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BEC商务英语(中级)口语模拟试卷7

(共9套)

(共22题)

BEC商务英语(中级)口语模拟试卷第

1套

一、小型演讲(本题共I题,每题上。分,共7分。)

1、Minipresenia(ions-about6minutesInthispanof(hetestyouareaskediogivea

shorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelow

andthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.

标准答案:Whenacompanydecidestolaunchanewproductintothemarket,themost

importantthingshouldbepricingpolicies.Thecompanymustmakemarketresearches

onthedifferentpricesofsimilarproductsandmakeanalysis,becauseacompetitiveprice

willdefinitelyguaranteethesales.Ofcourse,thecostshouldalsobeconsideredinthis

part.Thenattractivepackagingandadvertisingareneeded,especiallywhenthetarget

marketistheyounggeneration.Theseyoungpeoplepaymoreattentiontopackageand

thinkgoodandattractivepackagemeansgoodquality.Nowadaysmoreandmore

customersarelikelytofollowtheleadoftheirrolemodelssuchasmoviestarsand

basketballplayers.Ifthecompanyconsiderthatwhenmakingadvertisingstrategies,it

willbeveryhelpful.

知识点解析:暂无解析

二、讨论(本题共[题,每题7.0分,共7分。)

2、Discussion—about5minutesInthispartofthetestyouaregivenadiscussiontopic.

Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andihen

about3minutestodiscussthetopicwithyourpartner.Afterthatexaminerwillaskyou

morequestionsrelatedtothetopic.

标准答案:A:Becausememosarestandardformsofcommunicationinmany

organizations,theymaybecomethemostcommontypeofbusinesscommunication

medium.Goodmemossharesomecharacteristics.B:Iagreewithyou.Memosshould

containguide-wordheadings,helpingreadersimmediatelyidentifythedate,origin,

destination,andpurposesofmessages.A:Goodmemosalsogenerallydiscussonetopic.

Limitingthetopichelpsthereceiveractonthesubjectandfileitcorrectly.B:Thetoneof

interofficememosisexpectedtobeconversationalbecausethecommunicatorsare

usuallyfamiliarwithoneanother.Thismeanstheoccasionaluseofcontractionsandfirst

personpronouns.A:Beaware,however,ofgraphichighlighting.

知识点解析:暂无解析

BEC商务英语(中级)口语模拟试卷第

2套

一、初试(本题共,题,每题7.0分,共I分。)

1、Practiseansweringthesequestions.Whatkindofjobwouldyoumostliketohave?

Whatarcthemainproductsmadeinyourhometown?Howimportantdoyouthink

suitablepackagingisforproducts?Whatattractsyoutobuyparticularproducts?What

typesofbusinessingeneraldoyouthinkwillbemostsuccessfulinthefuture?

标准答案:HowtoapproachSpeakingTestPartOne—Inthispartofthetestyou

answerquestionsaboutyourselfandaboutbusinesstopics,andexpressopinions.一

Beforetheexam,thinkofanswerstopossiblequestionsaboutyourworkorstudies,

businessinyourcountry,andawiderangeofbusincss-relatedmatters.Belowaresome

questionsofthetypeswhichyoumightneedtoanswer.—Intheexam,listencarefullyto

thequestions.Makesureyouanswerwhattheexaminerasksyou.Asktheexaminerto

repeataquestionifnecessary,Speaktoboththeexaminerandtheothercandidate,and

listentowhattheothercandidatesays.—Trytogivemorethanjustbasicanswers,and

giveexamplestoshowwhatyoumean,—Rememberthatyouarebeingtestedonyour

abilitytospeakinEnglish,notonyourknowledgeofspecificareasofbusiness.Ifyoudo

notknowananswer,sayso,andtrytospeculate.

知识点解析:暂无解析

二、小型演讲(本题共1题,每题1.0分,共I分。)

2、Inthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhave

tochooseoneofthetopicsfromthethreebelowandthentalkfbraboutoneminute.You

haveoneminutetoprepareyourideas.A.WHATISIMPORTANTWHEN...?

NEGOTIATING—COMPROMISE—DISPUTEB.WHATISIMPORTANT

WHEN...?EMPLOYINGTECHNICALWRITERS—BEINGABLETOWRITE

WELL—MEETINGTIGHTDEADLINESC.WHATISIMPORTANTWHEN...?

