BEC商务英语（中级）口语模拟试卷3（共23题）

BEC商务英语（中级）口语模拟试卷3

（共9套）

（共23题）

BEC商务英语（中级）口语模拟试卷第

1套

一、小型演讲（本题共3题，每题1.0分，共3分。）

1、Whatisimportantwhen...?Establishingacompany'simage-Enhancingpublicity-

Improvingproductionquality--

标准答案；Forastart,whenestablishingacompany'simage,thefundamentaltaskfora

companyistoenhanceitspublicity.Forinstance,advertising,newspapers,Internetand

sooncandeliveryourcompany'sinformationtonearlyeverycornerintheworld,which

cansubstantiallyextendyourmarketshare.Secondly,itisofgreatimportanceto

considerproductionquality.Afar-sightedenterprisewillhavetoacknowledgethatin

today'scompetitivemarket,abusinesscanonlysurvivebyimprovingproductionquality

tomeetclients'expectations.Finally,brandpromotionisalsoverycrucial-Actually,

brandnameshavethepowerioattractconsumers.Sowhenpeoplerefertocertainbrand

names,thesenamesaresynonymsoffashion,comfort,etc.

知识点解析：本题需要发言的主题是“确立公司形象“。根据已有的要点

[“Enhancingpublicity提高知名度”，可以联想到这是确立企业形象的基本任务

（fundamenraltask）.,根据己芍的要点2"Improvingproduciionquality改善产品质量”，

可以联想到产品质量对于企业赢得竞争具有至关重要的意义。另外我们还可以补充

一些I可答的要点，例如，Goodafler-salesservice良好的售后服务，可想到这样做对

于保持公司的销仕:业绩和树立良好形象都很重要；再如，Brandpromotion品牌提

升，可以分析这对于吸引客户、确立公司形象的作用。

2、Whatisimportantwhen...?Holdingapressconference-Content-Venuedecoration-

标准答案：Ascertainingthetopicisthefirststepwhenyouholdapressconference.

Choosinganappealingandabsorbingtopiccandefinitelyassistyouincaptivatingmore

people'sattentionandboostingyourbrandawareness.Apartfromthat,makingvenue

decorationisessential.Hardwarefacilitiesmaymenacetheeffectofyourpresentation.

Sospecialequipmentforpresen(a(ion,likeVCR.overheadprojection,screens,etc.must

beprovided.Lastly,choosingtheappropriatetimeisanotherindispensablefactor.

Thinkingaboutthephysicalconditionsinwhichyou'llspeak.Willtheaudiencefelltired

iftheywakeupearly?Willtheybesleepyafterabigmeal?

知识点解析：本题需要发言的主题是“举办新闻发布会根据已有的要点

「'Content内容”，可以联想到举办发布会要首先设计好主题和内容，这样可以吸引

人们的注意并提升品牌认知度(captivatepcoplc'sattcntionandboostbrand

awareness)o根据LA有的要点2"Venuedecoralion会场装饰“，可以联想到其原因是

确保发布会的效果(securetheeffectoftheconference)o另外我们还可以补充一些回

答的要点，例如，Speaker发言人，一个好的发言人对发布会取得良好效果十分重

要：再如,Time时间，可想到时间的选择也是影响发布会能否成功的重要因素,

3、Whalisimportantwhen...?Dealingwithcrises-Quickreaction-Knowingthereason

机;准答案：Forastart,it'surgenttomakeaquickreactionwhendealingwithcrises.

Peoplewouldgetanxiousandfrustrated,ifthecompanyhasnoresponseornorelevant

decision.Therefore,byusingthemassmedia,wecangivepeoplesomesolace.What's

more,findingoutthecauseofacrisisplays(hesameroleindealingwiththecrisis.We

canonlyeliminatepeople'sspeculationanddoubtbyletting(hemknow(herealreasonof

acrisis.Atthesamelime,wecantakemeasurestoputthelosstotheminimumLastly,as

acompany,whenacrisishashappened,youshoulddaretotaketheresponsibility.Itcan

assistyouinsettlingIhecrisissuccessfullyandrescuingyourlossmaximally.

