雨课堂学堂在线学堂云《Live broadcast operations（安徽国际商务职业学院）》单元测试考核答案

Livebroadcastoperations第1题()referstoplatformsthatprovideentertainmentcontent,suchasDouyinandKuaishou.Sellingproductsthroughlivestreamingisoneoftheimportantwaysforsuchplatformstomonetizetraffic.ATraditionale-commerceplatformsBEntertainmentcontentplatformsCShoppingguidecommunityplatforms第2题Xiaohongshuisatypicalexampleof(),whichbuildshigh-qualitycontenttowinuserword-of-mouthandthenmakesfulluseofthatreputationandplatformtraffic.ASocialplatformBShoppingguidecommunityplatformCTraditionale-commerceplatform第3题()iswhenthelive-streamingteamreviewsthebroadcastafteritends,judgesitseffectiveness,sumsuplessonslearned,andprovidesreferenceforfuturestreams.ALive-streamingreplaysummaryBLive-streamingeventpreparationCLive-streamingpromotionplanning第4题()isacomprehensiveroleinlive-streaminge-commerce,mainlyresponsibleforoverallplanningandcoordination.AOperatorBHostCCo-host第5题()isthefirstessentialelementoflive-streaminge-commerce.APeopleBProductsCPlace第6题()needstobeexaminedfromtheseaspects:fanactivity,fanclub,andlive-streamingdata.AMatchdegreeBSalesabilityCCostperformance第7题()meansthemerchantorhostchoosesasuitablevenueandbuildsalive-streamingroomforthebroadcastAPhysical-storestreamingBOriginstreamingCSet-building第8题()canguidetheactions,behavior,andscriptsofthehost,co-host,andoperator.AAssignlive-streamingrolesBControlliverhythmCDefinelivetheme第9题Theadvantageof()isthatmerchantshavenoinventorypressure;shippingistime-savingandeffortless,convenientandfast;thedisadvantageisthatsometimesthephysicalproductisunseen,makingqualitycontroldifficult.AOnlinechannelsBOfflinesourcesCE-commerceplatforms第10题()isaproduct-selectionpoolthatconnectsmerchantsandhosts.AWholesalewebsitesBDouyinSelectionAllianceCE-commerceplatforms多选题第11题Therevenue-sharingmodelsoflive-streaminge-commerceinclude().APurecommissionmodelBAdvertisingfeemodelCPureslotting-feemodelD“Commission+slottingfee”model第12题Commonlyusedindoorlive-streamingdevicesinclude().AVideocameraBMicrophoneCSoundcardDActioncamera第13题ThefollowingbelongtoTaobaoLive’sstaticweightfactors().ALiveroomtagBLiveroomtitleCProductclick-throughrateDLiveroomcoverimage第14题Amongthepracticesbelow,thosethatcanhelpTaobaohostswinusers’trustare().AAuthoritativeendorsementBDataproofCLimited-time&limited-quantityDOn-siteexperience第15题Thefollowingaretraditionale-commerceplatforms().ATaobaoBPinduoduoCJD.comDXiaohongshu第1题Coca-Colasellsfamily-sizecoladuringaNew-Yearlive;whichpainpointissuitableforthehosttochoose?()APricediscountBCentury-oldbrandCPackagingDExcitementafterdrinking第2题WhichofthefollowingisNOTatrust-buildingscriptbetweenhostandcustomer?().A“Oldcustomers,don’tforgettoclaima20-yuancashredpacketinthefanclub”B“We’vereallynevermetthisproblem;pleaseaskcustomerservicebackstage”C“Greatquestion!Ourproductpassesstrictqualitychecks;7-dayno-reasonreturnifyoudon’tlikeit”D“Lookatmyworksuitandthisbackground—doesn’titfeellikeyourbusymorning?Perfectmatch!”第3题WhichoptionisNOTaproductselling-pointdescription?