MANAGINGACOMPANY—COMMUNICATION—EXECLLENTMANAGER

标准答案:Interlocutor:—I'mgoingtogiveeachofyouachoiceof3topics.I'dlike

youtochooseoneofthetopicsandgiveashortpresentationonitfbraboutaminute.

Youwillhaveaboutaminutetoprepareforthisandyoucanmakenotesifyouwish

whileyouprepare.Afteryouhavefinishedyourtalk,yourpartnerwillaskyoua

question.—Allright?Hereareyourtopics.|Interlocutorhandseachcandidateadifferent

topiccard,andsomepaperandapencilfbrnotes]Interlocutor:-Chooseoneofthe

topicstotalkabout.Youcanmakenotes.[Iminute'spreparationtime.Bothcandidates

preparetheirtalksatthesametime,separately.]Interlocutor:—Allrightnow.Candidate

Two,whichtopichaveyouchosen,A,BorC?Wouldyouliketotalkaboutwhatyou

thinkisimportantwhenmanagingacompany?[CandidateTwotalks]Oneofthemost

importantfeaturesinanybusinessiscommunication.Goodcommunicationisrequiredat

allstagesofthebusinessprocess.Withinindividualcompaniesinternalcommunication

occurat,andbetweenthevariouslevels.Directorscommunicatewithoneanother

concerningthecompany'soverallstrategy.Theyinformmanagersoftheirplans,andthe

managersthencommunicatewithotheremployees.Negotiationareconducted

concerningpayandworkingconditions.Managerscommunicatedecisionsandorders

andtrytoimprovemoraleandmotivationthroughgoodcommunication.Employeesalso

communicatewitheachother,forexample,overproductionandwages.Reliableand

effectivecommunicationisoneofthekeyelementswhichleadtoefficientmanagement

ofacompany.Interlocutor:—Thankyou.Now,CandidateOne,pleaseaskCandidate

Twoyourquestionabouthis/hertalk.[CandidateOneasksquestion.|Canyoutellme

otherkeyelementswhichleadtoefficientmanagementofacompany?CandidateTwo:

Theefficientmanagementofacompanyrequiresmanyaspects,bothinternaland

external.Weneedgoodcommunication,goodstaffandmanagers,smoothflowofthe

capital,etc.Interlocutor:一Thankyou.Allright.Now,CandidateOne,whichtopichave

youchosen,A,BorC?Wouldyouliketotalkaboutwhatyouthinkisimportantwhen

employingtechnicalwriters?[CandidateOnetalks]—Firstly,itisveryimportanttobe

abletowritewell.Thismeansnotonlyknowingthebasicsofspelling,grammarand

punctuation,butalsohavingtheabilitytocondenseandorganisecomplicated

informationtomakeitsimpletounderstand.Agoodwritermustalsobeabletocope

withmeetingtightdeadlines.Asfarsecondlyascareerprospectsareconcerned,after

gainingvaluableexperience,manytechnicalwritershavetheopportunityoftakingon

managementroles.Theymaythenheresponsiblefortheworkofotherwriterswithina

particularcompany,ortheymayprefertobecomecontractors.Thismeanssellingtheir

servicesthroughanagencyemployingmanyfreelancetechnicalwriters,whoservicesare

chargedtocompaniesatanhourlyrate.Interlocutor:一Thankyou.Now,CandidateTwo,

pleaseaskCandidateOneyourquestionabouthis/hertalk.(CandidateTwoasks

question.]Whichfactorismoreimportant,beingabletowriterwellormeetingtight

deadlines?Why?CandidateOne:Ithinkneitherofthemcanbeignored.Weneed

technicalwritersbeingabletowritewellaswellasmeetingtightdeadlines.Interlocutor:

—Thankyou[Materialsarecollected.]

