雨课堂学堂在线学堂云《Business English：Case Studies（西南财经）》单元测试考核答案

第1题CompaniesarebeginningtoalignbusinessobjectiveswithCSRsoastoreducecostandenterlessfavorablemarket.第2题Values-basedregulationmustbeplacedaheadoflegalcompliancewhencompaniesintegrateCSRintocorebusinessstrategy.第3题Thestatement“Inthepast,businesswasonlyresponsibletoshareholders”meanscompaniesaresetuptofulfillinvestors’businessandsocietalplans.第4题Thisoverseaspostrequiresconstant

amongSoutheastAsiancountries.Areyouwillingtotakeit?AdispatchingBsendingCdisperseDredeployment第5题______istheprocessofdesigning,launchingandrunninganewbusiness,whichisofteninitiallyasmallbusiness.AEntrepreneurshipBStarting-upCBusinessrenovationDEntrepreneurspirit第6题TrustisthefoundationoftheBBC______;weareindependent,impartialandhonest.AbusinessvalueBcorporatevaluesCcorporateethicDbusinessethics第7题OntheaccomplishmentofCSCassignment,employeeshonetheirculturaland______literacy.AeducationalBtechnologicalClegalDmarketplace第8题Corporatesocialresponsibilityisnolongerviewedas______,butaninvestmentthatbringsfinancialreturns.AlegalcomplianceBregulatorycostCoperationforareputationDbusinesspriority第9题OneexampleofcompaniesbuildingagrowthplatformthroughthepracticeofCSRis______.AdisasterrecoveryBdonatingmoneyCdevelopingproduct/serviceinnovationsthatgeneraterevenueDhelpingpreventviolenceinunderservedareas第10题ProbonoisaLatinphrasefor______undertakenvoluntarilyandwithoutpayment.AqualitycontrolBgrowthstrategyCprofessionalworkDentrepreneurialwork第11题Thepotentialdrawbackofthisinvestment______isthatitisexclusiveintheU.S.whenmanybelieveinternationaldiversificationishelpful.AreturnBportfolioCclassificationDcollection第12题Idon’tthinkIwilltakea(n)

