《跨境电子商务英语》课件-unit 3 为您网店挑选产品

跨境电子商务英语Unit3

ProductSelectionforYourOnlineStoreUnitObjectives:KnowledgeObjectivesSkillsObjectivesValueObjectives

Unit3ProductSelectionforYourOnlineStore

KnowledgeObjectives

❍Tomasterthetwomaintypesofonline-sellingproductsandtheircharacteristics;❍Tounderstandcoreproductselectionstrategies;❍Tograspthefunctionsofkeyproductselectiontools:GoogleTrendsandJungleScout.Unit3ProductSelectionforYourOnlineStore

SkillsObjectives

❍Toconductdata-drivenproductselectionbyusingtoolslikeGoogleTrendsandJungleScout;

❍Tosimulatecreatingabasiccustomerpersona;

❍Toidentifyissuesfromproductreviewsandproposeimprovements.Unit3ProductSelectionforYourOnlineStore

ValueObjectives

❍Tocultivatethehabitofusingdatatoguideproductselection,avoidingblindguessesandenhancingdecision-makingrationality;❍Tounderstandthevalueofaddressingcustomercomplaintstobuildtrustandloyalty;❍Tobuildriskmanagementawarenessbyunderstandingtherisksofoverstockandhighcompetition,andlearningtotestproductsinsmallbatchestominimizelosses.Unit3ProductSelectionforYourOnlineStoreCONTENTS01Warm-up04StrategiesforProductSelection02Listening05ToolsforProductSelection03Speaking06SupplementaryReading1Warm-up

Warm-up1.Lookatthefollowingpicturesandanswerthequestions.Unit3ProductSelectionforYourOnlineStoreWarm-up1.Lookatthefollowingpicturesandanswerthequestions.Unit3ProductSelectionforYourOnlineStoreWarm-up2.Choosethebestanswerforeachofthefollowingquestions.①WhichfactorisusuallyconsideredFIRSTwhenselectingaproductforcross-bordersales?A.ThecolorofthepackagingB.Thesupplier’slocationC.TheCEO’sfavoriteproductD.MarketdemandinthetargetcountryUnit3ProductSelectionforYourOnlineStore✔Warm-up2.Choosethebestanswerforeachofthefollowingquestions.②Whyissellinganicheproductriskierthanacommonone?A.HighershippingcostsB.LowerdemandanduncertainmarketsizeC.MorecompetitorsD.HardertoadvertiseUnit3ProductSelectionforYourOnlineStore✔Warm-up2.Choosethebestanswerforeachofthefollowingquestions.③WhichtoolcanhelpyoufindtrendingproductsintheU.S.market?A.JungleScout(forAmazonsalesdata)B.GoogleTranslate(forlanguage)C.Canva(fordesign)D.PayPal(forpayments)Unit3ProductSelectionforYourOnlineStore✔Warm-up2.Choosethebestanswerforeachofthefollowingquestions.④GoogleTrendsisafreetoolmainlyusedtocheck:A.WeatherforecastsB.SearchinterestovertimeC.Today’snewsheadlinesD.CustomersatisfactionUnit3ProductSelectionforYourOnlineStore✔Warm-up2.Choosethebestanswerforeachofthefollowingquestions.⑤WhenusingAmazon’s“BestSellersRank”,alowernumber(closerto1)means______.A.TheproductissellingwellB.TheproductisoutofstockC.TheproductisveryexpensiveD.TheproductisfashionableUnit3ProductSelectionforYourOnlineStore✔2Listening

Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStoreHelpfulWordsandExpressionsreleasev.发布、发行merchantn.商人cumbersomeadj.繁琐的techgiantn.科技巨头automaticallyadv.自动地infuseintov.注入generativeAI生成式人工智能

Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStore①WhatisthemainpurposeofAmazon’snewAItool“EnhanceMyListing”?A.ToreplacehumansellerswithAI.B.Toautomaticallydeleteoutdatedproductlistings.C.Tohelpsellersquicklycompleteorimprovetheirproductinformation.D.TocollectseasonaldataforAmazon’sinternalreports.✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStore②Accordingtothepassage,howdosellersinteractwiththeAI-generatedsuggestions?A.Theymustacceptallsuggestionswithoutchange.B.Theycanaccept,reject,ormodifythesuggestionsbeforeupdating.C.Theyneedtopayextrafeesbeforeviewingthesuggestions.D.Theycanonlyrejectsuggestionsafter24hours.✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStore③HowmanysellershavealreadyusedAmazon’sgenerativeAItools?A.Exactly90,000.B.Around900,000.C.Lessthan50,000.D.Over1million.✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStore④ItcanbeinferredthatAmazonreleasedthetoolon______.A.thesamedaythepassagewaswritten.B.lastMonday.C.lateSeptember.D.thedaybeforetheWallStreetJournalreport.✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit3ProductSelectionforYourOnlineStore⑤WhichofthefollowingcompaniesisNOTmentionedasofferingsimilarAImarketingtools?A.Google.B.eBay.C.Walmart.D.Shopify.✔Listening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.①Entrepreneurshavetoselectfromnumeroustypesofproductsto

inthemarket.②Productselectionisessentialbecauseaproductprovidesthe

withthecustomer.③Whenyouthinkofchoosingaproduct,youmustknowthe

ofrawmaterialsthatgointoitaswellasthereliabilityforongoingsupply.directcontactmeetthegapsUnit3ProductSelectionforYourOnlineStorequalityandquantityListening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.④Therightproductselectioncanturnyourbusinessintoaleadingbrandwithhighrevenuesandasolid

.⑤Intheprocessofselectingproductsfore-commerce,usingtherighttoolscansignificantlyimprove

andaccuracy.⑥

yourproductlinewillhelpyoustandoutfromcompetitorsandattractcustomersseekinginnovativesolutions.efficiencycustomerbaseUnit3ProductSelectionforYourOnlineStoreDifferentiating3Speaking

Unit3ProductSelectionforYourOnlineStoreSpeakingIt’sasunnyTuesdayafternoon.Alex,afirst-timecross-bordere-commerceseller,sitsatthekitchentable,staringatalaptopscreenfullofAmazonproductlistings.Hehassaved$5,000tostarthisstorebuthasnocluewhattosell.Suddenly,hisphonerings—it’sJamie,afriendwho’sbeensellingpetaccessoriesonEtsyfortwoyears.Alexgrabsthecall,hopingforadvice.TrytoroleplaythefollowingdialoguebetweenAlexandJamie.Speaking1.roleplayAlex:HeyJamie!I’mstuckonproductselectionformynewAmazonstore.Iwasthinkingaboutpetsupplies,butI’mnotsurewheretostart.Anytips?Jamie:Chill!Startwithproblemspetshave.Like,dodogsdestroyleashes?Sellachew-proofone.Alex:ButhowdoIknowifpeoplewillbuyit?Jamie:CheckAmazonreviews!Ifaproducthas1,000+reviewsbuta3-starrating,that’sgold—peoplewantit.Also,useJungleScoutorHelium10tospyonmonthlysalesdata.Alex:Gotit.Whataboutshipping?Idon’twannalosemoneyonheavystuff.Jamie:Smart!Avoidbig/heavyitemslikedogcrates.Sticktolightweightthings—likepetgroomingbrushes.They’recheaptoshipandneverbreak.Alex:Thanks!So…solveaproblem,checkreviews,andavoidheavystuff?Jamie:Bingo!Andtestwith50unitsfirst—not500.You’lllearnfastwithoutgoingbroke.Alex:You’realifesaver!Coffeenextweek?Jamie:Onlyifyoubringdonuts.Nowgolaunchthatstore!Unit3ProductSelectionforYourOnlineStoreSpeaking2.GroupDiscussion①Ifyouhadapetstore,what3petproductswouldyousellfirst?Why?②Jamierecommendstestingwith50unitsinsteadof500.Whyisthisimportant?Brainstormrisksoforderingtoomanyuntestedproducts.Whatcouldgowrong?③Supposeyou’reAlex.Finda1-starAmazonreviewforapetproduct.What’sthecomplaint?Howwouldyoufixit?Unit3ProductSelectionforYourOnlineStoreKEYWORDSANDEXPRESSIONSUnit3ProductSelectionforYourOnlineStoregroomingtools

美容工具collars项圈unsoldinventory

滞销库存cashflowissues现金流问题storagecosts

仓储成本

Ithink

…

aregreatbecause…

我认为……很好，因为……Everyoneneeds…fortheirpet.每个人的宠物都需要……Thecustomerisunhappy/complainsbecause…