知识点解析:暂无解析

三、讨论(本题共[题,每题7.0分,共]分。)

3、Inthispartofthetestyouaregivenadiscussiontopic.Youhave30secondstolook

atthepromptcard,anexampleofwhichisbelow,andthenabout3minutestodiscuss

thetopicwithyourpartner.Afterthattheexaminerwillaskyoumorequestionsrelatedto

thetopic.FortwocandidatesIneffectivetimemanagementisoneofthemajorproblems

throughouttheWorkforce.Youhavebeenaskedtoputforwardsomesuggestionsfor

improvingthesituation.Discussthesituationtogetheranddecide:—Whypoortime

managementcanbecomeamajorconcern-Whatprocedurescouldbeadoptedtoensure

thattimeismanagedeffectivelyForthreecandidatesIneffectivetimemanagementisone

ofthemajorproblemsthroughouttheworkforce.Youhavebeenaskedtoputforward

somesuggestionsforimprovingthesituation.Discussthesituationtogetheranddecide:

Whypoortimemanagementcanbecomeamajorconcern-Whatprocedurescouldbe

adoptedtoensurethattimeismanagedeffectively-Whatrulesshouldtopmanagers

comeupwith

标准答案:Interlocutor:一Nowthispartofthetestyouaregoingtodiscusstogether.

[Interlocutorpointstothecardshowingthetaskwhilegivingtheinstructionsbelow.]

Interlocutor:一Youhave30secondstoreadthetaskcarefully,andthen3minutesto

discussanddecideaboutittogether.Youshouldgivereasonsforyourdecisionsand

opinions.Youdon'tneedtowriteanything.Isthatclear?[Interlocutorplacesthecardin

frontofthecandidates.Interlocutor:—I'mjustgoingtolistenandthenaskyoutostop

after3minutes.Pleasespeaksothatwecanhearyou.[Candidateshaveabout3minutes

tocompletethetask.]A:Hi,MsB,youknow,everythingseemtobeindisorderinour

company.Andthatobviouslyhasalottodowithpoortimemanagement.R:That'sthe

point.Sotimeshouldbeplannedaccordingiotheimportanceofthetasksweneedto

dealwith.A:Sowhatdoyouthinkwecandosothattimeismanagedeffectivelyinour

company?B:Youmeanwhatprocedureswccanadopt?A:Sure,That'swhatourbossis

askingustodo,Right?B:Right.Ithinkwe'vegotalottodo.First,weshouldmakeall

thestaffmembersrealizehowimportanteffectivetimemanagementistoourcompany.

A:Yes,Perhapswecanrunafewtrainingprogramsforthem.Ifneeded,wemayinvite

someexpertsfromoutsidetohelpus.B:Anotherthingwecandoistomakeallthe

managers,oreveneverystaffmember,comeupwithajobdescriptionoftheirown.in

thisway,theycanbeprettysureaboutwhattheyareresponsibleforandwhattheyare

not.A:Goodidea.Sotosumup,ourcompanyshouldrunafewtrainingcourses,and

everystaffmembershouldwriteajobdescriptionoftheirown.[Materialsarecollected.]

|Theinterlocutorasksoneortwoquestionsasappropriate,toextendthediscussion.]

Whatkindsofrulesshouldtopmanagerscomeupwith?What'syourview,MsB?B:

Well,Ithinkthetopmanagersofourcountryshouldcomeupwithasetofrulesaswhat

kindofjobsshouldbegivenpriorityto.inthisway,wecanmakesurethatimportant

taskseredealtwithfirst.

知识点解析:暂无解析

BEC商务英语(中级)口语模拟试卷第

3套

一、讨论(本题共1题,每题7.0分,共1分。)

1、1.Discussion-about5minutesInthispartofthetestyouaregivenadiscussion

topic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,

andthenabout3minutestodiscussthetopicwithyourpartner.Afterthattheexaminer

willaskyoumorequestionsrelatedtothetopic.

标准答案:A:Newproductintroductionisimportantlotheindustry.Theygenerate

excitementintilemarketplaceandsalesinyourstore.Customersareanxioustolearn

aboutwhat'snewandwhethernewproductcansolvetheirproblem.B:Yes.Actually,

whenyousellanewproduct,yourcompanybecomemorethanaplacetogetthenew

product,itbecomeaproblem.solverforthecustomer.Thisisahugeadvantageoverthe

othercompany.A:Andyourcustomersareabletodiscernthedifferencebetween

makeshiftsolutionsandapplication-specificproducts.Byfocusingontheirneeds,

industrialcompaniescanoffertherightsolutionfordemandingjobs.Thesesolutionsare

coupledwiththenecessaryproductknowledgetoeducatethecustomer.Inthisway,you

canbecomemoreprofitableinyourbusiness.

