《跨境电子商务英语》课件-跨境电子商务的概念与特点

Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtension&PraciticalCase05

ConceptandCharacteristicsofCross-BorderE-Commerce01LEAD-IN1.Learnthefollowingabbreviations,andwritedowntheirfullexpressionsandChinesemeanings.（1）CBECCross-BorderE-Commerce

跨境电商（2）B2BBusinesstoBusiness企业对企业（3）B2CBusinesstoCustomer企业对客户（4）C2CCustomertoCustomer客户对客户1.Learnthefollowingabbreviations,andwritedowntheirfullexpressionsandChinesemeanings.（5）O2OOnlinetoOffline线上到线下（6）M2CManufacturertoConsumer生产厂家对消费者（7）P2CProductiontoConsumer商品到顾客（8）P2PPeertoPeer个人对个人NewwordsE-commerce['i:kDm3:s]n.电子商务blog[blog]n.博客explain[Ik'splem]v.解释platform['plætfo:m]n.平台memorandum[meme'rændem]n.备忘录custom['kAstem]n.海关,关税transaction[træn'zæk[n]n.交易,业务,事务;办理,处理payment['perment]n.付款,支付logistics[l℮'dʒIstiks]n.物流;后勤definition[.defi'nı[n]n.定义;解释dispute[dr'spju:t]v.辩论,争论pattem['pætn]n.模式cost[kost]n.成本;代价;花费,费用distribution[.distri'bju;[n]n.分配,分布consumer[kan'sju:mə]n.消费者,顾客argument['a:gjument]n.争论,争吵;论据ReadingTheterm“cross-borderE-commerce”hasbecomethedarlingofthemediainrecentyears.Theentirecross-borderE-commerceindustryhasfirmlystoodatthefirstplaceofthecapitalmarket.Althoughvariouskindsofnewsreports,papers,blogs,andinformationarefloodingintheInternet,whatiscross-borderE-commerce?Ibelievemanyindustryinsidersstillcannotclearlyexplainit.InWikipedia,cross-borderE-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughtheE-commerceplatform.Cross-borderE-commerceisakindofE-commerce.AsthelargestE-commerceplatformintheworldAmazonenteredShanghaiFreeTradeZoneonAugust20,2014.Thememorandumsignedoncooperationshowsthat“Amazonwillopenitsnewcross-borderE-commerceplatforminthefireetradezone”.Fromhereweknowthatcross-borderE-commerceshouldbetranslatedfromtheEnglish.So,whatexactlyisthedefinitionofcross-borderE-commerce?ReadingSentences1.

Thememorandumsignedoncooperationshowsthat“Amazonwillopenitsnewcross-bordere-commerceplatforminthefreetradezone”.

memorandum[ˌmeməˈrændəm]n.备忘录；报告；协议；建议书每一小组只需要提交一份报告。Onlyonememorandumneedstobehandedinforagivengroup.Sentences2.InWikipedia,cross-bordere-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughthee-commerceplatform.

achieve[əˈtʃiːv]v.实现；（凭长期努力）达到（某目标、地位、标准）；完成；成功他们在短时间内取得了很大的成绩。Theyhadachievedalotinashortspaceoftime.Sentences2.InWikipedia,cross-bordere-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughthee-commerceplatform.该长句主干为

“cross-bordere-commercereferstoaninternationalbusinessactivity”；

“wherethetradingentities……”中的where相当于inwhich，是定语从句，修饰activity；“thatbelongto……”同为定语从句，修饰thetradingentities。Translation近年来，“跨境电子商务”一词已成为媒体的宠儿。整个跨境电子商务行业坚定地站在资本市场的第一位。虽然各种新闻报道、论文、博客和信息在互联网上涌现，但什么是跨境电子商务？相信很多业内人士仍然无法明确解释。Theterm“cross-borderE-commerce”hasbecomethedarlingofthemediainrecentyears.Theentirecross-borderE-commerceindustryhasfirmlystoodatthefirstplaceofthecapitalmarket.Althoughvariouskindsofnewsreports,papers,blogs,andinformationarefloodingintheInternet,whatiscross-borderE-commerce?Ibelievemanyindustryinsidersstillcannotclearlyexplainit.TranslationInWikipedia,cross-borderE-commercereferstoaninternationalbusinessactivitywherethetradingentitiesthatbelongtodifferentcustomsachievetransactions,payments,andcross-borderlogisticsdeliverythroughtheE-commerceplatform.Cross-borderE-commerceisakindofE-commerce.AsthelargestE-commerceplatformintheworldAmazonenteredShanghaiFreeTradeZoneonAugust20,2014.Thememorandumsignedoncooperationshowsthat“Amazonwillopenitsnewcross-borderE-commerceplatforminthefireetradezone”.Fromhereweknowthatcross-borderE-commerceshouldbetranslatedfromtheEnglish.So,whatexactlyisthede