电子商务英语

Keypoint:

word-formationinthecomputerande-commercefieldsDifficultpoints:

derivationRequirementsBytheendofthislesson,youshouldbeabletohaveagoodcommandof□

threemethodsofword-formationinthecomputerfields□

e-commercetermsgiveninthelessonBytheendofthislesson,youshouldbeableto□

knowthehistoryoftheinternet□prescribeyourexperienceofusingGoogle□givesamplesofchangesinmarketingthankstotheinternetTheAncientHistoryoftheInternet

Abstract:

ThearticleintroducesthehistoryoftheInternetwhichwasintheWorldWarIIsetthestageforthesupportiveresearchenvironmentandthekeytechnicaldevelopmentsthatproducedtoday’sglobalnetwork.

Keywords:

thehistoryoftheInternet;theWorldWarII;Pentagon;RAND;Cerf;informationsuperhighwayNewWordsinformation-agen.本课中意为“信息技术发展的结果”；名词+-age表示活动、动作、结果，或身份、境遇、状态。devoteen.爱好者albeitconj.尽管；虽然geopoliticala.地缘政治学的postapocalypsen.有重大意义的事件；暴力事件holocaustn.大屠杀setthestagefor

打好基础；为……创造条件operationsresearchn.运筹学；操作研究Boffinsn.（俚）科技人员doleoutv.分发Pentagonn.五角大楼（美国国防部大楼）Balkya.顽劣的mainframesn.计算机主机elaboratecomplexn.综合建筑物subterraneana.地下的；隐蔽的hideoutsn.躲藏处hookupn.无线电通讯网redundancyn.多余度Gridn.格网packetswitchingn.封装交换classifieda.保密的feasibilityn.可行性turnone’sbackon

不理睬malfunctionn.故障protocoln.协议；规程Bitn.二进位制，比特hearingaidn.助听器serendipitousa.善于发现有价值物品的SentenceExplanations

1.TheInternetseemssoinformation-age,thatitsdevoteesmightfindthecircumstancesofitsbirthhardtograsp.

因特网似乎与信息时代同出一辙，就连因特网的老手也说不清它是产生的由来。

hardtograsp是宾语circumstancesofitsbirth

的补足语。这是一个主语+谓语+宾语+宾语补足语句型。2.

“Insuchasystem,”Baranwrote,“therewouldbenoobviouscentralcommandandcontrolpoint,butallsurvivingpointswouldbeabletore-establishcontactintheeventofanattackonanyonepointthrough‘aredundancyofconnectivity.’”

巴兰写到，在这样一个系统里，“没有明显的指挥中心和控制点，当任何一个点遭受攻击时，所有幸存的点就能够通过‘多备份技术’重新建立联系。”

intheeventof如果……发生。SkillTrainingWord-formationintheE-commerceFields1．派生法：英语单词最基本的部分叫做词根。它是单词中不变化的部分。表达那个词的最基本的意义。它的前面和后面都可以接上词头和词尾，也叫做前缀和后缀。（1）前缀通常用来引伸或转变那个词的意义。例：前缀例词ad-

加添；到add添加;adjoin接；贴；addition加anti-反对；抗antimagnetic抗磁的;antifreeze防冻auto-自己；自（动）automatic自动的;autodetector自动检波器co-一起；共；和co-exist共存;co-operate合作;cohesion凝聚con-共同；一起（在l前为col-；在m,b或p前为com-；在r前为cor-）connect联结;combine结合;correlative有相互关系的hyper-超越；超级hypermedia超媒体;hypertext超文本;hyperfine超精度inter-在。。。间；相互interface接口；界面;internet互联网络;interconnect互相联络micro-微；小；百万分之一microcode微代码;microprocessor微处理器multi-多multimedia多媒体;multiprocessor多处理器;multiprogram多程序over-超过；过分overcharge过量充电;overload超载re-再次；重复recover再覆盖;reset再启动（热启动）;recheck再核对super-

超superclass超类;superhighway超级公路;supersonic超音速的tele-远程的telegram电报;teletext图文电视；telemarketing电话购物un-不；未unable不能的;unequal不相等的;unstable不稳定的（2）后缀通常用来改变一个词的属性。

例：后缀例词-able

形容词词尾）能…的movable可移动的;programmable可编程的;scalable可缩放的-graph（名词词尾）表示写、画、记录结果或用具photograph照片;spectrograph分光摄像仪；monograph专题；论文-ity（名词词尾）表示…的性质、状态；…性possibility可能性;availability可用性-meter（名词词尾）…计量仪器micrometer千分尺;telemeter测距仪;ammeter安培表-scope

（名词词尾）…探测仪器baroscope验压器;telescope望远镜；microscope显微镜

2.