知识点解析:暂无解析

BEC商务英语(中级)口语模拟试卷第

4套

一、讨论(本题共3题,每题1.0分,共3分。)

1、InspectingProject'sProgressYourcompanyisworkingonatrainingprojectrecently.

Astwovice-managersofHRDdepartment,youhavebeenaskedtoinspectandevaluate

theprogressoftheproject.Discussthesituationtogether,anddecide:-what

achievementstheprojecthasmade-whatimprovementscanbedoneinthefuture.

标准答案:A:Theliainingclassfbrouiemployeeshasbeeninprogressforthree

months,andmanyemployeestellmethattheythinkit'sreallyveryhelpful.B:Tveheard

ofthat,too.Sinceweareinthemiddleofthewholeprogress,it'stimefbrustoinspectit.

A:Yes,Iagree.Fromthefeedbacksofbothmanagersandemployees,Ithinktheproject

dohavemadesomeprogress.Ourmembersareveryactiveandresponsive,andtheir

moraleisveryhigh.B:EventheCEOhasnoticedthatandhesaidthatwehavedonea

goodjob!Andmanagersalsoreportedthattheirsubordinatesturntocommunicatemore

thaneverbefore.A:Ofcourse,becausethetrainingclasstoldemployeesthepowerof

goodcommunication.Someemployeesalsofindthattheyreceivemorehelpfromtheir

colleagues.B:That'sreallyveryencouraging,butIthinkwecanstilldomore.A:Aha,

somemanagerssuggestthatweinvitemoreexpertstogivespeeches,andIreallythink

it'sagoodidea.B:Iagree.Somecareerexpertscanbeverypersuasiveandemployees

arewillingtofollowtheirinstructions.Ifpermitted,we'dbetterconductasurveytoknow

theresponsesofemployees.A:You'reright,sowccanmakenecessarychanges

accordingly.Andattheendoftheproject,maybewccanhaveatestinordertocheck

howmuchourstaffunderstandsthetrainingcontent.B:Maybeitmayarousesome

complaints,butitisreallymeaningful.

知识点解析:本次讨论的任务是弄清公司的培训项目取得「哪些成就,以及将来

可以作何改善。根据要求决定的要点1"培训计划取得了哪些成就“,我们可以结合

以下三个方面:员工士气高涨(staffsmoralishigher)、员工更愿意和领导交流了(be

morewillingtocommunicatewiththeirboss)和更加互帮互助(lumtohelpeachother

more)展开讨论。根据要求决定的要点2”未来作何改善”,可以探讨以下几方面:

请更多的专家来讲课(invitemoreexpertstogivespeeches);调研员工的反应(conduct

asurveytoknowstaffsresponses);组织考试检验培训效果(giveatesttocheckthe

effectofthetrainmgproject)<>

2、CreatingaNewBranchThecompanyyouworkforisconsideringcreatinganew

branchintheSouth.Youhavebeenaskedtowriteareportaboutit.Discussthesituation

together,anddecide:-whyitisnecessarytocreatethisbranchintheSouth-what

preparationsneedtobedoneforitsopening.

标准答案:A:OurcompanyhasbeenthinkingaboutsettinganewbranchintheSouth

foralongtime,butweneedtodiscussaboutthefeasibilitybeforewestart.B:Right,you

canneverbetoocarefulwhenmakingimportantdecisions.Butasourcompanyis

experiencingrapiddevelopmentinrecentyears,wemayreallyneedabranchinthe

southernpart,andthatwillhelpextendourbusinessarea.A:Yes,nottomentionthatthe

Southisanew-emergingmarketsince2009.Ithaslotsofpotentialstoexplorecompared

withtheNorth.B:Manycompaniesalsonoticedthat,soifwedon'treactfastenough,we

maylosethecompetition.A:Sowemusttakeactionsassoonaspossible.Thefirstthing

weshoulddoistochooseasuitablecity.B:Thatcouldbeaverycomplexquestion,and

wcmustmakeacomprehensiveanalysisbeforemakingfinaldecisions.Anothertough

questionisthatwehavetoselectamanagerfromourcompanyanddispatchhimtothe

South.A:WewillleavethisissuefortheBoardtodecide,butthispersonmustbevery

aggressiveandenergetic,sohecanadapttothenewenvironmentmorequickly.B:Once

thepersonselectedissettled,hecanbegintohireworkersfromthelocallabourmarket.