知识点解析：本题需要发言的主题是“处理危机”。根据已有的要点-Quick

reaction反应迅速“，可以联想到其作用是尽量避免流言(avoidrumors)的产生或减少

对公司形象的损害(reducethedamagetothecompany'simage)<,根据—有的要点

2-Knowingthereason了解原因“，可以联想到这样做对于从根本上消除人们的疑虑

(eliminatepeople'sdoubts)作用重大。另外我们还可以补充一些回答的要点,例如，

Beinghonestandsincere态度诚恳真挚，可想到这样做有助于恢复企业形象

(remedycompany*simage)；再如,Takingtheresponsibility承担责任，这是平息危机

(settlethecrisis)的最根本的做法。

BEC商务英语(中级)口语模拟试卷第

2套

一、小型演讲(本题共［题，每题上0分，共7分。)

1、1.Minipresentations-about6minutesInthispariofthetestyouareaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

标准答案：Theirjobistoplanandmanage（hepublicrelationsstrategy.Theyare

responsiblefordealingwiththepress,televisionandradios,aswellascommunications

withthepublicandpersonnel.TheprimaryroleofPRistocreateunderstandingwiththe

public.Theirjobinvolvestalkingandlisteningtothepressandthepublic,providing

themwithinformationfromtheheartoftheorganization.Theirobjectiveistogivean

accuratepictureofthecompany,itsbrandsandwhatitbelievesin.Theyhavetomake

surethatthepublichasapositiveimageofthecompany.PR,ontheotherhand,ismore

concernedwithestablishingandmaintaininggoodwillandunderstandingbetweenthe

companyanditspublic.

知识点解析：暂无解析

二、讨论（本题共7题，每题7.0分，共］分。）

2、Discussion—about5minutesInthispartofthetestyouaregivenadiscussiontopic.

Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyou

morequestionsrelatedtothetopic.

标准答案：A:Whatisyourideaaboutforeignexchangerisk?B:Foreignexchangerisk

managementbeginsbyidentifyingwhatitemsandamountsafirmhasexposedtorisk

associatedwithchangesinexchangerates.Anasset,liability,profitorexpectedfuture

cashflowstreamissaidtobeexposedtoexchangeriskwhenacurrencymovement

wouldchange,foibcllcioifciwoisc,ilspaicnloiliumcuunciiuyvalue.A;Iknowllial

riskarisesbecausecurrencymovementsmayalterhomecurrencyvalues.B:ButI'mnot

quiteclearaboutforeignexchangeexposurecategory.A:Theterm,exposure,usedinthe

contextofforeignexchange,meansthatafirmhasassets,liabilities,profitsorexpected

futurecashflowchangeasexchangeratechange.Foreignexchangeexposureisusually

categorizedaccordingtowhetheritfallsintooneormoreofseveralcategories.B:Oh,

I'vegotit.Theyarctransactionexposure,translationexposureandeconomicexposure.

A:Yes.Transactionexposurearisesbecauseapayableorreceivableisdenominatedina

foreigncurrency.Translationexposurearisesontheconsolidationofforeigncurrency

denominatedassetsandliabilitiesintheprocessofpreparingconsolidatedaccounts.B:

Then,economicexposurearisesbecausethepresentvalueofastreamofexpectedfuture

operatingcashflowsdenominatedinthehomecurrencyorinaforeigncurrencymay

varydue（ochangedexchangedrates.

知识点解析：暂无解析

BEC商务英语（中级）口语模拟试卷第

3套

一、小型演讲（本题共/题，每题7.0分，共7分。）

1、Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhave

tochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.You

haveoneminutetoprepareyourideas.A:Whatisimportantwhen...?Relocatinga

businessLocalworkforceavailableLocationorsiteB:Whatisimportantwhen...?