客户不高兴/抱怨是因为……Toimproveit,I’d…

为了改善状况，我会……4StrategiesforProductSelectionReadingStrategiesforProductSelectionPart1StrategiesforProductSelectionReading:Notes:1.Itshowsyouwherethosee-commercestoresaregettingmostoftheirtraffic,whichproductstheyarepromotingthroughpaidadvertisements,whattheirmostviewedproductsare,andmore.此句中的traffic指网站流量，而非交通。where,which,what引导三个并列的宾语从句，共同充当谓语动词shows的直接宾语。2.Asabusinessowner,it’sagoodideatohaveyourfingeronthepulseofwhatyourmostloyalcustomerswantfromyou.此句中haveyourfingeronthepulse是一个常用的习语，意思是“了解情况”或“掌握动态”，在此表达了商家需要实时掌握客户需求的含义。Part1StrategiesforProductSelectionReading:Words:

Part1StrategiesforProductSelectioncompetitive/kəmˈpetətɪv/adj.竞争的；有竞争力的

incredibly/ɪnˈkredəbli/adv.难以置信地；非常地

consumer/kənˈsjumə(r)/n.消费者，顾客

substantial/səbˈstænʃ(ə)l/adj.大量的，价值巨大的sustainable/səˈsteɪnəb(ə)l/adj.可持续的，持续性的genuine/ˈdʒenjuɪn/adj.真正的；非伪造的

position/pəˈzɪ(ə)n/v.为（产品）定位；安置，使处于

profitable/ˈprɒfɪtəb(ə)l/adj.盈利的

detergent/dɪˈtɜ:dʒənt/n.洗涤剂，去污剂

available/əˈveɪləb(ə)l/adj.可用的；可获得的Reading:Words:

Part1StrategiesforProductSelectionnovelty/ˈnɒv(ə)lti/adj.新奇的，风格独特的

unique/juˈni:k/adj.独一无二的，独特的vendor/ˈvendə(r)/n.销售商

supplier/səˈplaɪə(r)/n.供应商，供应者

deliver/dɪˈlɪvə(r)/v.交付；投递，运送

category/ˈkætəgəri/n.种类，范畴

suppose/səˈpəʊz/v.假设，假定switch/swɪtʃ/v.（使）改变，转变exclude/ɪkˈsklu:d/vt.把……排除在外

promote/prəˈməʊt/v.促销，推广Reading:Words:

Part1StrategiesforProductSelectionfictional/ˈfɪkʃən(ə)l/adj.虚构的

ideal/aɪˈdi:əl/adj.理想的，最佳的

personify/pəˈsɒnɪfaɪ/v.拟人化

recommend/ˌrekəˈmend/v.推荐value/ˈvælju:/n.价值

complementary/ˌkɒmplɪˈment(ə)ri/adj.相互补充的，相辅相成的imagine/ɪˈmædʒɪn/v.想像，设想

handle/ˈhæd(ə)l/v.应付，处理inventory/ˈɪnvəntri/n.存货，库存Reading:Expressions:bepassionateabout对......充满热情gainvaluableinsightsinto获得有价值的见解abunchof一堆；一群；一束Part1StrategiesforProductSelectionKeySentences:(1)It’slikematchmaking—youneedtofindtheperfectpartnerwhounderstandsandappreciatesyourproductasmuchasyoudo.

Part1StrategiesforProductSelectionscrape：本义是“刮、擦”，此处为行业术语，指“数据抓取”（即通过工具或手动收集亚马逊上的产品数据，如销量、评价、关键词等），是数据化选品的核心动作，需注意“scrapedata”在电商语境中的特殊含义。

译文：幸运的是，它也是一个免费数据的宝库，你可以从中获取数据来帮助你做出决定。KeySentences:(2)Notonlyistheirsearchenginefullofautocompletesuggestions,buttheirproductcategoriescanbeusedtofindnicheproductsthatarepopularwithasmallersetofconsumers.Part1StrategiesforProductSelectionautocompletesuggestions：自动补全建议，指亚马逊搜索栏输入关键词时弹出的推荐词（如输入“kid’stoy”，弹出“kid’stoyclay”），是挖掘“细分需求关键词”的重要工具。Notonlyistheirsearchengine...but...是“notonly...butalso...”的倒装结构：前半句倒装，后半句正常。用于强调“亚马逊数据的两大价值”，增强句子的节奏感和重点突出度。thatarepopularwith...customers是定语从句，修饰先行词“nicheproducts”。译文：他们的搜索引擎不仅满是自动补全建议，其产品分类还可用于寻找受特定小众消费群体欢迎的细分产品。KeySentences:(3)Acustomerpersonaisafictionalprofileofanidealcustomerthatyouwanttotarget.Part1StrategiesforProductSelectioncustomerpersona：用户画像，电商选品的核心方法论，指基于真实数据或合理推测构建的理想客户虚拟档案（如“25-30岁宝妈，喜欢手工玩具，注重安全性”），需注意“persona”在此处是“虚拟形象”，而非“真实个人”。thatyouwanttotarget是定语从句，修饰“idealcustomer”，明确用户画像是针对目标客群的，避免无差别画用户。译文：用户画像是你想要瞄准的理想客户的虚拟档案。Exercises:

