CET4历年真题及答案

2009年6月大学英语四级真题试卷

PartIWriting(30minutes)Freeadmissiontomuseums

1.越来越多的博物馆免费对外开放的目的是什么？

2.也会带来一些问题

3.你的看法？

PartIIReadingComprehension(SkimmingandScanning)(15minutes)

HowDoYouSeeDiversity?

Asamanager,Tiffanyisresponsibleforinterviewingapplicantsforsomeofthepositions

withhercompany.Duringoneinterview,shenoticedthatthecandidatenevermadedirecteye

contact.Shewaspuzzledandsomewhatdisappointedbecauseshelikedtheindividualotherwise.

Hehadaperfectresumeandgavegoodresponsestoherquestions,butthefactthathenever

lookedherintheeyesaid“untrustworthy,“soshedecidedtoofferthejobtohersecondchoice.

“Itwasn'tuntilIattendedadiversityworkshopthatIrealizedthepersonwepassedover

wastheperfectperson,“Tiffanyconfesses.Whatshehadn'tknownatthetimeoftheinterview

wasthatthecandidate's"different“behaviorwassimplyaculturalmisunderstanding.Hewasan

Asian-Americanraisedinahouseholdwhererespectforthoseinauthoritywasshownby

averting(避开)youreyes.

“Iwasjustthrownoffbythelack,ofyecontact;notrealizingitwascultural,Tiffanysays.

“Imissedout,butwillnotmissthatopportunityagain.”

Manyofushavehadsimilarencounterswithbehaviorsweperceiveasdifferent.Asthe

worldbecomessmallerandourworkplacesmorediverse,itisbecomingessentialtoexpandour

under-standingofothersandtoreexaminesomeofourfalseassumptions.

HireAdvantage

Alatimewhenhiringqualifiedpeopleisbecomingmoredifficult.employerswhocan

eliminateinvalidbiases(偏爱)fromtheprocesshaveadistinctadvantage.Mycompany,Mindsets

LLC,helpsorganizationsandindividualsseetheirownblindspots.Arealestaterecruiterwe

workedwithillustratesthepositivedifferencesuchtrainingcanmake.

“DuringmyMindsetscoachingsession,1wastaughthowtorecruitadiversifiedworkforce.

Irecruitedpeoplefromdifferentculturesandskillsets.Theagentswereabletoutilizetheirfull

potentialandexperiencestobuildupthecompany.Whentherealestatemarketbegantochange,

itwasbecausewehadadiverseagentpoolthatwewereabletostayintherealestatemarket

muchlongerthanothersinthesameprofession.^^

BlindedbyGender

Daleisanaccountexecutivewhoattendedoneofmyworkshopsonsupervisingadiverse

workforce."Throughoneofthesessions,1discoveredmypersonalbiasherecalls."IlearnedI

hadnotbeenlookingatapersonasawholeperson,andbeingopentodifferences."Inhiscase,

theblindnesswasnotaboutculturebutrathergender.

“Ihadamanagementpositionopeninmydepartment;andthetwofinalistswereamananda

woman.HadInotattendedthisworkshop,Iwouldhaveautomaticallyassumedthemanwasthe

bestcandidatebecausethepositionrequiredquiteabitofextensivetravel.Myreasoningwould

havebeenthateventhoughbothcandidatesweregreatandcouldhavebeensuccessfulinthe

position,Iassumedthewomanwouldhavewantedtobehomewithherchildrenandnot

travel."Dale'sassumptionsareanotherexampleofthewell-intentionedbutincorrectthinkingthat

limitsanorganization'sabilitytotapintothefullpotentialofadiverseworkforce.

“Ilearnedfromtheclassthatinsteadofimposingmygenderbiasesintothesituation,I

neededtopresentthefullrangeofduties,responsibilitiesandexpectationstoallcandidatesand

allowthemtomakeaninformeddecisionDalecreditstheworkshop,“becauseithelpedme

makedecisionsbasedonfairness

YearoftheKnow-It-All

Dougisanothersupervisorwhoattendedoneofmyworkshops.Herecallsamajorlesson

learnedfromhisownemployee.

