雨课堂学堂在线学堂云《College Students'Entrepreneurship Foundation（长春中医药）》单元测试考核答案

第1题()aremainfactorsofentrepreneurship,dominatorsofentrepreneurialprocesses,andalsokeydriversofentrepreneurship.AEntrepreneurialopportunitiesBEntrepreneursandentrepreneurialteamsCEntrepreneurialresourcesDVenturecapital第2题()referstoatypeofentrepreneurshipthatentrepreneurs,withtheirownexpertiseandtechnicalachievementsastheircorecompetences,stillembarkontheoriginalworktheyarefamiliarwith,butcanconstantlycreatenewvalueformarkets.AEntrepreneurialreproductionBEntrepreneurialimitationCHome-basedentrepreneurshipDPromisingstart-ups第3题Inthestart-upstageofanenterprise,()isparticularlyimportantforenterpriseestablishment,butthereisarelativelygreatshortageofentrepreneurialresourcesavailable.AEntrepreneurialopportunitiesBEntrepreneursandentrepreneurialteamsCEntrepreneurialresourcesDVenturecapital第4题()isthesoulofentrepreneurialspirit.Entrepreneurs'innovationactivitiesarecriticalforinnovation-drivendevelopmentofenterprises,includinginnovationsofproducts,technologies,markets,management,systems,andorganizationalforms.AInnovationspiritBAdventurousspiritCTeamspiritDProfessionaldedication第5题()isthebasetoneofentrepreneurialspirit.Itmeansthat"anentrepreneurcanalwaysbedevotedtodoingonethingforquitealongtime""keephispassiontowardlong-termgoals,andstillmakeperseveranteffortsdespitethefailure".AInnovationspiritBPerseveranceCTeamspiritDDedicationII.Multiple-choiceQuestions第6题Classifiedbythedegreeoftheirimpactsuponmarketsandindividuals,fourbasictypesofentrepreneurshipproposedbyKristenandDavidsonetal.,namely(),arerelativelyrepresentative.AEntrepreneurialreproductionBEntrepreneurialimitationCHome-basedentrepreneurshipDPromisingstart-ups正确答案：ABCD第7题Significanceofthecareerdevelopmentplanningofcollegestudentstoentrepreneurship.()AHelpscollegestudentsadjusttheirentrepreneurialmentalityBHelpscollegestudentsestablishclearentrepreneurialgoalsCHelpscollegestudentsimprovetheirentrepreneurshipcompetitivenessDHelpscollegestudentscompletetheirstudies正确答案：ABC第8题Whichofthefollowingisentrepreneurialspirit?()AInnovationspiritBAdventurousspiritCTeamspiritDProfessionaldedication正确答案：ABCD第9题Howtocultivatecollegestudents'entrepreneurialspirit?()ACultivatecollegestudents'entrepreneurialpersonalityBCreateanentrepreneurialcultureatmosphereCEnhanceinnovationandentrepreneurshippracticesDCultivateinnovationthinkingandcapabilitiesIII.True(T)orFalse(F)正确答案：ABCD第10题1.Regardingthelearningabilitiesthatentrepreneurshavetopossess,whichstatementiscorrect?(D)AA．AbilitytofindproblemsfromobservationandknowledgefrominformationBB．AbilitytokeeplearninginachangingenvironmentCC．AbilitytoquicklylearnfrommistakesandgainmetacognitionineventsDD．Allchoicesabove.第1题Regardingthelearningabilitiesthatentrepreneurshavetopossess,whichstatementiscorrect?()AAbilitytofindproblemsfromobservationandknowledgefrominformationBAbilitytokeeplearninginachangingenvironmentCAbilitytoquicklylearnfrommistakesandgainmetacognitionineventsDAllchoicesabove.第2题Whichstatementbelowisincorrect?()AEntrepreneursenjoytakingrisks.BEntrepreneurshatetakingrisks,butdon'tevaderisks.CEntrepreneurschooseacceptablerisks.DEntrepreneurspreparefortheworstinchoosingprojects.第3题Thefactorsaffectingentrepreneurs'abilitiesinclude().AgiftBcourageandimaginationCinsightandheterogeneousknowledgeDallchoicesabove.第4题Regardingcausallogic,whichstatementisincorrect?()AOriginatedfrompredeterminedgoalsandarangeofspecifiedresourcesBHighlightsrelyingonpreciseforecastsandcleargoalsCAlsoknownaspredictionlogicDMeans-orientedII.Multiple-choiceQuestions第5题Bytheirrolesintheentrepreneurshipprocess,entrepreneursmaybeclassifiedinto().AindependententrepreneursBleadingentrepreneursCentrepreneurialfollowersDreproductiveentrepreneurs正确答案：ABC第6题Whichstatementsbelowarecorrect().AThosepersonswhochoosetobecomeentrepreneurswillnaturallybringaboutrisks,pressureandothernegativeimpacts.BThereisnomythaboutentrepreneurshipthatmaybereferredtoas"alaw".Inrealities,thereisagreatvarietyofentrepreneurs.CSuccessfulentrepreneurshavesomethingincommoninpsychologicaltraitsandpersonalskills.DEntrepreneursarethemostcriticalanddynamicfactorsintheprocessofentrepreneurship.