合成法：由两个或两个以上的词组成一个复合词，其组成的部分之间有时用连词符号“-”连接，有时连在一起写，中间不用连词符号。他们可能是由形容词+名词，形容词+形容词，名词+形容词，介词+名词等等构成。例：keyboard键盘fanin扇入online在线hardware硬盘fanout扇出pull-down下拉software软盘login登录pull-up上拉download下载logout撤消lead-free无线的upload上载handshake握手jumper-free无跳线的point-and-click点击user-centric以用户为中心的plug-and-play即插即用end-user终端用户store-and-forward存储转发front-user前端用户3.

缩合法：两个或两个以上的词通过各自裁减之后拼接成一个新词，它可能是两个词的前部拼接，可能是一个词的前部和另一个词的后部拼接，也可以将一个词的前部与另一个词拼接，以及其他部分的拼接。这样产生的新词往往兼有所参与组合的各个词的涵义。在计算机领域很多新词是通过这种方法诞生的。例：新词参与组合的词e-commerce电子商务electric（电子）和commerce（商务）的缩合e-cash电子货币electric（电子）和cash（货币）的缩合ResEdit资源编辑器Resource（资源）和Editor（编辑）的缩合Compuser计算机用户computer（计算机）和user(用户)的缩合Codec编码译码器coder（编码器）和decoder（译码器）的缩合Fortran(一种高级计算机语言的名称)formula（公式）和translation（翻译）这两个词的缩合d-base数据库data（数据）和base（基地）的缩合

4.

缩写法：将较长的英文单词取其个别几个字母构成一个缩写词。缩写的规则不尽相同，可能取部首几个字母，可能取首尾两个字母，也可能按音节缩略等等。缩略词的形成是约定俗成的，有的时候同一个词有若干个缩写词，也有时候一个缩写词可能有好几个不同的解释。这要靠上下文来确定意义。例：info=informat-ion信息ofc=office办公室ID=Identifica-tion身份证lab=laboratory实验室wk=week星期Fax=facsimile传真math=mathema-Tics数学bldg=build-ing楼ad=advertise-ment广告

还有一种情况是将一组词缩写，取每个词的第一个字母或部首几个字母重新组合，成为一个新词。如：IC集成电路卡integratedcircuitcardDES数据加密标准dataencryptionstandardPKI公钥基础设施publickeyinfrastructurePC个人计算机personalcomputerwww全球网worldwidewebBBS公告栏系统BulletinboardsystemUPS不间断电源uninterruptiblepowersupplyasap尽可能快地assoonaspossibleSVGA超视频图形显示阵列supervideographicsarray

在电子商务活动中缩写词是常见的，如：

DSA=digitalsignaturealgorithm;DSSdigitalsignaturestandard;DES=dataencryptionstandard;D-HTML=dynamicHTML;EDI=electronicdatainterchange;EDIFACT=electronicdatainterchangeforadministrators,commerceandTrans-port;ECC=ellipticcurvecryptography;IMAP=internetmessageaccessprotocol;OCR=opticalcharacterrecognition;PKCS=public-keycryptographystandard;VPN=virtualprivatenetwork

等等。ReadingMaterials(A)MarketingIsChanging,ThankstotheInternet

Abstract::

Thearticletellsofthesituationofthemarketing.Itconcludesthatwiththerightmessageandtherighttiming,wecanendupsellingtheconsumeranything,anywhere,anytime.Keywords:

Internet;market;sale;upstairs-downstairs;loyalfamilyReadingMaterials(B)LeadingRoleofInternet---Google