().AUsesUSBchargingport,plug-and-playBUsesGermanaerospacenanotech,meticulousCWhenpowerisoff,justplugitinanditworksD12th-genIntelCorei9,superperformance第4题Inamatureroomwithmorethan200onlineviewers,thehostshouldgenerallygiveredpacketsofnolessthan()yuantolivenuptheatmosphere.A50B100C150D200第5题Theachievementsposterincludes(),livecontent,hostinfo,andusuallyselectsdatalikesalesandonlineviewers.()ALivetimeBLiveplatformCLuckydrawDLivetheme第6题Whichstatementaboutwelfareopeningiswrong?().AAftergivingredpacketsandcoupons,letfansshowthemoffBBeforeformalproductintro,setseveralsmallredpackets,nobigamountneededCBeforeformalproductintro,oneredpacketisenough,noneedformoreDOpeningwelfarecanoffermultipleoptionslikeredpacketsandcoupons第7题Forfanswithclearneeds,focusshouldbe().AStimulatefanneedsBHelpfansclarifyneedsCRetainsuchfansDCreateneedsforfans第8题Todigoutfanpain-pointneeds,thekeyis().ARetainfansBAnalysefanswithdifferentattributesCImprovefanshoppingexperienceDSpecifyfanneeds第9题Thedirectorconsolebelongsto().AHardwareBNetworkCToolsDCamera第10题Thestreamingphonebelongsto().AHardwareBNetworkCLightingDCamera第11题Thefollowingarehostpersona-buildingskills().ATagyourselfBFindyourownrecognisabilityCChangestylefrequentlyDStartfromyourself第12题Cultivatinghostlanguageexpressionmainlyincludes().ADressproperlyBCommunicatewithaffinityCChooserighttimingDLearntolisten第13题Hostemotion-managementskillsinclude().ANoticeself,knowyouremotionBAskyourselfwhyyoufeelitCFindwaystohandleiteffectivelyDDoyourownway,showpersonality第14题Hostskillstocreategoodpopularityinclude().ARespectfansBBegratefulCResonateatsamefrequencyDApologisesincerely第15题Fan-increasemethodsinclude().AImportfromacquaintancesocialBImportfromstrangersocialCPlatformrecommendedtrafficDEventtrafficimport第16题Profititemsarehigh-unit-pricegoodsthatbringhighprofitandboostsalesrevenue.()第17题Content-heavyentrepreneursshouldstartwithverticalproductsrelatedtoaccountpositioning,thenexpandaftergainingexperience.()第18题Toattractfans’attention,hostsshouldspeakasfastaspossible.()第19题Problemslike“weakarticulation”,“muddyarticulation”and“non-roundedarticulation”arecommonpronunciationissuesforhosts.()第20题Accuratelypositioningfansisakeyabilityforagoodhost.()第21题Afterhavingapersona,hostscannotmaximisetheiruniquefeatures.()第22题Hostsshouldchangepersonafrequentlytobuildsolidfanrelationships.()第23题Whenbuildingpersona,fullyconsiderthemaintargetaudienceofthepositioning.()第24题Hostsshouldnotonlyhaveuniquecharmbutalsosensitiveadaptabilitytomakeshowsmoreattractive.()第25题Forfanswithoutdemand,hostscanskipcommunicationtosavetime.()Project3Test第1题Theliveroombackgroundshouldpreferablybe().AWhiteBRedCSolidcolourDBlack第2题()isalsocalledtrianglelight.ARembrandtlightBButterflylightCFrontlightDSidelight第3题Ifthehost’sfaceisasymmetricalleftandright,use()tocoverthecheek.AContourshapingBButterflylightslimfaceCFrontlightingDSidelighting第4题Whichstatementaboutlive-roomlayoutiswrong?