《新媒体技术基础（双语）》课件-1.3 新媒体内容类型

模块一：新媒体技术认知Module1:CognitionofNewMediaTechnology单元三：新媒体内容类型Unit3:NewMediaContentTypes02目

录Contents0103图文类Graphicandtextualcategories视频类Videoclass直播类Livestreaming01图文类GraphicandtextualcategoriesPARTONE图文类Graphicandtextualcategories文字和图形是新媒体最基本的表现符号。如今的图文类新媒体，既包括静态的图片、文字，又包括动态的视频影像；既有调动视觉的文字、图片和影像，又有调动听觉的朗读和音乐；既有火星文，又有表情包。Textandgraphicsarethemostbasicsymbolsofexpressioninnewmedia.Nowadays,newmediainthefieldofgraphicsandtextincludebothstaticimages,text,anddynamicvideoimages;Therearetext,pictures,andimagesthatcanstimulatevisualperception,aswellasreadingandmusicthatcanstimulateauditoryperception;TherearebothMartiancharactersandemoticons.图文类内容的特点Characteristicsofgraphicandtextualcontent0103020504文本可以随时修改和擦除，呈现出不稳定的特征。Textcanbemodifiedanderasedatanytime,presentingunstablecharacteristics.作者大多是匿名，只要能联网，每个人都能够上传。Theauthorsaremostlyanonymous,andaslongastheycanconnecttotheinternet,everyonecanupload.在网上发表文字并不需要太高的成本和技术门槛。网络文字更加口语化，也不如印刷品精确。Publishingtextonlinedoesnotrequirehighcostsortechnicalbarriers.Onlinetextismorecolloquialandnotasaccurateasprintedmatter.网络文本符号不完全是静态的、单调的，字符的跳动，色彩的变幻，增加了文字的表现力。Networktextsymbolsarenotentirelystaticandmonotonous,andthejumpingofcharactersandthechangingcolorsincreasetheexpressivepowerofthetext.非线性和超链接。互联网的文字结构是弥散式的，读者可以跳转到任意的链接之中，这些链接可以是音乐、视频，也可以是一个购物链接或者是一篇新文章。Nonlinearandhyperlinks.ThetextstructureoftheInternetisdiffuse,andreaderscanjumptoanylink,whichcanbemusic,video,ashoppinglink,oranewarticle.图文类内容的常见类型Commontypesofgraphicandtextualcontent新媒体文本文章Newmediatextarticles新媒体视图文章NewMediaViewArticle多媒体文章Multimediaarticles图文类内容的常见类型Commontypesofgraphicandtextualcontent新媒体文本文章Newmediatextarticles新媒体文本文章主要是利用传统的语言文字在新媒体上撰写发布的文章。这是大众使用最广泛的一种写作方式。这种写作虽然采用了普通的语言文字符号，但与传统媒体的文本写作有很大的区别。它的语言风格简洁明快，幽默风趣。写作手法可以运用拼凑、粘贴的方式，有时甚至可以突破语法规则的限制，经常出现生造词语和新鲜的网络流行词。Newmediatextarticlesmainlyusetraditionallanguageandwritingtowriteandpublisharticlesonnewmedia.Thisisthemostwidelyusedwritingmethodamongthepublic.Althoughthistypeofwritingusesordinarylanguageandtextualsymbols,itdiffersgreatlyfromtraditionalmediatextwriting.Itslanguagestyleisconcise,lively,andhumorous.Writingtechniquescanbepiecedandpastedtogether,andsometimesevenbreakthroughthelimitationsofgrammarrules,oftenresultingincoinedwordsandfreshinternetbuzzwords.图文类内容的常见类型Commontypesofgraphicandtextualcontent新媒体视图文章

NewMediaViewArticle新媒体视图文章，是指写作主体绘制或拍摄图片或视频并对其进行编辑加工附之以文字说明的文章。新媒体视图文章具有多种感官体验的特征，由于写作工具的便捷性和传播的方便性，写作主体可以做到随时随地拍摄，随心所欲传播，使写作过程变得轻松愉悦。Newmediaviewarticlesrefertoarticlesinwhichthewritingsubjectdrawsorcapturesimagesorvideosandeditsthemwithtextualexplanations.Newmediaviewarticleshavemultiplesensoryexperiences.Duetotheconvenienceofwritingtoolsanddissemination,thewritingsubjectcanshootandspreadfreely,makingthewritingprocesseasyandenjoyable.