雨课堂学堂在线学堂云《Cross（Border Live Streaming E-commerce - 日照职业技术大学）》单元测试考核答案

Cross-BorderLiveStreamingE-commerce第1题DetailedPostofLiveStreamingE-commercePlannerdoesnotcover____?AproductselectorBScreenwriterCDirectorDfieldcontrol第2题DetailedPostofLiveStreamingE-commerceMarketingEngineermaycover()AanchorBmediadocking,CsubsidiarybroadcastDAlloftheabove第3题E-commerceLogisticsManagermaycover____AWarehousemanagement,BProcurementCsortingandpackagingDAlloftheabove第4题AbilityRequirementsofAnchorPostmaybe()AResponsibleforthecompletionofthewholelivebroadcasthostBProficientinlivestreamrelatedspeechskillsCHavethebasicknowledgeofsalespsychologyDAlloftheabove第5题AbilityRequirementsofAnchorPostare()ABasicskillsBStatusrequirementsCMentalityrequirementsDHaveabeautifulavatar第6题AbilityRequirementsofAnchorPostare()AHavehigherideologicalqualityBHaveahighnetworkcivilizationliteracyCHavegoodinterpersonalcommunicationskillsandteamworkspiritDHavegoodinterpersonalcommunicationskillsandteamworkspirit第7题ResponsibilitiesoftheAssistantAnchorPost()AUseemoji,punctuationBHavegoodpersonalqualityCBefamiliarwiththemanagementrulesDMastertherelevantsalespsychologyandwords第8题AbilityRequirementsofAssistantAnchorPostare()AHavegoodmoralquality,humanisticqualityandpsychologicalqualityBHaveahighnetworkliteracyandcreditliteracyCGoodinterpersonalcommunicationandteamworkqualityDHavebasicinnovativespiritandentrepreneurialconsciousness.第9题RequirementsofOperationPostare()AResponsiblefortheoverallplanningandimplementationBFamiliarwithandmastertheplanningandoperationCFamiliarwiththerelevantprofessionalknowledgeofthesupplychainDHavetheabilityofdataanalysis第10题E-commerceCustomerServiceManagershouldtakechargeofPre-salescustomerservice,in-salescustomerservice,after-salescustomerservice.第11题Livestreaminge-commerce,asanewformofe-commerce,hasthecharacteristicsofreal-time,interactive,content-oriented,socialized,fragmented,etc.第12题LiveStreamingE-commerceOperatorshouldtakechargeofVisualplanning,shooting,videoediting,etc.第13题LiveStreamingE-commerceOperatorshouldtakechargeofProjectoperation,fieldcontrol,copywriting,activities,communityoperation.第14题OperationPostisResponsiblefortheoverallplanningandimplementation第1题___isthemostbasicwayforanchorstopreheatlivebroadcast.AReleasingshortvideosbeforebroadcastBLivepreheatingcopydrainageCpromotiondrainageDfieldcontrol第2题Forthelivebroadcastactivitiesthatdonotmeettheexpectedresults,thelivebroadcastoperationteamshould()AsummarizethemistakesofthelivebroadcastBfindwaystoimprovethemCavoidthesameorsimilarmistakesDAlloftheabove第3题Selectionofanchorsforbrandownerstoconductlivestreaminge-commerceactivitiesare()ADockingwithanchorsthroughMCNinstitutionsBSelf-broadcastofbrandownersCBrandpromotionDDestocking第4题Anchorsaredividedintothreelevels()ATOPanchorsBwaistanchorsCnewanchorsDMiddleanchors第5题Classificationbyanchoridentityareasfollows()APlatformanchor第6题Theindustrialchainoflivestreaminge-commerceiscomposedof()AbrandownersBMCNorganizationsCanchors,consumersDlivestreaminge-commerceplatforms第7题Livebroadcastinge-commerceisthesubversionandreconstructionofthetraditional"people-goods-field"mode.第8题ThenewInternetretailbasedonbigdatahasoverturnedthetraditionalretailmodel,andthe"people-goods-field"modelhasbecomethemainstream.第9题TheMCNagencywasoriginallyderivedfromtheYouTubeandcanbeunderstoodasanintermediarybetweencontentcreatorsandtheplatformonFacebook.