2026年全球音乐产业报告

2026 OFTHEINDUSTRYCONTENTSMusichasnevermovedfaster—orfurther.Ourroleisconstant:championtalent,strengthenfanconnectionsandsafeguardrights.We’llembracetechnologythatservesmusicians,confrontstreamingfraud,andensureAIaugmentshumancreativity.Thenextwaveofpaidlisteningwillfollowfromthatapproach—fairness,innovationandlong-termcommitmenttothepeoplewhomakethemusic.ROBSTRINGERCBEChairman,SonyMusicGroupbuildinganewerainmusic,whereboundlesscreativitymeetsinnovation,unlockinggreateropportunityforartists,songwriters,entrepreneurs,andfans.Throughourlong-terminvestmentinartistdevelopment,we’redrivingstrongerpartnerships,betterproducts,andmorepowerfuldirect-to-fanexperiences.Theresultisanopen,connected,artist-centricecosystemandaresponsibleapproachtoAI.Chairman&ChiefExecutiveOfficer,UniversalMusicGroup

Ourcoremissionasmusiccompaniesistobuildenduringlegaciesforourartists.Notonlydowelaunchcareers;wecultivatetheculturaliconsoftomorrow.Inalandscaperockedbyrapiddisruption,weprovidethestrategiccompassandcommercialscalenecessaryfortalenttobreakthrough.Andasweworktoincreasetheglobalvalueofmusic,weensurethewholeecosystemremainsvibrant,givingthenextgenerationofartistsapathwaytosuccess.ROBERTKYNCLChiefExecutiveOfficer,WarnerMusicGroupThroughtechnologicaladoption,we’veseenoveradecadeofsustainedglobalexpansion,withgrowththisyearstemmingfromeverycontinent,frombothdigitalandphysicalformats,andfromlabelsofallsizes.Beyondthisgrowth,bothartistsandmusicfansnowhavemoreaccessandoptionsthanWe’vereachedapointwhereaccessisnolongerthehurdle.Now,thegoalisintentionality.Ourmissionmustbetoguideemergingtrendssothattheyempowerthedeepenthefanexperience,andprotecttheindependentandentrepreneurialspiritthathasalwaysdriventhisindustry.ManagingPartner,ExcelerationMusicPartners

GlobalMusicInNumbers 04Introduction 05GlobalOverview 06FiguresBy2025 0810SECTIONONEPartnerships:InsideModernLabel–ArtistRelationships 14RoleOfARecordLabel 16CaseStudy:McRae 20CaseStudy:BaluBrigada 22CaseStudy:OliviaDean 24SECTIONTWOLocalGlobalImpact 26StateoftheIndustryFiguresByRegion2025 28StateoftheIndustryIberia:VisionEurope’sLatin32MúsicaMexicana:BuildingaBorderlessBlueprint 34ThailandandSoutheastAsia:inLocalMusicGrowth 36SECTIONTHREEAI&Music:License38RecordCompanies:ShapingtheForward 40MusicEmbracesPeopleAroundtheWorldBackResponsibleAI 42SECTIONFOURTheTacklingStreamingFraud 44StreamingFraud–WhatIsIt? 46SECTIONFIVEGlobalCharts 48GlobalArtists2025 50GlobalSingles2025 52GlobalAlbums2025 5354IFPI.ORG|@IFPI_ORG

©IFPI2026Alldata,copyandimagesaresubjecttocopyrightandmaynotbereproduced,transmittedormadeavailablewithoutpermissionfromIFPI.Useofthisreport,IFPIGlobalMusicReport(2026edition)isgovernedbyGlobalMusicReportTermsofUse(/terms-of-use)andGlobalMusicReportContentUsageRules(/content-usage).DesignedbyDataDesign33IFPIGlobalMusicReport2026

StateoftheIndustry

INTRODUCTIONInnovating,Evolving,andMakingMusicThriveIN

ThisreportanindustrythathassuccessfullyembracedtheandcontinuesItmarriesthetimelessconnectingfanswiththeartistsinengagingandwhileembracingandtechnologies.Itisanapproachthathasledtoan11thyearofconsecutiveglobalgrowth,aswellasartists’andcommercialsuccess,underpinnedbythelong-terminvestmentandstrategicvisionofrecordcompanies,workinginpartnershipwithartistsworldwide.Greatmusic,supportedbythesestrongpartnerships,isengagingmorepeoplewithpaid