图文类内容的常见类型Commontypesofgraphicandtextualcontent多媒体文章Multimediaarticles多媒体文章是一种可以作用于人的多种感知能力的文章。它集合了多种媒体表现形式(如文字、声音视频等)来传送信息。比较常见的是多媒体新闻和多媒体广告。许多网络传播的文章，有的是文字和图片的结合，有的是文字和视频的结合。Multimediaarticlesarearticlesthatcanaffectaperson'svariousperceptualabilities.Itcombinesvariousmediarepresentationssuchastext,audioandvideototransmitinformation.Morecommonaremultimedianewsandmultimediaadvertising.Manyarticlesdisseminatedonlineareacombinationoftextandimages,aswellasacombinationoftextandvideo.图文类内容的常见类型Commontypesofgraphicandtextualcontent多媒体文章Multimediaarticles多媒体文章写作最重要的特征是超文本、超媒体技术。所谓超文本，是一种非线性的信息组织方式。它设计成模拟人类思维方式的文本，即在数据中又包含与其他数据的链接。用户单击文本中加以标注的特定关键词或图像，就能打开另一个文本。超媒体又进一步扩展了超文本所链接的信息类型，用户不仅能从一个文本跳转到另一个文本，而且可以激活一段声音，显示一个图形，或播放一段视频图像。多媒体文章以超文本、超媒体方式组织信息，用户接受内容时可方便地联想和跳转，更加符合人们的阅读和思维规律。Themostimportantfeaturesofmultimediaarticlewritingarehypertextandhypermediatechnology.Theso-calledhypertextisanon-linearwayoforganizinginformation.Itisdesignedastextthatsimulateshumanthinkingpatterns,includinglinkstootherdatawithinthedata.Userscanclickonaspecifickeywordorimageannotatedinthetexttoopenanothertext.Hypermediafurtherexpandsthetypesofinformationlinkedbyhypertext,allowinguserstonotonlyjumpfromonetexttoanother,butalsoactivateasound,displayagraphic,orplayavideoimage.Multimediaarticlesorganizeinformationthroughhypertextandhypermedia,allowinguserstoeasilyassociateandjumpwhenacceptingcontent,whichismoreinlinewithpeople'sreadingandthinkingpatterns.图文类内容的适用场景Applicablescenariosforgraphicandtextualcontent01吸引力标题、活动主题、海报主题、宣传口号、公司Slogan、广告口号等Attractivetitles,eventthemes,posterthemes,promotionalslogans,companyslogans,advertisingslogans,etc02产品介绍、公司人员介绍、活动通知、短信、邮件、群公告、微博、朋友圈文案等Productintroduction,companypersonnelintroduction,eventnotification,SMS,email,groupannouncement,Weibo,socialmediacopy,etc03公众号文案、新闻、软文、自媒体文章等Officialaccountcopy,news,softarticles,wemediaarticles,etc02视频类VideoclassPARTTWO视频类Videoclass新媒体数字视频是以数字形态记录并通过各种新媒体传播的视频。数字视频技术是伴随计算机和互联网的发展而兴起的。随着虚拟影像及人工智能技术的革新，传播渠道和媒体还会越来越多。Newmediadigitalvideoisavideorecordedindigitalformanddisseminatedthroughvariousnewmedia.Digitalvideotechnologyhasemergedwiththedevelopmentofcomputersandtheinternet.Withtheinnovationofvirtualimagingandartificialintelligencetechnology,therewillbemoreandmorecommunicationchannelsandmedia.秒拍西瓜视频视频类内容的特点Characteristicsofvideocontent网络视频在传播过程中打破了传统意义上传者与受众之间的界限，其用户可以对视频进行评论、留言，发表个人态度和看法，还可以在特定的情况上传和下载视频文件。Intheprocessofdissemination,onlinevideosbreakthetraditionalboundarybetweenuploadersandaudiences.Userscancomment,leavecomments,expresspersonalattitudesandopinionsonthevideos,andalsouploadanddownloadvideofilesinspecificsituations.去中心化、互动性强Decentralizedandhighlyinteractive各种类型的视频并存，时长不一，无论哪种类型的视频，只要用户感兴趣并点开观看后，就会有一系列的同类视频推荐。可以在任何时间、任何地点，根据自己的兴趣爱好选择观看不同内容的视频，并且可以重复循环播放。