云南大学滇池学院《英语（跨境商务沟通）》2024-2025 学年第一学期期末试卷

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、单项选择题（本大题总共15小题，每题2分，共30分）1.Whichofthefollowingisthemostappropriatewaytostartabusinessemail?A.Hithere!B.DearSir/MadamC.HelloD.Goodmorning2.Inabusinessnegotiation,whatdoes“win-winsituation”mean?A.Onepartywinsandtheotherloses.B.Bothpartieslose.C.Bothpartiesgainsomething.D.Neitherpartygainsorloses.3.Whatisthemainpurposeofabusinessproposal?A.Tomakearequestforpayment.B.Tointroduceanewproduct.C.Topersuadetherecipienttotakeaparticularaction.D.Toprovidefeedbackonapreviousproject.4.Whichofthefollowingisanexampleofnon-verbalcommunication?A.Usingpropergrammarinasentence.B.Makingeyecontactduringaconversation.C.Usingappropriatevocabulary.D.Speakingclearlyandloudly.5.Whenwritingabusinessreport,whichsectionusuallycomesfirst?A.ConclusionB.IntroductionC.RecommendationsD.Findings6.Whatdoes“CC”standforinanemail?A.CarboncopyB.ConfidentialcopyC.CourtesycopyD.Clientcopy7.Inabusinessmeeting,whatshouldyoudoifyoudon'tunderstandsomething?A.Pretendtounderstand.B.Askforclarification.C.Ignoreit.D.Writeitdownandasklater.8.Whichofthefollowingisacommongreetinginabusinessphonecall?A.What'sup?B.Longtimenosee.C.Goodmorning/afternoon/evening.Thisis[yourname].D.Hey!9.Whatisthesignificanceofculturalawarenessincross-borderbusinesscommunication?A.Ithelpsinavoidinglegalissues.B.Itallowsforbetterunderstandingandcooperationwithinternationalpartners.C.Itisonlyimportantforlanguagetranslation.D.Ithasnoimpactonbusinesscommunication.10.Whenpresentingabusinessidea,whatshouldbeincluded?A.Onlyyourpersonalopinions.B.Data,facts,andbenefits.C.Justageneraloverviewwithoutdetails.D.Storiesfromyourpersonallife.11.Whichofthefollowingisapolitewaytoendabusinessletter?A.Bye!B.Seeyoulater.C.Yoursfaithfully(ifaddressinganunknownrecipient)orYourssincerely(ifaddressingaknownrecipient)D.Takecare.12.Inabusinesscontract,whatisthefunctionofthe“termsandconditions”section?A.Tolistthenamesofthepartiesinvolved.B.Todescribethepaymentmethods.C.Todefinetherightsandobligationsofbothparties.D.Toprovidecontactinformation.13.Whatisthebestwaytohandleadifficultcustomerinabusinesssetting?A.Arguewiththem.B.Listentotheirconcernsandtrytoresolvetheissue.C.Ignorethem.D.Referthemtosomeoneelseimmediately.14.Whichofthefollowingisakeyelementineffectivebusinesscommunication?A.Usingcomplexjargon.B.Beingclearandconcise.C.Speakingveryfast.D.Usinglongandconvolutedsentences.15.Whatdoes“ROI”standforinabusinesscontext?A.ReturnonInvestmentB.RateofInterestC.RevenueOptimizationIndexD.RiskofInvestment二、多项选择题（本大题总共5题，每题4分，共20分）1.Whichofthefollowingareimportantaspectsofbusinessetiquette?()A.Usingpropertitleswhenaddressingothers.B.Punctualityformeetings.C.Wearingcasualclothestoallbusinessevents.D.Avoidinginterruptingothersduringconversations.2.Incross-borderbusinesscommunication,languagebarrierscanbeovercomeby().A.Usingsimpleandclearlanguage.B.Providingvisualaids.C.Speakingveryloudly.D.Usingtranslationtoolswhennecessary.3.Whatarethemaincomponentsofabusinesspresentation?()A.Introductiontograbtheaudience'sattention.B.Bodywithkeypointsandsupportingdetails.C.Conclusiontosummarizeandleaveanimpression.D.Alonglistofreferencesattheend.4.Whichofthefollowingcanbeusedtobuildagoodbusinessrelationship?()A.Keepingpromises.B.Beinghonestandtransparent.C.Onlyfocusingonyourowninterests.D.Offeringvaluetoyourbusinesspartners.5.Whenwritingabusinessemail,whichofthefollowingshouldbeconsidered?()A.Aclearsubjectline.B.Apropergreetingandclosing.C.Usingalotofabbreviations.D.Organizingthecontentinalogicalmanner.三、填空题（本大题总共6题，每题4分，共24分）1.Theprocessofreachinganagreementinabusinessnegotiationiscalled________.2.Adocumentthatsummarizesabusiness'sfinancialperformanceoveraperiodoftimeisa(n)________.3.Theabilitytounderstandandsharethefeelingsofothersisknownas________.4.Whencommunicatingwithinternationalclients,itisimportanttobeawareofdifferent________.5.Thepersonwhoisresponsibleforleadingabusinessmeetingisthe________.6.Awrittenoffertobuyorsellgoodsorservicesisa(n)________.四、简答题（本大题总共2题，每题6分，共12分）1.Brieflyexplaintheimportanceofeffectivecommunicationincross-borderbusiness.2.Whatarethestepsinvolvedinpreparingabusinessproposal?五、案例分析题（14分）Readthefollowingbusinesscommunicationcaseandanswerthequestionsthatfollow.CompanyAisasoftwaredevelopmentfirmbasedintheUnitedStates.TheyareinterestedinpartneringwithCompanyB,amarketingagencybasedinFrance,todevelopanewmobileapplicationforamutualclient.CompanyAsendsani