role,butratherbecomeaconsultantonmerchandiseandmarketing.AexecuteBexemptingCexecutiveDcutting-edge第13题OutperformingcompaniesthatgraspthebenefitsofaCSRstrategyaremorelikelyto______and______.AcollaborateBconfrontchallengesCinnovateDintegrate正确答案：DA第14题Thealignmentofcharitablegivingwithbusinessstrategy,companyskillsandmarketneedsiscalled______.AshareholderresponsibilityBCSRvaluecurveCperformanceassessmentDstrategicphilanthropy第15题ParticipantsinIBM’sCSCassignmentaresmallteamsofexcellentemployeestohelpcommunitiesworldwideaddresschallenges.第1题ThedeclineinsalesgrowthofsuperpremiumicecreamintheU.S.sincetheearly1990sisduetocompetitionamongicecreamproducers.第2题Americansnowadayspreferlow-faticecreamsratherthanrichtasteicecream.第3题Frozenyogurtsaleshasdeclinedrapidlyforalongtimebecausemanypeopledidn’tlikethetarttaste.第4题CFOsusuallytakecustomersatisfactionaspriority.第5题Aspeoplenoticeconsistentqualitydifferences,customers’attitudesimproveordeterioratequitequickly.第6题Manyconsumersbelievethatlowfatmeanslowcalorie.第7题Changesincompanies’customersatisfactionscoresarereflectedinthecomplexvaluechainsthatultimatelyaffectquarterlyprofitsandstockprices.第8题Inthecivilaircraftbusiness,thestakesarehigh.Whatdoestheunderlinedword“stakes”probablymean?AstocksBsteaksCsharesDrisks第9题Itisbelievedthatincreasedsatisfactionhasa(n)____impactonconsumerspending,cashflow,andbusinessperformance.ApositiveBnegativeCneutralDunknown第10题Astudyof200companiesshowsaclearcorrelationbetweenhigherlevelsofcustomersatisfactionand____.AstakerisksBstockoptionsCsharedividendsDstockprices第11题Notonlyhavetheyproducedhigherstockreturns,buttheirstockvaluesandcashflowshavebeenlessvolatile.Whatdoestheunderlineword“volatile”probablymean?AstableBsolidCfluctuatingDunalterable第12题Onepossibilitysheisseriouslyconsideringistointroducealineofsorbetsbasedonexoticfruitslikekiwiandmangoandthatuselow-caloriesweeteners.Whatdoestheunderlinedword“exotic”probablymean?AnativeBforeignCtoxicDtasty第13题Customerarefedupwithlousyserviceandthatincreasedsatisfactionhasapositiveimpactonconsumerspending,cashflow,andbusinessperformance.Whatdoestheunderlineword“lousy”probablymean?AdisgustingBuncomfortableCunsatisfactoryDunpredictable第14题Ifyou’relookingtoboostcustomersatisfaction,oneofthemostpromisingplacestostartis____.AcustomermanagementBfinancialgoalsCcustomerserviceDstakeholderinterest第15题Problemswithservicehadamuch____thanproblemswiththeproductsthemselvesoncustomers’likelihoodtorecommendabrand.AlesseffectBlargereffectCequaleffectDnoeffectUnit3Quiz第1题Accordingtothereading“Exportsaregivingtheeconomyasurpriselift”,thestronggrowthineconomiesoverseasisnotdrivenbytheirexportstoAmericabutbytheirowndomesticdemand.第2题ThedipinoilpriceswilllowerproductioncostsfortheAmericancompaniesbecausetheU.Sisanenergy-importingeconomy.第3题“Tradesurplus”isasituationinwhichthevalueofgoodsacountryimportsisworthmorethanitexports.第4题Fewnationsoftheworldhavetherawmaterials,climate,technology,andskilledlaborneededtoproduceallthegoodsandservicestheymaydesire.第5题DevaluationoftheUSdollarmakesthepricesofforeigncurrenciesandproductslessexpensivetoAmericans.第6题ThethreepillarsofU.S.economicgrowththisyearhavebeenhousingconstruction,businessoutlaysfornewbuildingsandequipment,andexports.第7题Theterm“______exportsofgoods”meansthetradevalueofexportswhich“havebeenadjustedforpricechanges”.ArealBgenuineCtrueDnominal第8题Theyear1978___/___thereformingandopening-upinChina.AoccurredBtookplaceCwitnessedDsaw正确答案：DC第9题Ifacountryhasanegativebalanceoftrade,______.AitisanetimporterBitisanetexporterCitsvalueofexportsexceedsthevalueofimportsDitsvalueofimportsequalstothevalueofexports第10题Allofthefollowingsarecapitalgoodsexcept.AfactorygoodsBmachineryCshoesDmoney第11题Generallyspeaking,theinvestorsprefertobuygovernmentbondsbecausethe

ongovernmentbondsis/arehigherthanthoseoncorporatebonds.AdifferencesByieldsCspreadsDbalance第12题Normally,atypical______followsthepatternofprosperity,recession,depression,andrecovery.AeconomicdownturnBbusinesscycleCeconomicsurgeDbusinessdecline第13题Thepriceinanexportsalescontractshouldbequotedin______.AUSD120/ctnFOBBUSD110/bagShanghaiCUSD140CFRShanghaiDUSD100/unitCIFNewYork第14题AndthetimingisespeciallyfavorablewhentheU.S.exporterscanusetheextrasupportofglobalization.第15题EuropeancountriestogetherwithJapanaccountforabouthalfofallU.S.exports.Unit4Quiz第1题Monopolymeansamonopolisticactivityorrightthatisconcentratedinacertainsphere.第2题Whentheseparatelytakencompanyproposesanewuniquecommodityonasale,itcanlowerthepricesincertainlimitsforsometime.第3题Themonopoliesinareaofenergyarebenign,soit’sunnecessaryforthegovernmenttoeliminatethem.第4题Themostobvioussolutiontomonopolywouldbethedismemberment.第5题ThemistakeofIBM,acompetitorofMicrosoft,wasthatitlicensedat“Microsoft”theprimitiveoperatingsystemanddidnotstipulateforownexclusiverights.

