2025年剑桥商务英语（BEC）初级考试试卷：商务英语应用文写作与范文解析

2025年剑桥商务英语（BEC）初级考试试卷:

商务英语应用文写作与范文解析

考试时间：分钟总分：分姓名：______

一、商务英语应用文写作

要求：根据以卜情景，完成一篇商务邮件。邮件要求格式正确，内容完整，表

达清晰。

情景：你是一名销售代表，公司新推出了一款智能手表，你希望向一位潜在客

户介绍该产品。请撰写一封邮件，内容包括：

1.介绍智能手表的基本功能和特点；

2.说明智能手表的适用人群；

3.提供购买优惠信息：

4.询问客户是否需要进一步了解产品信息。

二、商务英语应用文写作

要求：根据以下情景，完成一篇商务报告。报告要求格式正确，内容完整，表

达清晰。

情景：你是一名市场调研员，公司计划在海外市场推出一款新产品。请撰写一

份市场调研报告，内容包括：

1.产品介绍：简要介绍新产品的特点和优势；

2.市场分析：分析目标市场的需求、竞争对手情况；

3.市场策略：提出针对目标市场的营销策略；

4.预期效果：预测产品在目标市场的销售情况；

5.风险评估：分析可能面临的风险及应对措施。

三、商务英语应用文写作

要求：根据以下情景，完成一篇商务函件。函件要求格式正确，内容完整，表

达清晰。

情景：你是一名项目经理，负责一个跨国项目。项E即将进入关键阶段，你希

望与团队成员保持沟通，确保项目顺利进行。请撰写一封函件，内容包括：

1.总结项目进展情况；

2.强调团队成员之间的沟通与合作的重要性；

3.提出具体的沟通建议，如定期召开会议、共享信息等：

4.表达对团队成员的感谢和鼓励；

5.询问团队成员对项目进展的看法和建议。

四、商务英语词汇理解

要求：根据所给句子，选择正确的单词或短语填空。

1.Wearecurrentlyreviewingourandwi11getbackto

yousoonwithanupdate.

A.policies

B.procedures

C.regulations

D.strategies

2.Thecompanyhasdecidedtoinvestinanewtoimprove

ourcustoniei_service.

A.system

B.program

C.plan

D.project

3.Ourlatestincludesarangeofnewfeaturesthatwill

enhanceuserexperience.

A.product

B.service

C.technology

D.solution

4.Themarketingteamhasdevelopedacomprehensiveto

promotethenewproductline.

A.strategy

B.plan

C.campaign

D.project

5.Themeetingagendawasdistributedtoal1participantsbeforethe

meetingtoensureadiscussion.

A.focused

B.productive

C.infoi'mative

D.effective

6.Ourcompanyhasastronginprovidinghigh-quality

trainingprogramstoouremployees.

A.history

B.reputation

C.experience

D.tradition

7.Thesalesteamachievedanimpressiveinthefirst

quarterofthisyear.

A.growth

B.success

C.outcome

D.performance

8.Thecompany*shasalwaysbeencenteredaround

customersatisfactionandinnovation.

A.mission

B.vision

C.goal

D.objective

9.Wearecommittedtoourenvironmentalimpactby

reducingwasteandusingsustainablepractices.

A.minimizing

B.increasing

C.expanding

D.enhancing

10.Theboardofdirectorsapprovedthenew__________toimprove

corporategovernance.

A.policy

B.regulation

C.strategy

D.plan

五、商务英语阅读理解

要求：阅读以下短文，然后回答问题。

Theriseofremoteworkhasbroughtaboutsignificantchangesinthe

workplace.Manycompanieshaveadoptedflexibleworkingarrangementsto

accommodateemployeeswhoprefertoworkfromhome.Thisshifthas

severaladvantagesandchallenges.

Advantages:

Increasedproductivity:Employeesoftenfindthattheyaremore

productivewhenworkingfromhome,astheycancreateaworkenvironment

thatsuitstheirneeds.

-Costsavings:Companiescansaveonofficespaceandutilitiesby

allowingemployeestoworkremotely.

-Reducedcommutingtime:Employeessavetimeandmoneyoncommuting,

whichcanimprovetheirwork-lifebalance.

Challenges:

-Communicationbarriers:Withoutface-to-faceinteractions,itcan

bedifficulttomaintaineffectivecommunicationwithintheteam.

-Collaborationissues:Remoteteamsmayfacechallengesin

coordinatingtheireffortsandensuringthateveryoneisonthesame

page.

