云南大学滇池学院《大学英语（跨境商务翻译）》2024-2025 学年第一学期期末试卷

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、词汇与语法选择题（本大题总共15小题，每题2分，共30分）1.Thecompanyisplanninganewmarketingcampaignto_____itssales.A.boostB.decreaseC.maintainD.fluctuate2.Shehasastrong_____formusicandoftengoestoconcerts.A.passionB.dislikeC.indifferenceD.hatred3.Themanagerdemandedthatthereport_____immediately.A.besubmittedB.wouldbesubmittedC.submittedD.submit4.Weneedtofinda_____solutiontothisproblem.A.temporaryB.permanentC.momentaryD.transient5.Hisspeechwasso_____thateveryonewasdeeplyimpressed.A.inspiringB.boredC.tiredD.dull6.The_____ofthenewpolicywillbediscussedatthemeetingtomorrow.A.affectB.effectC.impactD.influence7.Sheisvery_____andalwaysgetsgoodgradesinexams.A.diligentB.lazyC.carelessD.negligent8.Theprojectrequiresalotofhardworkand_____.A.perseveranceB.lazinessC.impatienceD.hesitation9.Weshould_____ourdifferencesandworktogetherforacommongoal.A.putasideB.putawayC.putoutD.putup10.Thecompany'sprofitshavebeen_____steadilyinrecentyears.A.risingB.fallingC.remainingD.fluctuating11.Heisnotonlyintelligentbutalsovery_____.A.humorousB.humorlessC.seriousD.dull12.Thenewsoftwarehasmanyuseful_____.A.featuresB.faultsC.defectsD.mistakes13.Sheisalways_____aboutherappearanceandspendsalotofmoneyonclothes.A.concernedB.unconcernedC.indifferentD.careless14.The_____betweenthetwocountrieshasimprovedrecently.A.relationshipB.relationC.connectionD.alloftheabove15.Weneedto_____ourresourcestocompletethisprojectontime.A.allocateB.distributeC.divideD.separate二、短语与搭配选择题（本大题总共5题，每题4分，共20分）1.“lookforwardto”的正确用法是（）A.期待做某事，后接动词原形B.期待做某事，后接动名词C.向前看，后接动词原形D.向前看，后接动名词2.“putoff”的意思是（）A.推迟B.穿上C.扑灭D.张贴3.“giveup”的同义词是（）A.continueB.persevereC.abandonD.insist4.“takeadvantageof”的意思是（）A.利用B.照顾C.放弃D.寻找5.“inadditionto”的意思是（）A.除……之外B.而且C.因此D.然而三、阅读理解选择题（本大题总共6题，每题4分，共24分）Passage1Inthebusinessworld,effectivecommunicationiscrucialforsuccess.Whetherit'swithinacompanyorwithexternalpartners,clearandconcisemessagescanmakeallthedifference.Poorcommunication,ontheotherhand,canleadtomisunderstandings,delays,andevenbusinessfailures.Oneofthekeyaspectsofeffectivecommunicationisunderstandingyouraudience.Youneedtoknowwhoyouarecommunicatingwithandwhattheirneedsandinterestsare.Thiswillhelpyoutailoryourmessagetobemorerelevantandengaging.Anotherimportantfactoristhechoiceofcommunicationchannels.Differentchannelsaresuitablefordifferenttypesofmessagesandaudiences.Forexample,emailisgreatforsendingdetailedinformation,whileface-to-facemeetingsarebetterfordiscussingcomplexissuesandbuildingrelationships.1.Whatiscrucialforsuccessinthebusinessworldaccordingtothepassage?A.GoodproductsB.EffectivecommunicationC.LotsofmoneyD.Bigoffices2.Whatcanpoorcommunicationleadto?A.SuccessB.UnderstandingC.MisunderstandingsD.Growth3.Whyisunderstandingtheaudienceimportantincommunication?A.TomakethemessagemoreexpensiveB.TomakethemessagemoredifficultC.TomakethemessagemorerelevantandengagingD.TomakethemessagemoreboringPassage2Theglobaleconomyisconstantlyevolving,andbusinessesneedtoadapttostaycompetitive.Oneofthemajortrendsinrecentyearshasbeentheriseofe-commerce.Withtheincreasingpopularityofonlineshopping,traditionalbrick-and-mortarstoresarefacingchallenges.E-commerceoffersseveraladvantages,suchasconvenienceforconsumers,widermarketreachforbusinesses,andloweroperatingcosts.However,italsopresentssomechallenges,likesecurityrisksandintensecompetition.Anothertrendisthegrowingimportanceofsustainability.Consumersarebecomingmoreenvironmentallyconscious,andbusinessesareexpectedtoadoptsustainablepractices.Thisincludesreducingwaste,usingrenewableenergy,andensuringethicalsourcing.4.Whatisoneofthemajortrendsinrecentyears?A.Thedeclineofe-commerceB.Theriseofe-commerceC.TheclosingoftraditionalstoresD.Theincreaseofprices5.Whataretheadvantagesofe-commerce?A.HigheroperatingcostsB.LessconvenienceforconsumersC.WidermarketreachandloweroperatingcostsD.Moresecurityrisks6.Whyissustainabilitybecomingmoreimportant?A.BecausebusinesseswanttomakemoremoneyB.Becauseconsumer