AimingtoreachanewmarketMarketresearchAdvertisingC:Whatisimportant

when...?ExhibitingatatradefairQualityofdisplayStaffselected

标准答案：IfyouchoosetopicA:Whatisimportantwhenrelocatingabusiness?There

arelotsofthingsthatmatterwhenrelocatingabusiness,withfourpointstobethemost

criticalasfollows:First,mightytechnologysupportandcheapworkforcearethetwo

crucialelementsleadingmodernenterprisestosuccess.Sowhenrelocatingabusiness,

themanagersinthebusinesshavetoconsiderthecapabilityandthecostofthelocal

workforce.Ononehand,thehi-techproductsrequireastrongresearchanddevelopment

team.ThuswhetherthelocalworkforceiscapableofproducingsuchastrongR&Dteam

isofgreatimportancetothecompany.Ontheotherhand,cheaplocalforcewillcertainly

reducetheproductioncosts,whichwillhelpabusinesstosur/iveinthefierce

competition.Second,thelocationofbusinessshouldbealsotakenintoaccount,which

involvesseveralissuessuchasitsrawmaterialssupplyandtransportation,accesstothe

electricity,water,gasandothersupportingenergysupplies,itsworkingenvironment,and

taxliabilities,etc.Allthethingsmentionedabovewillinfluencethenormalrunningof

thecompanyinthenewpremise.Andthenitcomestotherentfactor.Whethertherentis

reasonableandaffordableornotisthefactorthatcan,tbeignored.Withotherthings

beingequal,thecheaper,thebetter.Finally,thelengthofthecontractalsoplaysapart,

forlongercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertain

content(hatislikelytoaffectassignment,servicecharges,andrentreviewclause,etc.If

youchoosetopicB:Whatisimportantwhenaimingtoreachanewmarket?Itis

universallyacknowledgedthataimingtoreachanewmarketisnoeasytask,whichneeds

lotsofplanningandconsideration.Inmyopinion,therearethreethingsthatmattermost

intheprocess,namely,marketresearch,advertisingandsalespromotion.Thefirstthing

ismarketresearch.Marketresearchisalwaysthefirststepbeforethecompanygetsintoa

market.Sincethefundamentalgoalofmarketingistosatisfyconsumers'needs,no

organisationcansurviveforlongwithoutmeetingconsumers'needs.Thus,any

organisation,ifitistobesuccessful,mustlearnabouttheconsumers5needsbymarket

researchconductedinvariouswaysandadjustitsprogramstodeliveranofferingmeeting

consumers'needsThen,advertisingisthemostusefiilwaytopropagandisethe

company'sproductsandmakethemknowntothepublic.Itisalsothewaytogetthe

productsorientated,whichis(ofindoutwhethertheproductsareforfemaleormale

market,high-earningpeopleorlow-earningpeople,etc.Moreover,itisalsonecessaryto

launchsomesalespromotioncampaign,suchasofferingdiscountfbrashortperiodof

time,forexample,"buyingoneandgettingonemorefree",inordertostimulatesales

andlettheconsumershaveagoodtry.Iftheyfeelgoodabouttheproduct,theywill

probablychooseitnexttime.IfyouchoosetopicC:Whatisimportantwhenexhibitingat

atradefair?Whenexhibitingatatradefair,Ithinkthereare:hreepointstoconsider,

namely,qualityofdisplay,selectionofstaffanddecorationofthebooth.First,thetrade

fairwillhavemassiveinfluenceonthepublicandmarket.Andmostofvisitorstothe

tradefairarcpotentialbuyersoratleastwouldliketotakeinterestsinthecompaniesand

theproductsonthetradefair.Therefore,thehighqualityofdisplayinthetradefair

wouldbeihebestopponuniiyforanambitiouscompany(opromoteitsnewestproducts

andbuiltupitsgoodimage.Second,wemusttaketheselectionofstaffinto

consideration.Sincethetradefairprovidesthemanufacturerswiththeformalstagesto

displaytheirproducts,thestaffselectedwillnotonlyrepresentthepublicimageofthe

company,butalsotaketheresponsibilityofexplainingandpublicizingtheproducts.The

staffwhoarcqualifiedfortheexhibitionmustbesmoothtalkerswithgoodpresentation

andpossessconsiderableknowledgeonthecompanyaswellasitsproducts.Lasthutnot

least,decorationofboothshouldnotbeignored.Beforethetradefairtakesplace,usually

(herearealotofpropagandasaboutit,andtheorganiseralwaystriestoattractasmany

customersaspossibletoattendthetradefairbypreparingpublicitymaterials,samples

andsomekeepsakewithcompany'slogo.Sothestaffhavetodecoratetheboothwithall

thematerialsandputtheminorderbeforehand.

