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课件Chapter1Finance
Basics金融学1-1After
studying
this
chapter
you
will
understand:◆
What
a
finance
is.◆
What
the
personal
finance
is.◆
What
the
corporate
finance
is.◆
What
the
capital
is.◆
What
the
portfolio
is.◆
What
quantitative
behavioral
finance
is.◆
What
the
budget
is.◆
What
the
public
finance
is.Learning
Objectives1-2
FinanceBasicsFinance
is
a
broad
term
that
describesactivities
associated
with
banking,leverage
or
debt,credit,capital
markets,money,andinvestments.Basically,finance
represents
money
managementand
the
process
of
acquiring
neededfunds.1-3Themain
techniquesandsectorsofthefinancialindustryThefieldoffinancerefersto
theconceptsoftime,moneyandrisk
andhowtheyare
interrelated.Banksarethemainfacilitatorsoffundingthroughtheprovisionofcredit,althoughprivateequity,mutual
funds,hedge
funds,andotherorganizations
havebecomeimportant.1-4Abankaggregatestheactivities
ofmanyborrowersand
lenders.A
bankacceptsdepositsfrom
lenders,onwhichit
paysthe
interest.The
bankthen
lendsthesedepositstoborrowers.Banksarethuscompensatorsofmoneyflowsinspace.Themain
techniquesandsectorsofthefinancialindustryallowborrowersand
lenders,ofdifferentsizes,tocoordinatetheiractivity.Banks1-5Aspecificexampleofcorporate
finance
isthesaleofstock
byacompanyto
institutional
investors
like
investment
banks,who
inturn
generallysell
ittothe
public.The
stockgiveswhoeverowns
it
part
ownership
inthatcompany.Themain
techniquesandsectorsofthefinancialindustry1-6Finance
is
used
by
individuals(personalfinance),bygovernments(publicfinance),bybusinesses(corporatefinance),aswellasby
awidevarietyoforganizationsincludingschoolsand
non-profitorganizations.Themain
techniquesandsectorsofthefinancialindustry1-7
BankA
bank
isafinancial
intermediarythatacceptsdepositsand
channels
thosedeposits
into
lendingactivities,
eitherdirectlyorthroughcapitalmarkets.Abankconnects
customerswithcapitaldeficitsto
customerswithcapitalsurpluses.1-8
PersonalfinancePersonalfinance
istheapplicationoftheprinciplesoffinancetothemonetarydecisionsofan
individualobtain,budget,save,andspendmonetaryresourcesovertime,takingintoaccountvariousfinancialrisksandfuture
lifeevents.orfamilyunit.Itaddressesthewaysinwhich
individualsorfamilies1-9
CorporatefinanceCorporatefinance
isanarea
offinancedealingwiththefinancialdecisionscorporationsmakeand
the
toolsandanalysis
usedto
makethesedecisions.Theprimary
goalof
corporatefinance
istomaximizecorporatevaluewhilemanagingthe
firm'sfinancialrisks.1-10
PublicfinancePublicfinance
includestax,spending,budgeting,
anddebt
issuancepoliciesthataffect
how
agovernmentpaysfortheservices
itprovidestothe
public.Thefederalgovernment
helpspreventmarketfailurebyoverseeingtheallocationof
resources,
distributionofincome,andeconomicstability.Regularfunding
issecuredmostlythroughtaxation.
