商务与基础英语7

商务英语阅读4UNIT8Cross-borderE-CommerceLearningObjectivesUnderstandthestrategicdecisionsandactionstakenbyChengWeitoestablishandgrowDidiinthehighlycompetitiveChineseride-hailingmarket.

AnalyzethecompetitivedynamicsbetweenDidiandUber,includingthetacticsbothcompaniesusedtogainmarketshareandtheeventualmergerofDidiwithitsrivalKuaidiDache.Evaluatetheimpactoftheride-hailingbattlebetweenDidiandUberonthebroadersharingeconomyinChinaandthepotentialfuturedirectionofDidi,includingitsinterestinself-drivingtechnology.ExplorethesignificanceofpartnershipsandinvestmentsinthesuccessoftechstartupsinChina,particularlytheroleofTencentinDidi’sriseandtheimplicationsofDidi’sinvestmentinLyft.CONTENTS01.TextA02.

TextB03.ChineseValuesUberSlayer:HowChina’sDidiBeattheRide-HailingSuperpowerTextAWarmingupDoyoulikeonlineshopping?Whichappisyourfavorite?2.InwhatwaydoyouthinkE-commerceinfluencesourlives?startup

n.asmallbusinessthathasrecentlybeenstartedbysomeone新成立的公司（CET-6；TEM-8）Fornowtheonlybrightspotsinthelabormarketaresmallbusinessesandhigh-techstartups.2.designation

n.Adesignationisadescription,name,ortitlethatisgiventosomeoneorsomething.名称;称号（CET-6；TEM-8）HerofficialdesignationisFinancialController.3.rapacious

adj.greedyorselfish贪婪的（GRE；SAT）Thosewerenottheconsiderationthatdrovethisrapaciousbeastfromhisdenintotheopen.WordsandExpressions4.limousine

n.alargeandverycomfortablecar豪华轿车（CET-6；TEM-4）Alimousinesweptheralongthebusyfreewaytotheairport.5.emceev.actasamasterofceremonies担任…的主持人I’mgoingtobeemceeingacostumecontest.6.underling

n.apersonwithalowerrankorstatus手下;下属（TEM-8）Everyunderlingfearedhim.WordsandExpressions7.outmaneuver

v.todefeatbymoreskillfulstrategists以策略制胜（GRE）China’ssuperiorradioallowedittooutmaneuverfighters.8.funnel

v.Ifyoufunnelmoney,goods,orinformationfromoneplaceorgrouptoanother,youcauseittobesentthereasitbecomesavailable.输送;传送(金钱、货物或信息)（TEM-8）ItsglobalprogrammeonAIDSfunneledmoneyfromdonorstogovernments.WordsandExpressions9.bludgeonv.Ifsomeonebludgeonsyouintodoingsomething,theymakeyoudoitbybehavingaggressively.强迫；威胁；胁迫Theirapproachsimplybludgeonsyouintosubmission.10.oblivion

n.thestateofhavingbeenforgottenorofnolongerbeingconsideredimportant被遗忘的状态（TEM-8）Itseemsthattheso-callednewtheoryislikelytosinkintooblivion.11.insurmountable

adj.sogreatthatitcannotbedealtwithsuccessfully难以克服的;不可逾越的（GRE）Thecrisisdoesn’tseemlikeaninsurmountableproblem.WordsandExpressions12.contemplate

v.tothinkaboutitcarefullyforalongtime深思熟虑；沉思（CET-6；TEM-8）Ashelayinhishospitalbedthatnight,hecriedashecontemplatedhisfuture.14.hammerout

