《跨境电子商务英语》课件-Start a store

StartaStoreLEAD-INAtsomepoint,everysmallbusinessshouldsetupashoponline.Àwebsitecanserveasasaleschannel,aplacetofeatureproducts,oraresourceformoreinformationaboutyourbusiness.Butaboveall,itservesasacommunicationschannelwithyourcustomer.从某种意义上来说，每个小公司都应该建立在线商店。网站可以作为一个服务渠道，一个说明产品特性的地方，或者提供公司的相关更多信息。但是，它首先是与客户沟通的渠道。CONTENTSHowtostartastore01SellingonAmazon02Wordsandexpressions03Howtostartastore02Translation首先你得注册一个域名,确保客户方便登录,然后输入要在网站销售货物的数据。OneofthekeystoyourWebsuccessismakingsureyourcustomerscanalwaysreachyou，andthenenterdataforeveryitemyouintendtosellonline.1.RegisteraDomainNameTranslationManyInternetserviceproviders(ISPs)offerE-commercesolutionsthatrequirelittleworkonyourpart.SomeofthemostbasicsolutionshandleyourWebhostingneedsandprovidestandardizedstorefronttemplates.许多互联网服务提供商，提供只要你做很少工作的电子商务方案。一些最基本的方案都能够满足你的需求，并提供标准的店面模板。2.SourcestoTurntoforEasySolutionsTranslation考虑加入其他网站。3.Thinkaboutaffiliatingwithanothersite.SellingonAmazon02ReadingIfyoudon'talreadyhaveone,you'llneedtocreateyourAmazonSellerCentralaccount.Ifyouplantosellmorethan40productspermonth,itmakesfinancialsensetosignupfortheProfessionalPlan,whichisfitforvolumeselling.1.CreateanAmazonSellerCentralAccountAmazonprovidesauniquetemplateforeachtypeofproductsoldonitsmarketplace.Withvaryingregulationsandrequirements,itisimportantthatyouusethecorrectone.Trytoavoidthecommonmistakeofchoosingthewrongtemplatetopreventyourfeedsrejectionandatonofwastedtime.2.AccesstheCorrectFeedTemplateReadingAswithanylargeonlinemarketplace,thereareseveralrulesandregulationsthatyou'llneedtofollowforboththestructureandcontentofyourproductfeed.3.PrepareYourProductFeedReading(1)Thesaleofmanybrandsisprohibited(2)Certaincategoriesneedapproval(3)AllproductsneedaccurateandcompleteproductIDs(4)Understandvariationsandparent/childproductrelationships(5)SomeHTMLandCSSisallowed:AcommonmythisthatnocodeisallowedinAmazonproductdescriptions;however,thisisfalse.(6)AllproductsneedanASIN(7)highstandardofserviceandspeedWordsandexpressions03NewWordthird-partyseller第三方卖方startingpoint出发点，起始点fulfillmentcenter订单履行中心，物流中心，运营中心speedup加速，增速bewellwithinreach近在咫尺，触手可及one-stopshop一站式商店signup（和…）签约；报名volumeselling（批量销售）NewWordsubscriptionfee会员费atonof大量的，许多speedup限制品牌productdescription产品描述，产品说明mandatoryfield必备字段，必填字段keeptrackof跟上…的进展；掌握…的最新消息feedbackmessage反馈信息，反馈消息standout脱颖而出Sentences1.AVendorisabrandormanufacturerwhoactsasasupplierforAmazon,thereforesellinginbulkdirectlytoAmazon.本句中，whoactsasasupplierforAmazon是一个定语从句，修饰和限定abrandormanufacturer。thereforesellinginbulkdirectlytoAmazon是现在分词短语作结果状语，可以扩展为：thereforehesellsinbulkdirectlytoAmazon。Sentences2.AlthoughAmazon’sfeedrulesandregulationschangedependingonwhichtypesofitemsyouareselling,youcanusuallycountonthefollowingmandatoryfields本句中，AlthoughAmazon’sfeedrulesandregulationschangedependingonwhichtypesof