Borrowingfrombanks,insurancecompanies,andothernationsalso
helpfinancegovernment
spending.1-11
CapitalFinancialcapitalcan
referto
money
usedbyentrepreneurs
andbusinessestobuywhatthey
needto
maketheirproductsor
providetheirservicesortothatsectoroftheeconomy
based
on
its
operation,i.e.retail,corporate,investmentbanking,ect.1-12
CapitalbudgetCapital
budget
isthe
process
inwhichabusiness
determineswhetherprojectssuch
asbuildinga
new
plantor
investingina
long-termventureareworth
pursuing.1-13CashBudget
isan
estimation
ofthecashinflows
and
outflows
for
abusiness
or
individual
for
a
specificperiod
of
time.Cash
budgets
are
oftenused
to
assess
whether
the
entity
hassufficient
cash
to
fulfill
regularoperationsand/orwhethertoo
muchcash
is
being
left
in
unproductive
capacities.Cashbudget1-14
InsuranceInsurance,in
lawandeconomics,isaform
ofriskmanagement
primarily
usedtohedgeagainsttherisk
ofa
contingentloss.Insurance
isdefinedastheequitable
transferoftheriskofa
loss,from
oneentitytoanother,inexchangeforapremium,andcanbethought
ofas
aguaranteedsmall
lossto
preventa
large,
possiblydevastating
loss.1-15163
PublicfinancePublicfinance
isafield
ofeconomicsconcernedwithpayingfor
collective
or
governmentalactivities,andwiththeadministrationanddesignofthose
activities.1-16
FinancialeconomicsFinancial
economics
is
the
branch
ofeconomicsstudying
the
interrelationof
financial
variables,such
as
prices,
interest
ratesand
shares,as
opposed
to
those
concerning
the
real
economy.1-17
FinancialmathematicS
o
at
tii
ath
ma
Concerned
with
the
financialmarkets.Financialmathematics
isthe
study
offinancial
datawith
thetools
of
mathematics,mainlystatistics.sincatimeamisedcsapplhemafmbranchFinancial1-18
ExperimentalfinanceExperimentalfinanceaimstoestablishdifferentmarketsettingsandenvironmentstoobserveexperimentallyand
providealensthroughwhichsciencecananalyzeagents'behaviorandtheresultingpricesettingmechanisms,andreturnsprocesses.characteristicsoftradingflows,informationdiffusionandaggregation,1-19Quantitative
Behavioral
Finance
is
a
newdisciplinethat
usesmathematicalandstatisticalmethodologytounderstandbehavioralbiases
inconjunctionwith
valuation.QuantitativeBehavioralFinance1-20IntangibleAsset
Finance
isthebranchoffinancethatdealswith
intangibleassetssuchaspatents(legal
intangible)and
reputation(competitiveintangible).IntangibleAssetFinance1-21
SummaryThe
field
of
finance
refers
to
the
concepts
of
time,money
and
riskand
how
they
are
interrelated.
A
bank
aggregates
the
activities
of
many
borrowers
and
lenders.A
bank
accepts
deposits
from
lenders,on
which
it
pays
theinterest.Thebankthenlendsthesedepositstoborrowers.Banksallowborrowersandlenders,ofdifferentsizes,tocoordinatetheiractivity.Finance
is
used
by
individuals(personalfinance),bygovernments(publicfinance),bybusinesses(corporatefinance),aswellas
by
awidevariety
oforganizationsincluding
schoolsand
non-profit
organizations.Personalfinanceis
the
application
of
the
principles
of
finance
tothe
monetarydecisions
of
an
individual
or
family
unit.1-22
SummaryCorporate
finance
is
an
area
offinance
dealing
withthe
financial
decisions
corporations
make
and
thetools
and
analysis
used
to
make
these
decisions.Cash
Budget
is
an
estimation
of
the
cash
inflows
andoutflows
for
a
business
or
individual
for
a
specificperiod
of
time.Cash
budgets
are
often
used
to
assesswhether
the
entity
has
sufficient
cash
to
fulfill
regularoperations
and/or
whether
too
much
cash
is
being
leftin