正确答案：ABCD第7题Thefactorsaffectingentrepreneurs'hierarchyofneedsinclude().AsocialsecurityBincomelevelCdemographiccharacteristicsDrolemodelandnetworksupportsystem正确答案：ABCD第8题Regardingentrepreneurialthoughts,whichstatementsarecorrect?()AMoresuitableindynamic,nonlinear,andconstantlyevolvingenvironmentsBFocusonthecontrollablesideinuncertainfutureenvironmentsCEnvisagewhatgoalscanbeachievedwiththeexistingresourcesDConsiderthatifwecanbettercontrolthefuture,thereisnoneedtopredictitIII.True(T)orFalse(F)正确答案：ABCD第9题1.Thefactorsthatpromoteindividualentrepreneurialactionsincludeentrepreneurialmotivationsinadditiontoentrepreneurialabilities.()第10题2.Apersoncanusecausallogicoreffectlogicatdifferenttime,dependingontherequirementsoftheenvironment.()Chapter3Testing第1题InAdiweilientrepreneurialopportunitymatrix,thevalueofopportunitiesandtheabilitytocreatevaluehavedefinitelybeenreferredtoas().AdreamsBproblemstobesolvedCtechnologytransferDmarketformation第2题Therearetwoimportantlinksinthestageofidentifyingentrepreneurialopportunities.Apartfromstandardizedidentification,anotheroneis().ApersonalizedidentificationofopportunitiesBcircularidentificationofentrepreneurialopportunitiesCcontinuousidentificationofentrepreneurialopportunitiesDverifiableidentificationofentrepreneurialopportunities第3题Generally,entrepreneursaresupposedtodealwithtwomajortypesofrisks,namelysystematicrisksand().AundiversifiablerisksBnon-systematicrisksCforeseeablerisksDuncertainrisksII.Multiple-choiceQuestions第4题Theconditionsforformationofentrepreneurialopportunitiesinclude().AcontinuousneedsBideasforsatisfyingneedsCteamforimplementingideasDresourcesnecessaryforopportunitydevelopment正确答案：ABCD第5题ThethreecommonsourcesofbusinessopportunitiesputforwardbyBruceRBarringerinclude().AtrendsofsocialchangesBpendingproblemsCmarketgapsDteambuilding正确答案：ABC第6题TheindexesforevaluatingentrepreneurialopportunitiesinOAscalereflect()respectively.AevaluationofuserproblemsandmarketdemandBevaluationofproductcreativityCevaluationofindustrytrendsandcompetitionsDevaluationofprofitability正确答案：ABCD第7题Whicharenon-systematicrisks?()AOpportunityselectionrisksBHRrisksCTechnologyrisksDManagementrisksIII.True(T)orFalse(F)正确答案：ABCD第8题Entrepreneurialopportunitiescontributetotheformationofarangeofconditionsconducivetoentrepreneurship.第9题2.Marketdemandcanbeevaluatedfromuserrequirementsforproducts,marketsizeofproducts,andselectionoftargetusers.第10题3.Theriskindexofaneventisdeterminedbysubtractingtheriskcontrollabilityfromthesumbetweentheriskprobabilityandinfluence.Chapter4Testing第1题In1999,ProfessorTimmonsputforwardaclassicalentrepreneurialprocessmodel.Inhisopinion,entrepreneurshipisahighlydynamicprocess,whereopportunities,resourcesand()arethemostimportantdrivingfactorsfortheentrepreneurialprocess.Thesethreeelementsareindispensableforallentrepreneurialactivities.AteamsBbusinessmodelCentrepreneursDfunds第2题Whichisnotafeatureofacircularentrepreneurialteam?()。ATheteammembers'righttospeakisrelativelyequal,andthereisnoleader.BWhentheteammembers'disagreewitheachother,theytendtosettletheirconflictsthroughnegotiation.COverlapeasilyoccursinrights.DOnceamemberleavestheteam,theteam'sstructurewillnotbeimpactedsignificantly.第3题Whichteamrequireseveryteammembertoparticipateinlearningandproblemsolvingtoenhancetheirteamworkskillsandinnovationefficiency,advocatedtoagreaterextentinmodernenterprises?()Aself-managedteamBself-learningteamCcross-functionalteamDvirtualteam第4题Themanagementofanentrepreneurialteamcovers5importantelements,namelypurpose,place,power,planandpeople,amongwhich()isthemostessentialelement.ApeopleBpurposeCplaceDplan第5题Bytheleaders'powersandthedegreeofcollaborationamongthemembers,whichtypesareentrepreneurialteamsclassifiedinto?()Awindchime-styleBcircularCstar-styleDscattered正确答案：ABCD第6题Whichprinciplesshallbefollowedinbuildinganentrepreneurialteam(?)()APrincipleofcommonalityBComplementarityprincipleCEmploymentsystemDPartnershipprinciple正确答案：ABD第7题Generally,whichmethodsareadoptedforequitydistributionintheearlystart-upstageofacompany?()ApureequitydistributionBequitydistributionamongoddpartnersCdecentralizedequityarrangementDsharereservationmechanism正确答案：ABCD第8题1.Teamconflictsareunavoidableandunnecessarilyalwaysbad.Entrepreneurshavetocreateamacroenvironmentwhereeveryonedarestotellthetruth.

