《世纪英语听说教程 II（第八版）》课件 Unit 6 Marketing and Promotion

世纪英语听说教程Ⅱ（第八版）新世纪高等职业教育公共英语类课程规划教材UnitObjectivesAfterlearningthisunit,youwillbeableto:●masterbasicwordsandexpressionsrelatedtomarketingandpromotion;●getfamiliarwithmarketingandpromotion;●findwaystoimproveyourcommunicationskills;●getsomeculturalknowledgeaboutmarketingandpromotion;●knowtheimportanceofe-marketing.Unit6Unit6MarketingandPromotionUnit6目录ContentsSectionOneWarm-upActivitiesSectionTwoIn-classActivitiesSectionThreeCulturalDevelopmentSectionFourAfter-classActivitiesSectionFiveQuizCompanyPresentationSectionSixWindowonChineseCulture●Doweneedtodomarketresearchbeforesellingtheproducts?

销售产品前我们需要做市场调查吗？●Whatshouldwedotoimproveourbrandawareness?

我们该做什么才能提高我们的品牌知名度？●Thisstyleismorefashionableandthecolourisbrighter,butit’smuchmoreexpensive.

这种款式更时尚，颜色也更鲜亮，但价格也高了许多。●Isthereadiscountforus?

可以给我们打折吗？Directions:Createdialogueswithyourpartner,usingthefollowingexpressions.Presentoneofyourdialoguestotheclass.●Yes.Whateveryouwanttosell,itwillpaytodothoroughmarketresearchfirst.

是的。无论你想卖哪种产品，先做详细的市场调查都是有好处的。●Weneedtolaunchanadvertisingcampaign.

我们需要发起一次广告促销活动。●Consideringitsqualityandworkmanship,thepriceisveryreasonable.

鉴于它的质量与工艺，这个价格很合理。●Wewillofferyoua10%discountifyoucanplaceanorderrightnow.

如果您现在订购，我们可以给您打九折。SectionOneWarm-upActivitiesUsefulExpressionsTask1StarterResponse●Howcanwegainacompetitiveadvantageinthisnewmarket?

在这个新的市场中，我们如何才能获得竞争优势呢？Directions:Createdialogueswithyourpartner,usingthefollowingexpressions.Presentoneofyourdialoguestotheclass.●Wecanpriceourproductsatalowerlevel.