unproductivecapacities.Budgetis
an
estimation
of
therevenue
and
expensesoveraspecified
futureperiodoftime.1-23
Summary
Insurance,inlawandeconomics,isaformofriskmanagement
primarily
usedtohedge
againsttherisk
ofacontingentloss.Insuranceisdefined
as
the
equitable
transfer
of
the
risk
of
a
loss,
from
one
entity
to
another,in
exchange
for
a
premium,and
can
bethoughtofas
a
guaranteed
small
loss
to
prevent
a
large,possibly
devastating
loss.Financial
mathematics
is
a
main
branch
of
applied
mathematicsconcerned
with
the
financial
markets.Financial
mathematics
isQuantitative
Behavioral
Finance
is
a
new
discipline
that
usesmathematical
and
statistical
methodology
to
understandbehavioral
biases
in
conjunction
with
valuation.the
study
of
financial
data
with
the
tools
of
mathematics,mainlystatistics.Such
data
can
be
movements
of
securities—stocks
andbonds
etc.—and
their
relations.Another
large
subfield
isinsurance
mathematics.1-24Chapter2Internet
Finance网络金融1-25Afterstudythischapter,youshouldbeable
to:◆Understandwhat
the
internet
finance
is.◆Know
how
manytypes
ofthe
internet
finance.◆Know
something
about
the
risk
of
internet
finance◆Understand
the
P2P◆Understand
the
crowed
funding.Learning
Objectives
1-26
OverviewInternet
finance
is
defined
as"The
provisionoffinancialservices
and
markets
usingelectroniccommunication,computation
andinternet
work”.1-27
OverviewThedevelopmentsofinternetfinance
can
bedivided
intotwo
broadareas.Thefirst
isthe
impacton
bankingandfinancialservices.Theyarguethattheadventofthe
internetandotherelectroniccommunicationmeans
hasfundamentally
alteredmanyaspectsofthe
bankingindustry.Manyoftheservicestraditionally
provided
by
banksare
being
provided
byotherentities.1-28Onlinebanking,also
knownasinternet
banking,e-bankingorvirtual
banking,isanelectronicpaymentsystemthatenablescustomersofabankorotherfinancial
institutiontoconductarange
offinancialtransactionsthroughthefinancialinstitution'swebsite.-OnlineBanking1
29Theonlinebankingsystemwilltypicallyconnectto
or
be
partofthecorebankingsystemoperated
bya
bank
and
isincontrasttobranchbankingwhichwasthetraditionalwaycustomersaccessedbankingservices.Toaccessafinancial
institution'sonlinebankingfacility,acustomerwith
internetaccesswill
needtoregisterwiththeinstitutionfortheservice,andset
upapasswordandothercredentialsforcustomerverification.OnlineBanking1-30Thecredentialforonlinebanking
is
normally
notthesameasfortelephoneor
mobilebanking.Financial
institutions
nowroutinely
allocatecustomers
numbers,whetherornotcustomers
have
indicatedan
intentiontoaccesstheironlinebankingfacility.OnlineBanking1-31Online
banking
facilities
typically
have
many
features
andcapabilities
in
common,but
also
have
some
that
areapplication
specific.The
common
features
fall
broadly
intoseveral
categories:●A
bank
customer
can
perform
non-transactional
tasksthrough
online
banking,including:OViewing
account
balances.OViewing
recent
transactions.ODownloading
bank
statements,for
example
in
format.OViewing
images
of
paid
cheques.●Ordering
cheque
books.●Download
periodic
account
statements.ODownloading
applications
for
M-banking,E-banking
etc.Features1-32Bank
customers
can
transact
banking
tasks
through
onlinebanking,including:OFunds
transfers
between
the
customer's
linked
accounts.OPaying
third
parties,including
bill
payments
(see,e.g.,BPAY)and
third
party
fund
transfers.OInvestment
purchase
or
sale.OLoan
applications
and
transactions,such
asrepayments
ofenrollments.●Credit
card
