教学材料《计算机英语》-Unit8CE

AgendaWarm-upSection1:DialogueSection2:ReadingSection3:ComputerTermsSection4:ExercisesSelf-checklistUnit8E-commerceWarm-upLookatthefollowingpictures.Therearesomewebsitesfromwhichpeoplecanbuythings.Canyoupointthemoutfromthelistbelow?Theshoppingsitesare________,________,_______,_______,_______,_______.Alibaba当当网ebayamazon1号店淘宝Unit8E-commerceSection1:DialogueSituationsandDirectionsWordsandExpressionsRolePlayUnit8E-commerceSection1:DialogueSituationsSimonandGeorgearetalkingaboutwhate-commerceisandexchangingtheirideasaboutshoppingonline.DirectionsReadthefollowingdialogueinpairsandtalkaboutyourexperienceofshoppingonline.Unit8E-commerceSection1:Dialogue

platform['plætfɔːm] n.平台facilitate[fə'sɪlɪteɪt] v.促进；帮助supplier[sə'plaɪə] n.供应商warehouse['weəhaʊs]n.仓库receipt[rɪ'siːt] n.收据；收入fragile['frædʒaɪl] adj.易碎的textile['tekstaɪl]n.纺织品prior['praɪə] adj.在前的

WordsandExpressionsUnit8E-commerceSection1:DialogueRolePlayA:Excuseme,Miss/Mrs/Mr...Doyouoftenbuythingsonline?B:Yes,Iusually...Unit8E-commerceSection2:ReadingPre-readingActivitiesTextWordsandExpressionsBasicTechnicalTermsUnit8E-commerceSection2:ReadingPre-readingActivitiesI.TrytomatchtheexpressionswiththeirChinesemeanings.1.dot-comcompanies a.电子商务2.electronicmoney b.网络公司3.mobilecommerce c.网上购物4.electroniccommerce d.移动商务5.onlineshopping e.电子货币Unit8E-commerceSection2:ReadingPre-readingActivitiesII.HaveyouheardofthefollowingtermsofE-commerce?Trytomatchtheactivitieswiththeirdefinitionsandseeifyouarerightafterreadingthepassage.(1)Business-to-Consumer(B2C)E-commercea.occurswhenapersonsellsproductsandservicestoanotherpersonthroughe-commerce.(2)Business-to-Business(B2B)E-commerce b.occurswhenacompanysellsproductsandservicesthroughe-commercetoanothercompany.(3)Consumer-to-Consumer(C2C)E-commercec.occurswhenacompanysellsproductsandservicesthroughe-commercetocustomerswhoareindividuals.Unit8E-commerceSection2:ReadingE-commerceE-commerce,alsoknownase-business,isshortfor“electroniccommerce.”Sowhat’s“electroniccommerce”,then?Themeaningofe-commercehaschangedoverthelast30years.Atfirst,e-commercemeantthefacilitationofcommercialtransactionselectronically,usingtechnologysuchaselectronicfundstransfer(EFT).Later,thegrowthofcreditcards,automatedtellermachines(ATM)andtelephonebankingwerealsoformsofe-commerce.Nowwesaye-commerceistheactivityofbuyingorsellingofproductsononlineservicesorovertheInternet.Itdrawsonavarietyoftechnologiessuchasmobilecommerce,electronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementsystems,andautomateddatacollectionsystems.Unit8E-commerce

Someresearcherscategorizee-commercebythetypesofentitiesparticipatinginthetransactionsorbusinessprocesses.Thefivegeneralcategoriesarebusiness-to-consumer,business-to-business,consumer-to-consumer,business-to-governmentandconsumertogovernment.Andthethreecategoriesthataremostcommonlyusedare:ConsumershoppingontheWeb,oftencalledbusiness-to-consumer(orB2C).TransactionsbetweenbusinessesontheWeb,oftencalledbusiness-to-business(orB2B).Transactionsandbusinessprocessesinwhichcompanies,governments,andotherorganizationsuseInternettechnologiestosupportsellingandpurchasingactivities.Section2:ReadingUnit8E-commerce