我们可以把产品的价格定得更低。SectionOneWarm-upActivitiesUsefulExpressionsTask1StarterResponseA:Haveyoueverconsideredotherformsofpromotion,suchasrunningclassifiedadvertisementsontheInternetorinthenationalorlocaltradejournals?B:No.Weonlysetupastandatthenationaltradefair.A:Howdoyoupromoteyourproductsandservices?B:Welargelydependonword-of-mouthpublicity.A:Doyoudoanydirectmarketing,suchascold-calling,whichistelephoningpeoplethatyoudon’tknowtosellproductsdirectlytothem?Directions:Readthemodeldialogue.Payattentiontothehighlightedexpressions,andthenrole-playitwithyourpartner.UsefulExpressionsTask2SectionOneWarm-upActivitiesB:No.Wesetupspecialsalescountersinlargedepartmentstoresandselectretailoutletsaspotentialwholesalecustomers.Directions:Readthemodeldialogue.Payattentiontothehighlightedexpressions,andthenrole-playitwithyourpartner.UsefulExpressionsTask2SectionOneWarm-upActivitiesDirections:Watchthevideoclipandfillintheblankswithproperwords.SectionTwoIn-classActivities1.ViewingActivityTask3...thenthepasttwoyearsarebasicallyworthnothing.Nopressure.WegotacallfromMicrosoftsaying,“we’regoingtodothisthingcalled‘______________’.AnXbox____________.”Theysaid,“Ifyouwanttogetin,youhavetohavethegamedoneinamonth.”Andwe’relike,“whoa.”Becauseweweren’tanywhereclosetobeing_______atall.Theyasked,“Doyouthinkit’spossible?”AndTommysaid,“Well,weshootforit.”Andifwe_________it,wemissit.Andtheysaid,“Ifyoumissit,wecan’t__________untilFebruary.”Directions:Watchthevideoclipandfillintheblankswithproperwords.SectionTwoIn-classActivities1.ViewingActivityTask3TheGameFeastpromotionreadymisslaunchA:Withincreasinglyintensecompetitioninthedomesticmarket,itisimportantforthecompanytoexploit______________________.B:Thecompetitionisgettingfierce.Wecan’tjustrelyonthismarket.Itistimeforusto_______________________.A:Manypeoplehavesuggestedthatwe_______________________intotheNorthAmericanmarket.Whatdoyouthink?B:Weneedtotakeactionquicklytogetwellestablished________________________.A:Therearemanybrandscompetinginthissegment.Howcanwebreakintothemarket?B:Wecanpenetratethismarketwith______________________.Directions:Listentothedialogueandfillintheblankswithwhatyouhaveheard.SectionTwoIn-classActivities2.ListeningActivitiesTask4overseasmarketsdevelopanewmarketpushourproductsinthatmarketlow-pricedqualityproductsDirections:ListentotheshortdialogueandthendecidewhetherthefollowingstatementsareTrue(T)orFalse(F).SectionTwoIn-classActivities2.ListeningActivitiesTask5听力原文()1.Theyaretalkingabouttheproductionplan.()2.Thewomanheldameetinglastweektodiscusstheplanwiththestaff.()3.Theywillofferwholesaledealerscompetitivepricesformoreorders.()4.Theywillstarttheplanattheendofnextmonth.()5.ThewomanisprobablytheheadoftheSalesandMarketingDepartment.F√TTFTTask5返回Script:M:I’dliketoknowhowyouaregettingonwiththepromotionplanforthelatestseriesofproducts.W:Hereistheplan,sir.Wehadameetinglastweektodiscusstheplan.AllstaffintheSalesandMarketingDepartmentattendedthemeeting.M:What’stheresult?W:Thistime,wewillmainlyfocusonofferingwholesaledealersverycompetitivepricestoencouragelargeorders.M:Thatsoundsfine.Iwillgoovertheplan.Andwhenareyougoingtostartthisplan?W:Wearegoingtostartitatthebeginningofnextmonth.1.Whatmethoddoesthemanagerapproveof?Themanagerapprovesof______________.2.Whatarethewaysmentionedinthedialogue?Pop-upwindows,banners,Flashand__________.3.Whyaretheyworriedaboutthehitsfromthecustomers?Becausetherearemany_____________.4.Whatmeasureswilltheytaketoincreasethehits?Theywill_______________________________frequentlyandhavesomeinteractionwiththeirpotentialcustomers.5.Whatwilltheydotoadvocatetheirproducts?Theywillputtheirproductsinthe____________.Directions:Listentothedialogue.Completetheanswertoeachquestionwithnomorethan3words.SectionTwoIn-classActivities2.ListeningActivitiesTask6听力原文cyberpromotiononlinegameswebsitesupdatetheirwebsitebonusesTask6返回Script:A:OurmanagerthinkshighlyofpromotionontheInternet.Wedecidedtoinvestsomemoneyincyberpromotionforthebenefitofthesalesvolume.Doyouhavesomethingtosay?B:Iknowsomecyberpromotionmethods,suchaspop-upwindowsandbanners.A:Iseewhatyoumean.Howaboutsomenewerformats,likeFlash?B:Soundsbetter.Iamstillalittlebitworriedaboutthehitsfromthecustomers.Therearesomanywebsites,youknow.Whatcanwedotoincreasethehits?A:Ontheonehand,wehavetoupdateourwebsitefrequently;ontheotherhand,wehavetohavesomeinteractionwithourpotentialcustomers.B:How?A:Howaboutorganizingsomeonlinegamesandofferingsomebonusestothewinners?B:Ourownproductscanalsobeinthebonuses.Wecanadvocateourproductsatthesametime.A:Great!Harry:MissWang:Harry:MissWang:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(Harry,thesalesmanager,isdiscussingpromotionwithhisassistant,MissWang.)DoubleElevenisdrawingnear.Everyshoppingmallispreparingtolaunchhugepromotion.Whatshouldwedotowinthebattle?Doyouthinkwecanlowerourprice?Personallyspeaking,Idon’tthinkthatisagoodidea.Customersdon’tseemtobeveryattractedtothehugediscount.Theyfirmlybelievethatweraiseourpricefirstandthenofferatemptingdiscount.Thenwhatshouldwedo?哈里：双十一就要来了。各大商场都在准备举办大型的促销活动。我们该怎么赢得这场战争呢？王小姐：你觉得我们可以采用降价战略吗？哈里：依我看，那并不是一个好主意。顾客好像并不为大的折扣所吸引。他们坚信我们是先把价格抬高，然后再提供一个诱人的折扣。王小姐：那我们应该怎么做呢？Harry:MissWang:Harry:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(Harry,thesalesmanager,isdiscussingpromotionwithhisassistant,MissWang.)Doyouliketheideaof“twoforone”?Youmeanpeoplecanbuytwothingsatthepriceofone.Customerscertainlywilllovetheidea.Wehavetocalculatethecostandtheprofittomakesuretowhatextentwecanpromoteourproductsinthisway.哈里：你觉得“买一赠一”的主意怎么样？王小姐：你的意思是以一件商品的价格买两件商品。顾客肯定会喜欢你的这个想法的。哈里：我们要计算一下成本和利润以便确定在多大范围内可以采用这种方式促销我们的产品。Thomas:Hank:Thomas:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(ThomasmeetsHanktotalkaboutthemarketingoftheirproducts.)Ifwearegoingtopulloursalesnumberupanddevelopthebrand,wemustopenuptheoverseasmarkets.Weshouldnotjustdeveloptheoverseasmarkets.Ithinkwe’dbetterfirstpayattentiontodevelopingourbrandinthemarketswealreadyhave.Idon’tknowwhywecan’tworkonopeninguptheoverseasmarketsanddevelopingthemarketswe’vealreadypenetratedatthesametime.Bothaspectsofdevelopingourcustomerbaseanddevelopingourbrandareimportant.托马斯：如果我们要提高我们的销售额，发展我们的品牌，我们必须开拓海外市场。汉克：我们要做的不仅仅是拓展海外市场。我认为我们最好首先注意在已有的市场上发展我们的品牌。托马斯：我不明白为什么我们不能在开拓海外市场的同时，发展我们已有的市场。拓宽我们的客户群和发展我们的品牌这两个方面都很重要。Hank:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(ThomasmeetsHanktotalkaboutthemarketingoftheirproducts.)OK.Letmegiveyouthreemonthstohaveatryifyoucanopenuptheoverseasmarkets.汉克：好吧。那就给你3个月的时间，试试能否开拓海外市场。Paul:Amy:Jeff:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(Paul,theheadoftheMarketingDepartment,istalkingaboutthemarketingofDoubleElevenShoppingCarnivalwithAmyandJeff.)DoubleElevenShoppingCarnivaliscomingsoon.Sothepurposeofthismeetingistodiscusshowtoincreaseoursalesonline.Tomywayofthinking,ourproductsareverygoodbutmanypeopledon’tknowwehaveastoreatTmall.Iagreewithyouandouronlinemarketingisnotaseffectiveasourcompetitors.保罗：双十一购物狂欢节马上就到了。所以这次会议的目的是讨论如何提高我们的线上销售额。艾米：依我看，我们的产品很好，但是很多人不知道我们在天猫有旗舰店。杰夫：我同意你的看法，我们线上营销策略不如我们的竞争对手那样有效。Paul:Amy:Paul:Jeff:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(Paul,theheadoftheMarketingDepartment,istalkingaboutthemarketingofDoubleElevenShoppingCarnivalwithAmyandJeff.)Asyousaid,Ithinkweshouldinvestigatetheonlineconsumermarketandthenmakeaneffectiveonlinemarketingstrategy.Wecanalsogivetheonlinestorelowerdiscountsthanofflinestores.Ithinkpromotionisveryimportant.It’sagoodidea.Consumersvaluediscountsmost.I’dliketoaddthatifusinggoodadvertisements,ourproductswillsellwell.保罗：就像你说的，我认为我们应该调查一下线上消费市场，然后制订一个行之有效的线上营销策略。艾米：我们也可以给线上旗舰店比线下旗舰店更低的折扣。我认为促销非常重要。保罗：好主意。顾客最看重折扣。杰夫：我还想补充一点，如果我们使用好的广告，我们的产品会卖得很好。Amy:Paul:Directions:Readandmemorizetheexpressionsintheshortconversations,andactthemoutwithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask7(Paul,theheadoftheMarketingDepartment,istalkingaboutthemarketingofDoubleElevenShoppingCarnivalwithAmyandJeff.)WecanspendmoreonTmalladvertising.OK,let’ssumupthemainpointsofthediscussion,andthenputthemintopractice.艾米：我们可以在天猫上投入更多的广告费用。保罗：好的，我们把这次讨论的重点做个总结，然后付诸行动。Directions:Completethefollowingdialoguewiththehelpofthesentencesortheexpressionsinthebox,andthenpractisethedialoguewithyourpartner.SectionTwoIn-classActivities3.SpeakingActivitiesTask8