()AChooselightandsolidbackgroundcoloursBThemainlightshouldbewarmCSmallornamentscanbeplacedDShelvesshouldbeneatandtidy第5题Whenchoosinganoutdoorvenueasaliveroom,thefactortoconsideris().ASoundinsulationBWeatherconditionsCSoundabsorptionDLightingeffect第6题Featuresofsales-orientedliveroomsinclude().ALow-pricepersonaBCost-performancekingCImmersivesceneDDisplay-typeroom第7题Whensettingupaclothingliveroom,payattentionto().ALightcoloursmainlyBLargesenseofspaceCBrightlightingDThemorecomplexthelightcolour,thebetter第8题Commonlyusedliveroomlightsare().AKeylightBFilllightCRimlightDToplightEBackgroundlight第9题Thethreekeypartsoflivesceneare().ADressproperlyBLightingCMusicDBackground第10题Liveroomequipmentincludes().AHardwareBCameraCLightingDNetworkETools第11题Hostsshouldnotstandtooclosetothewall;itfeelsoppressive.Keepmorethan1.5maway.()第12题Liveroomlayoutshouldbedesigneddifferentlyaccordingtosellingcontent,sopositioninganddifferentiationmatter.()第13题Liveroomhardwaremainlyreferstothenetworkneededduringstreaming.()第14题Liveroomequipmentcanbeclassifiedintohardware,networkandtoolsaccordingtonature.()第15题Inliveroomlighting,theproductlight'sroleistoincreaseproductgloss,makingclose-updisplaysmoreattractive.()Project4Test第1题()isbasedonthebasicutilityoftheproduct.Suchusersfocusondurabilityratherthanappearancewhenchoosing.AEconomicmentalityBReliabilitymentalityCPracticalitymentality第2题()meansgivingdifferentpricesaccordingtodifferentpurchasequantities.ATieredpricingBProduct-bundlepricingCBulk-purchaseguidedpricing第3题()displaysproductsaroundaneventorholiday,groupingrelateditemstocreateatmosphereandaspecificenvironmentthatboostssalesoftheseries.ACategorisedBCombinedCThematic第4题Forshort-videoplatformslikeDouyinandKuaishou,hostscanmainlyuseaccountname,bio,andfangroupsas().APrivate-domainscenesBPublic-domainscenesCOtherplatforms第5题()hasfunctionssuchaspressconferences,word-of-mouthmarketing,andproductdisplay,servingasanimportantpublicwindowforenterprises.ADouyinplatformBE-commerceplatformCCorporateofficialwebsite第6题Whenastreamstartsandviewernumbersarelow,handingout()intermittentlycanbuildpopularityandattractmorepeople.ALargeredpacketsBSmallredpacketsCPasswordredpackets第7题()isoneofthecommoninteractionmethodsusedbymerchantstoattractusers’attentionthroughluckydraws.ALive-roomlotteryBGiftpromotionCCoupondistribution第8题()meansahostcanchallengeanotherhostinadifferentroomwhilestreaming.AAccountguidingfansB“Mic-connect”PKCInvitingcelebritiesintotheroom第9题DomesticExpressMailService()isanearlyproductof(),relyingonitsownairnetworktoprovideefficientandsafedocumentandparceldeliverybetweendomesticcities.AChinaPostBExpresscompaniesCLogisticsfreightcompanies第10题()helpsmerchantscontrolshippingefficiencyandlatercost;onthepremiseofguaranteeingwarehousinglogisticsefficiencyandaccuracy,operatingcostswilldecrease.AManufacturerdrop-shippingBSelf-builtwarehouseshippingCThird-partywarehousingtrusteeshipshipping第11题()mustbepackedinboxes,bags,orcartons.ATextileslikebeddingBFragilegoodsCGiftsandaccessories第12题When(),warehousestaffmustregisterproductname,quantity,specifications,manufacturer,deliveryunit,acceptancestatus,andinboundtimeindetail.AWarehousingBWritingSKUcodeCInspectinggoods第13题()candeepenfans’cognitionofthecommunityandattractmorefanstojoin.ACustomergroupBCommunitymanagementCCommunitytags第14题()mainlyusesthelatesthoteventsornewstocreatetitles,guidinguserstofollowthehostthroughtheirattentiontosocialhotspots.ALeveraginghottopicsBCreatingsuspenseCSettingbenefitpoints第15题The()functionishailedasapowerfultoolforbringingpublic-domaintrafficintoTaobaoLive.Whenusedcorrectly,theroomwillbepersonallyrecommendedbytheplatformtochannelpagesand“GuessYouLike”modules,gainingmorepublic-domainexposure.ALiveBreakingpointBLiveWatchCLivepainpoint第16题Thefollowingareliveproduct-selectiontools().AHuitunDataBTmallMallCChanmamaDKuaixuanProduct第17题Whenpredictingfandemandfromfanportraits,wecanselectthrough().AAgegroupBGenderdifferenceCRegiondistributionDPersonalitydifference第18题Thefollowingbelongtotrend-basedproductselection().ASellfansinsummerBSellzongziatDragon-BoatFestivalCSelldowncoatsinwinterDSellyuanxiaoatMid-Autumn第19题ManagementguruPeterDruckerproposedtheSMARTprincipleforgoalmanagementinhis1954book“ThePracticeofManagement”.SMARTmeans().ASpecificBStretchCMeasurableDAttainableETime-bound第20题Whenintroducingproducts,usablescriptskillsare().AFollowFABEprincipleBHighlightproductdetailsCUsecontrasttohighlightadvantagesDExaggeratesellingpointstoattractattention第21题Profitproductsfocusonhigh-end,nichemarketsanddonotrequiremanystyles.()第22题Tieredpricingsuitstime-sensitive,perishable,high-purchase-rateproducts.()第23题Liveroompricingcanberandomlygivenbythehostbasedonpersonaljudgment.()第24题Accordingtocompetition-orientedpricing,onlypriceslowerthancompetitorscangainadvantage.()第25题Thesameproducthasidenticalconversionratesindifferentliverooms.()Project5Test第1题()representsthecontributionvalueofeachusertotheliveroom.AProductsalesBAverageordervalueCUVvalue第2题()isthecoreofhostlive;onlybycontinuouslearningandimprovingprofessionalabilitycanhostssurviveinfiercecompetition.AProfessionalcontentBSincerecontentCInterestingcontent第3题Theideaof()istointroducetheproductandsolvetheproblemsanddoubtsraisedearlier.ARestorescenarioBRaisedemandCShowhighlights第4题Theideaof()istousepriceadvantages,coupons,luckydraws,extragifts,etc.tostimulateorders.AInstilconceptBShowhighlightsCPromotetransaction第5题Thepurposeof()istoretainuserswhoentertheroomandincreaseretentionrate.ARetentionscriptBWelcomescriptCInteractionscript第6题()aimstocreatehungermarketing,makingusersafraidofmissingoutandurgingimmediateorders.AProduct-introscriptBRush-orderscriptCClosingscript第7题ThefollowingdoNOTbelongtowaystoimproveuserexperiencefeeling().ASolvecustomerproblemsBSingintheroomCDanceintheroomDTellproduct-usestoriesEBuildunifiedroom&shopstyle第8题Thefollowingbelongtocontrast-settingskills().AOldvsnewproductcontrastBExperimentalproductcontrastCOwnvsownproductcontrastDHostvsco-hostusagefeelingsEHostbeforevsafteremotionalfeelings第9题Asingle-productscriptisusuallydesignedintheformofcharts.()第10题MostKuaishouusersarefrombigcities.()第11题OpeningKuaishoulivedoesnotrequirefaceverification.()第12题OpeningaKuaishoushopmusthaveabusinesslicence.()第13题KuaishoushopcanaddproductsfromJD.com.()第14题Douyinliveplatformtrafficismainlypublic-domaintraffic.()第15题OpeningDouyinlivedoesnotrequirereal-nameauthentication.()第16题TosellonDouyinlive,youmustopenaDouyinshop.()第17题Douyinshopsellerscanbesoleproprietorsorenterprises/companies.()第18题ToopenDouyinsellingpermission,bothAlipayandWeChataccountsmustbeopened.