雨课堂学堂在线学堂云Ancient Chinese Commercial Culture(日照职业技术学院)单元测试考核答案

第1题WhatplaystheroleofspiritualcoreinthedevelopmentofChina'scommodityeconomy?()A“yuan”cultureBConfusioncultureCtraditionalbusinesscultureDcharityculture第2题Whatistherootofanation?()AeducationBlanguageCcultureDcustoms第3题WhatisthelinkandbridgebetweenEasternandWesterncultures?()AtheadaptationandpreservationofChinesecultureB“yuan”cultureCcharitycultureDConfusionculture第4题Whatisthevitalityandcorecompetitivenessofanenterprise?()AdiligenceBthriftChardworkingDintegrity第5题Whatspiritdoestheentrepreneursmainlyneedtostarttheirbusiness?()AthespiritoftenaciousnessandhardworkingBthespiritofadheringtointegrityCthespiritofdiligenceandthriftDthespiritofgreatlove第6题Whatisthefundamentalfactorofthedevelopmentoforganizations?()ApeopleBenvironmentCspiritDcapital第7题WhatisthehighestlevelofmodernmanagementinChinesebusinessculture?()AtheunityofknowledgeandactionBtheconceptof"governingbyinaction"CtheunityofvirtueandactionDtheconceptof"bidirectionalsymmetry"第8题Afterbecomingrich,Chineseentrepreneursoftenlendahelpinghandtohelpothers.WhatspiritdoesthisreflectaboutChinesebusinessmen?()AthespiritoftenaciousnessandhardworkingBthespiritofadheringtointegrityCthespiritofdiligenceandthriftDthespiritofgreatlove第9题WhatarethespecificmanifestationsoftheChinesebusinessspirit?()AThespiritoftenaciousnessandhardworkingBThespiritofadheringtointegrityCThespiritofdiligenceandthriftDThespiritofgreatlove正确答案：ABCD第10题Whatdoes"Governingbyinaction"referto?()AdoingnothingBaformof"moralobedience"Cawayof"settinganexamplebytakingpart"Dawayof"followingtheexampleofone’ssuperiors"正确答案：BCD第11题WhatisthevalueofChinesebusinesscultureinmodernenterprisemanagement?()AItisthefundamentaldrivingforceforenterprisestoachievesuccessanddevelopment.BItisthehighestlevelofmodernmanagement.CIthasvaluablesocialvalueinmodernmanagement.DItisa"mediator"offiercecompetitionamongenterprises.正确答案：ABCD第12题WhatarethespecificmanifestationsoftheChinesenationalculture?()A“yuan”cultureBConfusioncultureCtraditionalbusinesscultureDcharityculture正确答案：ABD第13题Whatdoes"Chinesemerchants"include?()AJinmerchantsBHuimerchantsCYumerchantsDZhejiangmerchants正确答案：ABCD第14题WhichformsareadoptedtoestablishthecooperativerelationshipbetweenChinesebusinessmen?()AmutualshareholdingBmergerCcapitalparticipationDtechnologyinvestment正确答案：ABC第15题FromwhichlevelscanweunderstandthenewChinesebusinessculture?()AenterpriseculturethatisboominginthemarketeconomyBeconomiccultureofthewholesocietybasedontheincreasinglyperfectmarketeconomysystemCnewChinesecultureintheeraofmarketeconomyglobalizationDtraditionalbusinessculture正确答案：ABC第1题WhatisanimportantsymbolofeconomicandculturalexchangesbetweentheEastandtheWest?()ATheSilkRoadBTheGreatCanalCTheMutualTradeDTheTea-HorseAncientRoad第2题WhichcountryregardedChinaas“SilkCountry”?()AItalyBRomanEmpireCGreeceDSpanish第3题WhenwastheroadnetworkofChang'anTianshanCorridor"declaredasaUNESCOWorldHeritageSite?()AJune22,2016BJuly22,2014CJune22,2014DJune28,2014第4题WhendidtheOverlandSilkRoadbegin?()AHanDynastyBTangDynastyCSongDynastyDPre-QinPeriod第5题WhatistheGrandCanalalsocalled?()AShandong-HangzhouCanalBBeijing-HangzhouCanalCJiangsu-HangzhouCanalDTianjin-SuzhouCanal第6题Whatisthelongestman-madecanalintheworld?()AJinghanCanalBChaofeiCanalCDujiangyanDGrandCanal第7题WhendidtheGrandCanalbegintodecline?()AEarlyMingDynastyBLateMingDynastyCEarlyQingDynastyDLateQingDynasty第8题WhatprocessesdidthedevelopmentoftheGrandCanalgothrough?()ATheprototypeoftheGrandCanalBTheimprovementoftheGrandCanalCTheprosperityoftheGrandCanalDThedeclineoftheGrandCanal正确答案：ABCD第9题WhichcanalsandwaterconservancyprojectswereexcavatedduringtheSpringandAutumnPeriodandtheWarringStatesPeriod?()AHonggouBZijiCZhengguoDDujiangyan正确答案：ABCD第10题WhatarethemainaspectsoftheflourishingoftheGrandCanalintheMingandQingDynasties?