商场地产景区蛇年年货大集某省市集来赶GAI主题活动策划方案62

新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALNEWYEARNEWYEARNEWYEARCHINESEFESTIVAL2025SNAKE越来越淡的年味，从年货大集的一声吆喝开始浓墨重彩的起笔。囤年货是过年的仪式感，赶大集也是网络时代无法替代的烟火气。HAPPYNEWYEAR202某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL聚拢来的是烟火，摊开来的是年味儿~某省市里逐渐消失的年味，都被浓缩的烟火气里。无论过去多少年，【年货大集】还是新年活动中【顶流】一般的存在。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL怀着对“年味”的惦念，我们将以【蛇全蛇某省市集】为主题拾起过年的仪式感。用新年游园、赶年集、逛庙会、看非遗表演等多样的活动形式还原一个热闹的中国年。HAPPYNEWYEAR202某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR活动目录202某省市集一.活动概述二.活动主体三.宣传策略四.执行细则HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL一.活动概述【2025蛇全蛇某省市集】202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL年货大集2025SPRINGFESTIVAL年趣民俗年味妙会某省市集年潮庙会时间：2025【元旦/小年/春节】

地点：地产项目/商业中心/文旅景区HAPPYNEWYEAR202某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL01[提升项目知名度]结合新年营销节点和热门话题定制活动，提升项目知名度。02[增强客群粘性]融合年轻化客群偏爱的活动元素，用玩法多样的活动“拿捏”年轻人的喜好，增强客群粘性。03[促进销售转化]借势活动热度为项目聚集人气，进行销售转化。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL捕捉全城年味，设置六大年味妙会打卡点。通过主题打卡、互动游戏、年味体验等活动设置重拾年味儿。PART01年味妙会SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL某省市集将年味摊开集售卖奇趣返古的年货文创和特色年俗美食。走，上Gai逛最具“年味”的年货大集。PART02某省市集SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL赏非遗技艺、做年俗手作。重拾过年的仪式感，体验剪纸、竹编灯笼、年味挂件等手作，近距离感受传统年俗魅力。PART03年趣民俗SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL看一场年潮东方大戏。英歌舞巡演、国粹京剧、金蛇舞春、东方古乐演艺、鱼灯夜游，还有仪式感满满的打铁花表演。PART04年潮庙会SNAKEYEARMARKET2025蛇全蛇美SNAKEYEAR新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL二.活动主体【2025蛇全蛇某省市集】202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALONE年味妙会SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙会妙会年味集章客户入场完成签到，即可领取蛇全蛇美游园集章卡一张。游园集齐6个打卡点的年味印章，即可至兑换处领取新年文创礼一份。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL一抹中国红溢出的新年喜气，配上新式对联风格的祝福文案。进入此门，金蛇好运缠身，成功签收一年的好运。祝所有客户2025【富瘦双全】。富瘦双全入口SNAKEYEAR年味妙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL打卡点-好运缠身SNAKEYEAR年味妙会随着时代的发展，家里的春联，再也没有当年手写的“墨香”。亲手写下新年的祝福，在一笔一划间，将祝福落于笔尖，期愿望都能实现。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙会打卡点-年味妙趣唤醒记忆深处的年味儿~小小的一桶干果藏着的是家人团聚的场景，也唤醒了最深处的新年味道。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL打卡点-蛇来运转在上班和上进之间还是要选择上香，玄学妙不可言。写下新年祝福悬挂于上。红红的新年愿望签满载的是对于2025年的美好期许。SNAKEYEAR年味妙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL打卡点-财源滚滚SNAKEYEAR年味妙会定制【财源滚滚】蛇年互动小游戏。拿着小小的竹杆钓起【红色锦鲤】模型。在规定时间内钓到8个锦鲤即可获得新年礼包一份。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR年味妙会打卡点-捕捉年味人间烟火处，年味渐浓时。热气腾腾的美食承载了满满的年味。除夕的饺子、新年的糖葫芦、茶几上的砂糖橘，好像处处都是年味。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL打卡点-新年赢麻了SNAKEYEAR年味妙会新年赢麻了。设置互动麻将桌，定制全是【发】的麻将牌。配合巨型好运日历。蛇年八方来财。快来一起沾沾“财气”！202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALTWO某省市集SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL活动亮点01活动亮点01活动亮点01年货大集摊位采用仿古的木质结构+红色系手写招牌的形式。整条街区挤满了对联、灯笼的红色与摩肩接踵的人群，年味儿就这样摊开来~某省市集规划202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR某省市集打卡点-赶个大吉还原记忆中赶大集的老物件、老场景，设置赶个大吉主题点。置身其中感受满满的年味儿，重现童年赶集场景。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL某省市集-妙趣年货给传统年货加点时尚。新青年潮流对联、福字挂件、摆件、新年花束等潮趣年货。让极致的东方美学焕发新生。SNAKEYEAR某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL某省市集-家乡年味有一种年味叫家的某省市集售卖各地地道美食，还原纯正家乡味道。湖南的腊肉、江西的桂花糕等各地的特色美食满足年货的多元化需求。