TheseresponsibleAIeffortsaregroundedinaclearprinciple:theuseofcopyrightprotectedmusicbysystemsmustbeauthorisedbyrightholders.Encouragingly,collaborationsareemergingthatpointtohowmusicandGenAIcouldcoexistandthrivetogether,includinglicensedusesofmusicbyAIinthefuture.Itwillbeexcitingtoseehowthisdevelopsinyearaheadintonotonlyacreativeoutlet,butanewrevenuestreamforartists.StateoftheIndustryRecordlabelsareshowingthepathforwardwithmusicandAI.helpassureapositiveoutcome,governmentsandregulatorsmustnotjeopardiseprogressbyunderminingcopyrightlawsandpreventingAIandmusicfromgrowingtogether.StateoftheIndustryAllofthisprogressistakingplaceatatimewhenindustry’sgrowthismatchedbyitscommitmenttofightcommonfoes,likestreamingfraud–whichdilutesrevenuesforlegitimateartists,songwriters+6.4GLOBALREVENUEGROWTH

+8.8GROWTHINSUBSCRIPTIONSTREAMINGREVENUES

69.6STREAMINGSHAREOFGLOBALREVENUE

streaming–nowthepredominantglobalrevenuedriverforrecordedmusic.Increasingly,thisgrowthiscomingfromawiderrangeofmarkets,andlocalreinvestmentisenablingartistsinmorepartsofworldtoparticipateinmusic’sglobalstory.Localmusiccommunitiesaregrowingandempoweringdomesticartistswhoarebuildingdeep,authenticfanbasesathomeandabroad.Musiccreatesjobsandgenerateseconomicgrowth.drivesexportsandenhancessoftMusichasalwaysbeeninnovationinartform.

andrightholders.We’vetakenrobustlegalaction,tostopfraudatscale,eachpartofeverystageofthedigitalsupplychainmustalsotakedefinitiveaction.Theglobalindustrymustcontinuetoworktogethertoensuretechnologydevelopsinwaysthatrespectandvaluemusic.Thisreportdemonstratesjusthowmuchmusicmatters-itisaculturalforceandeconomicSafeguardingitsvalueandfosteringitsgrowthhasneverbeenmoreimportantforartists,fans,cultureandglobaleconomiesalike.52.4SUBSCRIPTIONSTREAMINGSHAREOFREVENUE

REVENUEGROWTH

11THYEAROFCONSECUTIVEGROWTH

bynature,artistspushboundaries,whiletheindustryembracesnewideas,practicesandtechnologies.Ourhistoryisoneofadaptationandourtonewgenerativeartificialintelligence(GenAI)technologyisnodifferent.RecordcompaniesareengagingandpartneringwithGenAIdeveloperswhorespecttherightsofcreators,exploringhowtechnologycanbeharnessedtosupportandcreativity,notreplaceit.

VICTORIAOAKLEYCEO,IFPIStrayKidsphotocourtesyofJYPEntertainment4 5IFPIGlobalMusicReport2026 StateoftheIndustryGLOBALMARKETOVERVIEW2025US$30billionandan11thconsecutiveGlobalrecordedmusicrevenuesreachedanall-timehighofUS$31.7billionin2025;thefirsttimetheserevenueshavesurpassedUS$30billion.Theserevenuesgrewby6.4%in2025,whichwasanimprovementonthe4.7%rateofgrowthin2024.thesixthconsecutiveyear,everyregionoftheworldrevenuegrowth,underliningmusic’senduringglobalstrengthandreach.LatinAmericawasthefastest-growingregion,withrevenuesupby17.1%in2025,andtwoLatinAmericannowrepresentedinthe10(Brazilat#8andMexicoat#10).Atamarketlevel,57ofthe58measuredrecordedrevenuegrowthin2025.Theonlydeclinewasinamarketwithatoughyear-over-yearcomparisondrivenbyanextraordinary2024,ratherthananystructuralweakeninginthemarket.Infact,thisyearalloftheGlobal10marketspostedgrowthin2025–animprovementon2024,wheneightofthe10marketsincreasedyear-on-year.