Varioustypesofvideoscoexistandhavevaryingdurations.Regardlessofwhichtypeofvideotheuserisinterestedinandclicksontowatch,therewillbeaseriesofsimilarvideorecommendations.Youcanchoosetowatchvideoswithdifferentcontentaccordingtoyourinterestsandhobbiesatanytimeandplace,andcanplaythemrepeatedlyinaloop.内容题材多样，同类视频自动推荐、视频利用率高、信息反馈及时Diversecontentthemes,automaticrecommendationofsimilarvideos,highvideoutilization,andtimelyinformationfeedback0102视频类内容的特点CharacteristicsofvideocontentOnlinevideodisseminationisbasedonamassiveamountofglobalinformation,targetingamassiveaudiencewhocanprovidefeedbackoninformationanytimeandanywhere.Intoday'sglobalintegration,thedisseminationofonlinevideoinformationhasbroughtaboutcomprehensiveintegrationofdifferentregionsandsocialcultures.Therichcontentofonlinevideoconstantlychangespeople'slives,entertainment,andconsumptionmethods.网络视频传播是以全球海量信息为背景，以海量受众为对象，受众可以随时随地对信息做出反馈。在全球一体化的今天，网络视频信息的传播带来了不同地区、不同社会文化的全方位融合。网络视顿以丰富的内容不断改变着人们的生活、娱乐和消费方式。覆盖面广，全球性、传播迅速Widecoverage,global,andrapiddissemination网络视频为人们开拓了新的话语环境，开辟了公共舆论空间，实现了大众对现实状态和社会文明的高度关注，对于热点事件或话题，大众会积极参与评论与传播。影响力巨大，容易造成社会舆论的影响。Onlinevideoshaveopenedupanewdiscourseenvironmentforpeople,openedupapublicopinionspace,andachievedahighlevelofpublicattentiontotherealityandsocialcivilization.Forhoteventsortopics,thepublicwillactivelyparticipateincommentsanddissemination.Ithasahugeinfluenceandispronetocausinginfluenceonsocialpublicopinion.很强的时效性、选择性和保存性，但网络视频可控性较差Strongtimeliness,selectivity,andpreservation,butpoorcontrollabilityofonlinevideos0304视频类内容的常见类型Commontypesofvideocontent通过新媒体传播的数字视频的种类日趋丰富，用不同的标准可以分为不同的类型。Thetypesofdigitalvideosdisseminatedthroughnewmediaarebecomingincreasinglydiverse,andcanbeclassifiedintodifferenttypesusingdifferentstandards从来源分，一是传统影像片（包括电视、电影、新闻、记录影像资料）数字化处理后，在新媒体传播的数字视频；二是数字设备直接摄录传播的数字视频。Fromtheperspectiveofsources,oneisthedigitalvideotransmittedthroughnewmediaafterthedigitalprocessingoftraditionalvideofilms(includingtelevision,movies,news,andrecordedimagematerials);Thesecondisthedirectrecordinganddisseminationofdigitalvideosbydigitaldevices.从反映客观真实的标准分，数字视频可分为真实影像的数字视频和虚构影像的数字视频。Accordingtothestandardscorethatreflectsobjectivereality,digitalvideoscanbedividedintodigitalvideosofrealimagesanddigitalvideosoffictionalimages.从影像的空间维度来分，数字视频可分为2D和3D数字视频。Fromthespatialdimensionofimages,digitalvideoscanbedividedinto2Dand3Ddigitalvideos.从传播的渠道上分，数字视频可分为有线和无线数字视频。Fromtheperspectiveofdisseminationchannels,digitalvideocanbedividedintowiredandwirelessdigitalvideos.从影像长度分，数字视频可分为长视频、短视频。Fromtheperspectiveofimagelength,digitalvideoscanbedividedintolongvideosandshortvideos.视频类内容的常见类型Commontypesofvideocontent长视频Longvideo一般指超过半个小时的视频，以影视剧为主，长视频主要由专业公司完成制作，其版权的获得至关重要。Generally,itreferstovideosthatlastmorethanhalfanhour,mainlyinfilmandtelevisiondramas.Longvideosaremainlyproducedbyprofessionalcompanies,andobtainingtheircopyrightiscrucial.短视频Shortvideo即短片视频，指在各种新媒体平台上播放的、适合在移动状态和短时休闲状态下观看的、高频推送的视频内容，从几秒到几分钟不等，一般不超过五分钟。