With rapid development of theInternet, global e-commerce transaction has increased greatly within past decades.Almost all kinds of industries are closely connected with e-commerce.Theonlinemarketisexpectedtogrowby56%in2015–2020.In2017,retaile-commercesalesworldwideamountedto2.3trillionUSdollars,whichwasa25%increasethanpreviousyear.Ande-retailrevenuesareprojectedtogrowto4.88trillionUSdollarsin2021.Traditionalmarketsareonlyexpected2%growthduringthesametime.Amongemergingeconomies,e-commercepresenceinChinacontinuestoexpandeveryyear.With668millionInternetusers(twiceasmanyasintheUS),Chinaistheworld'sbiggestonlinemarket.China'sonlineshoppingsalesreached$253billioninthefirsthalfof2015,accountingfor10%oftotalChineseconsumerretailsalesinthatperiod.Anditreached$899billionin2016.Section2:ReadingUnit8E-commerce

E-commercemarketsaregrowingatnoticeablerates.However, everythinghastwo sides.Ononehand,boominge-commerceisthefastestwaysofartomaketransactionsacross fardistance.E-commercemakesitpossibletodobusinessathome,whichsavestimeand unnecessaryformalities.That'swhye-commerceispreferabletotraditionalcommerce.Onthe otherhand,thereexistmanyproblemseither.Itishardtocontrolthevirtualbusiness.Relevantlawsandregulationsareimperfect.False,deceptive information is growing among e-commerce. Without management, losses are likely tohappeneverytime. Soeveryone should hold strong risk awareness to protect themselves on e-commerce.

Section2:ReadingUnit8E-commerceSection2:Readingfacilitation[fəsɪlɪ'teɪʃn]n. 简易化commercial[kə'mɜːʃ(ə)l]a. 商业的，营利的transaction[træn'zækʃ(ə)n]n. 交易，事务interchange['ɪntɚtʃendʒ]n. 互换fund[fʌnd]n. 资金；基金transfer[træns'fɜ]

传递；转移categorize['kætəɡəraɪz]vi. 分类entity['entɪtɪ]n.

实体；存在；本质participate[pɑː'tɪsɪpeɪt]vi. 参与，参加consumer[kən'sjuːmə]n. 消费者purchase['pɜ:tʃəs]vt.

购买；赢得decade['dekeɪd]n.

十年，十年期retail['riːteɪl]n.

零售previous['priːvɪəs]a.

以前的，早先的

WordsandExpressionsUnit8E-commerceSection2:Readingrevenue['revənjuː]n. 税收收入；财政收入；收益trillion['trɪljən]n. （数）万亿emerge[ɪ'mɜːdʒ]vi. 浮现，出现，显现economy[ɪ'kɒnəmɪ]n. 经济；经济体expand[ɪk'spænd]vi. 扩张；发展；膨胀noticeable['nəʊtɪsəb(ə)l]a. 显而易见的；显著的；值得注意的booming[buːmɪŋ]a. 兴旺的；繁荣的formality[fɔ'mæləti]n. 礼节；仪式；正式手续preferable['pref(ə)rəb(ə)l]a. 更好的，更可取的，更合意的virtual[ˈvɜ:tʃuəl]a. 虚拟的relevant[ˈreləvənt]a. 相关的regulation[regjʊ'leɪʃ(ə)n]n. 管理；规则deceptive[dɪ'septɪv]a. 欺诈的；虚伪的awareness[ə'weənəs]n. 意识，认识

WordsandExpressionsUnit8E-commerceSection2:Reading

BasicTechnicalTermse-commerce 电子商务electronicfundstransfer(EFT) 电子资金转移automatedtellermachines(ATM) 自动柜员机，ATM机telephonebanking 电话银行mobilecommerce 移动商务supplychainmanagement 供应链管理Internetmarketing 互联网营销onlinetransactionprocessing 在线交易处理electronicdatainterchange(EDI) 电子数据交换inventorymanagementsystems 库存管理系统automateddatacollectionsystems 自动数据收集系统Unit8E-commerceSection2:Reading

