2026年全国硕士研究生入学统一考试英语试题及答案

2026年全国硕士研究生入学统一考试英语试题及答案考试时长：120分钟满分：100分班级：__________姓名：__________学号：__________得分：__________试卷名称：2026年全国硕士研究生入学统一考试英语试题考核对象：报考全国硕士研究生入学统一考试的考生题型分值分布：-判断题（总共10题，每题2分）总分20分-单选题（总共10题，每题2分）总分20分-多选题（总共10题，每题2分）总分20分-案例分析（总共3题，每题6分）总分18分-论述题（总共2题，每题11分）总分22分总分：100分---一、判断题（每题2分，共20分）请判断下列说法的正误，正确的划“√”，错误的划“×”。1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Smallbusinessescanachievethesamelevelofbrandexposureaslargecorporationswithlimitedbudgets.4.Theterm"algorithmictargeting"referstotheuseofcustomerdatatopersonalizeadcontent.5.Traditionalmarketingmethodsarenowentirelyobsoleteinthemodernbusinessenvironment.6.Thearticlesuggeststhatinfluencermarketingismoreeffectivethanconventionaladvertising.7.Companiesshouldprioritizecostoverengagementwhendesigningdigitalcampaigns.8.Theriseofsocialmediahasdiminishedtheimportanceofbrandstorytelling.9.Dataanalyticsplaysacrucialroleinoptimizingmarketingperformance.10.Printmediaremainsaviableadvertisingchannelforbusinessestargetingolderdemographics.二、单选题（每题2分，共20分）请从每题的四个选项中选择最符合题意的答案。1.Whatisthemainpurposeofthepassage?A.Tocriticizetheinefficiencyofdigitalmarketing.B.Tocomparetraditionalanddigitaladvertisingmethods.C.Toadvocatefortheexclusiveuseofsocialmediainmarketing.D.Tohighlightthechallengesofinfluencercollaborations.2.Accordingtotheauthor,whichfactorismostcriticalforsuccessfuldigitalcampaigns?A.Highproductioncosts.B.Creativecontent.C.Widespreaduseofprintmedia.D.Minimalcustomerinteraction.3.Theword"ubiquitous"inthepassageisclosestinmeaningto:A.Rare.B.Widespread.C.Expensive.D.Complex.4.Whatdoesthepassagesuggestaboutsmallbusinesses?A.Theylacktheresourcesforeffectivemarketing.B.Theycanleveragesocialmediatocompetewithlargerfirms.C.Theyshouldavoiddigitalmarketingaltogether.D.Theyareinherentlylessinnovativethanbigcompanies.5.Theterm"engagement"inthecontextofmarketingrefersto:A.Thenumberofadsdisplayed.B.Customerinteractionwithcontent.C.Thefrequencyofsocialmediaposts.D.Thecostperclick.6.Accordingtothepassage,whatisakeyadvantageofinfluencermarketing?A.Itguaranteesimmediatesales.B.Itallowsforpreciseaudiencetargeting.C.Itisexclusivelyforluxurybrands.D.Iteliminatestheneedforbrandstorytelling.7.Thepassageimpliesthat:A.Printmediawillneverberelevantagain.B.Digitaladvertisingissuperiortoallothermethods.C.Businessesshoulddiversifytheirmarketingstrategies.D.Socialmediaisonlyusefulforlargecorporations.8.Whatistheauthor'sattitudetowardalgorithmictargeting?A.Skeptical.B.Supportive.C.Neutral.D.Indifferent.9.Theword"substantial"inthepassageisclosestinmeaningto:A.Minor.B.Significant.C.Temporary.D.Expensive.10.WhichofthefollowingisNOTmentionedasabenefitofdigitaladvertising?A.Cost-effectiveness.B.Globalreach.C.Immediatefeedback.D.Limitedtargetingoptions.三、多选题（每题2分，共20分）请从每题的五个选项中选择所有符合题意的答案。1.Accordingtothepassage,whataretheadvantagesofdigitalmarketing?A.Itallowsforpreciseaudiencetargeting.B.Itprovidesimmediatefeedback.C.Itismorecost-effectivethantraditionalmethods.D.Itenablesreal-timecampaignadjustments.E.Itisexclusivelyforlargebusinesses.2.Thepassagesuggeststhatwhichofthefollowingarechallengesofinfluencermarketing?A.DifficultyinmeasuringROI.B.Highcostsfortopinfluencers.C.Lackofbrandcontrol.D.Limitedreachamongolderdemographics.E.Itisonlyeffectivefortechproducts.3.Whatdoesthepassageimplyaboutthefutureofmarketing?A.Digitalchannelswilldominatetheindustry.B.Traditionalmethodswillbecomeobsolete.C.Businesseswilladopthybridstrategies.D.Printmediawillregainitsformerprominence.E.Brandstorytellingwillbecomelessimportant.4.Accordingtotheauthor,whichofthefollowingarekeycomponentsofasuccessfulmarketingcampaign?A.Creativecontent.B.Highproductionvalue.C.Widespreaduseofsocialmedia.D.Strongbrandstorytelling.E.Minimalcustomerengagement.5.Thepassagementionswhichofthefollowingastoolsfordataanalyticsinmarketing?A.Socialmediametrics.B.Customersurveys.C.Websiteanalytics.D.Printadimpressions.E.Influencerengagementrates.6.Whatarethepotentialrisksofrelyingsolelyondigitalmarketing?A.Algorithmictargetingfailures.B.Privacyconcerns.C.Increasedcompetition.D.Reducedbrandawareness.E.Dependenceonsocialmediaplatforms.7.Thepassagesuggeststhatwhichofthefollowingareeffectivestrategiesforsmallbusinesses?A.Leveraginglocalinfluencers.B.Focusingoncost-effectivedigitalads.C.Ignoringsocialmediaentirely.D.Collaboratingwithmicro-influencers.E.Prioritizingprintmediaoverdigital.8.Accordingtotheauthor,whatarethebenefitsofprintmedia?A.Itreachesolderdemographicseffectively.B.Ithasalongershelflife.C.Itismoreengagingthandigitalads.D.Itisexclusivelyforluxurybrands.E.Itofferspreciseaudiencetargeting.9.Thepassageimpliesthatwhichofthefollowingareimportantforbrandstorytelling?A.Authenticity.B.Emotionalconnection.C.Highproductioncosts.D.Limitedreach.E.Consistentmessaging.10.Whatarethekeyconsiderationsforbusinesseswhenchoosingamarketingchannel?A.Targetaudiencedemographics.B.Budgetconstraints.C.Brandimage.D.Immediatesalesgoals.E.Ignoringlong-termbrandbuilding.四、案例分析（每题6分，共18分）1.CaseStudy:Asmallcoffeeshopwantstoincreaseitsbrandvisibilitybuthasalimitedbudget.Itisconsideringthreeoptions:-Runningasocialmediaadcampaigntargetinglocalresidents.-Distributingflyersinnearbybusinesses.-Partneringwithalocalinfluencertopromotetheshop.Question:Basedonthepassage,whichstrategyislikelytobethemosteffectiveandwhy?Provideatleasttwosupportingreasons.2.CaseStudy:Atechcompanyislaunchinganewsmartphoneandwantstomaximizeitsreach.Thecompanyhasasubstantialbudgetandisconsideringthefollowingchannels:-High-budgetTVcommercials.-Influencermarketingwithtoptechreviewers.-Digitaladsonsocialmediaandsearchengines.Question:Whichcombinationofchannelswouldbemosteffective,andwhy?Explainhoweachchannelcontributestothecampaign'ssuccess.3.CaseStudy:Afashionbrandisstrugglingtomaintainitsrelevanceinacompetitivemarket.Thebrandhastraditionallyreliedonprintmediabutisseeingdecliningengagement.Thecompanyisnowexploringdigitalmarketingoptions.Question:Whatspecificdigitalstrategiescouldthebrandadopttorevitalizeitsmarketingefforts?Provideatleastthreedetailedsuggestionsandexplainhowtheyalignwiththepassage'sprinciples.五、论述题（每题11分，共22分）1.Topic:Digitalmarketinghastransformedthewaybusinessesconnectwithcustomers.Discussthekeyadvantagesandchallengesofdigitalmarketinginthemodernbusinessenvironment.Provideexamplestosupportyourarguments.2.Topic:Theriseofsocialmediahasrevolutionizedinfluencermarketing.Analyzetheimpactofinfluencercollaborationsonbrandvisibilityandcustomerengagement.Discussthepotentialrisksandhowbusinessescanmitigatethem.---标准答案及解析一、判断题1.√2.×（文章提到数字广告与印刷媒体共存，而非完全取代）3.√（文章强调小企业可通过精准定位和创意内容竞争）4.√5.×（文章指出印刷媒体仍有市场，尤其针对特定群体）6.√（文章认为影响者营销能有效提升品牌认知）7.×（文章强调平衡多种营销策略）8.×（文章指出品牌故事在数字营销中仍重要）9.√10.√解析：-第2题错误，文章未完全否定印刷媒体。-第5题错误，文章承认印刷媒体仍有价值。-第8题错误，品牌故事在数字营销中仍被提及。二、单选题1.B2.B