第6题AmediacompanyinWestVirginiasuedGoogleandFacebooklastmonth,arguingthatthetechcompanieshadworkedtogethertothedigitaladmarket.Aterminate

BmonopolizeCempower

Dengage第7题Whenparentsofmarginalized,poorstudentstryto______aroundtheharshrulesandrequirements,theyareofteninvestigated,tried,andpunishedwithstrictprejudice.AbeatBset

CnavigateDinvestigate第8题Themuseumisannually______byfundsfromseveralmajorcorporations.ApurchasedBacquiredCsubsidized

Dmerged第9题TheYen_____yesterday,fallingfrom114to115againstthedollar.AboomedBgainedCweakenedDloosened第10题Heistheonlypersonwhocan

inthismergingcasewithDisneylandbecausetheotherwitnesseswereabsentmysteriously.AtestifyBaccuseCchargeDrectify第11题Theproposaltoestablishajointventurewasacceptedwith______approval.Aaberrant

BautonomousCcomplete

Dunanimous第12题Theeconomyslumped.Thecandymanufacturerstruggledtofindwaystokeepatleastoneproduct________outofitsdiversifiedportfolio.AmarketableBinfamousCpleasantDdesirable第13题Theexporterdidn’treceivepaymentforhisgoodsbecausethebuyer____.Adeclined

BdeferredCdefaulted

Ddenied第14题Thegrowinginternational_____overtradeinservicehasnowledtogrowinginterestintheroleofservicesindomesticeconomicgrowth.AargumentBdebateCdisagreementDquarrel第15题Theactor_____theentireproductionofthefilmwithhisownmoney.AgamblesBbitsCstakesDrunsUnit5Quiz第1题Aholisticapproachtoemployeebenefitscontributestoemployeeengagementandsatisfaction.第2题Morethanhalftheemployeesthatofferwellnessprogramssaytheyareveryeffectiveatimprovingproductivity.第3题Smallerbusinesseswithjustoneortwolocationsandthoseinthemanufacturingindustrythatemployahighproportionofhourlyworkersaretwotypesofemployersthatfrequentlyfitthestandardprofile.第4题Thecoreofemployeebenefitsishealthinsuranceandretirementsplans.第5题Flexibleemployersmaybemoreapttosupportprogramsthattakealongertermview,suchasfinancialplanningandwellnessinitiatives.第6题Ifacompanycontinuestosupportfullyfundedpensionplans,whichcategorywillitlikelyfallinto?ATraditionalapproach.BStandardapproach.CFlexibleapproach.

DProgressiveapproach.第7题Softreturnsdeliveredbyaneffectivebenefitsprogramincludeasenseofmeetingobligationsandgoodwilland______?AemployeeattractionBemployeeretentionCcorporatereputationDcorporateproductivity第8题Whichoneofthefollowingstatementsbestdescribesthecompanythatspendsmoremoneytofunditsbenefitsprogramsthanitscompetitors?ABestintheindustry.BBetterthanmostofitscompetitors.CComparabletothecompetition.DWorsethanthecompetition.第9题Employeebenefitsrepresentaninvestmentfromwhichcompaniesderivevalue,anditshouldbemanagedinlinewithanoverallbusinessstrategyratherthanwrittenoffasan______.Aprofit

BexpenseCinsurance

Dreward第10题Tocreateabenefitspackagethatdeliverssoftandhardreturnstoemployees,acorporaterequiresaparadigmshiftinsuchareasas______.Acultivatingacultureofhealthandwell-beingBfosteringfinancialsecurityCpromotingwork/lifebalanceDcraftinganunparalleledexperience正确答案：DCBA第11题AccordingtoMetLiferesearch,companiestheirapproachtoemployeebenefitsintooneoffourprofiles.Adistinguished