“OneofmymostembarrassingmomentswaswhenIhadaChinese-Americanemployeeput

inarequesttotaketimeofftocelebrateChineseNewYear.Inmyignorance,Iassumedhehad

hisdateswrong,asthefirstofJanuaryhadjustpassed.WhenIadvisedhimofthis,Igavehima

longtalking-toaboutturninginrequestsearlywiththeproperdates.

“Hepatientlywaited,thenwhenIwasdone,hesaidhewouldlikeChineseNewYeardid

notbeginJanuaryfirst,andthatChineseNewYear,whichistiedtothelunarcycle,isoneofthe

mostcelebratedholidaysontheChinesecalendar.Needlesstosay,Ifeltveryembarrassedin

assuminghehadhisdatesmixedup.ButIlearnedagreatdealaboutassumptions,andthatthe

timingofholidaysvariesconsiderablyfromculturetoculture.

"AttendingthediversityworkshophelpedmerealizehowmuchIcouldlearnbysimply

askingquestionsandcreatingdialogueswithmyemployees,ratherthanmakingassumptionsand

tryingtobeaknow-it-allJDougadmits."ThebiggestthingItookawayfromtheworkshopis

learninghowtobemore'inclusive9todifferences.^^

AbetterBottomLine

Anopenmindaboutdiversitynotonlyimprovesorganizationsinternally,itisprofitableas

well.Thesecommentsfromacustomerservicerepresentativeshowhowaninclusiveattitudecan

improvesales."MostofmycustomersspeakEnglishasasecondlanguage.Oneofthebestthings

mycompanyhasdoneistocontractwithalanguageservicethatofferstranslationsoverthe

phone.Itwasn'tuntilmybossreceivedMindsets*trainingthatshewasabletounderstandhow

importantinclusivenesswastocustomerservice.Asresult,ourcustomerbasehasincreased

Oncewestarttoseepeopleasindividuals.anddiscardthestereotypes,wecanmove

positivelytowardinclusivenessforeveryone.Diversityisaboutcomingtogetherandtaking

advantageofourdifferencesandsimilarities.Itisaboutbuildingbettercommunitiesand

organizationsthatenhanceusasindividualsandreinforceoursharedhumanity.

Whenwebegintoquestionourassumptionsandchallengewhatwethinkwehavelearned

fromourpast,fromthemedia,peers,family,friends,etc,webegintorealizethatsomeofour

conclusionsare//owed(有缺陷的)orcontrarytoourfundamentalvalues.Weneedtotrain

our-selvestothinkdifferently,shiftourmindsetsandrealizethatdiversityopensdoorsforallof

us,creatingopportunitiesinorganizationsandcommunitiesthatbenefiteveryone.

1.WhatbotheredTiffanyduringaninterviewwithhercandidate?

A)Hejustwouldn'tlookherintheeye.

B)Hewasslowinansweringherquestions.

C)Hisanswerstosomeofherquestionswereirrelevant.

D)Hisanswerstosomeofherquestionswereirrelevant.

2.Tiffany'smisjudgmentaboutthecandidatestemmedfrom.

A)Racialstereotypes.C)Racialstereotypes.

B)Invalidpersonalbias.D)Emphasisonphysicalappearance

3.Whatisbecomingessentialinthecourseofeconomicglobalizationaccordingtothe

author?

A)Hiringqualifiedtechnicalandmanagementpersonnel.

B)Increasingunderstandingofpeopleofothercultures.

C)Constantlyupdatingknowledgeandequipment.

D)Expandingdomesticandinternationalmarkets.

4.WhatkindoforganizationisMindsetsLLC?

A)Arealestateagency.C)Aculturalexchangeorganization.

B)Apersonneltrainingcompany.D)Ahi-techcompany

5.Afteroneoftheworkshops,accountexecutiveDalerealizedthat

A)Hehadhiredthewrongperson.

B)Hecouldhavedonemoreforhiscompany.

C)Hehadnotmanagedhisworkforcewell.

