新视野大学英语第三版B4U3教案

新视野大学英语第三版B4U3教案新视野大学英语第三版B4U3教案新视野大学英语第三版B4U3教案新视野大学英语读写教程第四册教案B4U3Unit3BeingEntrepreneur＊TeachingObjectives：StudentswilllearntouseEnglishto1。Totalkabouttheentrepreneurialspirit2。Tounderstandthetextfully3.Toapplythephrasesandpatterns4。Tomastertheessaywritingskill

*TimeAllotment:eachunit8classes1st2ndclasses:PartIWarmingupLead—in：GuessingactivityandshortanswerquestionsPre—readingactivities：compounddictationCulturalbackground：Propernames3rd—-4thclasses:PartIITextStudyReadinginDepth:StructureAnalysis,Summary，DifficultsentencesanalysisLanguageFocus：MorepracticeinLanguagePoints（languagepointsexplanation，SentencePatterns,UsefulExpressions)5th—6thclasses:PartIIIReflectionCriticalthinking:Morespeakingpracticeindiscussionrelatedtobeingentrepreneur.WritingPractice：Essaywriting•Writeanarrativewithbiographicalinformation。7th-8thclasses：PartIVAssignment7。Post-readingactivities：summaryofusefulexpressions，watchinganddiscussing，speakingtask，etc。8.SectionB：FocusonfastreadingandpracticeinreadingskillUNIT3SectionAFredSmithandFedEx：ThevisionthatchangedtheworldPartIWarmingup1.Lead-in：1）Guess:Whoishe/she？a.HewasanAmericanbusinessman，marketerandinventor.Herevolutionizedsixindustries:personalcomputers,animatedmovies，music，phones,tabletcomputing(平板电脑应用）,anddigitalpublishing。Hediedofcancerattheageof56in2011。

b。HeisanAmericanbusinessmagnate（巨头）,philanthropist（慈善家），investor，computerprogrammer,andinventor.HehasbeentopoftheForbesAmericanrichlistforconsecutive（连续的）20years。HewaschairmanofMicrosoftcompany。

c.HeisanAmericanprogrammer。Heisbestknownasoneoffiveco-foundersoftheworld’slargestsocialnetworkingwebsite.HeisthechairmanandchiefexecutiveofFacebook,Inc。

d。HeisaChinesebusinessmagnate(大亨）。HeisthefounderandExecutiveChairmanofafamilyofhighlysuccessfulInternet—basedbusinesses.HisproductispopularallaroundChina。

Tips:SteveJobs；BillGates；MarkZuckerberg;JackMa2)Discussionquestion1:Doyouoftenusetheirproducts?Dotheirproductsmakeyourlifemoreconvenient？Tips:Yes，Iusetheirproductsquiteoften。IusevariousAppleelectronicstowork,playandsocialize。Idon’thavetogotothelibrarytosearchforinformationorgethermaterials…3)Discussionquestion2:Whatisanentrepreneur？Tips:An

entrepreneur

isapersonwhomakesmoneybystartingorrunningbusinesses，especiallywhenthisinvolvestakingfinancialrisks。

4)Discussionquestion3：Whatpersonaltraitsdosuccessfulentrepreneurshaveincommon?

Tips:leadership，highmotivation，greatdetermination，willingnesstofail，competitivespirit，budget—mindedness2.Pre-readingactivities：1）CompounddictationListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.

The__________definitionofanentrepreneurisapersonwhoorganizesandacceptstherisksofanewbusiness.Entrepreneursmayhaveanewproductorserviceto_____.Ortheymayhaveideasfornewwaystodobusiness.Butanentrepreneurialspiritdoesnothaveto___________thebusinessworld。

Latelywehearmoreandmoreaboutsocialentrepreneurs.Whattheydois_______;theymightevenactlikebusinessentrepreneurs。Theymight______moneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenot______byadesireforprofits.Theirmostimportantgoal,theysay，istocreatesocialvalue。Theyorganizeandsupportprogramsthat______improveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve.Andtheysaytheytryto_______thesolution.Inotherwords,tochangethesystem,theytrytogetwholesocietiestochange。Therearemanyhistoricalexamplesofpeoplewhomightbecalledsocialentrepreneurs.SusanB.Anthony，forexample,_________women'srightsintheUnitedStates。VinobaBhavecreatedtheLandGiftMovementtohelpIndia’spoorand________.

Keys：traditional，offer,belimitedto，similar，invest，guided,aimto，spread,foughtfor,landless

3.CulturalBackground：

1)theMillionaire'sUnitItisthenicknamefortheFirstYaleUnit，anavalairreserveunitconsideredtobethefirstintheUnitedStates。ItwasstartedbyF。TrubeeDavison,aYalesophomoreatthetime,in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmerica’smilitaryaviation.