Shortvideoreferstovideocontentthatisplayedonvariousnewmediaplatforms,suitableforviewinginmobileandshort-termleisuresituations,andisfrequentlypushed,rangingfromafewsecondstoafewminutes,generallynotexceedingfiveminutes.视频类内容的常见类型Commontypesofvideocontent视频类型制作方式不同消费形式不同内容形式不同短视频短视频的创作，几乎是没有门槛的，对于自由创作的短视频而言，只要有手机，拍摄视频后，就可以用剪辑软件傻瓜式操作，配上字幕或者音频等，任何人都可以完成。消费碎片化，推广碎片化，任何时间和地点都可以观看短视频，不受流量限制短视频受限于场景和时长的限制，所以短视频主要表达某个具有特点的场景，比如：纪念画面、旅游拍摄、生日场景等，这些场景不会具有完整的叙述事情，不会有完整的剧情发展ShortvideoThereisalmostnothresholdforcreatingshortvideos.Forfreelycreatedshortvideos,aslongasyouhaveamobilephoneandshootthevideo,youcanuseeditingsoftwaretooperatefoolishly,withsubtitlesoraudio,andanyonecancompleteit.Fragmentationofconsumptionandpromotion,allowingshortvideostobewatchedatanytimeandplacewithouttrafficrestrictionsShortvideosarelimitedbythesceneandduration,sotheymainlyexpressauniquescene,suchascommemorativescenes,travelfilming,birthdayscenes,etc.Thesescenesdonothaveacompletenarrativeoracompleteplotdevelopment视频类内容的常见类型CommontypesofvideocontentVideotypeDifferentproductionmethodsDifferentformsofconsumptionDifferentformsofcontent长视频长视频制作长视频需要大量的经济基础和时间投入，并且需要专业的设备拍摄，还有大量的人员配备等长视频需要消耗大量时间和流量，这也属于资源一部分，没有这样资源的用户，就很难观看长视频。长视频则具有多种人物角色、情感发展等，具有完整的故事情景，这也是长视频和短视频根本区别所在。LongvideoLongvideoproductionrequiresasignificantamountofeconomicfoundationandtimeinvestment,aswellasprofessionalequipmentforshootingandalargenumberofpersonnelallocationLongvideosrequirealotoftimeandtraffic,whichisalsoapartoftheresources.Withoutsuchresources,itisdifficultforuserstowatchlongvideos.Longvideoshaveavarietyofcharacters,emotionaldevelopment,andcompletestoryscenarios,whichisthefundamentaldifferencebetweenlongandshortvideos.视频类内容的适用场景Applicablescenariosforvideocontent网络剧、网络电影、网络记录片、网络综艺Onlinedramas,onlinemovies,onlinedocumentaries,andonlinevarietyshows适用场景Applicablescenarios123贴片广告、原生广告等形式的网络视频广告Onlinevideoadvertisementsintheformofstickers,nativeadvertisements,etc日常生活记录、知识分享和个人创作Dailyliferecords,knowledgesharing,andpersonalcreation典型案例classiccase剁椒鱼头，把人从线上拉回线下Chopthefishheadwithchilipeppersandpullpeoplebackfromtheline我找到一家长沙本地的剁椒鱼头店。点了一份1-2人份的剁椒鱼头。服务员很快端上剁椒鱼头。我感觉得到，他上菜的动作，很有仪式感。放好菜，他大声地说：请拿出手机，准备拍小视频。他的声音，是明确的“行动指令”。我不知道为什么，就真的拿出了手机。然后他把一杯酒，倒在了鱼头上，然后把一个点火枪，递到了我另一只手，说：请点火。我就真的……点了火。然后，服务员大声的说了一些祝福的话。比如红红火火、一切幸福之类的。然后走了。这个过程非常喜庆，而我都录了下来。IfoundalocalfishheadshopwithchoppedpeppersinChangsha.Iorderedachoppedchilifishheadfor1-2people.Thewaiterquicklyservedthemincedchilifishhead.Icanfeelthathisactofservingdisheshasaveryceremonialfeeling.Afterplacingthedishes,heloudlysaid,"Pleasetakeoutyourphoneandpreparetotakeashortvideo.Hisvoiceisaclear'actioncommand'.Idon'tknowwhy,soIreallytookoutmyphone.Thenhepouredaglassofwineontothefish'sheadandhandedmealighterintheotherhand,saying,'Pleaselightthefire.'