A:Iamthinkingof____________________________________________inourchainstores.Whatdoyouthink?B:Whatnewitemsdoyouwanttoadd?A:Creamandhairgelformen.B:Iamnotsurprisedtohearthat,_____________.A:Whatdoyoumean?B:Mostofourchainstoresarenotlocatedinthedowntownareaand…A:Good._________________.B:And_________________________.A:You’reright.B:Ithinkweshouldjusttrytheseitemsinthetwostoresinthedowntownarea.A:OK._________________.enlargingthevarietyofcosmeticsondisplaybutIdon’tthinkweshouldsellthemineverychainstoreGoahead.wedon’thaveenoughpotentialmaleconsumersforsuchcosmeticsIthinktheywillsellwell1.sellwell1.____________________2.marketingstrategy2.____________________3.salespromotion3.____________________.4.potentialconsumer4.____________________5.twoforone5.____________________Directions:InterpretthefollowingexpressionsintoChineseorEnglishrespectively.SectionTwoIn-classActivities3.SpeakingActivitiesTask9畅销营销战略促销潜在消费者买一赠一1.清仓大甩卖1.____________________2.市场调查2.____________________3.打折3.____________________.4.九折4.____________________5.开拓海外市场5.____________________Directions:InterpretthefollowingexpressionsintoChineseorEnglishrespectively.SectionTwoIn-classActivities3.SpeakingActivitiesTask9theclearancesalemarketsurveyonsalea10%discountexplore/developtheoverseasmarketDirections:Makedialogueswithyourpartneraccordingtothesituationsgivenbelow.SectionTwoIn-classActivities3.SpeakingActivitiesTask10SampleTask10Sample:A:What’stheproductwe’relookingfor?B:We’vebeenresearchingthebicyclemarket.A:Isn’titsaturatedalready?B:Notreally.Ifwecanintroducetherightproduct,weshouldbeabletogetashareofthemarket.A:Sowhataretheadvantagesofourproducts?B:Basicallytheirqualityishighandthepriceislow.A:Whatsalesstrategieswillyouuse?B:Well,ourmarketresearchhasindicatedthattherearetwomainpotentialconsumergroups:studentsandemployedpeople.A:Itseemsthatweoughttoaimourproductsatbothgroups.B:Iwouldagree.返回Task10SituationTwo:W:OK.Let’shavealookatthefiguresandgraphs.Shampooandhaircareproducts.M:Salesareup.W:Hmm.Buttheyhaven’tincreasedassharplyaslastyear.M:Well…no.Buttheyareupalot.W:Howaboutthesalesofsoap?M:Thisyear’ssalesareprettymuchthesameaslastyear’s.Actually,saleshaven’tchangedmuchsince2018.W:Hmm.What’sthisone?Salesaredroppingdramaticallyhere.What’sthis?M:Facecream,Ithink.W:That’snotgood.M:I’vegotthebodysoapmarketsharehere.We’restillthemarketleader.Butlookatthatnewcompany.W:Oh,yeah.Let’shavealook.6%ofthemarketinjustoneyear.We’dbetterwatchoutforit.返回Directions:Workingroupsanddiscussthefollowingquestions.SectionTwoIn-classActivities3.SpeakingActivitiesTask11LiveCommerceHelpstoPromoteAgriculturalProducts