()ACirculationofmaterialsBEstablishmentofinstitutionsCExchangeofpersonnelDRiseoftowns正确答案：ABCD第11题WhatarethemaincommoditiestradedontheGrandCanal?()AgrainBcottonCsilkDSalt正确答案：ABCD第12题WhatarethemainaspectsofthevalueandfunctionoftheGrandCanal?()AItservesasaculturalcarrier.BItservesasaculturallink.CCanalservesasawayoflife.DItisahugechannelforculturalexchangeandcommoditytrade.正确答案：ABC第13题WhatarethecontributionsoftheLandSilkRoad?()AItpromotedthesocialandeconomicdevelopment.BItpromotedtheintegrationofvariousethnicgroupsalongthelandSilkRoad.CItisthemediumofeconomicandculturalintegrationbetweenChinaandtheWest.Dithasinheritedthecommercialspiritofventuringintothebusinessroadwithoutfearofdanger.正确答案：ABCD第14题WhatarethetheFourGreatInventions?()AcompassBpaper-makingCgunpowderDmovabletypeprinting正确答案：ABCD第15题WhichreligionshadbeenspreadalongtheSilkRoad?()ABuddhismBChristianityCManichaeismDTaoism正确答案：ABCDExercises第1题Whichofthefollowingstatementsabouttime-honoredbrandsiswrong()ATime-honoredbrandsarevaluablestrategicassetsofenterprisesBThetime-honoredbrandcarriestheexcellentChinesenationalcultureCThetime-honoredbrandisoutdatedandcannotbringprofittothebusinessDAtime-honoredbrandisabrandwithalonghistoryandproducts,skills,orservicesthathavebeenpasseddownfromgenerationtogeneration第2题Whichofthefollowingiscorrectabouttheconditionsthatshouldbemettodeclareatime-honoredChinesebrand()AThebrandmustbemorethan100yearsoldBHaveagoodreputation,andhavebeenwidelyrecognizedandpraisedbythesocietyCMultinationalenterpriseswitharelativeholdingofforeigncapitalDOnlyhavetherighttousethetrademarkbutnottheownershipofthetrademark第3题Thefollowingwhichdonotbelongtothelegalcharacteristicsofthebusinessnameis()ABusinessnameisonlyaname,notthelegalrightsandobligationsofthebearer,doesnotmeanthattheassumptionofrightsandobligationsoftheactor.BBusinessnameisattachedtothebusinesssubject,whichisanimportantexternalsignthatthebusinesssubjectdistinguisheseachotherCBusinessenameisthecommercialnameofthebusinesssubject,whichcanbeusedonlywhenthebusinesssubjectisengagedincommercialactivitiesDThenameofthebusinesssubjectoriginatesfromtheemergenceofthepartnership,atfirstitwasusedasthesymbolofthepartnership.第4题Whichofthefollowingstatementsistrue()ABusinessnamesandtrademarksarethesameconceptBAbusinessnamehastheessentialattributesofpropertyCAbusinessnamethatisseparatedfromthecommercialentitycanalsoexistindependentlyDAbusinessnameisthenameoftheproductprovidedbytheenterprise第5题Theprotectionofbusinessnamesunderthelawincludes()AThenameofthebusinessnameBProductsofthebusinessnameCNameandproductsofthebusinessnameDThename,productsandservicesofthebusinessname第6题TheconditionsthatshouldbemettodeclareaChinatime-honoredbrandinclude:()AOwnershiporrighttousethetrademarkBThebrandwasfoundedin1949(inclusive).CHaveagoodreputationandhavebeenwidelyrecognizedandpraisedbythesocietyDInherituniqueproducts,skillsorservices正确答案：ACD第7题Thebrandvalueofthetime-honoredbrandincludes()AUniqueproprietaryproductsBManagementphilosophyofsustainablemanagementCQualityassuranceofexcellenceDDistinctiveproductionprocess正确答案：ABCD第8题Howtoplaytheroleofculturalinheritanceoftime-honoredbrands()ACorrectlyunderstandandidentifywiththecultureoftime-honoredbrandsBActivelyprotectandpromotethedevelopmentoftime-honoredbrandsCAbandonthetraditionalconceptandadoptapuremoderndevelopmentmodelDPayattentiontotheoverseasinfluenceoftime-honoredbrands正确答案：ABD第9题Whichofthefollowingoptionsisanareatoconsiderfortime-honoredbrandinnovation()AInnovationoftechnologyandprocessBInnovationofmarketingmethodsCImprovementandinnovationofthesystemDInnovationofbrandculture正确答案：ABCD第10题Thefollowingoptionsbelongtothefunctionofthefirmare()AThefunctionofadvertisingBThefunctionofculturalvaluesCThefunctionofeducationalDThefunctionofbrandguarantee正确答案：ABDExercises第1题WhatisWorldFrugalityDay?