Streamingcontinuedtoincreaseitsglobalfootprint,surpassingUS$22billioninrevenuesforthefirsttime.Subscriptionstreamingrevenuesaccountedformorethan50%ofglobalrecordedmusicrevenuesin2025,demonstratingthesustainedpopularityoftheformat.Growthwasnotlimitedtodigital:revenuegrowthfromphysicalformatsoutpacedthatofdigitalforonlythesecondtimeonrecord.Physicalrevenuesreboundedfromadeclinein2024,drivenbyareturntogrowthfortheworld’slargestphysicalmarket,Japan,alongsidestrongperformanceseveralothermarketsglobally.Beyondservingasalisteningformat,physicalproductsalsoprovidesuperfanswithatangiblemeansofexpressingtheirfandom.

TOP10MUSICMARKETS2025199920002001199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025StateoftheIndustryJAPANUKCHINA+1GERMANY-1FRANCESOUTHKOREABRAZIL+1CANADA-1MEXICO+2Physical Streaming Downloads PerformancePhysical Streaming Downloads PerformanceRights Synchronisation35 0.6300.60.6250.60.30.30.30.31.31.42.22.515.61021.620.018.518.051.88.27.46.05.35.14.84.64.03.8022.320.922.120.719.219.218.718.016.915.514.613.813.713.713.513.113.514.815.917.418.720.023.725.828.429.731.72.5Downloads&OtherDigital2.0Synchronisation9.3PerformanceRights16.6Physical69.6Streaming4by722.3GLOBALRECORDEDMUSICREVENUESHAREBYFORMAT-2025GLOBALRECORDEDMUSICINDUSTRYREVENUES1999-2025(US$BILLIONS).rket-levelanalysis,Forfurthermarket-levelanalysis,detailedformatbreakdownsandregionalinsights,pleaserefertothePREMIUMEDITIONoftheGLOBALMUSICREPORT2026.6 IFPIGlobalMusicReport2026 StateoftheIndustryFIGURES5FIGURESStreamingcontinuedtobetheengineofforrecordedmusicrevenues,growingatandaddingUS$1.6billiontoglobalrevenues.STREAMING+7.7StreaminggrewatandaddedUS$1.6billioninrevenuegrowth.Thistooktheformat’stotalrevenuestooverUS$22billionforSTREAMING+7.7StreaminggrewatandaddedUS$1.6billioninrevenuegrowth.Thistooktheformat’stotalrevenuestooverUS$22billionforthefirsttimerepresented69.6%oftotalrecordedmusicrevenues.Subscriptionstreamingwasthekeydriverofgrowth,withanincreaseof8.8%,whilstad-supportedstreamingformats(combined)grewbyamoremodest4.3%.PERFORMANCERIGHTS+0.3PerformancerightsrevenuesreachedUS$2.9in2025andgrewbyamodest0.3%-thefifthsuccessiveyearofrevenuegrowth.TheserevenuesarecollectedbyMusicLicensingCompanies(MLCs)andarederivedfromtheuseofsoundrecordingsandmusicvideo,mostlyinpublicperformanceandbroadcasting.Performancerightsgenerated9.3%oftotalglobalindustryrevenue.

