云南国防工业职业技术学院《商务英语（军工外贸）》2024-2025 学年第一学期期末试卷（外语专业）

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、词汇与语法选择（本大题总共15小题，每题2分，共30分）1.Thecompanyisplanninganewmarketingcampaigntoincreaseitsmarket_.A.shareB.partC.portionD.fraction2.Weneedto_thecostofproductiontostaycompetitive.A.reduceB.increaseC.maintainD.control3.The_ofthenewproductwasagreatsuccess.A.introduceB.introductionC.introducingD.introduced4.Ourteamisworkinghardto_thedeadlinefortheproject.A.meetB.reachC.arriveD.touch5.Themanagerhasalotof_inmakingdecisions.A.experienceB.experiencedC.experiencingD.experiences6.Thereportshowsa_insalesoverthelastquarter.A.raiseB.riseC.ariseD.rising7.Weshould_ourcustomers'needsandpreferences.A.satisfyB.meetC.fulfillD.alloftheabove8.The_betweenthetwocompaniesisveryclose.A.cooperateB.cooperationC.cooperativeD.cooperated9.Ourcompanyiscommittedto_high-qualityproducts.A.produceB.producingC.productionD.produced10.The_ofthemarketisconstantlychanging.A.conditionB.situationC.environmentD.alloftheabove11.Weneedto_anewstrategytosolvethisproblem.A.developB.createC.designD.alloftheabove12.The_ofthemeetingistodiscussthenewproject.A.purposeB.aimC.goalD.alloftheabove13.Ourcompanyhasagood_intheindustry.A.reputationB.fameC.nameD.image14.Weshould_ouremployees'skillsandknowledge.A.improveB.enhanceC.developD.alloftheabove15.The_ofthecontractisveryimportant.A.termB.conditionC.clauseD.alloftheabove二、阅读理解（本大题总共5题，每题4分，共20分）1.Readthefollowingpassageandanswerthequestion.Theglobalmarketisbecomingmoreandmorecompetitive.Companiesneedtoconstantlyimprovetheirproductsandservicestomeettheneedsofcustomers.Inaddition,theyalsoneedtodevelopnewmarketingstrategiestoincreasetheirmarketshare.Whatisthemainideaofthepassage?A.Theglobalmarketiscompetitive.B.Companiesneedtoimproveproductsandservices.C.Companiesneedtodevelopnewmarketingstrategies.D.Alloftheabove.2.Readthefollowingpassageandanswerthequestion.Ourcompanyisplanninganewmarketingcampaign.Thecampaignwillfocusonpromotingournewproduct.Wewillusevariousmarketingchannels,suchasadvertising,socialmedia,andpublicrelations.Whatisthepurposeofthenewmarketingcampaign?A.Topromotethenewproduct.B.Toincreasemarketshare.C.Toimprovecustomersatisfaction.D.Alloftheabove.3.Readthefollowingpassageandanswerthequestion.Thecostofproductionisanimportantfactorforcompanies.Theyneedtocontrolthecosttostaycompetitive.Onewaytocontrolthecostistoimproveproductionefficiency.Whatisanimportantfactorforcompanies?A.Thecostofproduction.B.Marketshare.C.Customersatisfaction.D.Alloftheabove.4.Readthefollowingpassageandanswerthequestion.Ourcompanyhasagoodreputationintheindustry.Wehavebeenprovidinghigh-qualityproductsandservicesformanyyears.Customerstrustusandarewillingtodobusinesswithus.Whydocustomerstrustourcompany?A.Becausewehaveagoodreputation.B.Becauseweprovidehigh-qualityproductsandservices.C.Becausewehavebeeninbusinessformanyyears.D.Alloftheabove.5.Readthefollowingpassageandanswerthequestion.Themarketenvironmentisconstantlychanging.Companiesneedtobeabletoadapttothesechanges.Theyneedtodevelopnewstrategiesandproductstomeetthenewneedsofcustomers.Howshouldcompaniesrespondtothechangingmarketenvironment?A.Bydevelopingnewstrategies.B.Bydevelopingnewproducts.C.Byadaptingtothechanges.D.Alloftheabove.三、完型填空（本大题总共6题，每题4分，共24分）1.Thecompanyisplanninganewmarketingcampaignto_itsmarketshare.A.increaseB.decreaseC.maintainD.control2.Weneedto_thecostofproductiontostaycompetitive.A.reduceB.increaseC.maintainD.control3.The_ofthenewproductwasagreatsuccess.A.introduceB.introductionC.introducingD.introduced4.Ourteamisworkinghardto_thedeadlinefortheproject.A.meetB.reachC.arriveD.touch5.Themanagerhasalotof_inmakingdecisions.A.experienceB.experiencedC.experiencingD.experiences6.Thereportshowsa_insalesoverthelastquarter.A.raiseB.riseC.ariseD.rising四、翻译（本大题总共2题，每题6分，共12分）1.TranslatethefollowingsentenceintoEnglish.我们公司致力于提供高质量的产品和服务。2.TranslatethefollowingsentenceintoChinese.Theglobalmarketisbecomingmoreandmorecom