《跨境电子商务英语》课件-LAZADA

LAZADALazada

CONTENTSLazadaIntroduciton01WordsandExpressions02MiniProject03LazadaIntroduciton01LEAD-INOperationmode：①B2B2CAboutPlaftormOperationmode：①B2B2CLEAD-INProductcategory：CosmeticsAboutPlaftormMaternity&BabyFood&healthCareProductcategory：CosmeticsElectronicsLEAD-IN①LGS:ItismainlyaimedatthelogisticsmodelaunchedbyChinesesellerstoprovideone-stoplogisticsservicesforsellers.LogisticLEAD-IN②LGF:ThefullnameofFBLis"FulfillmentbyLazada",whichisalogisticswarehousingserviceprovidedbyLazadatotheseller,includingproductprocessing,packagingandordertransportation.LogisticLEAD-IN①LazadaWallet：LazadaWalletoffersexclusivediscountswhenrecharging,suchasa10yuanvoucherforMalaysianuserswhorecharge100ringgit.PaymentLEAD-IN②COD(cashondelivery)Over70%ofordersareused,withIndonesia/Philippinesaccountingforasmuchas85%.PaymentWordsandExpressions02

ReadingLazadacanbeviewedasSoutheastAsianversionofAmazonorJD.com.IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3C

products.Attributedtothefavorablemarketenvironmentwithfewercompetitors,asatisfactoryprofitleveliskeptinLazada.FollowingtheexampleofAmazon,Lazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersmeanwhileperfectingtheorderplacementanddistributionflows.ItsbusinesshasextendedalloverIndonesia,Malaysia,thePhilippines,ThailandandVietNam,andcoveredabout600millionconsumers.Inparticular,Lazadaprovidesafter-salesserviceslike1-yearwarranty,freightfreeand14-dayunconditionalreturnorexchange.LazadaNewWords1.target/ˈtɑːrɡɪt/vt.totrytohaveaneffectonaparticulargroupofpeople面向，把…对准（某群体）IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia.它面向的是东南亚地区正在养成线上购物习惯的用户群体。ThelogisticsmodeistargetedforChineseusers.该物流模式面向中国用户。NewWords2.favorable/ˈfeɪvərəbəl/adj.givingsomeoneorsomethinganadvantageorabenefit支持的；有利的Attributedtothefavorablemarketenvironmentwithfewercompetitors.归因于竞争对手较少的有利市场环境。Wemusttakethefullestadvantageofthepresentfavorableconditions.我们必须充分利用目前这有利的条件。NewWords

3.merchant/ˈmɜːrtʃənt/n.apersonwhobuysandsellsgoodsinlargequantities,especiallyonewhoimportsandexportsgoods商人LazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersLazada致力于为小商户和零售商搭建销售平台。ManyforeignmerchantsgatheredinGuangzhou.外商云集广州。ProperNames3CProduct计算机(Computer)、通信(Communication)和消费类电子产品(ConsumerElectronics)三者结合,亦称“信息家电”。Phrases&Expressions1.attributeto将……归因于Iattributeoursuccesstohim.我将我们的成功归功于他。Manypersonsalwaysattributetheirfailurestothebetrayalfromotherpeople.很多人总将自己的失败归咎于他人的背叛。Mini-Project03Mini-ProjectKrissetthewrongproductpriceonLazadawhenhelaunchedtheproductonth