tosucceedinproducingitafteralongordifficultdiscussion（经过长时间的讨论）制定出（CET-4；TEM-4）Ittookthreeyearsforthetwocountriestohammeroutanagreement.WordsandExpressionsStructuralAnalysisParas.MainTopicsParas.1-4IntroductionofDidiandChengWei'sSuccessParas.5-10TheFoundingandEarlyDevelopmentofDidiParas.11-12TheMergerofDidiandKuaidiandtheEmergenceofUberParas.13-15TheBattlebetweenDidiandUberandTheirStrategiesParas.16-18TheEndoftheBattleandDidi'sFuturePlansNotesonTextATheteam—theycalledeachotherclassmates,justastheydidatAlibaba—spentitsfirstmonthstryingtooutmaneuverthedozensofotherride-hailingcompaniesthathadgottenthesameideaatthesametime.这个团队——他们像在阿里巴巴时一样互称为同学——在最初的几个月里，努力设法超越那些同时期有相同想法的数十家网约车公司。outmaneuvervt.

比……高明；比……技高一筹NotesonTextA2.Thepurposeofthemgrabbingalockofourhairandusgrabbingtheirbeardisn’treallytokilltheotherperson.他们抓住我们的一缕头发，我们抓住他们的胡子，并不是为了真正置对方于死地。alockof一束；一撮3.AccordingtoWang,itwaslessaboutunderminingUberthanaboutgainingnegotiatingleverage.根据王的说法，这与其说是为了削弱Uber，不如说是为了获得谈判的筹码。belessabout...thanabout...与其说是……不如说是……DiscussionWhat’syouropiniononthefutureofcar-sharingindustry?LuxuryBrandsJoinChina’sLivestreamingBoomtoReviveSalesTextBWordsandExpressions1.peddlev.sellorofferforsalefromplacetoplace巡回销售；贩卖（CET-6；TEM-8）Oneretailersaysthatalthoughhesellsmanybrandsofsmartphones,OPPO’sgeneroussubsidiesmakehimextra-eagertopeddleitswares.2.eloquent

adj.expressingyourselfreadily,clearly,effectively雄辩的，口才流利的（CET-6；TEM-8）Iheardhimmakeaveryeloquentspeechatthatdinner.WordsandExpressions3.jockeyn.AdiscjockeyissomeonewhoplaysandintroducesCDsontheradiooratadisco.（电台）音乐节目主持人（CET-6）Thediscjockeyplayedallmyfavoritesongs.4.scepticaladj.unwillingorunabletobelieve;doubting持怀疑态度的（CET-6；TEM-4）Youcouldarguethatartbecamemorescepticalofhappinessbecausemoderntimeshaveseensomuchmisery.WordsandExpressions5.

coronavirus

n.atypeofairbornevirusaccountingfor10%–30%ofallcolds冠状病毒Attheendof2019,anewtypeofcoronavirusstartedspreadinginChina.

6.

sluggish

adj.Youcandescribesomethingassluggishifitmoves,works,orreactsmuchslowerthanyouwouldlikeorisnormal.萧条的，缓慢的，迟钝的（TEM-8）Theeconomyremainssluggish.WordsandExpressions7.pandemicn.anepidemicthatisgeographicallywidespread;occurringthroughoutaregionoreventhroughouttheworld.大规模流行病（CET-6；TEM-4）ThisisapressingissuebecausemanypeoplearebecomingunemployedduetotheCOVID-19pandemic.8.propelv.causetomoveforwardwithforce推进，驱动（CET-6）ThetinyrocketisattachedtothespacecraftandisdesignedtopropelittowardMars.WordsandExpressions9.detrimental