()AOctober31stBOctober30stCMay31stDMay31st第2题Whatisthewrongunderstandingofintegrity?()AIntegrityisamoralcodethatindividualsshouldabidebywhendealingwithinterpersonalrelationshipsBIntegrityisthebasicprinciplethatmerchantsshouldfollowintheprocessofdoingbusinessCIntegrityreferstodedicatingoneselfwholeheartedlytothecountry,people,cause,andfriendsDIntegrityandcreditarethesameintheiruse第3题Diligence,frugality,andthriftaremainlyreflectedinthefollowingthreeaspectsofenterprisemanagement.()ATheenthusiasmofemployeesisfullyutilized,andtheircontributionsareconstantlyincreasing;BReasonableformulationofenterprisesystemsandprocessesisbeneficialforimprovinglaborproductivityandreducingcostsCEnterprisessaveresourcesintheprocessofproductionandoperation,andcanproducethesameormoreproductswithlessresourceconsumption.DDiligence,frugality,andfrugalityarerelatedtothefutureofenterprises,thedevelopmentofthecountry,andeventhefateofthenation正确答案：ABC第4题Whatisthecorrectexpressionofdiligenceandfrugality?()A"Diligence"meansstrivingtodomoreorcontinuously,manifestedinunremittingeffortsinworkorstudyB"Frugality"meanscherishingresourcesandnotwastingmoney,whichisreflectedinarationalandrestrainedsimpleattitudetowardslifeCFormerchants,diligenceandfrugalityarenotonlyeffectivewaysforthemtocreateandaccumulatewealth,butalsoanimportantaspectthatneedstobeinheritedanddevelopedinChinesecommercialculture.DDiligenceandfrugalityreflectaperson'sattitudeofstrivingforprogress,cherishingthefruitsoflabor,andconsumingresourcesorwealthreasonably正确答案：ABCD第5题Whatarethemeaningsofdiligenceandfrugality?()ADiligenceandfrugalitymeanhardworkandstrictfrugalityBDiligenceandfrugalitymeanbeingproactiveanddaringtoexploreCDiligenceandfrugalitycanhelpbusinessmenachievesuccessintheircareersDDiligencehelpsmerchantstocontinuouslydevelopandexpandtheirbusinessscale.正确答案：ABCD第6题WhatisthecoreofthetraditionalChineseconceptofrighteousnessandbenefit?()AAdvocateforreasonablepursuitofwealthBAdvocateforethicalandmoralwealthvaluesCAdvocateforasenseofresponsibilitythatbenefitsfromrighteousnessDTheconceptofrighteousnessandbenefitisanintegralpartofthephilosophyoflife正确答案：ABC第7题Howtoinheritandpromotethescientificconceptofrighteousnessandbenefit?()ABalancingrighteousnessandinterests,prioritizingrighteousnessBWithabroadsenseofrighteousnessandawillingnesstobekindandgenerousCWinwincooperationandsustainabledevelopmentDPersonalfirst,selfishandself-centered正确答案：ABC第8题Whatisthesocialistconceptofrighteousnessandbenefit?()AThesocialistconceptofrighteousnessandbenefitisacontinuationoftheancientconceptofrighteousnessandbenefit,emphasizingsocialpublicinterestBThesocialistconceptofrighteousnessandbenefitemphasizesmoralidealsCThesocialistconceptofrighteousnessandbenefitadvocatesvaluingbothrighteousnessandbenefitwhenseekingbenefitsDThesocialistconceptofrighteousnessandbenefittrulyreflectstherequirementsofthesocialisteconomicandpoliticalsystem正确答案：ABCDExercises第1题WhichancientChinesebookdoesthe“Tao”ofbusinesscomefrom()A《TheAnalects》B《ClassicofMountainsandRivers》C《Guiguzi》D《ZhouYi》第2题Whichofthefollowingstatementsisfalse()ABusinessshouldpayattentiontochanges,andfollowthetrend.BbusinessshouldcomplywiththemostbasicnaturallawsCBeingagoodpersonisaprerequisitefordoingbusiness.DThepurposeofdoingbusinessistopursueeconomicinterests,anddon'thavetocareaboutanythingelse第3题The“Tao”ofhumanrefersto:()ABusinessshouldfollowthenaturallawofdevelopment,payattentiontochanges,andfollowthetrend.BEnterprisesshouldpursuethemaximizationofprofitsandfollowthelawofthejungleofbusinessCBusinessshouldensurethattheoriginalintention,orientationandmoralityininterpersonalcommunicationareontherighttrack.DBusinessshouldcomplywiththemostbasicnaturallaws,suchasweather,climate,region,customsandsoon.第4题Whoisknownasthefatherofbusinessandcameupwiththethreestrategiesinthea