Underthebackgroundthatourcountryattachesgreatimportancetotheconstructionofnewsocialistcountryside,economicdevelopmentisthecoreoftheconstructionofnewcountryside.Duetotherelativeinformationblockinruralareas,alargenumberofagriculturalproductsareunmarketable.E-marketingprovidesanewwaytosolvetheproblemofruraleconomicdevelopment,andlivecommercehasbecomeanewmethodforagriculturalproductpromotion.E-commercehelpsthevillagersselltheiragriculturalproductsalloverChinaandengagesvillagerstogointobusinesstogetrich.Directions:Workingroupsanddiscussthefollowingquestions.SectionTwoIn-classActivities3.SpeakingActivitiesTask111.Doyouknowlivecommerce?2.Haveyoueverwatchede-commercelivestreaming?Yes.Yes,inmysparetime,Iusuallywatche-commercelivestreaming.Directions:Workingroupsanddiscussthefollowingquestions.SectionTwoIn-classActivities3.SpeakingActivitiesTask113.Whatkindofe-commercelivestreamingdoyouusuallywatch?4.Haveyoueverboughtanyagriculturalproductsfrombroadcastingrooms?Ifyouranswerisyes,whatdoyouthinkoftheseproducts?Ilikewatchinge-commercelivestreamingwhichissellingbeautifulclothesandfruits.Yes,Iboughttwoboxesofapplesfromabroadcastingroom.TheapplesweremailedfromYantai,ShandongProvince.WhenIgottheapples,theywereveryfresh.AndtheywerecheaperthanthoseIboughtfromthesupermarketnearmyhome.Directions:Workingroupsanddiscussthefollowingquestions.SectionTwoIn-classActivities3.SpeakingActivitiesTask115.Whyise-commercelivestreamingwellworthdoingandwhydoesithavegreatprospectsinruralareas?