第9题2.Althoughequitydistributioninvolvesallteammembers'interests,intheearlystart-upstageofacompany,oralagreementsmaybereached,butitisunnecessarytosignanequitydistributionagreement.

第10题Inbuildinganentrepreneurialteam,themembersshallbeselectedaccordingtoteamtypeandpersonnelstructure.Themembers'powersandplacesshallbedetermineddependentupontheirrespectivestrengthsandweaknesses.Theyshallcollaboratewitheachotherbasedondivisionoflabor,andutilizetheirtalentstothefullestextent.

Chapter5Testing第1题Entrepreneurialresourcesmeandifferent()andsupportconditionsnecessaryforenterpriseestablishmentandgrowth.AcapitalrequirementsBfactorsofproductionCmaterialresourcesDfinancing第2题Consideredinabroadsense,allthoseelementsdrivingenterprisedevelopmentare().AentrepreneurialresourcesBentrepreneurialopportunitiesCentrepreneurialconsciousnessDfinancialsupport第3题Whichisnotacommonmethodforretainingoldcustomers?()AEnhancingcustomerloyaltyBIncreasingcustomers'switchingcostsCIdentifyingusersDProvidingspecialpreferencesorbenefits第4题Whenthereareactivemarketsfortheresourcesnecessaryforentrepreneurship,orsimilarcomparableresourcesareavailablefortrading,theycanbeobtainedby().AaccumulationBPurchaseCM&ADalliance第5题Socialresourcesmainlyrefertotherelationalresourcesgeneratedby()relationalnetworks.Acustomers’Bentrepreneurs'andentrepreneurialteams'CinterpersonalandsocialDresource第6题Whichareinterpersonalnetworkmanagementprinciples?()ASharingBPerseveranceCIntegrityDReciprocity正确答案：ABCD第7题Whicharemanifestationsofentrepreneurialorientations?()AEntrepreneurs'traitsBOrganizationalculturesCOrganizationalincentivesDAkindofattitudeorwill正确答案：ABCD第8题Themethodsforacquiringexternalresourcesmainlyinclude().AaccumulationBPurchaseCM&ADstrategicalliance正确答案：BCD第9题Thefactsaffectingacquisitionofentrepreneurialresourcesincludesocialnetworks,resourceallocationmethods,entrepreneurs'managementabilities,()andsoon.Allofthemaffectacquisitionofcorporateentrepreneurialresources.AentrepreneurialorientationBvalueofbusinessideasCentrepreneurs'personalitiesDpreviousworkexperience正确答案：ABDChapter6Testing第1题Thelongtailbusinessmodelreferstothechangeofenterprisesfromsellingasmallamountofproductstoalargenumberofuserstosellingproductsthatmeettheneedsofalargenumberofcustomers,witheachtypeofproductonlyhavingasmallamountofsales.Simplyspeaking,itisthebusinessmodelwith().AmultiplevarietiesbutsmallquantityBmultiplevarietiesandgreatquantityCsmallvarietiesandgreatquantityDsmallvarietyandquantity第2题Indesigningbusinessmodels,newventuresshallorganicallyintegratetheadvantageousresourcesofallelements,developandhighlight()competitivepowerofproductsandmarketsinprojectsandrivals.AdifferentiatedBintegratedChomogeneousDstandardizedII.Multiple-choiceQuestions第3题Inessence,businessmodelsareintegratedsolutionsadoptedbyenterprisesfor().AresourceallocationBcooperationestablishmentCmarketoperationDprofitrealization正确答案：ABCD第4题InhisbooktitledFree,ChrisAndersonclassifiesthecross-subsidizedfreebusinessmodelsinto().AdirectcrosssubsidizationBthird-partymarketCfree+chargingmodeDnon-monetarymarket正确答案：ABCD第5题Osterwalderputforwardcreative()andmulti-centerdrivenmodesfordesigningbusinessmodels.Aresource-drivenBproductorservice-drivenCcustomer-drivenDfinance-driven正确答案：ABCD第6题Intermsofbasicmethodsofbusinessmodeldesign,entrepreneurscangenerallyuse()tofindoutthekeyfactorsoftheproject,realizeaccuratepositioningandprovidenewvalueforthemarketandcustomers.AreferencemethodBcorrelationanalysismethodCkeyfactormethodDvalueinnovationmethodIII.True(T)orFalse(F)正确答案：ABCD第7题1.ThebusinessmodelcanvasputforwardbyAlexanderOsterwalderandYvesPigneurcomprisesof9essentialparts:valueproposition,customersegments,channels,customerrelationships,keyresources,keyactivities,keypartners,coststructureandrevenuestreams.

第8题2.Thebusinessmodelsaredesignedbythereferencemethod.Theadjustmentandimprovementmethodsaresubdividedintofullreplication,improvementbyreferenceandreversethinking.第9题3.Thesuccessofaprojectdependsonwhethertheprofitmodelisdefiniteandrealizable.第10题4.Designingofbusinessmodelsisaconstantexploration,trial&error,correctionandverificationprocessindevelopingentrepreneurialopportunities.

Chapter7Testing第1题Whichisnotadifferencebetweenentrepreneurialmarketingandtraditionalmarketing?()ATraditionalmarketingmeans"producingwhatthecustomersneed"andbeingtotallycustomer-centered.BThemajordifferencesbetweenthemarereflectedfrom"frequency"and"extent"ofmarketing.CEntrepreneurialmarketingparticularlyhighlightsnovelty,adventureandfarsightedness.DEntrepreneurialmarketinghighlightsthatbeforeproductorservicedevelopment,athoroughsurveymustbeconductedforthecustomerrequirements.第2题Whichisnotanentrepreneurialmarketingstrategy?()AentrepreneurialmarketsegmentationBdiscoveryofanentrepreneurialmarketingopportunityCentrepreneurialmarkettargetingDentrepreneurialmarketpositioning第3题Whichstatementbelowiscorrect?()AEntrepreneurialmarketsegmentationisthefirststeptoperformentrepreneurialmarketing.BEntrepreneurialmarkettargetingisthefirststeptoperformentrepreneurialmarketing.CEntrepreneurialmarketpositioningisthefirststeptoperformentrepreneurialmarketing.DDiscoveryofmarketopportunitiesisthefirststeptoperformentrepreneurialmarketing.第4题Intargeting,entrepreneursmainlyadoptthreestrategies.Whicharethey?()AUndifferentiatedstrategyBDifferentiatedstrategyCCentralizedstrategyDDecentralizedstrategy正确答案：ABC第5题Whichstrategiesaremainlyadoptedbyentrepreneursforproductpositioninginthemarket?()A"Imitative"marketpositioningB"Tit-for-tat"marketpositioningC"Gap-filling"marketpositioningD"Alternative"marketpositioning正确答案：BCD第6题Thevalueofentrepreneurialmarketingliesinhowtoestablisheffectivecustomerrelationshipandhelpstartupsacquirecustomersunderthepremiseoflimitedfunds.