第10题TheadvantageisthatMCNorganizationscanmatchtherightanchorsaccordingtotheneedsofthebrandowners,andprovideacompletesetofsolutions,butthedisadvantageisthattheservicefeepaidandthesalessharearehigher,andthecostishigher.第11题Theindustrialchainoflivestreaminge-commerceiscomposedofbrandowners,MCNorganizations,anchors,consumers,livestreaminge-commerceplatforms,etc.第12题Therearevariousmethodsoflivedrainagepromotion,suchaslivepre-heatingcopydrainage,shortvideodrainagepromotion,paidpromotiondrainage,otherlivebroadcastdrainagepromotion.第13题Anchorsaredividedintothreelevels:TOPanchors,waistanchorsandnewanchors.Exercises第1题Accordingtotheformatoflivestreaming,itcanbedividedintomixedsessionsand()()().ASpecialsessionsBSingle-categoryspecialsessionCMulti-categorymixedsessionDSingle-categorymixedsession第2题Foodlivestreamingaccountsgenerallyoffer()()()inthefoodindustry.AhorizontalproductsBbest-sellerproductsCverticalproductsDbrandedproducts第3题()()aresuitableforanchorswithproductsandsupplychain.AJointbrandBSelf-runbrandsCnobrandsDbrandedproducts第4题thesourceofgoodsare()()().ADistributionplatformBSelf-runbrand/co-brandedbrandCPartnerDsupplychain第5题Principlesofselectinglivestreamingproductsare()()().ADurableGoodsBHighMarketPenetrationCPriceAdvantageDGoodDemonstrationEGoodUserExperience第6题ProductStructurePositioningcontainsthefollowingones,whichare()()().AMixTrendingproductsBHigh-volumeProductsCProfitableProductsDBrandedProducts第7题Theselectionofprofitableproductsonlyrequiresareasonableprice.第8题Thelivestreamingroommusthaveatheme,whichisacommunicationlanguagewithinformationstandardsextractedfromthelivestreamingintroduction.Exercises第1题Withthegradualdeclineofuserdividends,()()()willbecomethemaintrendinthelivestreamingindustry.AhorizontalproductsBproductverticalizationChorizontalcontentDcontentverticalization第2题Matchsuitableanchorsbasedon()()()andtargetuserpositioningtodeterminetheanchor'sclothingandmakeup.AproductcharacteristicsBanchors’personalpreferencesClivestreamingplatformDmerchant'srequirements第3题Transactionscanbepromotedthroughguidancemethodssuchas()andsharingcomments.AbrandsintroductionBusingurgingwordsCwelfarelotteryDproductsdisplay第4题Methodsoflivestreamingcontentplanningare()()().AMulti-formcontentBVerticalcontentCDiversifiedcontentDValuablecontent第5题Atpresent,therearemanyformsoflivestreaming,whichare()()()().AinternetcelebritylivestreamingBoutdoorlivestreamingCfactorylivestreaming,Dotherforms第6题Determinetheproductscheduleandthemeofthelivestreamingaccordingtotheproductcategoriesandpromotionnodes.第7题Itisveryimportanttodetermineathemeofalivestreaming.Exercises第1题()()isthemaindrivingforceforthefanstofollow.ALowpriceBContentCProductDTheme第2题Asinglelivesreamingtscriptisusedto().AstandardizetheprocessandcontentBattractviewersCfollowlivestreamingplatform’srequirementsDmeetmerchant'srequirements第3题Anchorsshouldusetheir()()()toexplaintheadvantagesoftheproduct.AwelfarelotteryBurgingwordsCprofessionalknowledgeDproductsdisplay第4题Thesingleproductcommentaryscriptincludesthefollowingtwopoints:()()().AMulti-formcontentBIntroductionofproductsellingpointsCDiversifiedcontentDEnsuretheinteractionwithfans第5题Atpresent,therearemanyformsoflivestreaming,whichare()()()().AinternetcelebritylivestreamingBoutdoorlivestreamingCfactorylivestreaming,Dotherforms第6题Fivecoreelementsofthescriptare()()().APreparationforlivestreamingBOpeningpreheatingCProductexplanationandevaluationDGuidetransactionsEClarifythethemeofthelivestreaming第7题Thepurposeoflivestreamingscriptsistoensurethatthelivestreamingproceedsinanorderlymanneraccordingtoourexpecteddirection.