品运输费用:分为:展品费用和运输费用,都算做会展成本.其中,运输费用包括:运费(海,陆,空)和杂费(装卸,仓储),4).Exhibittransportationcosts:Dividedinto:exhibitscost&transportationexpenses,whicharecountedasexhibitioncost.Amongthem,transportationcostsinclude:Freightfees(sea,land,empty)andIncidentalfees(loadingandunloading,warehousing),统称运杂费.细分:发运地陆运费及杂费;发运地仓储费;装货港口劳务费,保险费,海运费,目的港口劳务费,装卸费,港口至展馆运费,空箱存放费,运输代理费等,及各类税费:关税,增殖税,销售税,所得税,附加税等,referredtoasthetransport&Incidentalfees.Subdivision:landshippingfreightandIncidentalfees;shippingwarehousingfee;theloadingportservicefee,insurancefee,freightcharges,portservicefee,handlingfee,freightfeefromtheporttothehall,empty,casesstoragefees,一并计入运输费用中.此外:劳务费(人力费用),税:展品运输途中产生的征税.transportationfees,andvarioustaxesandfees:tariff,VAT,salestax,incometax,additionaltaxetc,sobeincludedinthetransportcosts.Inaddition:servicefee(humanresources),tax:ataxonproducedbyexhibitstransit.

运费计算方式:1.按展品性质2.按展品包装(裸装比有包装的便宜)3.按展品数量4.按展品尺寸重量Freightcalculationmethod:1accordingtothepropertiesofexhibits2accordingtotheexhibitspackaging(nudecheapthanpacked)3accordingtoquantityoftheexhibits4byweight/sizeofexhibits.4.其他运输方式:

4.Othermodesoftransport:a.邮(快)递,适于小件样品和文件图片等展品a.mail(fast)delivery,suitableforsmallsamplesandexhibitslikefile&photo.b.管道运输:适于气体、液体;利用空气压力输送实验样品、粮食等.管道铺设有地面、地下和架空并采取途中保温、加热和加压等技术.b.Pipelinetransportation:Suitableforthegaseous,liquid;airpressureisusedtotransportexperimentalsamples,foodandsoon.Pipelinepavedground,undergroundandoverheadandtakethewayofthermalinsulation,heatingandpressingtechnology.5.目前最流行的展品物流模式

5.themostpopularexhibitslogisticsmodeatpresent:A.门到门(DOORTODOOR)运输:运输商利用各种运输工具将展品从参展商仓库直接运至展馆.A.(DOORTODOOR)transportation:Carriersusevariousmeansoftransporttoshipexhibitsdirectlyfromexhibitors’warehousetotheexhibitionhall.B.宅急便运输:以配送中心为依托,完成展品的运输、调运、分运、回运和运输途中的展品处理.B.Rushedhomemode:Thedistributioncenterasthebasis,completedthedisposaloftheexhibitsduringtheproceedoftransportation,partialshipment.6.展品运输包装:Ａ。定义:是指采用适当的材料,制成与展