SNAKEYEAR某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL长在每个潮流青年心巴上的新年文创，发财扇、涨薪水杯、招财冰箱贴等各种关于新年的新奇好物、文创手作汇聚于此。某省市集-文创SNAKEYEAR某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR某省市集某省市集-年味小食人间烟火处，年味渐浓时。售卖各地的年味小吃。糖葫芦、驴打滚、新疆肉串、北京爆肚、梅菜扣肉饼等美食满足客户多层次的味蕾需求。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL某省市集-非遗年俗有文化底蕴的非遗年俗手作。传统糖画、非遗面人、点翠技艺、手作花灯等，感受传统手工的魅力，这份独属于中国人的时光手作。SNAKEYEAR某省市集202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALTHREE年趣民俗SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL非遗民俗技艺展一勺融化的糖稀在手中可绘出千变万化的画作。邀请非遗传承人现场展示吹糖人、捏面人等技艺。用一场非遗盛宴让客户感受文化传承之美。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL一窗美景，一方天地，剪纸技艺是中国人独有的指尖艺术。也是非遗文化不可或缺的一部分，亲手剪一个福字附于窗上让年味更浓。手作Day1-剪纸SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL手作Day2-冰糖葫芦小时候，每到过年前后大街小巷都是各式的糖葫芦。新年，从做红色的糖葫芦开启红红火火的新一年。体验过年该有的仪式感。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL手作Day3-百福滴胶全力以福，框住美好。执笔亲描“百福”接新年福气。精致且带有手作百福相框。愿2025蛇年福气满满！SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL手编万字福结，亲手写下新年祝福作为挂件系于福结上。带着有祝福，挂于家中，愿蛇年万事顺遂！更多免费方案资料加4780手作Day4-新年挂件SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL手作Day5-竹编灯笼古朴典雅、蕴藏着吉祥美好心愿的非遗灯笼在手艺人的坚持下传承至今。亲手编一个非遗竹编灯笼为家挂上一份祝福吧。SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALFOUR年潮庙会SNAKEYEARMARKET202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL年潮舞美氛围国风古韵戏剧风格舞美设计。华灯初上，夜色阑珊，看一场独具东方韵味的国风民俗表演，让“曲高和寡”与时代潮流碰撞。过地道中国年。SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL表演时间：18:00-18:30英歌队表演是广为流传的一种民间节日表演，是祈求平安、祛除邪魅的象征。英歌队以穿街走巷的表演方式将年味拉满！庙会英歌队巡演SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL表演时间：18:30-19:00近距离感受国粹的魅力。传统变脸+喷火表演，浓郁的国风特色和精湛的表演，演绎传统的东方大戏。国粹京剧变脸SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL金蛇舞春演艺表演时间：19:00-19:10定制蛇年民俗舞蹈，舞者身着金蛇元素的民俗服饰，化身成一条金蛇在锣鼓声中辗转腾挪，舞出了“好运缠身”的新年吉祥气氛。SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL东方古乐坊表演时间：19:10-19:30国风音乐演绎古风雅韵，再现千年盛世舞乐景象。在指尖和琴弦一拨一动之间，让国风传承在新时代“流动”起来。SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL年潮舞龙闹春表演时间：19:30-20:00舞龙是一项传统的民俗节目，长达数十米的舞龙队伍，在人群中往来穿梭，旋转腾挪。让喜庆的节日氛围在现场满溢。SNAKEYEAR年潮庙会202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL非遗打铁花表演时间：20:00-20:20铁树银花落，万点星辰开。挥手之间，满眼皆是璀璨星河。近距离观看一场打铁花表演，感受中国人的独有浪漫！SNAKEYEAR年趣民俗202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL鱼灯夜游祈福表演时间：20:20-21:00嬉鱼灯是一种具有深厚文化内涵和历史底蕴的民俗活动。鱼灯夜游祈求平安顺遂。行走其间，感受流淌千年的文化。SNAKEYEAR某省市集新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL三.宣传策略【2025蛇全蛇某省市集】202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣传策略活动预热海报[宣传]活动前3-4周[推广平台]微博、小红书、朋友圈等平台[宣传内容]定制海报，融入蛇年元素以及项目信息，发布于社交平台。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣传策略送你一束新年烟花满是年味的烟花车出街，打包某省市的所有烟花。客户参与活动打卡分享到个人社交平台即可获得新年烟火花束一份。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL定制#寻找地道年味#等活动热门预热话题，融入活动场景，在社交媒体引发客群互动传播，为活动实现预热引流。SNAKEYEAR宣传策略活动预热话题202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣传策略活动预热视频[宣传]活动前1-2周[推广平台]抖音、B站、小红书等平台[推广内容]拍摄活动预热视频发布于社交平台，提升活动热度。202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVALSNAKEYEAR宣传策略活动话题发酵发布活动倒计时海报，客户转发带话题#蛇来蛇某省市集#的图文/视频内容到社交平台。即可抽取新年好礼一份，通过活动话题传播预热活动。新年市集HAPPYNEWYEAR202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFESTIVAL蛇全蛇某省市集NEWYEAR2025SPRINGFESTIVAL四.执行细则【2025蛇全蛇某省市集】202501.01Jan.1stTIMESNAKE某省市集来赶GAISNAKEYEAR蛇全蛇某省市集CHINESEFEST