2)theMarines(海军陆战队)FormerlycalledtheUnitedStatesMarineCorps，itisabranchoftheUnitedStatesArmedForcesresponsibleforprovidingpowerprojectionfromthesea。

3）the“hubandspoke”system（轴辐式空中交通系统）

Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs.TheFedExcompanytookadvantageofthisideainthe1970s,revolutionizingthewayairlineswererun.

4)XeroxandGoogle

Xerox：anAmericanmultinationaldocumentmanagementcorporationthatproducesandsellsprinters，photocopiers,etc.

Google:anAmericancorporationwhichprovidesinternet—relatedproductsandservices.

PartIITextStudy1.Mainidea＆structure:TipsforReading：AGoodReadershould1）Trytobecomeanactivereader。2）Learntoaskmorequestions。（what，why，how)3)Dotheefficientreading。（keypoints，topicsentence,keywords，locatingwords,necessaryandsufficient)4)Developahabitofmarkingduringreading.AnswerQuestions1)WhattypeofbusinessdoesFedExmainlydo？

Tips:overnightdeliveryservice;door—to-doorpackagedelivery（Para。1）

2）InwhatwaydidSmith'sChildhoodexperiencescontributetohisbusinesslaterinlife?Tips：sufferingfromadisease;pickedonbybullies;learnedtodefendhimself(Para。3)

3）HowdidSmithputhispassioninflyingintorealpracticebeforehestartedhisbusiness？Tips:operatedacrop-dusterat15;helpedrevivetheYaleflyingclubasastudent;ranasmallcharteroperationinNewHaven；servedintheMarinesduringtheVietnamWarandflewmorethe200missions（Para。4-7)

4）WhatdidSmithdoinhistermpaperforhisecomonicsclass？Howwasthepaperevaluatedbyhisprofessor？Tips:draftedaprototypeforatransportationcompany；wasn’timpressed（Para。5)

5）WhatideadidSmithlearnfromhismilitaryexperience?Howdidherelatetheideatohisbusinesslater？

Tips:leadership;Goodleadershiphasverymeasurableeffectsonacompany’sbottomline.（Para。7)

6）WhydoestheauthormentionthewordsXeroxandGoogleinthetext?Tips:ToshowthatFedExissosuccessfulthatthenameitselfdefinesandrepresentsexpressdelivery.(Para.10）

7）WhatdoesSmithconsiderasthekeyelementsforasuccessfulbusiness?Tips:appealingproductorserviceandacompellingstrategy;efficientmanagementsystem；goodleadership（Para。11）

8)WhatdoesSmith'sgreatconcernforhisemployeesillustrate?Tips:hisP—S-Pphilosophy（Para.12)

StructureAnalysis:Introduction：BasicintroductiontoSmithandhisFedExcompany。(Para.1)

Smithis“recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality”。（Para。2)

Body:SectionOne：Smith’searlylifeexperiences.（Para.3—7）

SectionTwo:Smith’sbusinessexperience。（Para.8—11)

Conclusion：FurtherdescriptionofSmith'sfriendlyandagreeablepersonalityandthesignificanceofhisP—S—Pphilosophy。(Para.12)

2。LanguageFocus:Usefulexpressions:touchdown（飞机等）降落，着落尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。

Despitetheterribleweather,thepilotofthehelicoptermanagedtotouchdownsafelyonthedeckoftheaircraftcarrier.

2）beontosth。发现新事物；制造出有趣的事物(Para。6）

考古学家在发掘之初就知道他们将有重大发现。Archaeologistsknewtheywereontosomethingbigwhentheystarteddigging.

3）take/have/makeastabat（doing)sth.试图（做）某事；尝试（做）某事(Para。8）

警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯.

Thepolicereleasednewdetailsinthecase，inanefforttomakeanewstabatfindingthemysteriousrobber.Functionalpatterns4)Recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality，Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesandstockholders。

史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家.无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重.Recognized/Acknowledgedas…，Sb.isheldinhighregardby…

用于说明“某人受尊重的程度"。

比尔·盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重.

Widelyrecognizedasoneofthegreatestphilanthropistsintheworld,BillGatesisheldinhighregardbypeoplefromallwalksoflife.Moreusefulexpressionsforstudentstocheckandlearnafterclass:Languageappreciation：1）Conceivedwhenhewasincollegeandnowinthe28thyearofoperation,Smith’sexquisitebrainchildhasbecomethestandardfordoor-to-doorpackagedelivery.（Para.1，L10）

如今,史密斯这一源于大学时代的妙想已在现实中经营到了第28个年头，并已成为包裹快递入户行业的标杆。

2）Recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality，Smithisheldinhighregardbyhiscompetitorsaswellashisemployeesandstockholders。（Para.2，L1)

史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工,还是他公司股票的持有人，都对他十分敬重。

3）Inthemilitary，leadershipmeansgettingagroupofpeopletosubordinatetheirindividualdesiresandambitionsfortheachievementoforganizationalgoals。（Para。7,L1)

在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。4)Inarticulatingthisphilosophyandinpersonallyinvolvinghimselfinitsimplementation,FrederickSmithistheforerunnerofthenewsphereofleadershipthatsuccessinthefuturewilldemand.(Para。12,L8）

通过明确表达并亲身践行这一理念，弗雷德里克·史密斯已成为未来成功所必需的新领导领域的开拓者.Essaywriting:WriteanarrativewithbiographicalinformationIntroduction：Whoishe？Whatishefamousfor?Whyishespecialtoyou？

Body：

•Whataretheimportantdatesintheperson’slife?