第8题Thethemeisthecoreoflivestreaming,andthecontentofthewholelivestreamingneedstobeexpandedaroundthecentraltheme.Exercises第1题Whichoneisnotincludedinthewaysofcreatinganchorsetting____?AClearadvantageBFocusonasinglefieldCSelfpackagingDApplyforMCNorganization第2题Whichofthefollowingdoesnotbelongtothethecompositionofanchorsetting____?AFocusonthefieldBGood-lookingCAnchorstyleDContentoutput第3题Whichofthefollowingdoesnotbelongtotheprinciplesofanchorsetting____?APrincipleofdemandBPrincipleofauthenticityCPrincipleofexaggerationDPrincipleofclarity第4题Asfortheanchorsetting,whichofthefollowingiswrong____?AThehumansettinginlivebroadcastingisdrivenbystrongcommercialattributesBTheessenceofhumansettingistohelpanchorssellgoodsCInspirationalpersonalityistheeasiestwaytoestablishadeepemotionalidentitywithusersDTheanchorwhobringgoodsmusthavehumansetting第5题Aboutthehumansetting,whichofthefollowingiscorrect____?ACopytheheadanchorsetting,donotneedpersonalcharacteristicsBAnchorsonlyneedtopayattentiontotheexternalimageforself-packagingCThefirstthingtobuildtheanchorsettingistofindtheirownadvantagesDOnlyneedanameeasytorememberTrueorfalse第6题Humansettingisusuallyregardedasanoperationalvisualizationlabel,includingphysicalappearance,personality,valuesandsooninmarketing.第7题Inthevirtualnetworkenvironment,"humandesign"givesthepublicpsychologicaldesireandsatisfactionofemotionalrelease.第8题Therearetwotypesofhumansetting,skillexpertsandnetstars第9题Livebroadcastingiseasyforeveryoneandwhatyouneedisonlytime第10题Theserecognitioncanbecalledthehighlightsofthemainbroadcastinthelivebroadcast,andarealsoanimportantstartingpointforanchorstocreatehumansetting.Exercises第1题Whatistheimportanceoffanstoanchors____?AFansareanimportanttensiontomaintainBFansaretheplannersoftheproduction,communicationandmarketingoftheanchorsCRunningthefanswellisresponsibleforthemainbroadcastgrowthrevenueDTheyaretheplanneroftheproduction,communicationandmarketingofanchors第2题Whichofthefollowingarestepsforfan-setting____?AToextracttheproductadvantagesandsellingpointsBSolvefans'painpointsCCauseemotionalresonanceDJustchoosewhatthefanslike,otheraren'timportant第3题Whatdoesthecrowdportraitcontain____?AAgeBSexCAreaDHobbyETimeintervalFIncomeGOccupation第4题Thelive-streamingmarketingstrategyspecificallyinclude____?ACombinedwiththepurposeoftheactivity,fans'preferences,brandpositioning,choosetherightthemeBAnalyzetheconsumptionmapofthetargetpersonCFollowupandreplytothefeedbackandopinionsoffansDDon'tneedtoplan第5题Theideaofsubdividingsellingpointsmainlyhastwodimensions,namely____?AStartfromtheproducthumanisticcareBStartfromtheprofitoftheproductCStartfromtheturnoveroftheproductDStartfromthecreativityoftheproductTrueorfalse:第6题Fansareanimportantelementstomaintainhumansetting.第7题InpainpointLevelOne,fansarewillingtopaymoremoneyforthispainpoint.第8题Intheprocessoflivebroadcastmarketing,itiseasyforanchorstofindthepainpointsoftheirfans.