Part1StrategiesforProductSelection1.

TranslatethefollowingphrasesintoChinese.①sustainablegrowth②retailindustry③searchengine④productcategory⑤gatherdata⑥targetaudience⑦commoditizedproducts⑧post-purchasesurvey可持续增长零售业搜索引擎

产品分类

收集数据目标受众商品化产品售后调查Exercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.①Newe-commercestoreownersknowtheproductstheywanttosell,butsourcingthemattherightpriceandfromareliable__________isn’teasy.②Oneofthebestwaysto__________withe-commercegiantsisbydifferentiatingyouronlinestorefromtheirs.③__________isjustanothernameforthestockabusinesskeeps.④Productsthatare______________toabrand’scustomersarechosenbasedonwhatthebrandthinkstheymaylikeandwanttopurchase.suppliercompeteInventoryrecommended

Part1StrategiesforProductSelectionsustainableprofitabledelivercompetitiveavailablenovelty handlesupplier excluderecommend inventorycomplementarysuppose Exercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.⑤Reliableandefficient__________servicestailoredforyourlogisticsneedswillensureyourpackagesreachtheirdestinationontime.⑥Launchingasouvenirand__________shopsbusinessisarewardingexperienceaslongasyouseparateyourselffromthecompetition.⑦_____________growthmeansgrowththatisrepeatableandresponsibleto,andfor,currentandfuturecommunities.⑧Whiletherearemanygreatplatforms__________,it’simportanttofindonethatfitsyourbudget,technicalcapabilities,andlong-termgoals.deliverynoveltySustainableavailable

Part1StrategiesforProductSelectionsustainableprofitabledelivercompetitiveavailablenovelty handlesupplier excluderecommend inventorycomplementarysuppose Exercises:3.Fillintheblankstocompletethefollowingsentences.①ByeffectivelyutilizingEcommerceGrowthAnalytics,companiescan____________________________________________________________(获得有关客户行为和市场趋势的宝贵见解).②Ine-commerce,

(互补产品)areessentialtoenhancingtheshoppingexperienceanddrivingsales.③Selectinganiche

(你感兴趣的)isvitalanditmayleadtoathrivinge-commercebusiness.④_______________________________(将流量引到你的网店)isoneofthemostimportantaspectsofrunningasuccessfule-commercebusiness.⑤___________________________(为了有效选择产品)foryoure-commercebusiness,youneedtorecognizeemergingtrendsthatresonatewithyouraudience.gainvaluableinsightsintocustomerbehaviorandmarkettrends

complementary

productsPart1StrategiesforProductSelection

you’repassionateabout

Driving

traffic

to

your

online

store

To

effectively

select

products

Exercises:4.Answerthefollowingquestionsaccordingtothetext.①Whatarethetwomainproducttypesforonlineselling?②Whichsitehelpsfindforeignniche-productsuppliers?Thetwomainproducttypesforonlinesellingarecommoditizedproductsandnicheproducts.WebsiteslikeAliExpressorAhelpfindforeignniche-productsuppliers.Theseplatformsallowuserstoconnectwithsuppliersabroadwhocanmakenicheproductstospecificspecificationsanddeliverthem.Part1StrategiesforProductSelection

Exercises:4.Answerthefollowingquestionsaccordingtothetext.③WhatcanSemrushrevealaboute-commercestores?④Whyissellingoneproductonlineoftenwiser?

Semrushcanrevealmultiplekeyinsightsaboute-commercestores:itshowswherethestoresgetmostoftheirtraffic,whichproductstheypromotethroughpaidadvertisements,whattheirmostviewedproductsare,andtheirproductlistingadsfromGoogle,includingtheirbest-performingproductlistingadsandkeywords.Part1StrategiesforProductSelection

Sellingoneproductonlineisoftenwiserfortwomainreasons.First,itiseasiertomanage—sellersdonothavetohandleabunchofinventoryorupdatetheirwebsiteforeachitem.Second,itischeaper—sellerswon’tneedatonofresourcesorexpensivehosting.Exercises:4.Answerthefollowingquestionsaccordingtothetext.⑤Howcannewsellerswithoutdatacreatecustomerpersonas?