•Whatpersonalitytraitsdrivehimtosuccessormakehimspecial?•Arethereanycriticalturningpointsinhislife？

•Whataretheperson’smajorachievements？

•Whatistheperson’simpactonhistoryorsociety?Conclusion

Sampleessay：MarkElliotZuckerbergisanAmericancomputerprogrammerandInternetentrepreneur。BornonMay14，1984inNewYork，heisbestknownasoneoftheco-foundersofthesocialnetworkingsiteFacebook.Hiswiderangeofinterestsandgreatenthusiasm，aswellashisachievements,makehimoneofthemostremarkableyoungmenofourtime。（Introduction）

Zuckerberg’sinterestscoveravarietyofareas.Duringhishighschoolyears，heshowedgreatinterestintheclassics。InPhillipsExeterAcademy,hewonprizesinscience(math,astronomyandphysics)andclassicalstudies.Thenincollege，hewaswellknownforhisabilitytoreciteancientpoemssuchasTheIliad.Butdon’ttakehimasabookworm.Hewasalsoafencing（击剑运动)starandcaptainofthefencingteam.

Whenaninterestdevelopsintoacareer,enthusiasmplaysamoreimportantrole.In2004whenhewasstillastudentatHarvard,Zuckerberg'sexpertiseincomputerscienceledhiswayintothecreationandconstructionofthepubliccommunityplatform，Facebook。Heandhisteammatesdevotedalotofenergyandtimeintotheprojectandovercamemanyunexpecteddifficulties.Itistheenthusiasmofcreationthatreallydrovehimandhismates。AsZuckerbergexplainedinaninterviewin2007：“Formeandmycolleagues，themostimportantthingisthatwecreateanopeninformationflowforpeople。”

Task：essaywriting:Directions:Writeabiographicalnarrativeessayofnolessthan200wordsononeofthefollowingtopics。Onetopichasanoutlineyoucanfollow.

Topic：Asuccessfulperson

Introduction:•Basicintroductionoftheperson

•Mainmessageofyouressay

Body：

•Earlylifeexperiences（Family,education，etc。)

•Startofhiscareerofgreatproject

•Difficultiesencounteredalongtheway

•Personaltraitsrelatedtohissuccess

Conclusion：Restatementofthemostimpressivetraitsoftheperson

3SummaryFredSmithandFedEx:Thevisionthatchangedtheworld

FrederickW。SmithisthefounderoftheFedExCorp。，thelargestandmostsuccessful_______________________。Heisrecognizedasanoutstandingentrepreneurwhois_________________bybothhiscompetitorsandemployees。Asajuvenile，hesufferedfromadiseaseandwasoften________bybullies.Buthispassionforflyingincreasedashegrewup。AtYaleUniversity,hehelpedto_____theYaleflyingclub。Inatermpaperforaneconomicsclass,he________________foratransportationcompanythatensureovernightdeliveryofsmalland____________goods,buttheprofessorsaiditwasn't_______.Aftergraduation，he_________________andwenttoVietnam.Duringhismilitarydays,helearnedthatgoodLeadership_______________________acompany。HomefromVietnam,hedecidedto___________startinghisownbusinessbuttheearlydays__________________extremefrugalityandfinanciallosses。Inspiteofdifficulties,hestill_______________toensuregoodmedicalplan.Hesaidsuccessinbusiness______________threeelements:appealingproductorservice，__________________________，andgoodleadership.

Keys：overnightdeliveryservice,heldinhighregard，pickedon,revive,draftedaprototype，time—sensitive,feasible,joinedtheMarines,hadmeasureableeffectson，takeastabat,wereunderscoredby,settheprecedent,boileddowntoPartIIIReflectionCriticalThinking：1.WhatchallengesdoyouthinktheexpressdeliveryservicesinChinaarepresentlyfacedwith?

•highlyeffectivetransportationsystemnotyetestablished；

•relativelyexpensivetransportationfees;

•compensationsystemforlossordamageofpackagesnotyetcompleted。

2。Whatelementsdoyouconsiderasmostimportantforbusinesssuccess?

•Leadershipability

•Strategicplans

•Anefficientproductionandmanagementsystem

•Well-motivatedemployees

•High-qualityproducts