Abstract:GooglehasalreadytransformedthewaypeopleusetheInternet.Toitsrivals,GoogleisgainingastrategicpositionthatcouldgiveittoomuchinfluenceoverInternetcommerce.Keywords:Google;strategicposition;leadingrole

返回Keypoint:

thetermsanddefinitionsofe-commerce

Difficultpoints:

describinghowinternetworksRequirements

Bytheendofthislesson,youshouldbeabletohaveagoodcommandof

□

usefultermsgiveninthelesson□preparinganEnglishbusinesscardforyourselforforanyotherChinesepeopleBytheendofthislesson,youshouldbeableto□

describehowinternetworks□

giveyourideaaboutthebusinessopportunityonCellphonesRingHowtheInternetWorks

Abstract:Thearticleintroduceshowthee-mailtravelsontheinternet,whatabackboneproviderisandhowinternetcompaniesconnecttoeachother.Keywords:

bigcarriers;onlineworld;backboneprovider;solutiontosafeguardcompetitionontheinternet.NewWordsCarriern.通信公司Onlinea.在线的；联机的；网上的Internetserviceprovider(ISP)n.因特网服务提供商Rampn.斜坡；斜面；坡道bankofmodemsn.调制调解器库backboneprovidern.主干网提供商Routev.按规定路径发送Hauln.传递或运输的路程、距离communicationsgearn.通信控制装置，用来控制通信数据传输destinationn.目的地NSFNETn.NationalScienceFoundationNet的缩写Breachn.突破口；缺口privatizeda.私有化的publicpeeringpointsn.公共对等汇接点，该点将几个主干网对等连接起来sanctionn.批准；认可metropolitanAccessExchangen.城域访问交换点Freebien.（美俚）免费品arbitrarya.专横的；专断的discriminatorya.区别对待的；歧视的cockamamiea.（美俚）荒谬的；可笑的；令人难以置信的byleapsandbounds

飞跃地；极其迅速地criterion(pl)criterian.（评判的）标准；尺度；准则Peern.v.网络数语，指网络连接上的一种对等接入装置，也可用作动词，此处指可接入因特网的单位discriminatev.区别；有差别地对待advocatev.拥护；提倡policev.管理；管制SentenceExplanations1.EarthLinkgivesJenniferaccesstotheInternet,muchinthewaythatanonrampputsadriveronthenationalhighwaysystem.EarthLink（ELNK）为珍妮芙提供的因特网连通服务，就像提供一条通道把驾驶员送上国家高速公路系统那样。

2.TheyalsoownthecommunicationsgearthatdirectstrafficovertheInternet.

他们还拥有指挥因特网信息传递的通信控制装置。

trafficovertheInternet

指因特网上数据信息的传送。

3.Buttheindustryhasnotfiguredouthowtocalculatewhooweswhattowhom.

但是，该行业还不知道如何计算谁欠谁多少。

4.Peeringwouldbedeterminedbythemarketratherthanbyaprivatecompanywithitsowncompetitiveinterests.

能否开展接入服务应该由市场决定，而不是由一个有着自己竞争利益的私人公司来决定。SkillTrainingBusinessCard

一般公务名片包括：姓名、职务、单位名称、地址、电话等。

1.姓名：中国人的姓名的英译应遵循汉语拼音的原则。即姓在前，名在后，按音译。须注意的是无论姓还是名，如果它的第二个音节以元音或以辅音g,n

等开始，有可能与前面的音节发生连读时，可用连词符号“-”或隔音符号“’”把它们分开。如：王锡安，可译为：WangXi-an,或WangXi’an。姓名的前面可加头衔，如：Prof.,Dr.