知识点解析：暂无解析

二、讨论(本题共7题，每题1.0分，共7分。)

2、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolook

atthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscuss

(hetopicwithyourpartner.After(hat,(heexaminerwillaskyoumorequestionsrelated

(o(hetopic.FortwocandidatesSettingupaNewBranchCompanyThecompanyyou

workfbrisconsideringsettingupanewbranchcompanyinShanghai.Youhavebeen

askedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:whatthe

necessityofsettingupanewbranchcompanymightbewhatpracticalarrangementthe

companyneedstomake.ForthreecandidatesSettingupaNewBranchCompanyThe

companyyouworkfbrisconsideringsettingupanewbranchcompanyinShanghai.You

havebeenaskedtohelpprepareaplanforit.Discussthesituationtogether,anddecide:

whatthenecessityofsettingupanewbranchcompanymightbewhatpractical

arrangementthecompanyneedstomakehowtoevaluatethefeasibility.Follow-on

questionsDoyouthinksettingupabranchcompanyisimportantinbusinessexpansion?

(Why?/Whynot?)Howisitimportanttochoosearightlocationofabranch

company?(Why?/Whynot?)Doyouthinkthecompanyshouldchoosealocalpersonto

betheleaderofthenewbranchcompany?(Why?/Whynot?)Doyouthinkthebranch

companyshouldhiremorelocalpeopleinsteadoftransferringstafffrom

headquar(ers?(Why?/Whynot?)Wouldyoulike(oworkatanewbranch

company?(Why?/Whyno(?)Isitachallengetocarryoutbusinessinanewplace?(Why?

/Whynot?)

标准答案：A:Asyouknow,ourcompanyisconsideringsettingupanewbranch

companyinShanghai.AndI'mhonouredtohavetheopportunitytoworkwithyouto

prepareaplanfbrit.B:Thepleasureismine.TveheardaboutyoulongbeforeandI

knowyouareveryexperiencedinmarketingandmanagement.Doyou(hinkitisthe

righttimeforustosetupanewbranchcompanyinShanghai?A:Well,Ithinkthetime

isperfect.Ourcompanyhasbeengrowingrapidlyinthepastseveralyears.Withthe

businessexpansion,weneedtosetupbranchcompaniestomeetthegrowingvolumeof

business.Shanghaishouldbetheidealcityforourfirstbranchcompany.Youknow,the

cityhasjustheldtheExpo2010successfiilly,andit'safamousinternationalmetropolis,

secondonly(oBeijing.Inaddition,ShanghaiisalsothefinancialcentreofChinaaswell

asaportcity,wheremanybigbanksandcompaniesgatheraround.B:Yeah,Shanghaiis

dynamicandfullofopportunitiesandchallenges.However,thecompetitionisalso

fierce.Don'tyouthinkitisabitriskytothrowahugeamountofmoneyonabranch

companyrightnow?Afterall,thecostinShanghaiismuchhigherthanthatofother

citiesinChina.Maybeweshouldbecautiousandsteady.StepbyStep.A:It'stheright

time.Youknow,highinvestmentmakeshighreturn.Andthecompanyhasinviteda

professionalinstitutiontomakeiheriskassessmentandafteralltheevaluation,our

companyconsidersitawisemove.B:OK,it'snotourjobtodecidethefeasibilityof

sellingupabranchcompanyinShanghai.Ijusthopeitwillboostourbusinessfurther.

AndhopefullyonedaywecouldgetinTheWorldTop500Enterprises.A:Nothingis

impossible.B:Well,let'shavealookatthepracticalarrangementsthecompanyneedsto

make.Firstofall,Ithinkweshouldfindagoodofficelocation.Asourcompanyhasalot

ofbusinessvisits,theofficeshouldbeconvenientlysituatedwithsufficientparking

space.A:Yeah,wealsohavetosetupaleadinggrouptobegintheworkinShanghai.