-Work-lifebalance:Whileremoteworkcanimprovework-lifebalance,

itcanalsoleadtoblurredboundariesbetweenworkandpersonallife.

Questions:

1.Whatisoneoftheadvantagesofremoteworkmentionedinthe

passagn?

2.Howcanremoteworksaveacompanymoney?

3.Accordingtothepassage,whatisapotentialchallengefor

remoteteams?

4.Whatcanbeaconsequenceofremoteworkifnotmanagedproperly?

5.Whatisthemainfocusofthepassage?

六、商务英语听力理解

要求：听以下对话或独白，然后回答问题。

Youwillhearaconversationbetweentwocolleaguesdiscussinga

recentbusinesstrip.

Questions:

1.Whatisthemainpurposeofthecolleague'strip?

2.Howlongdidthetriplast?

3.Whatwasthecolleague'simpressionofthedestination?

4.Whatdidthecolleaguelearnaboutthecompany'sproductsduring

thetrip?

5.Howdidthecolleagueplantousetheinformationgatheredonthe

trip?

本次试卷答案如下：

一、商务英语应用文写作

1.介绍智能手表的基本功能和特点；

2.说明智能手表的适用人群；

3.提供购买优惠信息；

4.询问客户是否需要进一步了解产品信息。

答案：

Subject:IntroductiontoOurNewSmartwatch

Dear[Client'sName],

Ihopethisemailfindsyouwell.Iamwritingtointroduceour

latestproduct,the[ProductName]Smartwatch,whichwebelievewill

revolutionizethewayyoustayconnectedandhealthy.

The[ProductName]Smartwatchisequippedwitharangeoffeatures

designedtoenhanceyourdailylife.Itincludesaheartratemonitor,

stepcounter,andsleeptracker,allofwhichhelpyoustayontopof

yourhealthandfitnessgoals.Additionally,thesmartwatchoffersa

varietyofcustomizablenotifications,allowingyoutoreceiveupdates

fromyourphonedirectlyonyourwrist.

Thissmartwatchisperfectforeinyonewhovaluesconvenienceand

connectivity.Whetheryouareabusyprofessional,afitnessenthusiast,

oratech-savvyindividual,the[ProductName]Smartwatchisdesignedto

meetyourneeds.

Tocelebratethelaunchofournewproduct,weareofferinga

specialdiscountof15%offforthefirst50customers.Ifyouare

interestedinpurchasingthe[ProductName]Smartwatch,pleasevisitour

websiteat[WebsiteURL]andusethepromocodeNEWSMART15atcheckout.

Pleaseletusknowifyouwouldlikeanyfurtherinformationabout

the[ProductName]Smartwatchorifyouhaveanyquestions.Wearehero

toassistyouandensurethatyoumakethebestchoiceforyourneeds.

Bestregards,

[YourName]

SalesRepresentative

[CompanyName]

二、商务英语应用文写作

答案：

Snhjnet:MarkptResearchRnpnrtonNowPrnducr.Launch

Dear[Manager,sName],

Tampleasedtopresentthemarketresearchreportontheupcoming

launchofournewproduct,[ProductName].Thefollowingarethekey

findingsandrecommendationsbasedontheresearchconducted.

1.ProductIntroduction:

[ProductName]isa[briefdescriptionoftheproduct]thataims

to[statetheproduct,spurposeorfunction].Ithasseveralunique

featuresthatsetitapartfromexistingcompetitors.

2.MarketAnalysis:

"Thetargetmarketfor[ProductName]is[describethetarget

marketdemographics].

-Thedemandforsimilarproductsinthemarketis[describethe

currentdemandandpotentialgrowth!.

-Competitorsinthemarketoffersimilarproducts,but[Product

Name]hasdistinctadvantagesthatmakeitmoreattractivetoconsumers.

3.MarketStrategy:

-Werecommendlaunching[ProductName]in[specificmtirket

segments]tomaximizeourreach.

-Atargetedmarketingcampaignshouldbedevelopedtohighlight

theuniquefeaturesandbenefitsof[ProductName].

-Collaborationswithinfluencersandbrandambassadorscanhelp

increasebrandawarenessandcredibility.

4.ExpectedEffects:

Weanticipateapositiveresponsefromthetargetmarket,with

aprojectedsalesgrowthof[percentage]inthefirstyear.

-Byaddressingtheidentifiedmarketgaps,[ProductName]has

thepotentialtocaptureasignificantmarketshare.

5.RiskAssessment:

-Potentialrisksincludeincreasedcompetitionandmarket

saturation.