A:Thatwon'tbeaneasyjob,neither.Anyway,creatinganewbranchdemandslotsof

work.

知识点解析:本次讨论的任务是决定公司在南方设立分公司的必要性以及需要的

准备工作。根据要求决定的要点1”在南方设立分公司的必要性”,我们可以结合以

下三个方面:公司市场的扩张(expansionofthccompany'smarket)>新兴市场(new

emergingmarket)和其他公司的竞争(competitionfromothercompanies)展开讨论。根

据要求决定的要点2”为其开张做哪些准备工作”,可以探讨以下几方面:选择合适

的城市(chooseaparticularcity);从本公司选出经理人选(selectamanagerfrom

ourcompany);在当地劳务市场招聘(hireemployeesfromthelocallabourmarket)o

3、SharingResponsibilitiesYourcompanyisexpectedtoentertainagroupofclients

fromanotherprovince.Youhavebeenaskedtoorganisethisevent.Discussthesituation

together,anddecide:-whatresponsibilitieseachteamisexpectedtohave-howyouwill

dividethedepartmentintodifferentteams.

标准答案:A:OurclientswillarrivenextTuesday,soweshouldmakeaplanforitand

clarifyeveryone'sresponsibilities.B:Yes,andaccordingtoourexperiences,atleast

threeteamswillbeformedtoentertainourclients.A:Oneteamwillberesponsiblefor

themeetingandseeing-offofthedelegationattheairportorrailwaystation.B:Andwe

shouldalsoestablishateamtoaccompanytheclientstovisitourfactory.Thisisvery

important,sincetheirmainaimofthisvisitistoseetheproductiveabilityofour

company.A:That'sright.Butwcshouldalsoshowourguestsaround,becausesomeof

themhavenevervisitedthoseplacesofinterestinourcity.Therefore,wewillalsoneeda

teamfortheirlour.B:Ithinktheseteamsareabletohandlemostoftheproblems,butwe

shouldselectthemostsuitablepersonloreachteam.A:Right,otherwisesomeserious

problemscouldoccur.ForTeamone,Ithinkwe*11needsomedeputymanagersandsome

skillfuldrivers.B:TheexpertsandtechniciansmaybethebestchoicesforTeamtwo,

becausetheyknowtheproducingprocessmuchbetterthanwedo.A:Iagree.Our

secretarycanworkinTeamthree,sincehe'sanativehereandthereforeisquitefamiliar

withthosetouringsites.B:Thatisthepoint.

知识点解析:本次讨论的任务是决定接待客户时每个小组的责任以及如何分组。

根据要求决定的要点1“每个小组都有哪些责任“,我们可以结合以下三个方面:接

送(meetingandseeingoff)、参观1房(visitingthcfactory)和参观名胜(visitingplacesof

interest)展开讨论。根据要求决定的要点2”如何将部门分组”,结合前面责任的三个

方面可以进行如下分组:经理和司机(manageranddriver):专家和技师(expertsand

technicians);秘书(Ihesecretary)®

BEC商务英语(中级)口语模拟试卷第

5套

一、初试(本题共7题,每题7.0分,共7分。)

1、Inthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhave

togiveinformationaboutyourselfandexpresspersonalopinions.

标准答案:A.B:Thankyou,Sir.I:Whereareyoufrom?A:I'mfromTianjing.B:Fm

fromJinan.I:Canyoutellmesomethingaboutthetransportinyourcity,A?A:Well,

EvetoadmitthatthetransportinTianjingisirritating.Theexplosivecargrowthis

devastating.Youshouldexpecttobecaughtinheavyjamshereandthereinrushhours.I

don'tthinkournarrowroadscansupportthetrafficanylonger.Urgentmeasuresmostbe

takentoavertthistrendtowardssystembreakdown.I:Good.Then,B,howdoyouthink

ChinawillbenefitfromWTO?B:Well,it'sabigtopictotalkabout.ButI'msureitwill

benefitChinaandotherWTOmembersaswellifChinamakesgooduseofits

regulations.ThecommonChinesecustomerswillbenefitmostfromitbecausepricesof

importedpriceswillbereducedandqualityandafter-sales

知识点解析:暂无解析

二、讨论(本题共[题,每题7.0分,共1分。)

2^Inthispartofthetest,theexaminerreadsoutascenarioandgivesyousomeprompt

materialintheformofpictureorwords.Youhave30secondstolookatthetaskprompt,

anexampleofwhichisbelow,andthenabouttwominutestodiscussthescenariowith

yourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.