Newsellerswithoutdatacancreatecustomerpersonasbyusingtheirbestguesstobuildafictionalprofileofanidealcustomer.Thisinvolvesansweringsimplequestionsabouttheidealbuyertodefinethetargetaudience,whichhelpsinbetterunderstandingthecustomers’needs,questions,andthekindofproductstheywouldliketobuy.Part1StrategiesforProductSelection

Exercises:4.Answerthefollowingquestionsaccordingtothetext.⑥Summarizekeyonlineproduct-choosingstrategies.

Thekeyonlineproduct-choosingstrategiesareasfollows:DifferentiatebetweenproducttypesConductdata-backedproductresearchLeveragecustomerpersonasChooseproductsyouarepassionateaboutUsepost-purchasesurveysConsidersellingasingleproductPart1StrategiesforProductSelection

5ToolsforProductSelectionReadingToolsforProductSelectionPart2ToolsforProductSelectionReading:Notes:1.data-drivenstrategies：数据驱动策略。一种基于数据收集、分析和解读来制定商业决策和行动计划的策略方法。2.seasonalpurchasingtrends：季节性购买趋势，指消费者的购买行为随季节更替而呈现出的、可预测的规律性模式。3.productlistings：商品信息/商品页面。在电商语境下，它并非简单的“产品清单”，而是指卖家在平台上创建的、用于展示和销售商品的完整信息集合，通常包含标题、图片、要点、描述、价格、库存等核心内容。Part2ToolsforProductSelectionReading:Words:

Part2ToolsforProductSelectionwitness/ˈwɪtnəs/v.见证，经历

evolve/ɪˈvɒlv/v.进化，演变

cutting-edge/ˌkʌtɪŋˈedʒ/adj.领先的

seasoned/ˈsi:z(ə)nd/adj.富有经验的effective/ɪˈfektrv/adj.有效的

categorize/ˈkætəgəraɪz/v.将……分类track/træk/v.追查，追踪

evaluate/ɪˈvæljueɪt/v.评估，评价extract/ˈekstraekt/v.提取；提炼optimize/ˈoptrmarz/v.优化

Reading:Words:

Part2ToolsforProductSelectionadjust/əˈdʒʌst/v.调整，调节

monitor/ˈmɒnɪtə(r)/v.监测volume/ˈvɒlju:m/n.总数；总量

capability/ˌkeɪpəˈbɪləti/n.能力

support/səˈpɔ:t/v.支持，拥护，鼓励

utilize/ˈju:təlaɪz/v.利用strategically/strəˈti:dʒɪkli/adv.战略性地comprehensive/ˌkɒmprɪˈhensɪv/adj.综合性的，全面的empower/ɪmˈpaʊə(r)/v.授权；给予（某人）权力refine/rɪˈfaɪn/v.改进，改善indispensable/ˌɪndɪˈspensəb(ə)l/adj.不可或缺的，必需的Reading:Words:

Part2ToolsforProductSelectioncompelling/kəmˈpelɪŋ/adj.令人信服的，有说服力的forecast/ˈfɔ:kɒ:st/v.预测，预报

predict/prɪˈdɪkt/v.预测

estimate/ˈestɪmeɪt/v.估计

assess/əˈses/v.评价，评定assist/əˈsɪst/v.帮助，协助facilitate/fəˈsɪlɪteɪt/v.促进，推动

extension/ɪkˈstenʃ(ə)n/n.延伸，扩展asset/ˈæset/n.有利条件；有价值的人或物launch/lɔ:ntʃ/v.发动，发起；开展thrive/θraɪv/v.茁壮成长，兴旺，繁荣Reading:Expressions:equipwith装备，配备