Theyarctheadvanceforceandresponsiblefortheformationofthebranchcompany.The

mainmembersofthisgroupshouldbeassignedfromourcompany,theparentcompany,

andothermemberscanheselectedfromShanghaibecausethelocalsarcmorefamiliar

withhowtogetthingsdonethere.B:Definitely.Iwouldsuggestthatherewcsetupa

commandcentreaswell,collaboratingwithShanghaipart,becausetheyneedalotof

support.Therefore,weshouldhaveaspecialdepartmentassistingthem.A:Iagree.

知识点解析：暂无解析

BEC商务英语(中级)口语模拟试卷第

4套

一、初试(本题共7题，每题7.0分，共7分。)

1、Theinterview—about3minutesInthisparttheinterlocutorasksquestions(oeachof

(hecandidatesinturn.Youhavetogiveinformationaboutyourselfandexpresspersonal

opinions.

标准答案：Theinterview(Interlocutor:I,CandidateA:A,CandidateB:B)I:A,where

doyoucomefrom?A:IcomefromHangzhou.I:Canyoutellmesomethingaboutyour

hometown.A?A:Well,firstofall,Iwasborninthecity,butmovedtotheoutskirtsof

(ownwhenIwaslittle.HangzhouisfamousfortheWestLake,andisafairlylarge

cily—aprettyimportante-conomiccentreactually.Ithasapopulationof3million.It's

prettyflat,andissituatedrightonalargelake.I:Whatdoyouthinkisthemostproblem

inChina,B?B:Iguessitistheoverpopulation.AlthoughChinahasbeencarryingouta

strictfamily-planningpolicywithonefamilyhavingonlyonechild,thepopulationis

alreadyover1.2billionandisstillgrowing.Itcausesnotonlytheshortageoffoodand

sheltersupplybutalsomoreseriousonessuchasunemployment,crimes,thelackof

educationandsoon.I:Areyouworkingorstillstudying?Howdoyoufeelit?B:Iwork

asteacherinahighschool.Inmywork,Ilearnedhowtocommunicatewithmy

associates,interpersonalrelationscanbeessentialtoaprosectiveteacher.I:What'syour

job,A?A:I'mafinancemanager.

知识点解析：暂无解析

二、小型演讲(本题共［题，每题7.0分，共I分。)

2、Minipresentation5—about5minutesInthispariofthetestyouareaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicfromthetwobelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

标准答案：A:Whenyouregisteratanexhibition,thereareseveralthingsyoushould

payattentionto.Firstyoumustfindoutthemoneyyoupaytogointotheexhibition.

Whenyouhavepaidfortheregistering,theexhibitionassistancewillshowyouyour

numberofstand.Youcangotohavealookatyourexhibitior.place,ifyouarenot

satisfiedwiththeplace,youcanask(heexhibitionassistancetoreplaceyourspot.Allast

(heexhibitionassistancewillgiveyouyourexhibitionbadgesandinformationpack.B:

Whenyoufindajob,i(isimportantfirst(owriteyourresume.Inyourresume,youmust

makesurethatallofyourwritteninformationmakesapositiveimpressiononthe

interviewers.Thenwhenyougetachancetohaveaninterview,youmustthinkthe

interviewers'questionoverandexpressyourselfclearlyandfastprovingthatyouarethe

bestforthejob.Duringtheinterview,youshouldpaymoreattentiontoyourbody

languageshowingthatyouareinterestedinthejob.

知识点解析：暂无解析

BEC商务英语(中级)口语模拟试卷第

5套

一、初试(本题共/题，每题1.0分，共I分。)

1、Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhave

togiveinformationaboutyourselfandexpresspersonalopinions.