Livestreaminghasbecomeapowerfulmarketingtoolforagriculturalproducts.Itallowsfarmersandsellerstoshowcasetheirproductsinreal-time,providingcustomerswithavirtual“farm-to-table”experience.Theinteractivenatureoflivestreamingenablesdirectcommunicationbetweensellersandcustomers,fosteringtrustandbuildingbrandloyalty.

Livestreamingoffersseveraladvantagesforfarmersandsellers.Firstly,iteliminatestheneedforintermediaries,allowingthemtoselltheirproductsdirectlytoconsumers,therebyincreasingprofitmargins.Livestreamingalsoprovidesaplatformforsmall-scalefarmerstoreachawideraudience,enablingthemtocompetewithlargeragriculturalbusinesses.Additionally,livestreaminghelpsfarmersunderstandconsumerpreferencesanddemands,enablingthemtotailortheirproductsaccordingly.SectionThreeCulturalDevelopmentConductingMarketingResearch1.Determineyourtargetmarket.Atargetmarketisthegroupofpeopleyouwillpromote,advertise,andultimatelysellyourproductsto.2.Havethemarketingmanagerandthemarketresearcherdefinetheproblemscarefullyandagreeonresearchobjects.3.Takethedatayouhavecollectedandanalyzeittofigureoutthespecificgroupswithinthemarketyouaregoingtoactivelypursueasclientsandcustomers.4.Developaplanforgatheringinformationefficiently,andhavethemarketingmanagercalculatethecostoftheresearchplanbeforeapprovingit.SectionThreeCulturalDevelopmentConductingMarketingResearch5.Onceyoufigureoutyourtargetmarket,youshouldmakeanefforttoreachouttothisgroup.Thisistheheartofmarketresearch.6.Afterdoingtheresearch,youshouldanalyzeandinterpretthefindings.Thefindingscanbeinterpretedinchartsandtables.7.Lastly,themarketingmanagerhastopresentthefindingswellandgivehisdecisions.SectionThreeCulturalDevelopmentConductingMarketingResearch8.HowtobargaininEnglish

打折discount/onsale

买一赠一buyonegetonefree

特价specialoffer

大甩卖bigsale

最后大甩卖finalsale

清仓大甩卖finalclear-out

两折起saveupto80%

低至两折upto80%offSectionThreeCulturalDevelopmentConductingMarketingResearchIt'salittleoverpriced/expensive.Canyoumakeitalittlecheaper?/Canitbeanycheaper?