D)Hemustgetridofhisgenderbias.

6.WhatdidDalethinkofMindsetsLLC'sworkshop?

A)Itwaswell-intentionedbutpoorlyconducted.

B)Ittappedintotheexecutives,fullpotential.

C)Ithelpedhimmakefairdecisions.

D)Itmetparticipants5diverseneeds.

7.HowdidDoug,asupervisor,respondtoaChinese-Americanemployee'srequestfor

leave?

A)Hetoldhimtogetthedatesright.C)Heflatlyturneditdown

B)Hedemandedanexplanation.D)Hereadilyapprovedit.

8.Dougfeltwhenherealizedthathisassumptionwaswrong.

9.AfterattendingMindsets,workshops,theparticipantscametoknowtheimportanceof

totheirbusiness.

10.Whenweviewpeopleasindividualsandgetridofstereotypes,wecanachieve

diversityandbenefitfromthebetweenus.

PartIVReadingComprehension(readingindepth)(25minutes)

EveryyearinthefirstweekofmyEnglishclass,somestudentsinformmethatwrithingis

toohard.Theyneverwrite,unlessassignments47it.Theyfinethewritingprocess48and

difficult.

Howawfultobeabletospeakinalanguagebutnottowriteinit-49English,withits

richvocabulary.Beingabletospeakbutnotwriteislikelivinginan50mansioni^.^)and

neverleavingonesmallroom.WhenImeetstudentswhothinktheycan'twrite,Iknowasa

teachermy51istoshowthemtherestoftherooms.Mytaskistobuildfluencywhile

providingtheopportunityinherentinanywritingactivityto52themoralandemotional

developmentofmystudents.Onegreatwaytodothisisbyhavingstudentswriteinajournalin

classeveryday.

Writingabilityislikestrengthtraining.Writingneedstobedone53,justlikeexercise;

justasmusclesgrowstrongerwithexercise,writingskillsimprovequicklywithwritingpractice.

Ioftenseeariseinstudentconfidenceand54afteronlyafewweeksofjournalwriting.

ExpressingoneselfinwritingisoneofthemostimportantskillsIteachtostrengthenthe

wholestudent.Whenmystudentspracticejournalwriting,theyarepracticingfortheirfuture

academic,political,and55lives.Theybuildskillssothatsomedaytheymightwriteagreat

novel,apieceofsorelyneededlegislation,ortheperfectloveletter.Everydaythattheywritein

theirjournalsputsthemastep56_tofluency,eloquence(雄辩)，andcommandof

language.

A)closerI)painful

B)dailyJ)performance

C)emotionalK)profession

D)enhanceL)remarkably

E)enormousM)require

F)especiallyN)sensitive

G)hinderO)urge

H)mission

PassageOne

TheJanuaryfashionshow,calledFutureFashion,exemplifiedhowfargreendesignhas

come.OrganizedbytheNewYork-basednonprofitEarthPledge,theshowinspiredmanytop

designerstoworkwithsustainablefabricsforthefirsttime.Severalhavesincemadepledgesto

includeorganicfabricsintheirlines.

Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahn,

cofounderwithGregoryofRoganandLoomstate,whichusesall-organiccotton,sayshigh-quality

sustainablematerialscanstillbetoughtofine."Mostdesignerswithexistinglabelsarefinding

therearen'tcomparablefabricsthatcanjustreplacewhatyou'redoingandshatyourcustomers

areusedto,“hesays.Forexample,organiccottonandnon-organiccottonarevirtually

indistinguishableoncewovenintoadress.Butsomepopularsynthetics,likestretchnylon,still

havefeweco-friendlyequivalents.

Thosewhodomaketheswitcharefindingtheyhavemoresupport.Lastyeartheinfluential

tradeshowDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreen

6〃〃?〃%〃6〃厂S(企业家)whoattenditstwospringtimeshowsinLosAngelesandNewYorkand

gavespecialrecognitiontodesignerswhosecollectionsareatleast25%sustainable.Itnow

countsmorethan50greendesigners,upfromfewerthanadozentwoyearsago.Thisweek

Wal-Martissettoannounceamajorinitiativeaimedathelpingcottonfarmersgoorganic:itwill

buy(过渡型的)cottonathigherprices,thushelpingtoexpandthesupplyofakey

sustainablematerial.''Mainstreamisabouttooccur,“saysHahn.