标准答案：(C=Candidate,E=Examiner)C:Nicetomeetycu.MayIgiveyouashort

introduction?E:Ofcourse,please.C:MynameisLiJingxuan.Fromthename,youcan

seemyparentshopeIwouldbecomeaquiet,gracefulaswellasbroad-mindedgirl.But,

infact,Iammorelikeaboy.E:Why?Couldyoutellmethereason?C:Yes,I'dliketo.I

enjoyedplayingwithboyssincemychildhood:Ithinkit'smoreexcitingand

adventurous.E:Oh,Isee.Doyouliketravelling?C:Yes,verymuch,ithinkit'sfantastic

andappealing.E:Wherehaveyoubeen?C:IhavebeentoShanghai,andIwasshaken

byitsfasttempo.Ihavealsobeen(oZhejiang,whichisabeautifulprovince.E:Areyou

astudentnow?C:Yes,IstudyatNanjing.E:Whatdoyouwanttodoaftergraduation?

C:Oh,Ihaven'tconsideredthisquestionyet,becauseIamjustasophomore.E:Didyou

attendanytrainingcourseforpassingBEC?C:No,Ilearneditbymyself.IfImetsome

difficulties,Iwouldaskourteacher.E:Verygood.Howoldareyounow?C:Lastmonth,

Ihadmy20thbirthdaypartywithmyfriends,whichIwouldrememberforever.

知识点解析：暂无解析

二、小型演讲(本题共I题，每题7.0分，共I分。)

2、Minipresentation'—about6minutesInthispartofthetestyouarcaskedtogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyouridea.

标准答案：Thethreemainbehaviortypesarepassive,aggressiveandassertive.Youcan

useanyofthesetypesalthough(heassertiveposturethatsuitsmostoccasionsbest.The

passivebodytypeshaveawithdrawnposture.Youmayfidgelabitwithyourhandsand

hair.Bewareofsomefunnylittlemannerisms.Theycanbecomeintenselyirritatingtoan

audience.Ifyourpostureisaggressive,however,youtendtobequiterigid.Youcouldbe

constantlyswingingyourlegorcrossingyourarmsandclenchingyourfistandthe

audiencewillfelluncomfortable.Thatbringsmetotheassertiveposture.Inthisposition

thereisminimaltensionandyourvoiceisfull,clearandvaried.You'readelighttolisten

to.Perhapsyou'restartingabusiness.Thenhowcanyoumakedrcamcometrue?

Persuasionistheanswerwhenyoutrytoattractfinancefromindividuals.Rememberthat

hewhohaspossessionscouldn'tbenaive.Soitwouldbeunwisetopromisethemthe

moon.Put(hemandeffortintoabusinessplanandanalyzethefeasibilityofyour

proposals.You'remorelikelytosucceedwithadequatepreparations.Whenthebusiness

isexpandingatafastpace,wecannolongerdependsolelyonindividualsourceforneed-

defunds.Ifstimethatwebegantodealwithfinancialinstitutions,e.g.banks.Theycan't

bemorecautiouswhenitcomestograntingloans.Inresponsetotheirsuspicion,youcan

applyforasmallamountatfirst.Repayitbeforethematuritytogetherwiththeinterest

due.Repeatthisprocedureuntilyou'vewonthebank'stnist.

知识点解析：暂无解析

三、讨论(本题共7题，每题分，共7分。)

3、Inthispartofthetestyouaregivenadiscussiontopic.Youhave30minutestolook

at(hepromptcard,anexampleofwhichisbelow,andthenabout3minuteslodiscussthe

topicwithyourpartner.Afterthattheexaminerwillaskyoumorequestionsrelatedtothe

topic.FortwocandidatesProductPromotionYourcompanyisplanningtolaunchanon­

linepromotionofitsnewadditionofaproductrange.Youhavebeenaskedtomake

recommendationsabouthowtodothiswell.Discussthesituationtogether,anddecide:

howthepromotionwillappealtopotentialcustomersandbetrulyinfluentialhowto

increasehitsfromcustomers.ForthreecandidatesProductPromotionYourcompanyis

planningtolaunchanon-linepromotionofitsnewadditionofaproductrange.Youhave

beenaskedtomakerecommendationsabouthowtodo(hiswell.Discussthesiiuaiion

together,anddecide:howthepromotionwillappealtopotentialcustomersandbetruly

influentialhowtoincreasehitsfromcustomerswhetheritisnecessarytocollectfeedback

forthepromotion.Follow-onquestionsDoyouthinkonlinepromotionisalways,

expensive?(Why?/Whynot?；Howimportantise-businessbecomingnowadays?(Why?)