第9题Ifthesellingpointiswellrefined,theproductrecognitionwillbehigh,andfanscanrememberyouinthefirsttime,haveinterestinyourproduct,soastobuildtrustandachievethetransaction.Exercises第1题Themainpartsoftheanchorfacerepairinginclude____ANoseBForeheadCCheekboneDLineamandibularis第2题Whatisthecenterpartofthewholemakeup__?AHairBColourofskinCEyemake-upDBottommakeup第3题Whichofthefollowingstatementabouttheanchordresscolorarecorrect__?ABlack-skinnedanchorsaresuitablefordarkcolorsBYellowskincoloranchorsaresuitableforgreenCRedskincoloranchorsdonotrecommendtoweargreenDWhiteskincoloranchorsaresuitableforwhitecolor第4题Whichofthefollowingstatementabouttheanchordressstylearecorrect__?AAnanchorwithlongneckscannotwearnoorlowcollarsBWide-shoulderanchorssuitfortopswithopennecklineCAnchorswiththickerarmscantrytowearbatsleevesDAnchorwiththickwaistshouldchooseclotheswithtsimplestyleofthewaist第5题Forthefunctionofanchorssmiling,whichofthefollowingarecorrect__?AShowthegoodmoodoftheanchorBShowtheconfidenceoftheanchorCShowthesincerityandfriendlinessoftheanchorDShowthededicationoftheanchorTrueorfalse:第6题Thedifferencebetweenlivemakeupanddailymakeupisfirstreflectedinthebottommakeup.第7题Becausethelivebroadcastsoftwarehasacertainfilterandskingrindingeffect,theanchor'smakeupisnotobviousinfrontofthecamera.第8题Thelightinthelivebroadcastroomisbright,itiseasytomaketheanchorlookbeautifulinthecameraandthenmakeupisunimportant.第9题Atpresent,themajorlivebroadcastingplatformsinChinahavemadestrictregulationsonthedressofanchors.第10题Eachliveanchorshouldclearlyknowtheirroleinthelivebroadcast,andreasonablychoosetheclothesthatmeettheirownidentitycharacteristics,soastoachievebetterresultsinthelivebroadcast.Exercises第1题Commonlightinginbroadcaststudiosinclude__AHotlightBAuxiliarylightCRimlightDBiaslight第2题Whichofthefollowingstatementistrueaboutthelight__AThemainlightisthedominantlightinthebroadcaststudios,alsoknownasthe"fundamentallight"or"shapelight".BAuxiliarylightisthelightshininginthedirectionofthecamera,whichisthebacklighteffect.CThetoplightisthelightcomingdownfromabovetheanchor.DRimlightismainlythelightilluminatingthesurroundingenvironmentandbackgroundofthesubject.第3题Whatproblemsshouldwepayattentiontowhenadjustingtheangleoflivebroadcasting__?ATrytousethecellphoneholderBLivewithamobilephoneCTheanchor'sbodyisbetterfacingthecameraDTheanchor'sbodyhadbetterappearinthecenterofthepicture第4题Howshouldtheanchorimprovethesenseofthecamera____?AIncreasethenumberofexercisesBEnhanceself-confidenceCGoodatcommunicationandsummarizingDLenssenseisinnate第5题Duringthelivebroadcast,theproportionoftheanchor'sfaceinthepictureismoreappropriate__?AAhalfBOnethirdCAquarterDOnefifthTrueorfalse:第6题Lightingisanimportantsteptocultivatethesenseofcamera.第7题Toplightisatermrelativetothemainlightsource.Forthedarkpartformedbythemainlight,itisusedasillumination.第8题Someanchorsarenervousinfrontofthecamera,whichwillalsoaffecttheirbodymovementsandexpressions.Inordertoenhancetheirsenseofcamera,anchorscanpracticeinvariousforms,suchaslookinginthemirrorandtrainingtheirownexpressions.第9题Backgroundlightisalsoknownas"environmentlight".Indifferentprogramsorscenes,thebackgroundlightissometimescalled"skycurtainlight"and"atmospherelight".第10题Anchorsshouldfirstaffirmthemselves,givethemselvesenoughconfidence,andbelievethattheycanshowtheirlivebroadcastingabilityandqualityinfrontoffans,andfirmfaith.Exercises第1题DoyouknowwhereIcanhavemyshirt____?AshortenBshortingCshortened第2题WhichWebsitesthatyoucangetinspiration()AYouTubeBFacebookCTikTokDAlloftheabove第3题Tagsinclude____AGenerictagBSpecifictagCTailoredtagDAlloftheabove第4题HowtogainaccesstoTikTokLive()AWithover1kfollowersBWithover2kfollowersCWithover3kfollowersDAlloftheabove第5题Howtomakeyouraccountrecognizable（）AProfilepicandusernameshouldberelevantwiththecategoryyou'reinBMakeyourselfstandoutinthebiotodrawafollowingCCreateaseriesofshortvideosDHaveabeautifulavatar第6题Howtocollecttrendingmusic?