.Ireally...litthefire.Then,thewaiterloudlysaidsomeblessings.Forexample,redandbustling,allhappinessandsoon.Andthenweleft.Thisprocesswasveryfestive,andIrecordeditall.典型案例classiccase剁椒鱼头，把人从线上拉回线下Chopthefishheadwithchilipeppersandpullpeoplebackfromtheline有了一段这样有仪式感的开餐仪式，你会怎么办？你当然会发朋友圈，然后配上两句话。比如：2019确实不易，希望2020红红火火吧。或者：这家店真有意思，果然名不虚传，味道也很好。这时，这家店，就通过你，向你的朋友们发出了邀请，你们都来试试，你们来，我也让你们点火。这家店，在大众点评上，是5颗星。所以，这家店为什么这么做？因为他需要把线上的客户，拉到线下来。他需要你的帮助，而他回报你的帮助的，是一段视频，一段可以当作社交货币的视频。Whatwouldyoudowithsuchaceremonialopeningceremony?Ofcourseyouwillpostonyoursocialmediaandaddtwosentences.Forexample,2019isindeednoteasy,Ihope2020willbeprosperous.Or:Thisstoreisreallyinteresting,indeeditdeservesitsreputation,andthetasteisalsoverygood.Atthismoment,thisstore,throughyou,hassentaninvitationtoyourfriends.Youallcomeandtryitout,andIwillalsoletyouignitethefire.Thisstorehas5starsinthepublicreview.So,whydoesthisstoredothis?Becauseheneedstobringonlinecustomersoffline.Heneedsyourhelp,andwhatherewardsforyourhelpisavideothatcanbeusedassocialcurrency.典型案例classiccase【案例分析】借助于新媒体，线上和线下实现了交互。仪式感的画面适合作为视频内容，祝福适合作为文案内容。有意思是促发传播的动力。Casestudy:Withthehelpofnewmedia,interactionhasbeenachievedonlineandoffline.Ceremonialimagesaresuitableasvideocontent,andblessingsaresuitableascopywritingcontent.Interestingly,itisthedrivingforcebehindcommunication.03直播类LivestreamingPARTTHREE直播类Livestreaming网络直播是基于互联网，以视频、音频、图文等形式向公众持续发布实时信息的活动，是一种能够真实、直观、全面地宣传、展示自己或客观事物影像的流媒体传播方式。视频因融合了图像、文字、声音等丰富元素，声形并茂，营造出强烈的现场感，从而吸引眼球，达到印象深刻、记忆持久的传播效果，逐渐成为互联网的主流表达方式。OnlinelivestreamingisanactivitybasedontheInternetthatcontinuouslyreleasesreal-timeinformationtothepublicintheformofvideos,audio,images,andtext.Itisastreamingmediadisseminationmethodthatcantruthfully,intuitively,andcomprehensivelypromoteanddisplayimagesofoneselforobjectivethings.Video,duetoitsintegrationofrichelementssuchasimages,text,andsound,withacombinationofsoundandform,createsastrongsenseofpresence,therebyattractingattentionandachievingalastingandmemorabledisseminationeffect,graduallybecomingthemainstreamexpressionmethodontheInternet.直播类内容的特点Characteristicsoflivestreamingcontent01即时互动性直播的双向即时互动性是其他文字、视频交流方式难以匹敌的，在网络直播中，不管主播的名气大小，都会与观众进行实时交流。02弹幕文化弹幕文化起源于“二次元”网站，如今在网络直播中实现了文化生产消费的有机循环。观众不仅把弹幕作为表达情绪的工具，还形成了一系列独特的弹幕文化，强化了观众的群体认同心理。03娱乐化不管是秀场直播、游戏直播，还是电商直播，主播选择的直播内容往往都带有娱乐因素，能够让观众感受到快乐。01InstantinteractivityThetwo-wayreal-timeinteractivityoflivestreamingisunmatchedbyothertextandvideocommunicationmethods.Inonlinelivestreaming,regardlessofthefameofthehost,real-timecommunicationisconductedwiththeaudience.02BarragecultureThebulletscreencultureoriginatedfromthe"anime"website,andnowithasrealizedtheorganiccycleofculturalproductionandconsumptioninthewebcast.Theaudiencenotonlyusesbarrageasatooltoexpressemotions,butalsoformsaseriesofuniquebarragecultures,strengtheningtheaudience'scollectiveidentitypsychology.