PHYSICAL+8.0PhysicalrevenuesreboundedandgrewatafasterratethananyotherformatandaddedUS$390millioninrevenuegrowth.GlobalphysicalamountedtoUS$5.3billionandgrewby8.0%StateoftheIndustryin2025.Growthwasmainlydrivenbyastrongperformancefromvinyl,whichincreasedrevenuesbyandmarkedtheformat’s19thconsecutiveyearofgrowth.CDandmusicvideorevenuesalsorecordedgrowth,withrevenuesupbyand10.8%respectively.StateoftheIndustrySYNCHRONISATION-2.0Synchronisationrevenuesdeclinedin2025afterfouryearsofsuccessivegrowthandtotalledUS$641million.Theserevenuespertaintotheofrecordedmusicinfilms,advertisingandgaming.Synchronisationaccountedfor2.0%ofglobalrecordedmusicrevenues.OTHER-5.0Revenuesfromtheseformatscontinuedtodeclineforthe13thconsecutiveyear,reflectiveofawherefansareincreasinglystreamingmusic.Theseformatsaccountedforjust2.5%globalrecordedmusicrevenues.ChappellRoanphotobyRyanLeeClemens8 9IFPIGlobalMusicReport2026 StateoftheIndustryMPOLOIMPOLOANIFESrelMusicisapillartheindustiesaroundtherelidenecanReco lab sth inartists,helpingthem musicinspiresandns,whileidenecan

AND01.Thecreativeindustriesawiderangeofimportantbenefitstolocaleconomies:fromentertainmentandinspirationtojobsandeconomicisfundamentaltothissuccess.frombeingalegacythelegalcertaintyandflexibilitythatunderpinsfunctioningformusicrightsensurescreativityisprotectedandproperlyvaluedin01.arapidlyevolvingtechnologicalenvironment.When

AVOIDUNDERMININGMUSIC’SDYNAMICANDCOMPETITIVEMARKETPLACE02.Recordlabelsarecompetingintenselytodiscover,investin,andworkwithartistsateverystageoftheircareers.Thiscompetitiveenvironmenthasledtogrowthandincreasingremunerationforartists.Governmentsshouldpreservethisdynamicmarketplace,whichisbuiltontheabilityofplayerstofreelydevelopcommercialpartnershipsbasedonexclusiverightsandlegalandwithoutunnecessaryregulatoryrestrictions.The02.marketplaceisthriving;let’sallowittodoitsjob.

rsmusic

rightsarerespectedandfairlyvalued,avirtuouscycleofinvestmentandemerges,drivingmaroun theworld.Forthesectortocontinuethriving,governmentpoliciesmustchampionandprotectmusicandthepeoplewhocreateit.

technologiesandconsumerofferingsthatservefans,supportartists,thosewhointhem,enableservicestothrive.StateoftheIndustryPublicpolicyshouldupholdmusic’seconomicandculturalvaluebyensuringthatitisfullyintheCentraltothisareexclusiverights:theabilityforrightholderstofairtermsbytheofrefusalandenforcetheirwherethisisn’trespectedthroughtoeffectiveenforcementtools.ThisisfoundationaltoandessentialtosecuringthebestcreativecommercialoutcomesforthemusicStateoftheIndustryOurfocusisthinkingaboutopportunitiessixmonths,twelvemonths,twoandmorefromtoensureweeveryopportunitytoenhancethevalueofmusicandempowerourartistslong-term.Inturn,wearerelentlessinprotectingourartistsandtheirmusic,championingtheiraroundtheworld.President,GlobalDigitalBusiness,SonyMusicEntertainmentby

10 11IFPIGlobalMusicReport2026 StateoftheIndustryMUSICANDRecordlabelsareactivelyengagingandpartneringwithAIdevelopersthatacknowledgeandrespecttherightsofcreatorsthroughvoluntarynegotiatedlicenceswhiletakingonthebadactorsthatusemusicwithoutauthorisation.ThisworkisbeingdonetoensurethevalueofmusictoAIdevelopersisfullyrecognised.SuccessreliesontheenforcementofcopyrightlawsthatupholdthefoundationalprinciplethatAIdevelopersmustgainauthorisationfortheiruseofthecontentfromrightholdersbeforeusingit.Governmentsneedtoupholdandenforcethistoacreatorscancontinuetoandcreate,andAItoor–AIbeWhereactionisrequiredisforgovernmentstoensurethatAIdevelopersarerespectingrightsbyrequiringthemtokeeprecordsofthecontentthattheyhaveusedtodeveloptheirmodelsanddisclosethesetothosewithlegitimateinterests.GovernmentsshouldalsorequirethelabellingofAI-generatedcontenttoprovidetransparencytoconsumers.MarinephotobyElisaBaudoin