BasicTechnicalTermsbusiness-to-consumer(B2C) 企业对消费者business-to-business(B2B) 企业对企业consumer-to-consumer(C2C) 消费者对消费者business-to-government(B2G)或(B2A) 企业对政府consumertogovernment(C2G)或(C2A) 消费者对政府retaile-commercesales 零售电子商务销售额e-retailrevenues 电子零售收入emergingeconomies 新兴经济体onlineshoppingsales 在线销售额totalChineseconsumerretailsales 中国零售总额Unit8E-commerceSection2:Reading

Answerthesequestionsforcomprehension.passage.

1.What'se-commerceshortfor?

2.What’selectroniccommerce?

3.Whattechnologiesdoesmoderne-commercemostlyrelyon?

4.Whatarethefivegeneralcategoriesofe-commerce?

5.Howmuchwastheretaile-commercesalesworldwidein2017?Unit8E-commerceSection3:ComputerTermselectroniccommerce：电子商务。由通讯的角度解释，在利用电话线、网际网路等方式，传递资讯、产品、服务或付款服务；由企业流程的角度来看，就是线上商业交易与工作流程自动化的电脑技术的应用。一般而言，电子商务的内容包括：资讯流、资金流、商流与物流。在网路新经济时代，电子商务（ElectronicCommerce）成为企业新兴的营运模式，透过网际网路的网网相连，企业建构电子平台，进行交易与服务。

Unit8E-commerceSection3:ComputerTermselectronicmoney：电子货币，是指用一定金额的现金或存款从发行者处兑换并获得代表相同金额的数据或者通过银行及第三方推出的快捷支付服务，通过使用某些电子化途径将银行中的余额转移，从而能够进行交易。严格意义是消费者向电子货币的发行者使用银行的网络银行服务进行储值和快捷支付，通过媒介（二维码或硬件设备），以电子形式使消费者进行交易的货币。Unit8E-commerceSection3:ComputerTermsB2C：Business-to-Customer的缩写，其中文简称为“商对客”。“商对客”是电子商务的一种模式，也就是通常说的直接面向消费者销售产品和服务商业零售模式。

B2B：Business-to-Business的缩写，其中文简称为“商对商”。它是指企业与企业之间通过专用网络或Internet，进行数据信息的交换、传递，开展交易活动的商业模式。它将企业内部网和企业的产品及服务，通过B2B网站或移动客户端与客户紧密结合起来，通过网络的快速反应，为客户提供更好的服务，从而促进企业的业务发展。Unit8E-commerceSection3:ComputerTermsC2C：Consumer-to-Consumer的缩写，其中文是指个人与个人之间的电子商务。C2C的意思就是消费者个人间的电子商务行为。比如一个消费者有一台电脑，通过网络进行交易，把它出售给另外一个消费者，此种交易类型就称为C2C电子商务。

B2A：Business-to-administrations的缩写，其中文是指商业机构对行政机构。它是企业与政府机构之间活动进行的电子商务。例如，政府将采购的细节在国际互联网络上公布，通过网上竞价方式进行招标，企业也要通过电子的方式进行投标。Unit8E-commerceSection4:ExercisesI.Fillinthefollowingblanksaccordingtothepassage.1.E-commerceistheactivityofbuyingorsellingofproductson__________________oroverthe__________.2.Someresearcherscategorizee-commercebythe___________________participatinginthetransactionsorbusinessprocesses.3.____________________________e-commerceisusuallyreferredtoas"B2B".4._______________shoppingontheWeb,oftencalledbusiness-to-consumer(orB2C).5.With rapid development of the_______, global e-commerce transaction has increased greatly6.Amongemergingeconomies,___________________________continuestoexpandeveryyear.7.On one hand,booming e-commerce is the fastest way so far to make transactions _________________.8.Without management, _________ are likely to happen every time. 

