《物流专业英语》25《物流专业英语》Unit25Reverselogistics第三版新编1

Readingmaterials阅读材料ThereverselogisticssolutionsofHendersonAppliances亨德森电器公司的逆向物流解决方案HendersonCompany,ahomeappliancesdistributor,hasrecentlydevelopedanewreverselogisticssystem,withaviewtomanagingthereturnedproductsformitsmajordealers.Althoughsomeproductsaredamagedonthecustomers’side,themajordamagesstilloccurintransit.亨德森公司是一个家用电器商，最近开发了一套新的逆向物流系统，以管理其来自主要经销商的返品。尽管有一些产品是在顾客那里损坏的，但主要的损坏还是发生运送途中。Asanewelementofthereverselogisticssector,thecompanyhasdesignedanefficientinformationsystemforit,whichissomewhatlavishforthecompany.ThissystemhelpsHendersonlinkeachreturneditemfromthecustomertothedataoftheinitialorder.Withthedata,thecompany’sengineerscanassessthedefectsinmanufacturingsoastoimprovetheprocess.Packagingisevenredesignedtoblockthefutureemergenceofsubstandardproducts.作为逆向物流领域的一个新丁，公司为此设计了一个高效信息系统，这对公司来说多少有点奢侈。这个系统帮助亨德森公司将顾客的每一个返品都与初始订单的数据联系起来。公司的质量工程师利用这些数据来评定制造上的缺陷，以期改进流程，甚至重新设计包装以杜绝以后不合格产品的出现。WhatismostinterestinginthenewsystemisthatitallowsHendersontopracticedifferentiatedtreatmenttocustomersaccordingtothelong-termvaluetheyrespectivelycontribute.DealerswhomisuseHenderson’spolicyforreturnedproductswillsoonfindthattheycannotbutseekotherdistributors.在新系统中最有趣的是，它允许亨德森根据顾客各自所贡献的长期价值进行区别对待。滥用亨德森返品政策的经销商很快就会发现，它们不得不另寻供应商了。

Theultimateobjectiveofthecompanyistoeliminatereturnedproductswhichresultintransit,forthepercentageofsuchreturnsisextremelyhigh.Whendamagesoccurfromtimetotime,theengineerswillredesigntheproductpackagingtopreventthereoccurrenceofsimilarevents.公司的最终目标是消除运送途中造成的返品，因为这类返品的比率极高。例如，当损坏时常发生时，工程师就会重新设计产品包装以防止类似情况的再发生。Uponreceiptofthedamagedreturns,theproductengineerswillimmediatelylocatethedamagedspot,andcalculatethecostsofpartsandcomponents,aswellasthelabourexpensestorestoretheproducttoitsinitialcondition.收到损坏的返品后，产品工程师会立即定位损坏之处，并计算零部件的成本以及将产品修复到初始状态所需耗费的劳动。Forinstance,whenarefrigeratorisoutofusethankstoadamagedbottomplate,theengineerwillatoncecalculatehowmuchexpenseitneedstoreplacetheplatebeforeputtingittofreshuse.Onthebasisoftheabove-mentionedrepaircost,Hendersonworkedoutgeneralprinciplesonwhethertheapplianceneedstoberepaired,orsoldinthesecondhandmarket,orbrokendownintospareparts.Inthisway,Hendersonisabletominimizeitsinventorycostsandensurethatthereturnedproductsgeneratemaximumincometothecompany.例如，当一个冰箱因为底