等，女性姓名前面视需要可加上

Miss,Ms.,Mrs.等。

2.职务：职务的翻译主要靠借助词典，企业里的人员常常使用manager。事业单位负责人，当你没找到更适合的词的时候，可用director，如局长、部长、处长、院长、社长、所长、厂长、经理、董事导演等。3.组织机构名称：

组织机构名称的翻译应遵循两个原则：名从主人的原则和约定俗成的原则。名从主人指如果某单位已有自己的英文名称，我们不能擅自更改,只能尊重它原有名称。约定俗成指的是要符合英语国家的称谓习惯，不能按中文的意义生搬硬套。组织机构的名称一般由四个部分组成：所在地区名、专名、类名和通名。例如：天津宏大科技公司。

Tianjin

Hongda

Science-technology

Corporation

地区名

专名

类名

通名其中，所在地区名和专名可用汉语拼音表示，类别名称和通名要按意译。

并不是所有机构名称都必须由四个部分组成。有时可能由三部分甚至两个部分组成。如：JiusanSociety九三学社。同样，有时专名也可以按意译。例如：BaodingSummerPalaceRestaurant保定颐和园餐馆。如果是分支机构，有两种译法。一种是大机构在前，小机构在后。如：

ChinaPharmaceuticalCo.,TianjinBranch

中国医药公司天津分公司另一种是分支机构在前，大机构在后。如：

XiaohongTranslationServiceCentre,TianjinHongdaScience-technologyCo.

天津宏大科技公司晓虹翻译服务中心4.通讯地址：地址一般由专名和通名组成。通常专名按音译，通名按意译。地址由最小单位开始，由小往大按顺序翻译。注意，城市名称的后面不用通名。例如：天津市河西区水上村高层4号楼3门508室

508Ent3Tower4ShuishangcunQtr.HexiDist.Tianjin

又如：北京市首都机场路丽都大楼2门115号

115Ent2LiduBldgCapitalAirportRdBeijing常用的通名：Province省Autonomousregion自治区County县Township乡Town镇District(Dist)（市辖）区Quarter(Qtr.)社区、住宅区Estate(Est.)社区、住宅区Street(St.)街、路(如果是：**东路，可译为：**St.East,依此类推。)Avenue(Ave.)大街Road(Rd)路、道Alley巷，里弄Lane(La.)巷，里弄Building(Bldg.)楼（普通大楼）Mansion（豪华型）大楼Tower塔楼，高层建筑Villa别墅Entrance(Ent.)门,入口（側门：SideEnt.）Flat(Flt.)座Floor(Fl.)楼层Room(Rm)

房间名片常用的其他词汇如下：Address(Add.)地址PostCode(P.C.)邮政编码ZipCode(Zip)邮政编码PostOfficeBox(P.O.Box)邮政信箱Fax传真Telex电传Telephone(Tel.)电话E-mail

电子信箱下面看名片的实例：

TianjinTelephoneEquipmentFactory

WangQianSeniorEngineer145JianshanRdTel.(Ofc.)02228286330Tianjin,300053Fax:02283319096ChinaE-mail:wq@263.net

ReadingMaterials(A)GoingGold?Maybe,ifEnoughCellphonesRingAbstract:AccordingtoIDC,cellphoneusersmade4.8millionpurchasesofringtonesintheUnitedStalesin2002.Thephonewillbecomesomesortofmediaplaybackdevice.Keywords:cell-phonemarket;cell-phoneusers;ringtonesReadingMaterials(B)RadioIDTagsSpreadWavesofAngeramongPrivacyActivists

Abstract:RadioIDTagsisthetechnologythatsolvesanumberofbusinessproblems---heft,counterfeiting,supplychainmanagement.Butwithoutaconcertedefforttoaddresspublicconcernsaboutprivacy,RFIDtechnologycouldfaceapublicbacklash.Keywords:RadioIDTags;privacy;PrivacyActivists返回

Keypoint:usefulsentencesforestablishingbusinessrelationshipDifficultpoints:

LetterwritingonestablishingbusinessrelationshipRequirement

Bytheendofthislesson,youshouldbeabletohaveagoodcommandof□e-commercetermsgiveninthelesson□usefulsentencesinlettersofestablishingbusinessrelationshipACrimeWaveFestersinCyberspace

Abstract:Cybercrime,longapainfulsideeffectoftheinnovationsofInternettechnology,isreachingnewdimensions.Spurredbyatighteningeconomy,theincreasingrichesflowingthroughcyberspaceandtherelativeeaseofsuchcrimes,technicallyskilledthievesandrank-and-fileemployeesarestealingmil-lionsifnotbillionsofdollarsayearfrombusinessesaroundtheworld,accordingtoconsultantswhotrackcybercrime.