onlineservesInternet

typesofentitiesBusinesstobusinessConsumerInternete-commercepresenceinChinaacrossfardistancelossesUnit8E-commerceSection4:ExercisesII.Completethefollowingsentences.1.EFT____________________________________是电子资金转移的缩写.2.Later,_________________________________________________________________________信用卡、自动柜员机和电话银行的发展werealsoformsofe-commerce.3.Almost all kinds of industries are _______________________________________和电子商务密切相关.4.In2017,________________________________全球零售电子商务销售额amountedto2.3trillionUSdollars5.With668millionInternetusers,Chinais_______________________________世界最大的在线市场.6.E-commercemarketsaregrowing____________________以引人注目的速度.

isshortforelectronicfundstransfer.

thegrowthofcreditcards,automatedtellermachines(ATM)andtelephonebanking

are closely connected with e-commerce.

retaile-commercesalesworldwidetheworld'sbiggestonlinemarket.atnoticeablerates.Unit8E-commerceSection4:ExercisesIII.TranslatethefollowingsentencesintoChinese.1.WiththeintroductionoftheInternet,companies,regardlessofsize,cancommunicatewitheachotherelectronicallyandcheaply.

2.Ittakestentimesmoreeffortandmoremoneytoattractanewcustomerthantokeepanexistingcustomer.

3.OnlineshoppingisbecomingmoreandmorepopularinChina.

4.E-bayisthelargestInternetauctionsiteintheworld.

5.Fromthecustomer’spointofview,shippingcostsareamajorconcern.随着互联网的引入，公司无论规模大小，都可以通过电子方式进行交流，而且成本低廉。吸引新客户比留住现有客户要多花十倍的精力和金钱。网上购物在中国越来越受欢迎。Ebay是世界上最大的互联网拍卖网站。从客户的角度来看，运输成本是一个主要问题。Unit8E-commerceSection4:ExercisesIV.Fillintheblankswiththecorrectwords.Businessescang_____（获得）manybenefitsfromengaginginelectroniccommerce.E-commercecanr_________（减少）thecostofpurchases,l_______（降低）salesandmarketingcostsandi________（改善）thec_____（客户）service.However,businessesarenottheonlybeneficiariesofe-commerce.Consumersmayalsor_____（收获）benefits.Theycanreceiveincreasedchoiceofvendorsandp_______（产品）,c__________（便利）fromshoppingathomeoroffice,greateramountsofi__________(信息)thatcanbeaccessedondemandandmorec__________（有竞争力的）prices.aineduceowermprovelienteaproductsonveniencemformationompetitiveUnit8E-commerceSection4:ExercisesV.Abilitytoexplore.HowtobuildyourwebsiteofyourownwebshopThebestthingtodoistomakeacompletelistofallthefunctionalityyouwantyourwebsitetohave.Thislistmustbecomprehensive.Then,breakthatmainlistdownintothreesmallerlists:1.Yourmust-havelist:thisisalistofthefunctionalelementsthatyoursitecannotgowithout.2.Yournice-to-havelist:thisisalistofthefunctionalitythatisnotcritical,butwouldreallyaddtotheuserexperience.3.Yourin-my-dreamslist:thisisalistofallthethingsthatyoufeelaretootime,financeorlabor-intensivetodo,butwouldbesupercool.Then,onasheetofpaper,doamock-updrawingofhowyouwantthesitetobelayedout.Whatyou’relookingforhereisplacementofvariouselements,notdesign.Inprofessionalterms,whatyou’redoingiscreatingafirstdraftofyourwireframes(you’llhavetogettheseprofessionallyredonelater,butdoingitthiswayfornowisokay).Onlyafteryou’vedonethesestepsshouldyoutrytofindsomeonetohelpyoubuildthesite.Itwillalsobehelpfultodeterminewhetheryou’regoingtopaysomeoneorifyouwanttoshareequityorprofits.Thenthenextlogicalplaceisto