第7题

Entrepreneurialmarketingisonlysuitableforstartups,butunsuitableforgrowthenterprisesandevenmatureenterprises.

第8题Themostimportantobjectiveofentrepreneurialmarketingistosolveproblemsonstartups'survival.

第9题Firstly,entrepreneursneedtoestablishtheconceptofmarketingfirst,whichisdeterminedbythenatureofmarketing.第10题Hungermarketingisarisk-freeinnovativemarketingmode.Chapter8Testing第1题Businessplans,internally,guideandplantheactionsof().Theyalsoprovidebasisforexternalcommunicationsaboutentrepreneurialprojects.AentrepreneursBinvestorsCbusinesspartnersDimportantjobapplicants第2题Allmarket,product,operationandteaminformation,etc.statedinabusinessplanisfromanentrepreneur'srepeatedreflectionandanalysison().AexternalresourcesBbusinessmodelCfinancialdataandindexesDentrepreneurialrisks第3题Thebasicstructureofacompletebusinessplanmainlyincludesfourparts:(),tableofcontents,textandappendix.AcoverBabstractCtitleDconfidentialitylevel第4题Whataretheprinciplesforwritingabusinessplan?()ARigorouslogicandreasonablestructureBCompletecontentsandhighlightedkeypointsCConciseandeasytounderstandDObjectiveviewpointsandreasonablepredictions正确答案：ABCD第5题Toprepareaperfectroadshowforabusinessplan,whichstepsshallbefollowed?()ADeeplyunderstandandbefamiliarwiththeroadshowcontent;clarifythebusinesslogic.BPreparetheroadshowspeechdraft.COptimizetheroadshowPPT.DDoagoodjobinsitepresentation,exchangeanddefense.正确答案：ABCD第6题Duringtheroadshowonthebusinessplan,whichcommonproblemsoccuroftenbecauseofinadequatepreparationormanyotherreasons?()ASelf-centered,unclearlogicBInadequatedrillsandoverlynervouson-siteperformanceCScatteredcontentsandnon-prominentkeypointsDInsufficientcontrolovertheoverallcontentdesignoftheroadshow,lackingsufficientconfidence正确答案：ABCD第7题Generally,whicharekeypointsofroadshowdefense?()ATellthestoryappropriatelyBTalkskillfullyCTalkaboutnumbersDMasterdefenseskills正确答案：ABCD第8题ThefiveforcesmodelputforwardbyMichaelE.Porterisamodelforeffectiveanalysisof

Aenterprises'businessmodelsB

enterprises'competitiveenvironmentC

industrystructureDcustomerrequirements第9题Foranewstartup,themostobviousfunctionofabusinessplanistoraiseexternalfunds.Inaddition,itplaysanimportantroleinobtainingotherexternalresourcesandinferringthefeasibilityofitsownentrepreneurialactivities第10题Intheprocessofwriting,thespacemustbedistributedamongdifferentpartsoftheplanonaverage,toguaranteereliability.Chapter9Testing第1题()isanentityinvestedbyanaturalpersonbearingunlimitedjointandseveralliabilityforthecorporatedebts,wherethepropertyisownedbytheinvestor.AsoleproprietorshipBpartnershipCincorporatedbusinessDSino-foreignjointventure第2题()isadecentralizedmanagementsystemcharacterizedby"centralizeddecision-makinganddecentralizedmanagement"underhighlycentralizedleadership.AlinesystemBfunctionalsystemCmatrixsystemDdivisionalsystem第3题()aretheforemostfactorstobetakenintoaccountforthesiteselectionofastartup,mainlyincludingindustrialfactors,marketfactorsandbusinessdistrictfactors.AEconomicfactorsBPoliticalfactorsCTechnicalfactorsDSocialfactors第4题Generally,whic