Keywords:cybercrime;Internettechnology;technicallyskilledthievesNewWordscyber-前缀有计算机或因特网的含义cyberspacen.电脑空间;网络空间cybercrimen.网络犯罪cyberattackn.网络攻击spurv.刺激；鼓舞；鞭策therank-and-filen.普通老百姓;普通成员pilfern.小偷小摸exponentiallyad.按指数地(增长)figureoutv.想出;弄清FBIn.(美国)联邦调查局practitionern.开业者;实践者fraudn.欺骗;诡计;假货;骗子anonymousa匿名的brokeragehousen.经纪行breakintov.强行进入;闯入disclosuren.揭发;透露;被公开的秘密victimn.受害者;牺牲者shareholdern.股东scrutinyn.仔细检查;监视SentenceExplanations

Spurredbyatighteningeconomy,theincreasingrichesflowingthroughcyberspaceandtherelativeeaseofsuchcrimes,technicallyskilledthievesandrank-and-fileemployeesarestealingmil-lionsifnotbillionsofdollarsayearfrombusinessesaroundtheworld,accordingtoconsultantswhotrackcybercrime.

据追踪网络犯罪的咨询人员提供的信息，经济环境的恶化、网络空间上流动财富的日益增多，以及网络犯罪相对容易，造成每年数十亿，至少也有数百万美元从全球各个企业中被技术娴熟的窃贼和普通员工窃走。句子中Spurredby…引起一个分词短语做状语，表示原因。SkillTraining

BusinessLetterWriting(I)

书信是电子商务活动中进行沟通的最主要手段之一。在本课和以下四课书中，我们将给出一些书信案例和常用句型。关于书信的结构和格式，在此不做赘述。只要灵活掌握常用句型，写出一封规范的书信并不困难。先熟悉一下一般书信正文常用的开头语句和结尾语句，然后在看各种不同内容的书信。

Commonly-usedOpeningSentencesandClosingSentencesofLetters

一般书信正文常用的开头语句和结尾语句1.

Commonly-usedOpeningSentences

常用的开头语句(1)表达“兹致函给您，通知您……”的句子：

Ibegtoinformyouthat…Iamwritingtoyoutoaskabout…Iamgladtotellyouthat…(2)

表达“收到贵方X月X日来函，内容悉知”的句子：

Thankyouforyourkindletterdated6th.YourkindletterofJuly30arrivedthismorning.Yourfavorofthe5thinst.hascometohandanditscontentshavebeendulynoted.

注意：①表示X月X日来函可有两种方法a.用介词of；b.用过去分词dated。②kind在“letter”前常用，以示客气；favor用在信函文字中就是指书信。（3）表达“迟复为歉”的句子：

Imustapologizeformydelayinreplyingyourrecentletter.Ibegthousandpardonsfornothavingwrittentoyousooner.1.

Commonly-usedClosingSentences

常用的结束语句

在书信正文的末尾，常常表达盼回信、表祝愿和代问或嘱笔问候等意思，这种意思可以用句子表示，也可以用短语表示。用句子表示时，末尾用“.”；用短语表示时，末尾用“，”。

(1)

表达盼回信的句子或短语

Ihopetohearfromyousoon.Hopingtohearfromyousoon,Awaitingyourearlyreply,Yourkindearlyreplywillbeappreciated.

(2)

表示祝愿的句子

Withbestregards,Wishyouthebestofhealthandsuccess.Muchlovetoyouandyourfamily,

(3)

表达转达、或嘱笔问候

SayhellotoJoe.Pleaseremembermetoyourbrother.Mymotherjoinsmeinlovetoyou.LettersofEstablishingBusinessRelations

书信(建立业务关系)

建立业务关系是从事商务活动的最初始的活动,通过书面语言建立这种关系主要是依靠商务信函（电子邮件）来沟通。撰写这种信函时，首先要告诉对方我方是如何获悉对方的信息的，并表示我方有意与对方建立业务联系的愿望。其次需要介绍我方企业的性质、基本业务情况、经营范围、分支机构、品牌等等，必要时也可想对方提供资信证明人，以便对方了解我方的资信情况。有时，还可说明希望推销什么商品或希望购买什么商品，以便对方按要求着手准备。下面是一封希望建立业务关系的书信例子：ChinaNationalImport&ExportCorp.ShanghaiBranchShanghaiChina

July18,2004

M&DCo.211ExhibitionRoadLondonSW72PGUK

DearSirsYourcompanyhasbeenintroducedtousbyMessrs.Freeman&Co.LtdLondon,England,asaprospectivebuyerofChinesecottonpiecegoods.Asthisitemfallswithinthebusinessscopeofourcorporation,weshallbepleasedtoenterintobusinessrelationswithyouatanearlydate.