significantlyinartists,bringingthemtoaudiencesaroundtheworldandcontinuebusinessmodelstomaximisevalueforartistsandtheirfans.OurindustrysitsattheinIPanddrivingrightsvaluebothfortodayandforADAMGRANITEChiefExecutiveOfficer,Africa,MiddleEastandAsia(AMEA),UniversalMusicGroup04.AND04.PublicperformanceandbroadcastrightsareessentialcomponentsofamodernmusicIneverycountryaroundtheworld,businessesplaymusictoattractcustomers,driverevenueandboostemployeemorale,payingtodoso.Thisprovidesvitalandgrowingrevenuestreamsfortheartists,producersandsongwritersthatcreatedandproducedthemusic,andhelpstogrowdomesticmusiceconomiesaswellasencouragemusicexports.Despitethis,therearecountrieswherefullbroadcastandpublicperformancerightsarenotgrantedorwheretheyarenotproperlyimplemented.Governmentsmustfullyestablishtheserightsandenablerightholderstoorganisethetransparentandefficientcollectionoftheserevenuesensuringtheyreflectthetruemarketvalueofmusic.FRAUDStreamingfraudremainsafrustratingissueperpetratedbyagileandpersistentbadactors.stopfraudatscale,services,contentanddistributors–theorganisationswiththedata,scaleandleveragetopreventthisfraudulentactivitymustincreasinglyacttogethertoidentify,disrupt,andshutoutthoseabusingthesystem.Alongsidethis,wewillworkwithgovernmentsandlawenforcementagenciestoimproveunderstandingofhowthesecrimesoperateandtosupporteffectiveinvestigationandenforcement.

by

Thechallengesaregreaterthanthey’veeverbeen,buttheopportunitiesandthearethanthey’vebeenasNPresident,EMEA,RecordedMusic,WarnerMusicGroupStateoftheIndustryStateoftheIndustry12 13CTCIFPIGlobalMusicReport2026

ENStateoftheIndustryN

T E OOOOOOOOOOOOCNSNOOOOOOOOOOOOCNSCNCT E CNC

N TTTTTTTTTTTTSN E TTTTTTTTTTTTSNSNSNENECREATIVEPARTNERSHIPSSNSNENESNSCNCT E CNCSNSCNCT E CNC

N SSN NSSCNCNT E TaCNCNSSN NSSCNCNStateoftheIndustryT E T E CNCNStateoftheIndustrySSN InanincreasinglycompetitiveSSNCSandfast-changingmusicNCS

INTHISSECTION... NCTCCTCSCTSCTSCTSCTSCTSCTSCSTSCSTCCT14

E Tlandscape,recordlabelsplayavitalroleindevelopingandbreakingSartists,helpingthembuildlong-lastingcareers.WithmoremusicSN othermediacontentcompetingforNCE Tattentionthaneverbefore,labelsNCprovidetheexpertise,investment,andSlong-termsupportartistsneedtofindtheiraudienceandgrowitacrossSN borders.NCE TRecordlabelsshapetheirsupportNCSaroundtheneedsoftheartistsarepartneringwithatdifferentSNCN stagesoftheircareer,actingastheprimaryinvestorinartistsNCE Ttheirmusic.Thiscanincludehelpingartistsdeveloptheirsound,writeandrecordtheirmusic,andSNCN theircreativevision.Labelscanbuildandengageafanbase,distributeSNCE Tmusicacrossmultipleglobaldigitalplatforms,designandproducephysicalproductsanddevelopmerchandiseSNCN whilstexploringbroaderwithbrandsandemergingtechnologies.SNCE TUltimatelythelabel’srole,andthelevelofinvestmentandsupportitprovides,isdeterminedbytheSN oftheartist.SNCE TNC

E Thestoriesinthissectionthreeartistspointsintheircareers,workingacrossgenresNandmar.WhtconnestheNisNNtheenduringpartnershipwiththeirrecordlabels,builtontrustandtermintheirtalentandfuture.NNNENNNHarryyfyNNNENNNENNNEN15IFPIGlobalMusicReport2026 StateoftheIndustryOFARECORDLABELIncompetitivemusicrecordlabelsfindandnurturetalent,supportinganartistrealisetheirandcommercialpotential.Thispartnershipisthecornerstoneabroadmusicbringingmanycomponentpartsthe