()ASavemusicwhilewatchingTikTokvideosBSelectmusicfromHotsoundsonTikstarCAddlocalmusicDMusicPlayerDownload第7题WhensetuptheLivecover,youshould()AUseemoji,punctuationBCaptionandcovershouldberelevantCUsewordslikespeicalevent第8题WhensetuptheLivecover,Captionandcoverneednotberelevant第9题Follow5+similarTikTokaccountsofthecategoryyou'rein,treatthemasbenchmarkandyoucangetinspiredfromthem.第10题JianyingandCapCutareeditingtools第11题Withover1kfollowers,aselleraccountisgivenliveaccessautomatically.第12题Addingphraseslike"tilltheend","waitforit"canincreasefinishrate。Exercises第1题Beforethelivebroadcast,youshould____?AGetthepermissionBselecttheequipmentCUnderstandtheproductfunctionsofthelivebroadcastroomDAlloftheabove第2题Afterthestoreisopened,itcanautomaticallyobtain().AE-commerceauthorityBOBS(PCStart)permissionCLiverightsDAlloftheabove第3题TheadvantageofMobilelivestreamingis____AthepicturedefinitionisdifficulttoguaranteeBhigh-speedbroadbandnetworkCmorehigh-definitiontexturepicture,Dmoreflexible第4题Youcanachievemulti-sceneSettingsofOBSLivestreaming,suchas()AImagesBTextCbrowserWindowsDnetworkcamera第5题HowtoSetupthepopularHashtag()ATitleandcoverandlivecontentrelatedBHighlightthefeaturesoflivestreamingCEstablishgrouplabelsDUsemarketingvocabulary第6题Whocanbecomeadministratorsofthelivebroadcastroom()AbysettingAnchors’friendsandviewersasadministratorsBFriendsorusersinthelivebroadcastroomwhofollowtheanchorcanbecomeadministratorsCAnyoneinthelivebroadcastroom第7题.TheadvantagesofComputerlivebroadcastare()Ahigh-speedbroadbandnetworkBmoreHDCmorehigh-definitiontexturepictureDsupportrichlivebroadcastroomgameplay第8题APPterminalcanbeaddedmerchandisethrough()AURLBdirectinvitationCmerchants'ownstoresDallianceselectionplaza第9题ThefullnameofOBSisOpenBroadcasterSoftware,whichisalsocalledopensourceplaybacksoftware.第10题Mobilelivestreamingismoreflexible，butthepicturedefinitionisdifficulttoguarantee.第11题Anchorscanencourageuserstosharetheirfriendswiththestudioandforwardthemtoothersocialmediaplatformswithoneclick.第12题Anchorscanbanandblockwordsbysettingtheirfriendsandviewersasadministrators.第13题Administratorscanmanagecommentsettingsandalistofuserswhoneedtobeblocked.第14题APPterminalcanbeaddedthroughURL,directinvitation,merchants'ownstoresandallianceselectionplaza.第15题AtAPPside,itissupportedaddingnewproductsatthetoporbottomoftheproductlist.第16题Anchorvoluntarilysuspended3timesinthelivebroadcast,Only10minutesateachtime.Exercises第1题Productsthatattracttraffictake____?Anomorethan10%Bnotexceed30%Cat40%-50%Dlessthan10%第2题Productsfordynamicsalestake()Anomorethan10%Bnotexceed30%Cat40%-50%Dlessthan10%第3题Profitproductstake____Anomorethan10%Bnotexceed30%Cat40%-50%Dlessthan10%第4题Featuredstyletakes()Anomorethan10%Bnotexceed30%Cat40%-50%Dlessthan10%第5题Preparationbeforelivestreaming()ATeambuildingBcontentdesignCProductarrangementDAccountlocation第6题Howtochoosetherightanchor()AGoodimageandtemperamentBwithstrongexpressionCwithstronglearningabilityDwithfluentlanguage第7题Howtofindtherightanchor()ACooperatewiththeserviceprovidersBLookforanchorsbythemselvesCConsulttheanchorlibraryofTikTokShopDTrybyoneself第8题Factorsthatincludedinagoodsscriptare()AAmplifypainpointsBAdvantagepriceCCreatescarcityDHighlightsellingpoints第9题Orthowhitelightissuitableforhomeandfood,creatingasenseofatmosphereandsceneimmersion第10题Thenumberofselectedproductsshouldbedeterminedbasedonthedurationoflivebroadcast,andtheexplanationtimeofsingleproductsshouldbecontrolledat5-10min.