Fortwoorthreecandidates1.ScenarioI'mgoingtodescribeasituation.Apersonwants

tofindajob,andheorshelistssomequalifications.Talkforabouttwominutesaboutthe

qualificationsanddecidewhichtwoqualificationsarethemostimportant.Herearesome

ideastohelpyou.PromptmaterialSpecialSkills•interests•personality•organizational

ability•intelligence•attitudetowork

标准答案:A:Whatdoyouconcernmostaboutthepersonyouaretoemploy?B:I

mainlycareabouthisspecialskills,organizationalabilityandattitudetowork.A:Why?

B:Throughhisspecialskills,Icanfindouthisinterests.Organizationalabilityshows

howwellhecooperatewithothers,andattitudetoworkindicateshisresponsibilityfor

thejob.A:Iagreewithyou.Moreover,Ithinkhisinterestsandpersonalityalsomattera

lot.B:Yeah,besides,hisintelligencecan'tbeneglected.A:Right.Howmuchwillyou

payforhimifyouaresatisfiedwithhim?B:IthinkIwillpayhimhighlysolongashe

meetsmydemand.Examiner'squestionWhichthreequalificationsarcthemost

importanttotheperson?Key:Specialskills,organizationalabilityandattitudetowork.

知识点解析:暂无解析

BEC商务英语(中级)口语模拟试卷第

6套

一、讨论(本题共3题,每题1.0分,共3分。)

1、InstallingOfficeThecompanyyouworkforhasvacatedaroomforthenewmanager.

Youhavebeenaskedtomakesomepurchasestofurnishtheroom.Discussthesituation

together,anddecide:-whatyouwillbuyinordertoequiptheoffice-whichdetails

shouldbepaidspecialattentionto.

标准答案:A:Room306hasalreadybeenvacatedandthenewmanagerMs.Zhangwill

comenextweek,soit'stimewebegantofurnishitandthenwaitforher.B:Weshould

reallytryourbesttoofferagoodworkingenvironmentforher.A:Sincethedeskand

bookshelfarestillingoodcondition,weonlyneedtobuysomefurnituresandappliances

insteadofbuyingawholesetofitems.B:Sure,otherwiseitwillcosttoomuch.Above

all,weshouldbuyasetofsofaofgoodquality,soshecanrestherselfandentertainguest

comfortably.Shemayalsoneedabosschairtositin,andafancychairmayhelpreduce

thepressureandpainoftheback.A:Well.That'srightAnyotherthings?B:Alaser

printer.Itcouldbemoreefficientandpowerfulthantheoldone.Canyouthinkofsome

detailsweshouldpayattentiontoduringthepurchases?A:Ah,letmesee...Firstofall,I

thinkasetofleathersofawouldbeagoodchoice.Thoughitisexpensive,itcansustain

longerandit'sstillworththeprice.Thensincewehaveanelegantladyasourleaderwe

shouldchoosearedchairinsteadofthedullblackone.Finally,ifwebuyaHPprinterwe

canenjoysomespecialdiscounts,becausewearetheirspecialVIPclient.B:Great!You

arereallyveryconsiderate.

知识点解析:本次讨论的任务是决定需要购买的物件以及需要注意的一些细节。

根据要求决定的要点1”为了装置办公室需要买些什么“,我们可以结合以下三种物

件:沙发(sofa)、老板椅(bosschair)和激光打印机(laserprinter)展开讨论。根据要求

决定的要点2”需要特别注意哪些细节”,结合前面讨论购买的三种物件。可以分别

注意以下细节:皮质沙发(leathersofa);红色转椅(redchair);惠普品牌打印机

(HPprinter)o

2、TechnicalInnovationYourcompanyisplanningtomakesometechnicalinnovations

toincreaseitscompetitivepower.Youhavebeenaskedtodealwiththissituation.