applications.ORegister
utilitybillers
andmakebill
payments.OFinancial
institution
administration.OManagement
of
multiple
users
havingvarying
levels
ofauthority.dfransaction
approval
process.FeaturesSomefinancial
institutionsofferspecial
internetbanking
services,forexample:Personalfinancialmanagementsupport,suchas
importingdata
intopersonalaccountingsoftware.Someonlinebankingplatformssupportaccountaggregationtoallowthecustomerstomonitoralloftheiraccounts
inone
place
whethertheyarewiththeirmainbankorwith
otherinstitutions.Features1-34There
are
some
advantages
on
using
e-bankingboth
for
banks
and
customers:OPermanent
access
to
the
bankOLower
transaction
costs
/general
cost
reductions●Access
anywhere
using
mobile
or
computerOLess
time
consumingOVery
safe
and
secure
methodOHelps
to
transfer
the
money
immediately
andaccuratelyOEasyto
use-Advantages1
35Therearefivesecuritytokendevicesforonlinebanking.Securityofacustomer'sfinancial
information
isvery
important,withoutwhichonlinebankingcould
notoperate.Similarlythereputationalriskstothe
banks
themselvesare
important.Financial
institutionshaveset
upvarioussecurityprocessestoreducetheriskofunauthorized
online
accessto
acustomer'srecords,butthere
is
noconsistency
tothevariousapproachesadopted.Security1-36The
useofasecurewebsite
hasbeenalmost
universallyembraced.Thoughsingle
passwordauthentication
isstill
in
use,
it
by
itselfis
notconsideredsecureenoughforonlinebanking
insomecountries.Basicallytherearetwodifferentsecuritymethods
in
useforonline
banking:The
PIN/TANsystemwherethe
PINrepresentsapassword,usedforthe
loginandTANsrepresenting
one-time
passwordstoauthenticatetransactions.Security1-37TANscanbedistributed
indifferentways,themost
popularone
istosenda
listofTANstothe
onlinebanking
userby
postal
letter.Anotherwayofusing
TANs
istogeneratethem
by
need
usingasecuritytoken.ThesetokengeneratedTANsdependonthetimeanda
uniquesecret,stored
inthesecurity
token(two-factorauthenticationor2FA).Security1-38MoreadvancedTANgeneratorsalso
includethe
transactiondata
intotheTANgenerationprocessafterdisplaying
itontheirownscreentoallowtheusertodiscoverman-in-the-middleattackscarried
outbyTrojanstryingtosecretlymanipulate
thetransactiondata
inthebackgroundofthe
PC.Security1-39AnotherwaytoprovideTANsto
an
online
bankinguser
istosendtheTANofthe
current
banktransactiontotheuser's(GSM)mobile
phoneviaSMS.TheSMStextusuallyquotesthetransaction
amountanddetails,theTAN
isonlyvalidfora
short
periodoftime.Especially
inGermany,Austria
and
the
Netherlandsmanybanks
haveadoptedthis"SMSTAN"service.UsuallyonlinebankingwithPIN/TAN
isdoneviaawebbrowser
using
SSLsecuredconnections,sothatthere
is
noadditional
encryption
needed.SecurityAttacksononlinebankingused
today
are
basedondeceivingthe
usertosteal
logindataandvalidTANs.
Twowellknownexamplesforthoseattacksarephishingandpharming.Cross-sitescriptingand
keylogger/Trojan
horsescanalsobe
usedtosteal
login
information.Amethodtoattacksignaturebased
online
bankingmethods
istomanipulatethe
usedsoftware
inaway,thatcorrecttransactionsareshownonthescreenandfakedtransactionsaresigned
inthebackground.Attacks1-41Anotherkindofattack
istheso-calledman-in-the-
browserattack,avariationoftheman-in-the-middle
attackwhereaTrojan
horsepermitsa
remoteattackertosecretlymodifythedestinationaccountnumberandalsotheamount
inthewebbrowser.Attacks1-42Thereexistseveralcountermeasureswhichtrytoavoidattacks.Digitalcertificatesareused
against
phishingand
pharming,insignaturebasedonline