UPFRONT

Royaltytransparencyanddistribution

BUSINESS

A&R

Visualartwork,photographyandvideocontent

MERCHANDISE

MARKETINGCAMPAIGNSPhysical(posters,billboard),broadcast(TV,radio)anddigital(socialmedia,onlineadvertising)andbrandadvocacy

ARTISTAdvancesanddevelopmentfunding

AFFAIRSContracts,licensingnegotiationsandrightsmanagement

DEVELOPMENTdevelopment,songwritingsupport,repertoirestrategyandsongselection

Design,developmentandcreationofproduct

BRANDPARTNERSHIPSStateoftheIndustrySponsorships,endorsements,brandcollaborationsStateoftheIndustryARTIST

PARTNERSHIP

CREATIVEDEVELOPMENT

COMMERCIALSUCCESSARTISTWELFAREPROGRAMMEMentalhealthsupport,wellbeingandpastoralcare

Industryintroductions,networking,workshopsandsongcamps

Studioaccess,mixingandmastering

PROMOTIONANDPRMediaengagement(press,radioandplaylistpitchingandradioplugging

Licensingtrackstofilm,TV,advertisingandgamesPreventingtheftandothercontentusage

Physicalproduction,shipping,anddigitallicensinganddistribution

Faninsightsanddata,segmentationandcommunityengagement16 17IFPIGlobalMusicReport2026 StateoftheIndustryRECORDLABELS:THEBIGGESTSUPPORTERSOFMUSIC

ofbig‘new’artistsactuallydevelopedaperiodoftime–their‘breakout’successcameafterofhardwork.It’ssoimportanttobetorecognisethatitcantimeforsomeartiststodevelopandnotrushtheprocess.ADAMGRANITEChiefExecutiveOfficer,AMEA,UniversalMusicGroup

Ourroleistoaddimpactstrategically,andcreatively.Artistpartnershipisabsolutelycritical.It’saboutbuildingamuchdeeperthanjustrecordedNPresidentEMEARecordedMusic,WarnerMusicGroupIN2024,RECORDLABELSINVESTEDATOTALOFUS$8.1bnGLOBALLYINA&RANDMARKETING–justtwoofthemanywaystheysupportthedevelopmentandpromotionofartistsandmusic.Thepositiveimpacttheworkandinvestmentofrecordlabelshasonbothculturalandeconomicdevelopmentisseenacrosstheglobe.

ARTISTREMUNERATIONASAPROPORTIONOFGLOBALREVENUES:2016-2024(%)33.4%34.2%35.2%34.5%34.9%34.1%34.8%35.5%StateoftheIndustry31.0%StateoftheIndustryIt’sandeeperpartnershipbecauseeachartistneedsomethingdifferent,andit’sessentialwerecognisethisandcustomizeourstrategyforthemtothemarket.Inthebackgroundourroleistodoeverythingtodoabsolutelymuchofwhichpeoplesee.DENNISKOOKERPresidentGlobalDigitalBusiness&U.S.Sales,MusicEntertainment

Theremunerationandrevenuesrelatetoownedandlicensedrepertoirefromthethreebiggestrecordcompanies.Thesefiguresdonotincludelabeldistributiondeals.TOAAREANOFwhilstalsobenefittingfromtheir✔INVESTMENT✔EXPERTISE✔RESOURCE✔GLOBALINFRASTRUCTURE