Togiveyouageneralideaofthevariouskindsofcottonpiecegoodsnowavailableforexport,weencloseabrochureandasample-cuttingbooklet.Quotationswillfollowuponreceiptofyourspecificenquiry.Welookforwardtohearfromyousoon.

Faithfullyyours,WangLin

Encl.1.abrochureofChinaNationalImport&ExportCorp.ShanghaiBranch2.asample-cuttingbookletUsefulSentences11.Havinghadyournameande-mailaddressfrom…weavailourselvesofthisopportunitytowritetoyouand…22.WeareaSino-Americanjointventurespecializingintheexportofhouseholdelectricalappliances.3.TheAmericanConsulateinShanghaihasadvisedustogetintouchwithyouconcerning...44.Willyoupleasesendusyourcatalogueandpricelistfor...ReadingMaterials

HackersAreEnemyNumberOneontheInternetAbstract:TheInternetandInternetuserscanbetargetsforhackers.Thisarticlepresentsseveralwaystodefeatthehackers.Keywords:hacker;waystodefeatthehackers;anup-to-datevirusscanner;constantpasswordchanges

返回Keypoint:

usefultermsanddefinitionsofe-commerce

Difficultpoints:

writingskillsoflettersofenquiry

RequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□e-commercetermsgiveninthelesson□writingskillsoflettersofenquiry□usefulsentencesforlettersofenquiryBytheendofthislesson,youshouldbeableto□

explainyourideasabouttheChinesewealthChineseWealthIstheHolyGrail

Abstract:Asia'swealthiestareturningtoprivatebankerstomanagetheirfortunesinever-greaternumbers.China,withanestimatedcapitalpoolof$62lbn,istheholygrail.PrivatebanksintheworldarepayingmoreattentiontotheChinesewealth.

Keywords:Chinesewealth;privatebanks;theholygrailNewWordsdeterv禁止；威慑；使不敢bubblen;v泡影devastatev使荒凉，破坏soberav清醒的；严肃的;有理智的使清醒exposuren暴露armn分支机构=branchcompoundannualgrowthrate(CAGR)n年综合增长率long/shortstrategiesn.做多头/空头的；买空/卖空。指投资者在预测未来市场行情看涨/看跌时买入/卖出而后再进行卖出/买入而获利的行为。event-drivenstrategiesn避险基金的一种。equity-linkednotesn简称ELN，即股票挂钩票据。bearmarketn.空头市场。指市场主要趋势是价格下跌，卖出者远超过买进者。arbitragen.套利；套汇committedn.（对事业、对本职工作）尽职尽责的、坚定的avenuea匿名的legitimaten.经纪行regimev.强行进入;闯入Restrictive.a限制的；约束的SentenceExplanations1.ChinesewealthistheHolyGrail.

谁能分得中国财富一杯羹。theHolyGrail指“圣杯”，即在“最后的晚餐”中使用的杯子。约瑟曾用它来盛接耶稣基督伤口流出的血

2.Asiahasweathereditsrecessionandnowthewealthyarequeuinguptoinvest.Farfrombeingdeterredbylastyear'sglobaleconomicdownturn,Asia'swealthiestareturningtoprivatebankerstomanagetheirfortunesinever-greaternumbers---atleastaccordingtothoseintheindustry.

去年的全球经济的低靡远远未能挡住亚洲富豪敛财的步伐，他们正以前所未有的数量寻求私人银行家为其理财。---至少据业内人士的说法。

farfrom远远不，完全不。turnto求助于。privatebanker专为“高净值个人”提供理财服务的银行。

3.Allofasudden,theseguyswantlong/shortstrategies,arbitragestructures,event-drivenstrategies,equity-linkednotes.