BcategorizedCclarified

Dput第12题isanarrangementthatallowsanemployeetoadjustthestartandendtimesatworkaroundthenormalschedule.AAnnualleaveBGoldenhandshakeCPaidvacationDFlextime第13题A(n)______isafixedorvariablesumofwhatacompanypaystoitssalesforce,inanattempttomotivatepersonnelandspurrevenues.AannualbonusBprofitingsharingCsalecommissionDovertimewage第14题Comparabletothecompetition---wespendanamountofmoneytofundourbenefitsprogramsthatis______toourcompetitors.ArelativeBrelatedCcompetitiveDcomparable第15题Employeebenefitsrepresentaninvestmentfromwhichcompaniesderivevalue,anditshouldbemanagedinlinewithanoverallbusinessstrategyratherthanwrittenoffasan______.AprofitBexpenseCinsuranceDrewardUnit6Quiz第1题Therearetencomponentsinthecommunicationprocessmodel,i.e.,sender,encoding,message,channel,decoding,receiver,response,feedback,noiseandcontext.第2题Filedofexperienceorframeofreferencereferstoaperson’seducationandlifeexperience.第3题Productlinesareusuallycreatedbyacompanyasamarketingstrategytoattractnewcustomerstobuyabrand.第4题Customerbasearethegroupofcustomerswhorepeatedlypurchasethegoodsorservicesofthebusiness.第5题TherearetwokindsofnoisesintheModelofSpeechCommunication:theexternalandinternalnoise.

第6题Manyappscanstreamlineyourtravelsandmakeiteasieraswellassaveyoumoneyonflightsandhotels.

Heretheunderlinedword“streamline”means______.AspeedupBmake…hardCmake…easyDmake…wasted第7题Whatisthebenefitofspeakingslowly?AItincreasestheabilityoflistenerstocomprehendwhatyouaresaying.BYourarticulationimproves.CYouappeartobemoreconfidentandincontrol.DAlloftheabove第8题WhichoneisNOTacharacteristicofcommunicationaccordingtothedefinitionofcommunication?ADynamicandon-going.BOne-way.CSharedmeaning.

DMessageviacommonlyunderstoodcodes.第9题Employeesvaluesskillsthatyoucanlearnin.AthedisciplineofEnglishBthedisciplineofComputerCallacademicdisciplinesDnoacademicdisciplines第10题Bodymovementinapresentationshouldbe.AasmuchaspossibleBcomfortableandrelaxed

Cartistic

Dswayingyourbodyfromsidetoside第11题Whichofthefollowingstatementsis/aretrueofslides?ATheyshouldbeasmanyaspossible.BEachslideshouldcontainjustafewwords.CSlidesshouldbeusedtoreinforceyourspeech,nottorepeatyourspeech.DSlidesshouldbecolorful.正确答案：BC第12题Abusinesscommunicationoccurs.AinabusinesscontextBwhenatleastoneofthespeakersisabusinessmanCwhenthespeakersareataworkplaceDwhenspeakerscommunicateforthepurposeofwork正确答案：AD第13题Noiseinthecommunicationprocessmodelcanbebothexternalandinternal.Whichofthefollowingis/areexample(s)ofinternalnoise?AThespeakercannotbeheardbecausesomepeopleweretalkingloudly.BThereceiverisverytiredandbored.CTheaudiencearelisteningattentivelytothespeaker.DThereceiverisverysadbecausehisdogdiedyesterday.正确答案：BD第14题Thecompanyusedmassmediatoapologizetothepublicthattheyhavehurtwomen'sfeelingsintheirnewlyreleasedcommercialwhichisaccusedofgenderdiscrimination.Theunderlinephrase“massmedia”isintheprocessmodelofcommunication.Asender