POLICYASKSPRESERVEMUSIC’SDYNAMICANDCOMPETITIVEMARKETPLACEisontoonittodoDuaLipaphotocourtesyofWarnerMusicGroup18 19本报告来源于三个皮匠报告站（）,由用户Id:659839下载,文档Id:1162914,下载日期:2026-03-24IFPIGlobalMusicReport2026 StateoftheIndustry InateenagerinCalgary, Canadabuildingacareerfrom herbedroom.Onone channel,sheadancer,andon sheuploadingself- writtensongs:allwhilequietly buildingaseriousfollowing. InsideRCARecords,thedualityandtalent wereimpossibletoignore.sawshewas havingrealtractionontwoseparatechannels,” RCARecords’CEOPeterEdge.“Shehadasignificant audienceonThatartistwasMcRae.“She wasalwaysveryself-directed.Extremelydisciplined. Veryfocusedonwhatshewastryingtocreate,”Edge says. RCARecords’ChiefOperatingOfficerJohn Fleckenstein,itwasn’tthemetricsthatconvinced them.“Therearelotsofkidsonlinefiguringitout,” hesays.“Butherwritingwasexceptionalforherage. Theabilitytodancelikethatandwritelikethat-and gatheranaudiencearoundit-wasremarkable.” Fromdayone,McRaewasclear:shewantedtowrite herownmaterial.“Shefeltlikeshehadsomethingto

Butbothpointtotouringandliveperformancesasatrueaccelerant.Ratherthanfollowthetraditionalalbum-then-tourmodel,McRaeandteamflippedit:touringrelentlesslybeforeandthroughherreleasecycle,evendebutingnewsongslive.“Sheneverstoppedtouring,”Fleckensteinsays.“Everynighttherewerelegionsoffanspostingcontent.Therewasalwayssomethinghappening.becameaconstantconversation.”Launchingsinglesfromarenastagesblurredthelinebetweenliveandrecordedcampaigns.“Itreallychangedhowwethinkaboutstrategy.” RCA’sglobalinfrastructureandinvestmentamplifiedtheeffect.EarlyUKsupporthelpedbreakher internationally,andthelabelinvestedinon-the- groundpromotiontomakeher“three-dimensional”inkeymarkets. FleckensteinandEdgebothseethehonest relationshiptheyhavewithMcRaeasthefoundationoftheirsuccessfulcollaboration. StateoftheIndustry Edgesays.Earlyreleaseswereautobiographical, StateoftheIndustry buildingafanbasethatconnectedtoherlyricsfirst andforemost. WhenBrokeMeFirstwasreleasedin2020,it didn’texplodeovernight.Fleckensteinsays,

enjoyareallygoodrelationshipwithher,”Edgesays.“She’scollaborative.We’removinginthesamedirection.Shepushedustorethinkstrategies–she’samodern-dayartist,andwe’reheretosupporthervision.” fanstalkingaboutit,butnothinghuge.”Thenthefans tookmattersintotheirownhands.“Itwasalmostlike thefanssuddenly,withtime,votedBrokeMe tothetop,”hesays.pivoted fastandscaleditglobally.That’s

Fleckensteincallsita“fantastictriangle”between McRae,FullstopManagement(JeffreyAzoff,Tommy BruceandSkoglund)andRCA -fluid,engaged,andbuiltongreat

wheneverythingleanedin.” ThereleasecrystallisedhowRCA operateswithMcRae:patientand data-informed,butinstinct-led aboveallelse.“Thedataisjust fans,”Edgesays.“Ifyou’renot payingattentiontowhatthey’redoing,you’regoinginblind.Butfromavisionperspective,isveryclear.areheretobackandmovewithherclarity.”

amodern-artist,andheretosupportherPETEREDGECEO,RCARecords

communication.Andatthecentreisanartistwhoseworkethicand ambitionssetsthetone.“Ifanyonethinksit’seasytobeapopjustwatchwhatshedoes,”hesays.“She’sfearless.She’sincrediblyhard- working.Sheputsawholeotherlevelonwhatittakestosucceedtoday.”RCARecords,McRae’srisejustastreamingsuccessstory.It’saperfectexampleofamodernmusicMCRAE