()Project6Test第1题()representsthecontributionvalueofeachusertotheliveroom.AProductsalesBAverageordervalueCUVvalue第2题()isthecoreofhostlive;onlybycontinuouslearningandimprovingprofessionalabilitycanhostssurviveinfiercecompetition.AProfessionalcontentBSincerecontentCInterestingcontent第3题Theideaof()istointroducetheproductandsolvetheproblemsanddoubtsraisedearlier.ARestorescenarioBRaisedemandCShowhighlights第4题Theideaof()istousepriceadvantages,coupons,luckydraws,extragifts,etc.tostimulateorders.AInstilconceptBShowhighlightsCPromotetransaction第5题Thepurposeof()istoretainuserswhoentertheroomandincreaseretentionrate.ARetentionscriptBWelcomescriptCInteractionscript第6题()aimstocreatehungermarketing,makingusersafraidofmissingoutandurgingimmediateorders.AProduct-introscriptBRush-orderscriptCClosingscript第7题ThefollowingdoNOTbelongtowaystoimproveuserexperiencefeeling().ASolvecustomerproblemsBSingintheroomCDanceintheroomDTellproduct-usestoriesEBuildunifiedroom&shopstyle第8题Thefollowingbelongtocontrast-settingskills().AOldvsnewproductcontrastBExperimentalproductcontrastCOwnvsownproductcontrastDHostvsco-hostusagefeelingsEHostbeforevsafteremotionalfeelings第9题Asingle-productscriptisusuallydesignedintheformofcharts.()第10题MostKuaishouusersarefrombigcities.()第11题OpeningKuaishoulivedoesnotrequirefaceverification.()第12题OpeningaKuaishoushopmusthaveabusinesslicence.()第13题KuaishoushopcanaddproductsfromJD.com.()第14题Douyinliveplatformtrafficismainlypublic-domaintraffic.()第15题OpeningDouyinlivedoesnotrequirereal-nameauthentication.()第16题TosellonDouyinlive,youmustopenaDouyinshop.()第17题Douyinshopsellerscanbesoleproprietorsorenterprises/companies.()第18题ToopenDouyinsellingpermission,bothAlipayandWeChataccountsmustbeopened.()Project7Test第1题()mainlyreflectsyesterdayandearlierproductsalesandranking.ATodaylivelistBLiveproductlistCInfluencersaleslistDBrandself-streamlist第2题()=productclicks÷cumulativeviewers.AProductclick-throughrateBProductpurchaserateCAverageordervalueDUVvalue第3题()referstothetimesusersactuallyclickaproductandenteritsdetailpage.AProductsalesBCumulativeviewersCProductclicksDUV第4题()=productsales÷productclicks.AProductclick-throughrateBProductpurchaserateCAverageordervalueDUVvalue第5题Ifaliveroomhaslowonlineviewers,whichofthefollowingisNOTincludedinimprovements?()AAdjustscriptguidanceBInteractwithnewusersCOptimisescenesignageDProductadjustment第6题WhichmarketingmethodisNOTsuitableformakingtheproductthefocus?()AAppearancemarketingBCelebritymarketingCContrastmarketingDRaritymarketing第7题WhichofthefollowingisNOTanelementoflivemarketing?()ALiveequipmentBPeopleCProductDCreativity第8题Whichstatementaboutwarm-upcopydesignskillsiswrong?()AShowlivethemeBThrowoutlivehighlightsCMustnotreveallivewelfareDSetsomesuspense第9题Whichstatementaboutpublicandprivatedomaintrafficiswrong?()APublicdomainisalsocalledplatformtrafficBTrafficfromTaobao,JD,PinduoduoispublicdomainCHostshavenocontroloverpublicdomainandmustfollowplatformrulesDPrivatedomainrequireslowoperationalabilityfrommerchants第10题WhichofthefollowingdoesNOTbelongtopre-livewarmingup?