忽然之间，这些人就需要起期货交易、套汇结构、避险基金和股票挂钩票据来。

long/shortstrategies（投机市场上）做多头/空头的；以多头/空头方式；买/卖空。指投资者在预测未来市场行情看涨/看跌时买入/卖出而后再进行卖出/买入而获利的行为。arbitrage套利；套汇。指在市场上即期买进某种商品或资产，同时在另一个市场卖出该商品或资产，以期在差价中获利的经济行为。event-drivenstrategies避险基金的一种，在一些公司出现诸如廉价出售、购并、接管和重大新闻时间等特殊情况是，基金经理可以全权代表委托人采取必要行动，从而使投资人的利益最大化。equity-linkednotes简称ELN，即股票挂钩票据，分牛市和熊市票据两种形式。SkillTrainingBusinessLetterWriting(II)LetterofEnquiries

交易磋商是商品交易活动的一个重要环节,是订立合同的基础。从本课开始，所给出的四封信函案例分别是围绕询价、发盘、还盘、接受四个环节促成业务成交的。AbdullaSamih‑Co.,659SaleemRoadKarachi,Pakistan.

10November,2003

ChinaNationalImport­ExportCorp.,ShanghaiBranchShanghai,China.

DearSirs,

Re:ForeverBrandBicycles

AsweareadvisedbyoneofourclientsthatyouareoneoftheleadingexportersofBicyclesinShanghai,wewouldlikeyoutoquoteusCIFKarachi,for350setsbicycleswithindicationofspecificationsandtheearliestdateofshipment.Ifyourpriceisreasonable,qualitysatisfactoryanddeliveryacceptable,wewillsendyoulargeorders.

Weawaityourearlyreplywithinterestandshallappreciateitverymuchifyouwillquoteusyourbestpricesoastoenableustoconcludesomebusiness.

Yoursfaithfully,(signed)

AbdullaSamih&Co.Notes:quotev.报价offerv.;n.提供；报价quotationn.报价orderv.;n.下订单；订单CIF=cost+insurance+freight

成本价+保险价+运费=到岸价格UsefulSentences1.SeeingyouradvertisementinChinaDaily,weshouldbepleasedtoreceiveyourlatestpricelistforstainlesssteeltableware.2.Wethankyouforyourintentiontoenterintobusinessrelationswithus.Atpresent,weareinterestedinyour...andwishtoreceiveasampleforwhichwewillpayuponreceiptofyouradvice.3.WelearnfromourEmbassyinyourcountrythatyouaremanufacturingandexportingavarietyofCassetteTapeRecorders.Asthereisagooddemandhereweshouldappreciateyoursendingusasampletogetherwiththepricesofvariousmodelsforwhichwewillpayimmediatelyuponreceiptofyourdebitnote.4.Pleasebeinformedthatoneofourendorsersisinthemarketfor...andweshouldbegladifyoucouldsendusyourbestpriceswithindicationoftimeofshipment.5.YourcompanyhasbeenintroducedtousbyMessrs....withwhomwehavetradedformanyyears.WouldyoupleasesupplyuswithacompletesetoffcataloguesforTextileAccessoriessothatwemaymakechoiceandworkonthem.6.Atpresent,wearekeenlyinterestedinbed-sheetsandshallbegladifyouwillkindlysendusyourlatestpricelistforbed-sheetsinvariouscolorsspecifyingsizesanddesigns.7.Ifpossible,pleasesendusasample-cuttingbookforourreference.8.WearepleasedtoinformyouthatthereisgoodsaleforyourDrillingMachine,ModelZ-33andwouldaskyoutosendusyourbestoffer.Ifyourpriceisfoundcompetitive,weareconfidenttherearegoodprospectsforbusiness.9.WehavemuchpleasureinenclosinganenquirysheetforGreatWallBrandCannedMeat,eachcancontaining250grams.Thisenquiryisfromaveryfamoussupermarketwithbranchesalloverthecountry.Youwillnoticefromtheenquirythattheirrequirementisinlargequantityandthereforepriceisofutmostimportanceinconcludingthetransaction.10.Ifyouareinapositiontosupplythegoodsaspertheattachedenquiryatverycompetitiveprice,wetrustlargeorderswillbeobtained.ReadingMaterials(A)SafeSexforYourComputer

Abstract:

Thisarticlegivessomerulestopreventcomputersfromtheattacksofvirus.Itconcludesthatanounceofpreventionisworthapoundofcure.