Some(分析师)arelesssure.Amongconsumers,only18%areevenawarethat

ecofashionexists,upfrom6%fouryearsago.NatalieHormilla,afashionwriter,isanexampleof

theunconvertedconsumer,whenaskedifsheownedanysustainableclothes,shereplied:"Not

thatI'mawareof."Likemostconsumers,shefindslittletimetoshop,andwhenshedoes,she'son

thehuntfor“cutestuffthatisn?ttooexpensive."Byherownadmission,greenjustisn'tyetonher

mind.But-thankstothecombinedeffortsofdesigners,retailersandsuppliers-onedayitwillbe.

57.WhatissaidaboutFutureFashion?

A)Itinspiredmanyleadingdesignerstostartgoinggreen.

B)Itshowedthatdesignersusingorganicfabricswouldgofar.

C)Itservedasanexampleofhowfashionshowsshouldbeorganized.

D)Itconvincedthepublicthatfashionableclothesshouldbemadedurable.

58.AccordingtoScottHahn,onebigchallengetodesignerswhowillgoorganicis

that.

A)muchmoretimeisneededtofinishadressusingsustainablematerials.

B)theyhavetocreatenewbrandsforclothesmadeoforganicmaterials.

C)customershavedifficultytellingorganicfromnon-organicmaterials.

D)qualityorganicreplacementsforsyntheticsarenotreadilyavailable.

59.WelearnfromParagraph3thatdesignerswhoundertakegreenfashion.

A)canattendvarioustradeshowsfree.

B)arereadilyrecognizedbythefashionworld

C)canbuyorganiccottonatfavorableprices.

D)aregainingmoreandmoresupport.

60.WhatisNatalieHormiHa'sattitudetowardecofashion?

A)Shedoesn'tseemtocareaboutit.C)Sheisdoubtfulofitspracticalvalue.

B)Shedoesn'tthinkitissustainableD)Sheisverymuchopposedtotheidea

61.Whatdoestheauthorthinkofgreenfashion?

A)Greenproductswillsoongomainstream.

B)Ithasaverypromisingfuture.

C)Consumershavethefinalsay.

D)Itwillappealmoretoyoungpeople.

PassageTwo

Scientistshavedevisedawaytodetermineroughlywhereapersonhaslivedusinga

strand(缕)ofhair,atechniquethatcouldhelptrackthemovementsofcriminalsuspectsor

unidentifiedmurdervictims.

Themethodreliesonmeasuringhowchemicalvariationsindrinkingwatershowupin

people'shair.

“You'rewhatyoueatanddrink,andthat'srecordedinyouhair,^^saidThureCeding,a

geologistattheUniversityofUtah.

WhileU.Sdietisrelativelyidentical,watersuppliesvary.Thedifferencesresultfrom

weatherpatterns.Thechemicalcompositionofrainfallchangesslightlyasraidcloudsmove.

Mosthydrogenandoxygenatomsinwaterarestable,buttracesofbothelementsarealso

presentasheavierisotopes(同位素).Theheaviestraidfallsfirst.Asaresult,stoimsthatform

overthePacificdeliverheavierwatertoCaliforniathantoUtah.

SimilarpatternsexistthroughouttheU.S.Bymeasuringtheproportionofheavierhydrogen

andoxygenisotopesalongastrandofhair,scientistscanconstructageographictimeline.Each

inchofhaircorrespondstoabouttwomonths.

Ceiling'steamcollectedtapwatersamplesfrom600citiesandconstructedamopofthe

regionaldifferences.Theycheckedtheaccuracyofthemapbytesting200hairsamplescollected

from65barbershops.

Theywereabletoaccuratelyplacethehairsamplesinbroadregionsroughlycorresponding

tothemovementofraidsystems.