Asherprofilesodidthebalancingact.Withatalentasvisuallystrikingashers,itwouldhavebeeneasytoleanentirelyintodance.“Asateam,withatthelead,wewereverycareful,”Fleckensteinsays.didn’twanttopositionherasjustadancer.Itwasimportantpeopleunderstoodherpuretalentaswriterandrecordingartistaswell.”ThatbalanceshifteddeliberatelywithGreedy,releasedin2023,amorerhythm-forwardmomentthatfullyembracedchoreography.“Thatwashergoingallthewayintothataspect,”Edgesays.“A

partnership:spotthetalentearly,supporttheircreativevision,investpatiently,listentothe-andwhenthemomentcomes,movefastS ingear.”Itpaidoff,pushingherfurtherandshowinga S realcombinationoftalents.TateMcRaephotobyIgorPjörrt20 21IFPIGlobalMusicReport2026 StateoftheIndustryBaluBrigadaonethecompellingmodernAbandinZealand,confidentlyontheworldanddoingsoTheirriseMusicworkedtosupportanartist-ledvision,allwhilebuildingscaleandThebandsignedthroughthejointventure(JV)dealMusicandRecordsintheUS.AlexandraVicePresidentofandatMusic,recountingearlymomentumbehindBaluBrigadabeganto“Itveryledatthebeginningtofindthoseearlyfansandbuildthingswerecarefultogotoohardtoosoon,becausewewereinitthelonghaul.Itaboutchippingandthenwhenthemomentsorrecognitioncame,fuelonthefire,butinathatfeltauthentictoTheglobalbuiltasatrueTheJVthebandadedicatedteamchampioningthemintheirallimportanthometheircentreofintact.RecordsandMusic’swiderinternationalthescaleandexpertisetotakeBalumusicto

Speakingtothetrustandauthenticityofpartnership,said:“Authenticitythrougheverythingwiththisband.whoare,andtrustedustohelpbuildaroundthatvision.Ifeveryonegenuinelyintheproject,youcanmakeamazingthingshappen,andtruefromthestartwiththeseacentralroleinthisglobalAglobalsupportslotwithTwentyOnePilots(signedtoMusic’sbyRamenlabel)particularlyimpactful,exposingthebandtoaudiencesnightafternight.said:arealiveband-centraltowe’vebuilttheirimageandtheirWhenyouthemlive,wheretheenergyis,andwhereyoupeopleconvertintoeveryopportunitieslikedigitalcampaigns,traditionalpressandtouringweretreatedasisolatedwins,butaspartofanunfoldingtheband’sIn2025,theirtrack“SoCold”ontheEASportsandperformeditonJimmyKimmelLive!said:“Withoutalldifferenttouchpointsworkingwewouldn’tbewhereweareThingslikegamingandTVmomentsuswereimpactingcultureinarealStateoftheIndustryBy2025,theresultsweretangible.HeadlinesoldoutStateoftheIndustryUSandEurope,signallingamoment,butadurableglobalaudienceoffiveBALU

Amomentinthattheband’sdecisiontorelocate,firsttothentoThissimplyapromotionalbutinvestmentinlong-termglobal–wesupportedthemtospendtimeinandBerlinconnectingwithdifferentcommunitiesworkingontheirsound.”

knowwhoandtrustedustohelpbuildthecareeraroundthatvision.ALEXANDRAYOUNGVicePresidentofAustralasianMarketingandArtistDevelopment,WarnerMusicAustralia

millionmonthlylistenersonSpotifyalone.theteam,thisrepresentedthemarkerofsuccess:proofthatbelief,andgenuinepartnershipcanstillbuildlong-termartistcareersinafast-movingindustry.BaluBrigada’sjourneyunderscoresabroadertruthaboutmodernartistdevelopment.GlobalsuccessnoBRIGADABaluBrigadaphotocourtesyofWarnerMusicGroup

MusicrecognisedthatBaludidheavycreativedirection.Thebandarrivedwithaclearandcohesivevision,andtheroleofteamtoprotectthat“Thebandareveryself-sufficientwhenitcomestotheirmusicandcreativevisuals-averyclearvision.Fromveryearlyon,wethebestthingwecoulddogivethemspaceandtimetoworkthroughtheirThelabeltrustedtheband’sinstincts;thebandthelabeltobuildtherightenvironmentaroundthem.Thattrustextendedcontinentsandmultipleyears,momentumtocompoundthanspike

longercomesfromforcingscale,butfromaligningtherightteams,trustingcreativevision,andbuildingfanbasesYoungreflectsonakeymarkerofsuccessfortheband’scurrentstage‣Hisfrontingtheirownglobaltour:“Seeingthemputtheirownheadlin