有点贵了。能便宜点吗？

Couldyougivemeadiscount?

能给我个折扣吗?Aretheseclothesonsale?

这些衣服打折吗?Howaboutbuyonegetonefree?

买一送一怎么样?Directions:Therearefivedialoguesgiven.Listentothedialoguesandquestions,andthenchoosethebestanswertoeachquestion.1.A.Thesalesmanager.B.Themarketingmanager.C.Thegeneralmanager.D.Theproductmanager.2.A.Promotionprograms.B.Research&Development.C.Accounting.D.Production.SectionFourAfter-classActivities1.ListeningTask12听力原文Directions:Therearefivedialoguesgiven.Listentothedialoguesandquestions,andthenchoosethebestanswertoeachquestion.3.A.Tosendsalespersons.B.Tocarryoutthemarketresearch.C.Tofindalocalmarketresearchagency.D.Togiveupthemarketresearch.4.A.Five.B.Four.C.Two.D.Three.5.A.Theproduct,targetconsumersandmarketshare.B.Theproduct,targetcustomersandbudget.C.Theproduct,advertisementandbudget.D.Theadvertisement,productandtargetconsumers.SectionFourAfter-classActivities1.ListeningTask12Task12Script:Dialogue1W:Whatdoyoudo?M:Iamthemarketingmanager.Iamresponsibleforthecompany’smarketingstrategies.Q:Whatistheman’sjob?A.Thesalesmanager.B.Themarketingmanager.C.Thegeneralmanager.D.Theproductmanager.Dialogue2W:Whatareyouinchargeof?M:Iamthepromotionmanager.Iaminchargeofpromotionprograms.Q:Whatisthemaninchargeof?

A.Promotionprograms.B.Research&Development.C.Accounting.D.Production.返回Task12Script:Dialogue3W:Shouldwesendoursalespersonstocarryoutthemarketresearch?M:Isuggestthatyoufindalocalmarketresearchagency.Q:Whatistheman’ssuggestion?A.Tosendsalespersons.B.Tocarryoutthemarketresearch.

C.Tofindalocalmarketresearchagency.D.Togiveupthemarketresearch.Dialogue4W:Doyouknowanythingaboutmarketsegmentation?M:Wecandividethewholemarketintothreesegments.Q:Howmanysegmentscanthewholemarketbedividedintoaccordingtotheman?A.Five.B.Four.C.Two.D.Three.返回Task12Script:Dialogue5W:Howtomakeanad?M:Weneedtoconsideryourproduct,targetcustomersandbudget.Q:Whatshouldbeconsidered?A.Theproduct,targetconsumersandmarketshare.