“It'snotgoodforpinpointing(精确定位)Cerlingsaid."Il'sgoodforeliminatingmany

possibilities.”

ToddPark,alocaldetective,saidthemethodhashelpedhimlearnmoreaboutan

unidentifiedwomanwhoseskeletonwasfoundnearGreatSaltLake.

Thewomanwas5feettall.Policerecovered26bones,aT-shirtandseveralstrandsofhair.

WhenParkheardabouttheresearch,hegavethehairsamplestotheresearchers.Chemical

testingshowedthatoverthetwoyearsbeforeherdeath,shemovedabouteverytwomonths.

ShestayedintheNorthwest,althoughthetestcouldnotbemorespecificthansomewhere

betweeneasternOregonandwesternWyoming.

"It'sstillasubstantialarea,“Parksaid“Butitnarrowsitwaydownforme.”

62.Whatisthescientists,newdiscovery?

A)One'shairgrowthhastodowiththeamountofwatertheydrink.

B)Aperson'shairmayrevealwheretheyhavelived.

C)Hairanalysisaccuratelyidentifiescriminalsuspects.

D)Thechemicalcompositionofhairvariesfrompersontoperson.

63.Whatdoestheauthormeanby"You'rewhatyoueatanddrink,,(Line1,Para.3)?

A)Foodanddrinkaffectone'spersonalitydevelopment.

B)Foodanddrinkpreferencesvarywithindividuals.

C)Foodanddrinkleavetracesinone'sbodytissues.

D)Foodanddrinkareindispensabletoone'sexistence.

64.WhatissaidabouttherainfallinAmerica'sWest?

A)ThereismuchmorerainfallinCaliforniathaninUtah.

B)Thewateritdeliversbecomeslighterwhenitmovesinland.

C)Itschemicalcompositionislessstablethaninotherareas.

D)Itgathersmorelightisotopesasitmoveseastward.

65.WhatdidCeiling'steamproduceintheirresearch?

A)Amapshowingtheregionaldifferencesoftapwater.

B)Acollectionofhairsamplesfromvariousbarbershops.

C)Amethodtomeasuretheamountofwaterinhumanhair.

D)Achartillustratingthemovementoftherainsystem.

66.WhatisthepracticalvalueofCeiling'sresearch?

A)Ithelpsanalyzethequalityofwaterindifferentregions.

B)Ithelpsthepolicedeterminewhereacrimeiscommitted.

C)Ithelpsthepolicenarrowdownpossibilitiesindetectivework.

D)Ithelpsidentifythedrinkinghabitsofthepersonunderinvestigation.

PartVCloze(15minutes)

KimiyukiSudashouldbeaperfectcustomerforJapan'scar-makers.He'sayoung,

successfulexecutiveatanInternet-servicescompanyinTokyoandhasplentyofdisposable

67__.HeusedtoownToyota'sHiluxSurf,asportutilityvehicle.Butnowheuses68subways

andgrains."It、notinconvenientatallJhesays69,“havingacarisso20thcentury.”

Sudareflectsaworrisome70inJapan;theautomobileislosingitsemotionalappeal,

71_amongtheyoung,whoprefertospendtheirmoneyonthelatestelectronicdevices.72

mini-carsandluxuryforeignbrandsarestillpopulareverythinginbetweenis73.Lastyears

salesfell6.7percent,7.6percent74youdon'tcountthemini-carmarket.Therehavebeen

75_one-yeardropsinothernations:salesinGermanyfell9percentin200776ataxincrease.

ButexpertssayJapanis

77__inthatsaleshavebeendecreasingsteadily78_time.Since1990,yearlynew-carsales

havefallenfrom7.8millionto5.4millionunitsin2007.Alarmedbythisstateof79,theJapan

AutomobileManufacturersAssociation(JAMA)

80acomprehensivestudyofthemarketin2006.Itfoundthata81wealthgap,

demographic(人口结构的)changesand82lackofinterestincarsledJapanesetoholdtheir

83longer,replacetheircarswithsmallerones84giveupcarownershipaltogether.JAMA

85_afurthersalesdeclineof1.2percentthisyear.Someexpertsbelievethatifthetrend

continuesformuchlonger,furtherconsolidation(合并)intheautomotivesectoris86.