adj.Somethingthatisdetrimentaltosomethingelsehasaharmfulordamagingeffectonit.有害的（CET-6；TEM-8）Manyfoodsaresuspectedofbeingdetrimentaltohealthbecauseofthechemicalsandadditivestheycontain.10.deterv.Todetersomeonefromdoingsomethingmeanstomakethemnotwanttodoitorcontinuedoingit.阻止（CET-6；TEM-8）Supportersofthedeathpenaltyarguethatitwoulddetercriminalsfromcarryingguns.StructuralAnalysisParas.MainTopicsParas.1-13TheRiseofLuxuryBrands'LivestreaminginChina(IntroductionandMotivation)Paras.14-16TheAdvantagesofLivestreamingforLuxuryBrandsParas.17-25TheChallengesFacedbyLuxuryBrandsinLivestreamingStructuralAnalysisPartI.TheRiseofLuxuryBrands'LivestreaminginChina(IntroductionandMotivation)Summary:Duetothesharpfallinstorefootfallcausedbythevirus,luxurybrandsinChina,suchasTiffany,Lanvin,andLouisVuitton,havestartedlivestreamingpromotions.InfluencerslikeAmandaXieandJoSunhaveachievedremarkablesalesresultsinpromotingluxurygoods.Thegloballuxurymarketisexpectedtodeclinein2020,andChinaisacrucialmarketwhereconsumerscontributesignificantlytoluxurysalesgrowth.Meanwhile,China's"livecommerce"hasbeenbooming,withitsgrossmerchandisevalueincreasingrapidly,andthepandemichasfurtherpropelledthesector.Luxurybrandshopetoleveragelivestreamingtoboostsalesandreachawideraudience.StructuralAnalysisPartII.TheAdvantagesofLivestreamingforLuxuryBrandsSummary:Livestreamingprovidesanopportunityforluxurybrandstoexpandtheirinfluence.Itcanattractconsumersinsmallcitieswhohavelimitedknowledgeofluxurybrands.Alongerlive-broadcastcanconveymorebrand-relatedinformationcomparedtotraditionalshort-formadvertisements.Also,alargeproportionofChina'sactivelivestreamshoppersareaged20-40,whichisthemainconsumergroupforluxurygoods,makinglivestreamingpotentiallylucrativeforluxurybrands.StructuralAnalysisPartIII.TheChallengesFacedbyLuxuryBrandsinLivestreamingSummary:Thereareseveralchallengesforluxurybrandsinlivestreaming.Firstly,thereputationoflivestreamingfordiscountsconflictswithluxurybrands'pursuitofexclusivityandhighprices.SomebrandslikeYSLwouldratherlosemoneythancutprices.Secondly,thedown-to-earthstyleoflivestreamingandinfluencersmaynotmatchtheexclusivenatureofluxurygoods.Forexample,aLouisVuittonlivestreamwascriticized.Moreover,mostluxuryconsumersarestillnotconvincedbylivestreamingduetoissueslikepoorshoppingexperience.Livestreamersthemselvesarealsoawarethatprofessionalismiskeytowinningcustomers.NotesonTextB1.Thepandemichaspropelledthesectoryetfurther.DailyactivelivestreamingshoppersonKuaishou,avideosharingsite,surpassed100millionthismonth,upfromfewerthan50millionattheendoflastyear,accordingtoTFSecurities.疫情进一步推动了该行业的发展。根据天风证券的数据，在快手网站的每日活跃直播用户本月超过1亿，高于去年年底的不到5000万。NotesonTextB2.livestreaming:Livestreamingisanemergingformofhighlyinteractivevideoentertainment.Inthiskindoflivebroadcast,anchorsusuallybroadcasttheirsinging,playinggamesandotheractivitiesontheInternetlivestreamingplatformthroughvideorecordingtools,whiletheaudiencecaninteractwiththeanchorsthroughthebulletscreen,andcanalsorewardthroughvirtualprops.Theplatformhasnotbeenaroundforalongtimeandthereisnoofficialdefinition.Fromanarrowpointofview,fromportaltoforumcommunitytoWeiboandWeChat,textlivestreamingisconstantlyiterated.Later,photosocialplatformsstartedaboomofpureimagelivestreaming,followedbytheriseofaudiolivestreamingplatformssuchasHimalaya,andfinallythearrivalofonlinevideolivestreamingplatforms.Inthisprocess,theexpressionformsoflivestreamingcontentbecomemoreandmoreabundant.Networkvideolivebroadcasthaschangedtheoriginalm