()AChangeplatformnicknameto“name+fixedlivetime”BInformWeibofollowersoftimeandoffersviatext,posters,linksCPostshortvideoswithrealpersonannouncinglivetimeDHandoutredpacketsinfangroup第11题Warm-upmethodsonshort-videoplatformsare().Awelfare-contentpromovideosBField-tripvideosCWarm-upinfo+regularcontentDPurewarm-uptrafficvideos第12题Secondarytrafficattractionmethodsinclude().AShort-videospreadBAchievementposterspreadCFaninteractionspreadDWeChatMomentsspread第13题Faninteractionmethodsinclude().AHoldfaneventsBLuckydraws&welfareCCreatequalitycontentDThankfans第14题Waysforhoststorunluckydrawsare().AGift-bagdrawBQuizdrawCOn-the-hourdrawDSign-indraw第15题Keypointsofrarity-marketingliveactivitiesinclude().APushnewproductsBBoostsalesCBuildreputationDExplainproduct第16题Thefollowingarecommonproductdisplaytypes().AThematicBCategoryCMessyDCombined第17题Effectsofe-commerceoperationaremainlyshownin().ALowerwarehousingcostBRaiseproductconversionrateCLiftuserstickinessDLiftoverallcompetitiveness第18题E-commerceoperationmodelsinclude().AB2BBB2CCC2CDO2O第19题DifferencesbetweenlivesellingandTVshoppingare().ATrustBSceneCAfter-salesDProduct第20题Public-domaintrafficpaysmoreattentiontoguidanceandoperationthanprivate-domaintraffic.()Answer:False第21题OnDouyin,hostscanuse“DOU+”towarmupandattracttrafficbeforethelive.()第22题Aroomwithnomorethan20onlineviewersissuitableforattractingtrafficbysendingpasswordred-packets.()第23题Alivepreviewcanonlyannouncethebroadcasttime.()第24题High-conversionscriptdesignrequirescolloquiallanguageandrichbodylanguage&facialexpressionstoimmerseusers.()第25题Zhitutonglivepromotioncanonlyattracttrafficforcurrentlybroadcastingrooms.()Project8Test第1题Fordifferentsituationsintheroom,whichhostresponseiscorrect?().AWhenusersaskquestions,hostmustanswerimmediatelyBWhenusersgivekindsuggestions,hostmustadoptCWhenusersgivepositivecriticism,hostcanignoreDWhenusersmaliciouslyinsult,hostcanignoreorblockdirectly第2题Whichsequenceiscorrectfordata-analysisbasicprocess?().ASetgoal→obtain→statistics→analyseBObtain→setgoal→statistics→analyseCSetgoal→obtain→analyse→statisticsDObtain→statistics→setgoal→analyse第3题Whichstatementaboutdifferentdatameaningsiswrong?().ALivetimesmeansbroadcastcountinaperiodBLivetimeslotandlivedurationarethesame:bothmeanstreamlengthCNewfansmeansincreasedfansduringliveDMaxonlinemeansthehighestsimultaneousviewersinastream第4题WhichofthefollowingisNOTlivedataprocessing?().ACheckdataaccuracyBCheckdatavalidityCSumoraveragedataDComparedatadifferences第5题Whichstatementaboutpopularityindicatorevaluationiswrong?().ApopularityindicatorisalsocalledtrafficindicatorBChangesinonlineviewersreflectproductqualitymostintuitivelyCStabilityofonlineviewersreflectsuserstickinessDChangesinonlineviewersreflectcontentqualitymostintuitively第6题Whichstrategytoimprovehighreturn-rateiswrong?().AStrictlycheckproducts,ensurequalitymatchespriceBAvoidover-hypinginscriptsCOptimiselogisticsandcustomerdetails,ensuretimelyresponseDKickreturnedusersoutoffangroup第7题WhichstatementaboutDouyinliveusercharacteristicsiswrong?().ADouyinliveusersaremostlyyoungBThelargestviewershareis31–40yearsCThelargesthostshareis24–30yearsDGenderratioisbalanced,5:5第8题WhichstatementaboutDouyinShopiscorrect?().ACannotbecertifiedbyindividualbusinesslicenceBCanbecertifiedbyenterpriseCCanbecertifiedbypersonalIDDCanonlybecertifiedbyenterprise第9题Whichstatementaboutopeningsalespermissioniscorrect?().AReal-nameauthenticationBNee