第11题Overseaslivebroadcastingisanexploration.Weshouldnotmakethelogiccomplex,maintainasinglemainlinetofindaccurateusersandfans,andformapositivecyclefromflowtotransaction第12题Warmwhitelightssuitableforhomeandfood,creatingasenseofatmosphereandsceneimmersion.第13题Thecolorschemeofthesoftdecorationbuiltinthelivebroadcastroomshouldbeconsistentwiththebrandtoneormatchthelivebroadcasttheme.第14题Useabackgroundcloththatcanbechangedatwilltobringfreshnesstothebuyer.Exercises第1题Animportanttoolforincreasingtrafficandconversioncanreferto____?ATargetedvouchersBFreemailCInter-broadcastingpricesDMultilevelthresholdcoupons第2题Salesgameplaytoimprovetheconversionefficiencyofindividualproducts()ATargetedvouchersBFreemailCInter-broadcastingpricesDSingleitemdiscount第3题Examplesofgameplayinlivestreaming()ASingleitemdiscountBFreemailCInter-broadcastingpricesDMultilevelthresholdcoupons第4题Liverhythmincludes()ACreatinganatmosphereBMobilizefans'emotionsCControlExplanationfrequencyDImprovinginteractionrate第5题GoalssettingintheLivestreamingroomare()AIncreasepopularityBkeepStayCEnhanceinteractionDImproveconversion第6题Atthebeginningofthelivebroadcast,thetransactionwillincreasedquicklyby()AMultilevelthresholdcouponsBseckillCSingleitemdiscountDInter-broadcastingprices第7题Atthebeginningofthelivebroadcast,thetransactionwillincreasedquicklybyseckillonly.第8题Settingspecialpricesforlimitedtimeandinventoryofproductscanstimulatesluggishtraffic第9题Settingupdiscountsforproductscanincreaseproductconversion第10题Singleitemdiscountcanimprovetheconversionefficiencyofindividualproducts.Exercises第1题Whichisagoodscript____?AMixedChineseandEnglishBhighrepetitionCcompulsiveshoppingDInteractiveChat第2题whichisproperinlivestreaming()AThescenedoesnotmatch(suchaspaintingheavymakeuponthehomescene)BTheanchor'sclothingisexcessivelyexposedandeasilyexposedCMultipleanchorsinteractwitheachotherDBackgroundclutteredwithouttheme第3题whichisnotproperforbackgroundlayout()AAmonochromaticandvisuallycomfortablebackgroundBThemerelatedbackgroundCArrangethebackgroundaccordingtothecapturedimageDcopyTikTok/douyinecologicalcontentsaswellasvideocontentsofotherplatforms第4题whichisrequiredbackgroundmusicinlivestreaming?()AWhentheanchorexplainsorchats,slowdownthemusicrhythm,andevenToturnoffthemusicBLongtermuseofstrongrhythmmusicCUsinginfringingmusicDBackgroundnoise第5题Whichisnotproperwhenusingstickers?()AcolorcardBFollowandclickonLittleYellowCarCProductsizechartDUsinghandwrittennotes第6题Sittingpostureissuitablefor()Adailyessentials,cosmetics,MaternalandInfantSuppliesBfoodandbeverageCBeautyMakeupandpersonalcareD3cdigital第7题Standinguplivebroadcastissuitablefor()AClothingshoesBbagsChomegoodsDfoodandbeverage第8题Backgroundmusicinthelivestreamingrequires()AWhentheanchorexplainsorchats,slowdownthemusicrhythmBAddspecialeffectssoundeffectsappropriatelyCWhenenteringtheatmosphere,usemusicwithastrongsenseofrhythmDUsinginfringingmusic第9题whicharenotproperforbackgroundmusic()ALongtermuseofstrongrhythmmusicBUsinginfringingmusicCBackgroundnoiseDmusicsoundistooloud第10题Anativeanchorshouldbe()AFluentEnglishwithapureaccentBcommunicatewiththeselleroftheproductCcommunicatewiththeon-siteaudienceonotherdailytopicsDToplevelEnglishproficiency第11题Itisnotonlypossibleforanchorstocommunicatewiththeselleroftheproduct,butalsotocommunicatewiththeon-siteaudienceon