Whataretheotherwaysofonlinepromotion?Whatdoyouthinkisessentialforonline

promotion?Doyouthinkcompanieswillmakemoreuseofe-mailandtheInternetinthe

future?(Why?/Whynot?)

标准答案：A:Youknow,ourcompanyisplanningtolaunchanon-linepromotionofits

newadditionofinstantnoodlerange.B:Aworthytry,isn'tit?Instantnoodlesarcmost

favoredbybusyyoungpeopleandtheyarcfrequentvisitorsoftheinternet.Thequestion

ishowtomakethepromotionappealtothemandbetrulyidentical?A:Wemayuse

methodsofonlinepromotionsuchaspop-ups,bannersandanimations,tonameafew.

Theycanbeimpressivewhenwellused,B:Thatmeanstheyneedtobeintrusive,

relevant,entertainingandnotbeoverused.Otherwisetheywillbeoneofthemost

annoyingthingsthatwilldistract(heuserfromreading(hecontent.A:Butofcourse(hey

arenotthebestways.Forinstance,manneradscanbeexpensive.Toachieveanylevelof

success,theremustbeheavyrepetitioninordertogivetheadvertisementachanceto

workandthatrequiresalargebudget.B:Inmyopinion,abetterwayistoblend

promotionalandnon-promotionalinformationtodelivertheadvertisingmessages.For

instance,wemayusenewerformatssuchasflashorTV-likecountersealstoshowtoour

potentialcustomerstheprocessofmakingqualityinstantnoodlesandhighlightour

sellingpoint.A:Greatidea.Iseewhatyoumean.Oneofourstrongpointsisthatweadd

vitaminEtopreventthenoodlesfromgoingbadtooquicklyinsteadoftraditional

preservativeorantisepticwhichpeoplearenotcomfortablewith.B:Inthatwayprcxluct

andpromotionaresubtlymixedandvisitorshardlyknowanadvertisingmessageis

delivered.Thatwouldbeimpressiveandinfluential.A:Exactly.Anotherthingwehave

(oconsiderishowtoincreasehitsformcustomers.Doyouhaveanyideaonthat?B:In

myopinion,toencouragevisits(ooursite,wehavetoupdateinformationfrequencyand

providemanyopportunitiesforinteraction.A:Goodidea.Andwecanorganizesome

onlinegamesandactivitieslikesweepstakes,contests,coupons,andrebatestooffer

prizestothosewhotakepartin.B:Prizesmayincludeweekendholidays,CDorstamp

collections.A:Andalargepackofournewadditionofinstantnoodles!B:WiththatI

believehitswillincreaseandbrandrecognitiondoubled.Thisisagoodwaytocreateand

cultivatecustomerloyalty.Follow-onquestionsYes,becausethesuccessofonline

advertisingliesonheavyrepletion,whichrequiresalargesizeofthebudget.Itis

becomingamoreandmorepopularbusinesspracticeandwhetheracompanycanmake

gooduseoftheinternetmaybecomeakeypointforitssurvival.Inadditiontobanner

advertisements,therearce-mailnewsletters,optine-mailannouncements,andonline

pressreleases,etc.Foronlinepromotion,repetitionisthekey.Thetargetmarketmust

haveampleopportunitytoviewandunderstandasalesmessagemultipletimesto

statisticallyincreasethechancesofasale.Sure,e-mailandtheinternetareconvenient,

instantandcost-effective.

知识点解析：这道题的主题是网上产品促销。背景是你们所在公司计划开展一次

网上促销活动，宣传公司的新产品。请你们就怎样成功开展这一活动提出建议。所

给的提示点是怎样使该网上促销活动吸引潜在客户并真正产生影响和如何增加客户

点击率。

BEC商务英语（中级）口语模拟试卷第

6套

一、小型演讲（本题共[题，每题分，共1分。）

1、Inthispartofthetextyouareasked（ogiveashorttalkonabusinesstopic.You

havetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.

Youhaveoneminutetopr