bankingvariants(HBCI/FinTS)theuseof"Secoder"cardreaders
isameasurementto
uncoversoftwaresidemanipulationsofthetransactiondata.ToprotecttheirsystemsagainstTrojan
horses,usersshould
usevirusscannersandbecarefulwithdownloadedsoftwareore-mailattachments.Countermeasures1-43Peer-to-peerlending,alsoabbreviatedas
P2Plending,isthe
practiceoflendingmoneytoindividualsorbusinessesthroughonlineservices
thatmatch
lenderswithborrowers.Sincepeer-to-peerlendingcompaniesofferingtheseservicesgenerallyoperateonline,theycanrunwith
loweroverheadandprovidetheservicemore
cheaplythantraditionalfinancial
institutions.PeertoPeerLending1-44Asaresult,lenderscanearn
higher
returnscomparedtosavingsand
investmentproductsofferedbybanks,while
borrowerscan
borrowmoneyat
lowerinterestrates,even
afterthe
P2Plendingcompany
hastakenafeeforproviding
thematch-makingplatformandcreditcheckingtheborrower.There
istheriskoftheborrowerdefaultingonthe
loanstakenoutfrompeer-lendingwebsites.PeertoPeerLending1-45P2P
lendingalsoknownascrowdlending,many
peer-to-peerloansare
unsecured
personal
loans,
thoughsomeofthe
largestamountsare
lenttobusinesses.Secured
loansaresometimesoffered
by
using
luxuryassetssuchasjewelry,watches,vintagecars,fineart,buildings,aircraftandotherbusinessassetsascollateral.Theyare
madetoanindividual,companyorcharity.Otherformsofpeer-to-peerlending
includestudent
loans,commercialandrealestate
loans,payday
loans,aswellase-4
uredbusiness
loans,leasing,andfactoring.6c1sPeertoPeerLendingThe
interest
ratescanbeset
by
lenderswhocompeteforthe
lowestrateonthereverse
auctionmodelorfixedbythe
intermediarycompanyon
thebasisofananalysisoftheborrower's
credit.Thelender's
investment
inthe
loan
is
not
normallyprotectedbyanygovernmentguarantee.Onsomeservices,lendersmitigatetheriskof
bad
debt
bychoosingwhichborrowersto
lendto,andmitigate
totalriskbydiversifyingtheir
investments
among
differentborrowers.PeertoPeerLending1-47Othermodels
involvethe
P2P
lendingcompanymaintainingaseparate,ringfencedfund,suchasRateSetter's
Provision
Fund,which
pays
lenders
back
intheeventtheborrowerdefaults,butthevalueofsuchprovisionfundsforlenders
issubjecttodebate.PeertoPeerLending1-48Peer-to-peerlendingdoes
notfitcleanly
intoany
ofthethreetraditionaltypesoffinancialinstitutions—
deposittakers,investors,insurers—and
issometimes
categorized
as
an
alternative
financialservice.Typicalcharacteristicsofpeer-to-peerlendingare:
Oit
issometimesconductedforprofit;Ono
necessarycommon
bondorpriorrelationship
between
lendersandborrowers;Characteristics1-49●intermediation
by
a
peer-to-peer
lending
company;Otransactions
take
place
online;Olenders
may
often
choose
which
borrowers
to
invest
in,if
the
P2Pplatformoffersthatfacility;Othe
loans
can
be
unsecured
or
secured
and
are
not
normally
protectedby
government
insurance
but
there
can
be
protection
funds
like
those
offered
byZopa
and
RateSetter
inthe
UK;●loans
are
securities
that
can
be
transferred
to
others,either
for
debtcollection
or
profit,though
not
all
P2P
platforms
provide
transfer
facilities
or
free
pricing
choices
and
costs
can
be
very
high,tens
of
percent
of
the
amount
sold,or
nil.Characteristics1-50Mostpeer-to-peerintermediariesprovidethefollowingservices:●online
investment
platformtoenableborrowerstoattract
lendersandinvestorsto
identifyand
purchase
loansthatmeettheirinvestmentcriteria.Odevelopmentofcreditmodelsforloanapprovalsand
pricing.Overifyingborroweridentity,bankaccount,employmentand
income.