03entertainmentWhetherit'saliveshow,game,ore-commercebroadcast,thelivecontentchosenbythehostoftenhasentertainmentfactorsthatcanmaketheaudiencefeelhappy.直播类内容的特点Characteristicsoflivestreamingcontent04.多样化如今网络直播进入全民时代，充分挖掘了平时隐藏在人群中的各类主播，且直播内容涵盖秀场、电商、游戏、户外、教学等，可以满足观众多方面的内容需求。“直播+”进一步释放了网络直播行业的价值，如“直播+公益”、“直播+电商”、“直播+音乐”、“直播+电竞”等，成为各个平台突破自身发展天花板的重要方式。“直播+”模式推动直播平台向产业链各端渗透，促进平台内容创新和产品创新，在增加用户黏性的同时，其强大的传播能力和即时、互动和透明等特点为其他行业带来了新的增长点。04.DiversificationNowadays,onlinelivestreaminghasenteredtheeraofthewholenation,fullytappingintovariousanchorshiddeninthecrowd,andthelivecontentcoversshows,e-commerce,games,outdoor,teaching,etc.,whichcanmeetthediversecontentneedsoftheaudience.The"livestreaming+"furtherunleashesthevalueoftheonlinelivestreamingindustry,suchas"livestreaming+publicwelfare","livestreaming+e-commerce","livestreaming+music","livestreaming+esports",etc.,becominganimportantwayforvariousplatformstobreakthroughtheirowndevelopmentceiling.The"livestreaming+"modelpromotesthepenetrationoflivestreamingplatformsintovariousendsoftheindustrychain,promotingplatformcontentinnovationandproductinnovation.Whileincreasinguserstickiness,itsstrongcommunicationabilityandreal-time,interactive,andtransparentcharacteristicshavebroughtnewgrowthpointstootherindustries.直播类内容的特点Characteristicsoflivestreamingcontent05.主播明星化虽然主播与网络直播平台签约后，其身份与其他幕后人员并无差别，但展现在镜头前的形象和气质-旦吸引观众，俨然就会成为备受推崇的对象。主播的粉丝不仅会对其称赞和打赏，还会在直播开播后的几分钟内通过其他社交平台获知其直播信息，主动进入直播间观看，很多人气高的主播甚至能够达到数十万乃至数百万的“人气值”。05.CelebrationofanchorsAlthoughtheidentityoftheanchorisnodifferentfromthatofotherbehindthescenespersonnelaftersigningacontractwiththeonlinelivestreamingplatform,theimageandtemperamentdisplayedinfrontofthecamerawillbecomeahighlyrespectedobjectonceitattractstheaudience.Fansofanchorsnotonlypraiseandrewardthem,butalsolearnabouttheirlivebroadcastinformationthroughothersocialmediaplatformswithinafewminutesafterthebroadcaststarts,activelyenteringthelivebroadcastroomtowatch.Manyhighlypopularanchorscanevenreach"popularityvalues"ofhundredsofthousandsorevenmillions.直播类内容的常见类型Commontypesoflivestreamingcontent网络现场直播网络互动直播利用数字视频方式进行网上现场直播，可以将产品展示、方案测评、网上调查、对话访谈、在线培训等内容现场发布到互联网上，利用互联网的直观、快速、表现形式好、内容丰富、交互性强、地域不受限制、受众可划分等特点，加强活动现场的推广效果。现场直播完成后，还可以随时为读者继续提供重播、点播，有效延长了直播的时间和空间，以发挥直播内容的最大价值含有互动内容的网络直播。它经历了从早期的文字互动（聊天交流）到语音互动、再到视频互动的过程。网络互动直播是仅次于面对面交流的传播方式，有别于视频会议人数有限制、非公开、交互少的局限性，已成为当前最热门的新媒体类型。12OnlinelivestreamingByusingdigitalvideoforonlinelive