BchannelCcontext

Dthemessage第15题Whichofthefollowingnon-verbalbehaviorsisthemostimportantinapresentationaccordingtoAndersonintheadditionalreading“Speakingup:5strategiestogiveaneffectivepresentation”?AgestureBeyecontactCpostureDnoneoftheaboveUnit7Quiz第1题Thereisawidevarietyofproductsavailabletobuyontheinternet.Therearelotsofbargainsinshopsintherunuptodifferentfestivalstoencouragepeopleofshoppingonlinetospendmoremoney.第2题Themorepopularinternetshoppingbecomes,themorepeopleworryaboutthesecurity.第3题E-commerceisgenerallydescribedasbusinesstransactionsthattakeplaceovertheInternet.Consumerscanreceiveincreasedchoiceofvendorandproductsaswellasenjoytheconveniencefromshoppingathomeoroffice.第4题Amazoniscriticizedforalienatingsuppliers,contentpartnersandpublisherswhileAlibabahaveadifferentfocus.Alibabahelpssmallbusinesses,whichmakesitstandinstarkcontrasttoAmazon.第5题Thesalesofaparticularcompanyinamarket,expressedasapercentageofthetotalsales,iscalled______.AmarketvalueBmarketshareCmarketpriceDmarketcap第6题Onlinechatisawayofcommunicatingbysendingtextmessagestopeopleinthesamechat-room______real-time.AinBofCbyDat第7题Theonlinestores______.AmusttrytoattractthosewhoneverusetheInternetBmustcollecteveryone’screditcardinformationCmustpreventcustomers’creditcardinformationfrombeingstolenDmusthavebranches第8题Aisanoutsidecompanywithwhomyourcompanyhasabusinessrelationship.AshareholderBvendor

ClenderDbender第9题Thegoalofe-commerceistoprovidecustomerswithhigh-qualityproductsataprice.Acompetent

BcompleteCstrategic

Dcompetitive第10题E-commercehaswitnesseda______growthallovertheworldtheseyears.AfixedBmoderateCsteady

Dgreat第11题Acomputer______issomeonewhotriestobreakintocomputersystems,especiallyinordertogetsecretinformation.Aworker

BtechnicianChackerDrepairman第12题Tosnagnewcustomersandkeeptheoldonesrememberingyouvividly,seriouslyplantolaunchanewsletter,andsendittoallprospectsandcustomersona(n)______basis.AregularBseldomCaccidentalDlong第13题Whichofthefollowingstatementsistrue?ATaobaodivisioniswhereAlibabamakethevastmajorityoftheirmoney,isresponsibleformorethan80%ofAlibaba’ssalesandconsistsoftwomainproperties:onemajorplatformisB2B,theotherisB2C.BThereisnocommongroundbetweenAlibabaandAmazonbecauseAlibaba’sprioritiesaretheiremployees,theircustomersandthentheshareholderswhileJeffBezosisnotoriousonWallStreetforcontinuallyinvestinginthefutureofhiscompanyattheexpenseofprovidingshorttermreturns/profitstoshareholders.CThereisonlyonecommongroundbetweenAlibabaandAmazonbecausebothrelegateshareholderintereststothebottomofthetotempole.DBothAlibabaandAmazonhaveacloudcomputingdivision(althoughAlibaba’sismuchbigger),bothareinvolvedwithmediacreationandAmazonevenownsastakeinaprofessionalChinesesoccerteam!第14题WhichoneisNOTthereasonthatsomepeoplethinkitconvenienttoshoponline?ATheycanstayhometobuythings.BTheycanbuythingsatanytimetheylike.CTheythinktheycangetlowerpricesontheInternet.DTheycanfindfreethingstheywant.第15题Alibabaisoftendubbed“theChineseAmazon”.Sothetwogiantsarethesameinthefieldofe-commerce.Unit8Quiz第1题Mostcompaniesnowadayscompetenotonlyoverproductpricesbutmoreimportantlyonthequalityofcustomerservice.第2题SouthwestAirlinesmailedgiftstopassengersaftertheflightdelayinordertosettlecustomercomplaints.

第3题Themodelofhomeshoringisoftenadoptedtoat