-Tomitigatetheserisks,werecommendcontinuouslymonitoring

markettrendsandadaptingourstrategyaccording.y.

Ihopethisreportprovidesvaluableinsightsfortheupcoming

productlaunch.Pleaseletmeknowifyourequireanyfurther

informationoriftherearcanyspecificactionsyouwouldlikemeto

take.

Bestregards,

[YourName]

MarketResearchAnalyst

[CompanyName]

三、商务英语应用文写作

答案：

Subject:LettertoProjectTeamonCommunicationandCollaboration

DearTeam,

Thopethisletterfindsyoual1well.Astheproject[ProjectName]

entersitscriticalphase,Iwouldliketoemphasizetheimportanceof

effectivecommunicationandcollaborationamongteammembers.

1.ProjectProgressSummary:

-Asoftoday,wehavecompleted[percentage]oftheproject.

Thecurrentphaseinvolves[describethecurrentphaseofthe

project].

2.ImportanceofCommunicationandCollaboration:

-Clearandtimelycommunicationiscrucia.forthesuccessful

completionoftheproject.

-Regularmeetings,bothvirtualandin-person,shouldbe

scheduledtodiscussprogress,addressconcerns,andshareupdates.

3.CommunicationSuggestions:

-Utilizeourcompany*sinternalcommunicationplatformfordaily

updatesanddiscussions.

-Setupasharedprojectfolderwithallrelevantdocumentsand

resources.

-Assignaprojectmanagertooverseecommunicationandensure

thateveryoneisonthesamepage.

4.AppreciationandEncouragement:

-1wanttoexpressmygratitudeforyourhardworkand

dedicationtothisproject.

■Youreffortshavebeeninstrumentalinourprogresssofar,and

Iamconfidentthatwewillachieveourgoalstogether.

5.FeedbackandSuggestions:

Iwelcomeanyfeedbackorsuggestionsyoumayhaveregarding

theproject'sprogressoranychailengesyoumaybefacing.

-Pleasefeelfreetoreachouttomedirectlyifyouneed

assistanceorhaveanyquestions.

Thankyouforyourcontinuedconunitmenttothesuccessofthis

project.Let'sworktogethertoensureitstimelycompletion.

Bestregards,

[YourName]

ProjectManager

[CompanyName]

四、商务英语词汇理解

1.A.policies

2.B.procedures

3.A.product,

4.C.campaign

5.A.focused

6.B.reputation

7.D.performance

8.A.mission

9.A.minimizing

10.A.policy

解析思路：

1.根据句子中的“reviewing”可知，此处需要表示“审查”的名词，选项

A"policies”符合语境。

2.根据句子中的“invest”和“improve”可知，此处需要表示“投资”的名

词，选项B"procedures”符合语境。

3.根据句子中的“features"和"userexperiencew可知,此处需要表示

“产品”的名词，选项A"product”符合语境。

4.根据句子中的"comprehensive"和"promote”可知,此处需要表示“策

略”的名词,选项A“strategy”符合语境。

5.根据句子中的“ensure”和"discussion”可知,此处需要表示“集中”

的形容词，选项A“focused”符合语境。

6.根据句子中的“strong”和“providing”可知，此处需要表示“声誉”的

名词，选项B"reputation”符合语境。

7.根据句子中的“achieved”和“firstquarter"可知,此处需要表示“表

现”的名词，选项D"performance”符合语境。

8.根据句子中的"company's”和centeredaroundw可知,此处需要表示

“使命”的名词，选项A"mission”符合语境。

9.根据句子中的"reduce"和"environmentalimpactw可知，此处需要表

示“最小化”的动词，选项A"minimizing”符合语境。

10.根据句子中的“company's”和“improve”可知，此处需要表示“政策”

的名词，选项A"policy”符合语境。

五、商务英语阅读理解

1.Increasedproductivity

2.Costsavings

3.Communicationbarriers

4.Work-lifebalance

5.Themainfocusofthepassageistheimpactofremoteworkonthe

workplace.

解析思路：

1.根据第一段第一句"Theriseofremoteworkhasbroughtabout

significantchangesintheworkplace.可知，远程工作带来J‘显著的变化，

其中之一是提高了生产力。

2.根据第二段第二句"Companiescansaveonofficespaceand

utilitiesbyallowingenployeestoworkremotely.1,可知，公司可以通过让

员工远程办公来节省办公室空间和公用事业费用。

3.根据第三段第一句"Withoutface-to-faceinteractions,itcanbe

difficulttomaintaineffectivecommunication