B.Theproduct,targetcustomersandbudget.C.Theproduct,advertisementandbudget.D.Theadvertisement,productandtargetconsumers.返回Directions:Listentothedialogueandquestions,andthenchoosethebestanswertoeachquestion.SectionFourAfter-classActivities1.ListeningTask13听力原文1.A.Hewillmakeapresentationabouthisowncompany.B.Hewillgoonatourofthemainplant.C.Hewillleavefortheairporttocatchtheflight.D.Hewillnegotiatethepricesoftheproductswiththewoman.2.A.Over90milliondollars.B.98milliondollars.C.89milliondollars.D.Wedon’tknow.Directions:Listentothedialogueandquestions,andthenchoosethebestanswertoeachquestion.SectionFourAfter-classActivities1.ListeningTask13听力原文3.A.4.B.5.C.16.D.20.4.A.NelsonIndustries.B.BrownLtd.C.JacksonManufacturing.D.JacksonGroup.5.A.Lessthan5%.B.Around7%.C.10%.D.15%~20%.Task13Script:W:I’lltellyoualittleaboutoursalesactivities.Afterthat,we’llgiveyouatourofourmainplant.M:Soundsfine.Goahead.W:OK.Fromthisgraph,youcanseeoursalesfigureshavesteadilyincreased.Oursalesreached89milliondollarslastyear.M:Hasyourmarketsharealsoincreased?W:That’sagoodquestion.Pleaselookatthesetwographs.Ourmarketsharehasincreasedby4percentagepoints,from16percenttoaround20percent.Ourgoalistohave25percentofthemarket.Butthedomesticcompetitionisverystrong.M:Isee.W:OurmaincustomerisJacksonGroup,whichpurchasesaround55percentofourpresentproduction.OurothercustomersareNelsonIndustriesandBrownLtd..Atpresent,weexportlessthan5percentofproduction.返回下一页Task131.Whatwillthemanmostprobablydoafterthepresentation?A.Hewillmakeapresentationabouthisowncompany.

B.Hewillgoonatourofthemainplant.C.Hewillleavefortheairporttocatchtheflight.D.Hewillnegotiatethepricesoftheproductswiththewoman.2.Whatwerethesalesofthecompanylastyear?A.Over90milliondollars.B.98milliondollars.

C.89milliondollars.D.Wedon’tknow.3.Howmanypercentagepointshasthecompany’smarketshareincreased?

A.4.B.5.C.16.D.20.返回下一页上一页Task13返回4.Whichofthefollowingorganizationsisthecompany’sbiggestcustomer?A.NelsonIndustries.B.BrownLtd.C.JacksonManufacturing.D.JacksonGroup.5.Whatpercentageofproductiondoesthecompanyexportatpresent?

A.Lessthan5%.B.Around7%.C.10%.D.15%~20%.上一页Directions:Listentotheshortpassage.Completetheanswertoeachquestionwithnomorethan3words.1.WhatisPinduoduo?Itisamainstream________________________applicationinChina.2.WhenwasPinduoduofounded?Itwasfoundedin________________.3.WhatdoesPinduoduoaimat?Itaimsatgatheringmorepeople’sstrengthtobuybetterthingswith______________.SectionFourAfter-classActivities1.ListeningTask14mobilephoneshopping听力原文September,2015lowerpricesDirections:Listentotheshortpassage.Completetheanswertoeachquestionwithnomorethan3words.4.WhatcanusersbuybylaunchingPinduoduowithfriends,familyandneighbors?Userscanbuy________________________atlowerprices.5.WhatisthesocialconceptofPinduoduo?Thesocialconceptformedthrough__________________________istheuniquenewsociale-commercethinkingofPinduoduo.SectionFourAfter-classActivities1.ListeningTask14high-qualityproductscommunicationandsharingTask14TheIntroductionofPinduoduo

PinduoduoisamainstreammobilephoneshoppingapplicationinChina.Itisathird-partysociale-commerceplatformfocusingonC2B.PinduoduowasfoundedinSeptember,2015.Userscanbuyhigh-qualityproductsatlowerpricesbylaunchingPinduoduowithfriends,familyandneighbors.Itaimsatgatheringmorepeople’sstrengthtobuybetterthingswithlowerprices.Sopeoplecanexperiencemorebenefitsandfun.Thesocialconceptformedthroughcommunicationandsharingistheuniquenewsociale-commercethinkingofPinduoduo.返回Sample:Directions:Role-playthedialogue,andtheninterpretitSectionFourAfter-classActivities2.SpeakingTask15A:Whatareweresearching?B:Weareresearchingthefruitdrinkmarket.A:Isn’tthatmarketsaturatedalready?B:Notreally.Ifwecanintroducetherightproduct,weshouldbeabletogetashareofthemarket.A:Whataretheadvantagesofourfruitdrink?B:Generallyspeaking,it’smoredeliciousatalowerprice.A:Whatisthetargetmarketofourfruitdrink?B:Weaimatchildrenandteenagers.Directions:Watch