Discussthesituationtogether,anddecide:-whichaspectsneedinnovatingmostbadly-

whatadjustmentsyoucanmaketofacilitatetheinnovationplan.

标准答案:A:Competitionisbecomingevenmorefiercenowadays:wecanonly

survivebymakingconstantinnovations.B:Yes.Thereareindeedmanyproblemsinour

productionprocess,soweshouldinvestigatethembeforetheinnovation.Theraw

materialsstoredinourwarehousearcnotinverygoodconditionduetotheshortageof

workers.Thathascausedmanyproblems.A:Really?Butthepackagingofthefinal

productsisnobetter.Sinceit'saverymonotonousjob,workersalwaysmakemistakes.

B:Right,maybetheyhavedifficultyinconcentratingafteralongperiodoftime.Andthe

transportationprocessisnotveryscientificandsometimesit'stotallyamess.A:Sowe

reallyneedtofindsomesolutionsfortheseproblems.B:Usingcomputerstocontrolthe

conditionofthewarehouseisnotverycomplicated:weonlyneedtotraintheworkers.A:

Andthoughautomaticequipmentwillcostusahugesumofmoney,itmeritstryingyet.

B:Sosomeoneneedstopersuadethebossfortheinvestment.Luckily,softwaredirecting

transportationwon'tbeveryexpensive.A:Ha-ha,sowemaystartfromsoftware.

Anyway,allthesetechnicalinnovationswillpayoffintheencl.

知识点解析:本次讨论的任务是决定哪些方面需要革新以及如何调整。根据要求

决定的要点1"哪些方面亟待革新“,我们可以结合以下三个方面:原料贮藏(storage

ofrawmaterials)>产品包装(packagingofthefinalproducts)和产品运输(transportation)

展开讨论。根据要求决定的要点2”有哪些促进改革计划的调整措施”,结合前面讨

论的需要改革的三个方面,可以分别注意以下方面的调整:电脑调整(using

computerstocontroltheconditionofthewarehouse);购买自动化设备

(buyingautomaticequipment);更新软件(developingsoftware)o

3、ManagingtheProductLineThecompanyyouworkforisendeavoringioimprovethe

managementoftheproductlines.Youhavebeenaskedtomakesuggestionsfor

improvingthemanagementofyourproductline.Discussthesituationtogether,and

decide:-fromwhataspectsyoucouldfindproblemswiththecurrentmanagement-what

standardscouldbesetinordertoimprovethemanagement.

标准答案:A:Theboardofourcompanyisnotsatisfiedwiththeefficiencyofthe

productlines.Lefsgivesomesuggestionsfbrimprovingthemanagementoftheproduct

line.B:Well,toimprovethemanagementoftheproductline,wemustfirstfigureout

whatproblemstherearewiththecurrentmanagerialsystem.Fromwhataspectscanwe

findtheproblems?A:Inmyopinion,weshouldstartfromthethreemajoraspectsofthe

productlinemanagement,namely,progress,qualityandcostcontrol.Let'strytodecide

ifthequalitycanbefurtherimproved,oriftheprogresscanbespeededup,orifthecost

canbecutdown.B:Yes,Iagree.Thethreeaspectsarcalsothemostimportantaimsof

theproductlinemanagement.Butwhatstandardsshouldwesettomakesureifthe

managementisimproved?A:Well,thefirstandthemostimportantstandardshouldbe

aboutprogressandquality.Introducingupgradedqualitystandardsandprogress

billboardscanbegoodwaystosecurequalityandprogress.B:Absolutely.Andtomeet

thefirststandard,weshouldendeavortoestablishacompletemanagerialsystem.Inthis

way,theinnovationwehavemadewillachievealong-termeffect.Whatelsecanyou

thinkof?A:Formypart,humanfactorisalsoofgreatsignificance.Sowcshould

establishatrainingmechanism.B:Ican'tagreemore.First,weshouldprovide

professionaltrainingfbrtheoperatorstoimprovetheirskillsandtoenhancetheir

cooperationability.Nextcomestothemanagers.Agoodmanagerisnotonly

professionalandexperiencedbutalsohasoutstandingorganisingandcoordination

abi

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