商务英语函电（第二版）课件 1.2.5电子邮件写作技巧

电子邮件写作技巧Step2

岗位认知外贸基础-函电与单证现代交际工具电子邮件是最基本的外贸交际工具背景说明岗位认识

ZhanghuihaslearnttheclassificationofanEmail,registeredhere-mailaddressandwrotesomee-mailstosomeofthebuyers.Whenwritinge-mails,sheneedstoknowmoreabouthowtowriteane-mailcorrectlyandefficiently.

电子邮件写作技巧11.TrytobesimpleDonotmakeane-maillongerthanitneedstobe.Rememberthatreadingane-mailisharderthanreadingprintedcommunicationsandalonge-mailcanbeverydiscouragingtoread.2.AnswertothePointTrytoreadthecustomer’se-mailforseveraltimestogethisclearpointsneeded;Understandthecustomerexactdemandsandanswereachpointcompletelyandcorrectly;Followone-to-onecorrespondenceanswerprincipleinwritingane-mail;

电子邮件写作技巧13.Answerallquestions,andtrytopre-solvefurtherquestionsAnemailreplymustanswerallquestions,andtrytoincludetheanswerofcustomer’snewpossiblequestions.ifyouareabletopre-solverelevantquestions,yourcustomerwillbegratefulandimpressedwithyourefficientandhelpfulcustomerservice.4.AnswerswiftlyCustomerssendane-mailandtheywishtoreceiveaquickresponse.Eache-mailshouldberepliedwithinatleast24hours

电子邮件写作技巧15.Donotattachunnecessaryfiles.Bysendinglargeattachmentsyoucanannoycustomersandevenbringdowntheire-mailsystem.6.Useproperstructure&layout.Structureandlayoutisveryimportantfore-mailmessages.Useshortparagraphsandblanklinesbetweeneachparagraph.Usinglistedpoints,numberthemormarkeach7.DonotoverusethehighpriorityoptionIfyouoverusethehighpriorityoption,itwillloseitsfunctionwhenyoureallyneedit.

电子邮件写作技巧18.DonotwriteinCAPITALSIfyouwriteincapitalsitseemsasifyourareshouting.Thiscanbehighlyannoying.

9.Trytokeepformere-mailmessageseWhenyoureplytoanemail,youmustincludetheoriginalmailinyourparagraph.10.ReadtheemailbeforeyousenditSendamoreeffectivemessageandavoidmisunderstandingsandinappropriatecomments

电子邮件写作技巧111.DonotoveruseReplytoAllOnlyuseReplytoAllifyoureallyneedyourmessagetobeseenbyeachpersonwhoreceivedtheoriginalmessage.12.AppropriateFormatYouremailshouldnothaveallthetextinjustasingleparagraph13.Donotrequest“readreceipts”Donotusetheself-responsereceiptsfunction;Thiswillalmostalwaysannoyyourrecipientbeforeheorshehasevenreadyourmessage

电子邮件写作技巧114.Donotasktorecallamessage15.Donotcopyamessageorattachmentwithoutpermission16.Useameaningfulsubject.17.Useactivevoiceinsteadofpassivevoice18.AvoidusingURGENTandIMPORTANT19.Avoidlon