embarkon着手

keepupwith跟上

aimto目的在于takeadvantageof利用

Part2ToolsforProductSelectionKeySentences:(1)Firstly,itofferssearchvolumeandtrendsanalysis,whichprovidesuserswithaclearviewofthesearchvolumesandchangingtrendsrelatedtospecifickeywords,queries,andrelevanttopics.Part2ToolsforProductSelectionsearchvolume：搜索量，是GoogleTrends的核心数据指标，指特定关键词在一定时间内的搜索次数，是判断市场需求大小的关键。例如，“夏季连衣裙”搜索量高，说明需求旺盛。whichprovidesuserswith...为非限定性定语从句，修饰“searchvolumeandtrendsanalysis”，详细说明该功能的具体作用，避免功能描述模糊。译文：首先，它提供搜索量与趋势分析功能，该功能能为用户清晰呈现与特定关键词、搜索查询及相关主题相关的搜索量和变化趋势。KeySentences:(2)Byutilizingitsfeatures,merchantscanpositionthemselvesstrategicallyintheirmarkets,takeadvantageofemergingtrends,andgainacompetitiveadvantageintheever-changinge-commercelandscape.Part2ToolsforProductSelectionlandscape：本义是“风景、地形”，此处表示“行业格局、市场环境”，相当于“marketenvironment”，ever-changinge-commercelandscape即快速变化的电商市场环境。canposition...,takeadvantageof...,andgain...，三个并列谓语清晰列举“使用工具的三大好处”，结构对称，重点突出，便于读者快速掌握工具的应用价值。译文：通过利用其功能，商家能够在市场中进行战略性定位，把握新兴趋势，并在瞬息万变的电商市场环境中获得竞争优势。KeySentences:(3)JungleScoutstandsoutasanindispensabletoolfore-commercebusinesses,particularlyAmazonFBAsellers,seekingtoconductcomprehensivemarketresearchandproductanalysis.Part2ToolsforProductSelection

现在分词短语seekingtoconduct...作后置定语，修饰“e-commercebusinesses”，说明这些商家使用工具的目的是“进行全面的市场调研与产品分析”。译文：对于电子商务企业，尤其是亚马逊FBA卖家来说，JungleScout是一个不可或缺的工具，可以进行全面的市场调研和产品分析。Exercises:

Part2ToolsforProductSelection1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

①GoogleTrendsisapaidtool.

②GoogleTrendsallowsside-by-sidekeywordcomparison.

③JungleScoutismainlyfornon-Amazonsellers.

④ClothingretailerscanuseGoogleTrendsforseasonalinventory.

⑤JungleScoutprovidesAmazonproductreviews.

FTFTTExercises:

Part2ToolsforProductSelection1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

⑥GoogleTrendsisonlyusefulforproducttrends,notmarketing.

⑦JungleScouthasaChromeextensionforreal-timedata.

⑧GoogleTrendscannottrackAI-relatedkeywords.

⑨JungleScouthelpswithAmazonkeywordresearch.

⑩GoogleTrendsisonlyfore-commercebusinesses.

FTFTFExercises:2.Fillintheblankswiththewordsgivenbelow.Changetheformwhennecessary.

competecompetitioncompetitorcompetitivecompetitively①Everybusiness,whetherbigorsmall,faces

vyingfor(争夺)thesamemarketshareandcustomerattention.②Whenmultiplesellersoffersimilarproductsorservices,theynaturally

witheachothertoattractcustomers.③Whetheryou’rejuststartingyoure-commercejourneyoraimingtoexpandyourmarketshare,

analysisisacrucialstepyoucan’taffordtoskip.④ThisresearchaimstostudytheproblemsanddifficultiesfacedbyChina’scross-bordere-commerceininternationalmarket

.

competitorsPart2ToolsforProductSelection

compete

competitive

competitionExercises:2.Fillintheblankswiththewordsgivenbelow.Changetheformwhennecessary.

strategystrategicstrategically⑤Byemployingvariousmarketing

,businessescanattracttheirtargetaudience,drivetraffictotheironlinestores,andultimatelyboostsales.⑥Analyzingconsumermarkettrendsinvolvesa

approachtounderstandingshiftsinconsumerbehaviorandpreferences.⑦By

placingwarehousesnearconsumerhubs,companiescanensurethetimelydeliveryofproductstoretailersandcustomers.

strategiesPart2ToolsforProductSelection

strategic

strategically

Exercises:2.Fillintheblankswiththewordsgivenbelow.Changetheformwhennecessary.

analysisanalyzeanalytics⑧Retailersshouldusedatato

competitorsinthevicinity（周围地区）andunderstandlocalconsumers’profiles.⑨consumer

isaprocessthathelpsbusinessesunderstandtheneeds,wants,anddesiresoftheirtargetconsumers.