Keywords:

virus;antivirussoftware;rulestopreventcomputersReadingMaterials(B)AGuidetoComputersandPlug-insontheInternet

Abstract:

Theterm“plug-in”referstoasmall,add-onpieceofsoftwarewhichextendsthecapabilitiesofyourwebbrowser.Thisarticlepresentsafewmethodstousetheplug-insontheInternet.

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Keywords:

computer;plug-ins;InternetKeypoint:usefultermsanddefinitionsofe-commerce

Difficultpoints:writingskillsofaletterofoffersRequirement

Bytheendofthislesson,youshouldbeabletohaveagoodcommandof

□e-commercetermsgiveninthelesson□

writingskillsofaletterofoffers□usefulsentencesforlettersofoffers

Bytheendofthislesson,youshouldbeableto□

knowhowAmericanconsumersborrow□tellofJapanesesuccessfulexperience

HowDoAmericanConsumersBorrow?

Abstract:

ThearticleanalyzesthewaysforAmericanconsumersborrowmoney.

Keywords:loansource;credit;parentsorrelatives;bank;creditunion;smallloancompany;lifeinsurance;pawnbrokersandpawnshopsNewWordscreditn信用；赊购；信贷；revolvingcredit循环信贷depositorn.储户lodgen社团成员，集会地点pawnbrokern典当商signatureloann.仅凭签字就可得到的贷款characterloann.指以借款人的个人声誉为依据的信用贷款installmentn分期付的款cashorloanvaluen.现金价值或抵押最高贷款额pawnshopn.当铺clutchv.抓住；攫住riskn.保险对象TruthinLendingLawn.美国《消费者借贷保护法案》loansharkv.shark诈骗；loanshark放高利贷（诈骗）SentenceExplanationsUsuallyitisbecausetheyaresuchpoorrisksthattheyareunabletoborrowfromalegallender.

通常是因为这些人的信誉太差，不能从合法贷款机构借到钱。poorrisks信誉差的人；风险客户。SkillTrainingBusinessLetterWriting(III)LettersofOffersChinaNationalImport‑ExportCorporationShanghaiBranchShanghaiChina19November,2003.AbdullaSamih­Co.,659SaleemRoadKarachiPakistanDearSirs,

Re:ForeverBrandBicycles

Wethankyouforyourletterof10thNovemberenquiringforForeverBrandBicycles.

WeareexportingbicyclesofvariousbrandsamongwhichForeverBrandandPhoenixBrandarethemostfamousones.Theyareingreatdemandabroadandourstocksarerunningdownquickly.Theyarepopularnotonlyfortheirlightweight,butalsoforthereasonableprices.Weareconfidentthatonceyouhavetriedourbikeyouwillplacerepeatorderswithusinlargequantities.

Basedonyourrequirement,wearequotingasfollows:ForeverBrandbicycles:20"Men'sStyleatUS$25perset20"Women'sStyleatUS$27perset26"Men'sStyleatUS$27perset26"Women'sStyleatUS$28perset

PaymentTerms:ByL/Catsighttobeopenedthroughabanktobeapprovedbythesellers.Shipment:January/February,2004providedthecoveringL/Creachesthesellersbytheendofthisyear.

Theabovepricesareunder-stoodtobeonCIFKarachibasisnet.PleasenotethatwedonotallowanyCommissiononourbicycles,butadiscountof5%maybeallowedifthequantityforeachspecificationismorethan1,000sets.

Theabovequotationismadewithoutengagementandissubjecttoourfinalconfirmation.

Meanwhile,wewouldliketotakethisopportunityofintroducingtoyouourPhoenisBrandBicycleswhichenjoythesamepopularityasForeverBrand.Enclosedpleasefindacopyofourillustrativecataloguewhichwillgiveyouallthedetails.Wehopeyouwillfindtheminterestingandle