PartVITranslation(5minutes)

87.Soonafterhetransferredtothenewschool,Alifoundthathehad(很难跟上班里

的同学)inmathandEnglish.

88.Ifshehadreturnedanhourearlier,Mary(就不会被大雨淋湿了).

89.Itissaidthatthosewhoarestressedorworkingovertimeare(更有可能增加

体重).

90.(很多人所没有意识到的)isthatSimonisaloverofsports,andfootball

inparticular.

91.Thestudyshowsthatthepoorfunctioningofthehumanbodyis(与缺乏锻

炼密切相关)

67.A)profitC)income

79.A)messC)growth

B)paymentD)budget

B)boomD)decay

68.A)mostlyC)occasionally

80.A)proceededC)launched

B)partiallyD)rarely

B)relievedD)revised

69.A)ThereforeC)Otherwise

81.A)quickeningC)strengthening

B)BesidesD)Consequently

B)wideningD)lengthening

70.A)driftC)current

82.A)averageC)abundant

B)tideD)trend

B)massiveD)general

71.A)remarkablyC)specially

83.A)labelsC)vehicles

B)essentiallyD)particularly

B)cyclesD)devices

72.A)WhileC)When

84.A)orC)but

B)BecauseD)Since

B)untilD)then

73.A)surgingC)slipping

85.A)concludesC)reckons

B)stretchingD)shaking

B)predictsD)prescribes

74.A)unlessC)as

86.A)distantC)temporary

B)ifD)after

B)likelyD)immediate

75.A)lowerC)broader

B)slighterD)larger

76.A)liabletoC)thanksto

B)intermsofD)inviewof

77.A)uniqueC)mysterious

B)similarD)strange

78.A)overC)on

B)againstD)behind

2008年6月大学英语四级试题及参考答案

PartIWriting(30minutes)

towriteALetterofApologyaccordingtotheoutlinegivenbelow.

1.娱乐活动多种多样

2.娱乐活动可能使人们受益，也可能有危害性

3.作为大学生，我的看法。

二.快速阅读

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselectthe

appropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedin

advertising.Wefocusourattentiononseventypesofadvertising:television,newspapers,radio,

magazines,out-of-home.Internet,anddirectmail.

Television

Televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencesto

advertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshow

WhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewith

alargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumers

withthebrandanditsimage.Televisionprovidesanidealvehicleforthistypeof

communication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.

Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevision

channelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,for

instance.

iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedin

householdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous（具有共同

特点的）thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevision

channelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthe

sheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevices

allowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controlover

programmingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.

Newspaper?

Aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNew

YorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,ii

mincreaseditsnationalcirculation（发行量）by40%andisnowavailableforhomedeliveryin

ionciues.Locally,newspapersarethelargestadvertisingmedium.

Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayfor

advertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycan

through48hours,meaningnewspapersarealsoaquickwayofgettingthemassage

out.Newspapersareofenthemostimportantformofnewsforalocalcommunity,andthey

developahighdegreeofloyaltyfromlocalreader.

Radio

AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoor

bill-boards（广告牌）andiheInternettoreachevenmorecustomersthantelevision.Advertisers

arelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeans

advertiserscanaffordtorepealtheiradsoften.Internetcompaniesarealsoturning10radio

advertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatall

timesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,ontheway

home,andintheeveninghours.

Twomajorchanges—satelliteandInternetradio—willforceradioadvertiserstoadapttheir

methods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthe

localstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttarget

audienceswholivemanymilesapart.

Magazines

Newsweeklies,women'stitles,andbusinessmagazineshaveallseenincreasesinadvertising

becausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthe

narrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypes

ofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsports

illustrated,forexample,youhavemuchincommonwiththemagazine'sotherreaders.Advertisers

seemagazinesasanefficientwayofreachingtargetaudiencemembers.

Advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomain

changes.First,theintern