operformingborrowercreditchecksandfilteringoutthe
unqualified
borrowers.Oprocessingpaymentsfromborrowersandforwardingthose
paymentstothe
lenderswho
invested
inthe
loan.Oservicing
loans,providingcustomerservicetoborrowersandattemptingtocollectpaymentsfromborrowerswhoare
delinquent
orindefault.Olegalcomplianceandreporting.fbiding
new
lendersandborrowers(marketing).CharacteristicsIn
many
countries,soliciting
investments
from
the
general
public
is
considered
illegal.Crowd
sourcing
arrangements
in
which
peopleareaskedtocontributemoney
in
exchangeforpotential
profits
basedontheworkofothers
are
consideredto
be
securities.Legalregulation1-52Oneofthemainadvantagesofperson-to-person
lendingfor
borrowers
can
sometimes
be
better
rates
than
traditionalbankratescanoffer.Theadvantagesfor
lenders
can
behigherreturnsthanobtainablefromasavingsaccount
orotherinvestments,butsubjecttoriskof
loss,unlike
asavingsaccount.Interestratesandthemethodologyforcalculatingthoseratesvariesamongpeer-to-peerlendingplatforms.The
interestratesmayalso
havea
lowervolatilitythanotherinvestmenttypes.AdvantagesandcriticismInterestrates1-53Peer-to-peerlendingalsoattractsborrowerswho,becauseoftheircreditstatusorthe
lackthereof,areunqualifiedfortraditionalbank
loans.Because
pastbehaviorisfrequently
indicativeoffuture
performanceand
lowcreditscorescorrelatewith
high
likelihoodofdefault,peer-to-peerintermediaries
havestartedtodeclinea
large
numberofapplicantsandcharge
higherinterestratesto
riskier
borrowersthatareapproved.AdvantagesandcriticismCreditrisk1-54Onlinepayment
iswhenthecustomeror
buyermakes
hispaymenttransactions
forthegoodsorservicespurchasingwiththeuseofthe
Internet."Thistype
ofpayment
lowersthecostsforbusinesses
as
themorepaymentsmadeelectronicallythe
lesstheyspendforpaperand
postage.Online
Payment(Third
party
pavment)-55Also,it
helpson
improvingcustomerretentionas
he
ismore
likelyto
returntothesamee-commercesitewhere
his
orherinformation
hasalready
beenenteredandstored."Withonlinepayment,it
is
not
necessaryforthepayerto
be
ina
longqueueas
paymentismade
injustaclick
ofa
mouse.1-56Online
Payment(Thirdpartypavment)Online
Payment
Methods
Forthepurchasesdoneonline
most
likely
hewill
also
make
his
paymentsonline.You
can
find
some
different
methods
onVirtual
Credit
Cards.This
virtual
credit
card
is
aninnovation
in
online
credit
cards.Credit
card
issuer1-57providesaspecial
numberthat
can
be
used
in
placeofthe
regularcredit
card
numberto
make
online
purchases.Online
Payment(Third
party
pavment)making
online
payments.SmartCards.Thiscard
looks
likeany
plasticpaymentcardbut
it
hasa
microchipembedded
on
itsface.Thiscan
holdmore
informationthanordinarycreditcardswithmagneticstrips.e-Checks.Ane-Check
isanelectronicversionor
representationofapapercheck.Itcontains
thesame
informationasa
papercheckand
basedonthesame
legalframework.Itworksthesameasthe
papercheck
howevertheyarefaster,cheaperand
more
secure.OnlinePayment(Third
party
payment)1-58DigitalCash.Digitalcash
isanexampleofadigital
currency,
where
itallowspeoplewhodonot
have
credit
cardto
shop
online.It
issimilartoatraditionalbankaccount:consumers
depositmoney
intotheirdigitalcashaccountsto
be
used
in
the
purchaseonline.This
isoften
usedwithothertechnology
suchasdigitalwallets.e-Wallets.Ane-wallet
isasoftwarecomponentthata
userdownloadstotheirdesktopand
inwhichtheuserstorescreditcard
numbersandotherpersonal
information.When
a
usershopsatamerchantwhoacceptse-wallet,the
userclicksthee-walletandtheformsareautomaticallyfilled
inwitgallthe
necessary
information
injustoneclick.Online
Payment(Third
party
pavment)Security
isvitalwhendoingbusinessonlineoroffline.Ifwe
comparethetraditionaltransactionusingacreditcard,what
themerchant
need
isthesignatureofthecardholderandsometimesthephotoonthecreditcard
is
also
usetoverify
the
identityofthecustomer.Inthevirtualworld,information
neededarethecreditcard
number,theverificationcodeandthebillingaddresstoverifythe
identityofthecardholderandfraudulenttransactionsarealwaysaround.Commonchallengesthatthemerchantshavetofaceare
Internetfraud,productreturns,non-deliveryclaims,disputesthat
leadstochargebacksandetc.Securityin
OnlinePayment1-60Therearesomeonlinepaymentenablerscommonly
usedbymerchantstoenabletheacceptanceofpaymentsonlineparticularlyfortheonlinecreditcardtransactions.There
are
a
lotmoreofthembutIwill
only
discuss
a
few
ofthem.Th
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