2026年第一季度全球商务旅行酒店预订趋势报告

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02

6Q1I

N

DEXC

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NT

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N

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SMethodology

2Introduction

3Insights

4Q12026in

Numbers

9Destinations

10Booking

Trends

12Rate

Trends

14Average

RatesbyCity

15M

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YThefollowingreportfocuseson

trendsinhotelbookings

madeforthepurposeofbusinesstravel

andhasbeencompiledthrough

analysisofdatafromallhoteltransactionsprocessedusingHotel

Hubtechnologybetween

January2024-March2026,with

particularfocusonbookingsmade

in

Q12026.ThedataincludesbookingsmadeviaHotel

Hub’sproprietary

bookingtoolaswellas

viaonline

bookingtoolsreceivingan

API

feedfromHotel

Hub.©TravelCentricTechnology2026TravelCentricTechnologyacceptsnoresponsibilityorliabilityforanyerrors,omissionsorresultantconsequencesincludinglossordamagearisingfromrelianceoninformationinthispublication.A

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:SamGilbertsonHeadofMarketingsam.gilbertson@2

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adapt

intheface

of

soaring

ratesQ1

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:Q

1The

latest

data

from

Hotel

Hubhas

revealed

significant

hotel

rateinflationin

the

first

three

monthsoftheyear.T

RAV

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ET

SU

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NAnalysisof

the1.78millionhotel

bookingsmadeviaHotel

Hubtechnologybetween

Januaryand

Marchshowsthat

theglobalaveragerate

per

night

rose

by7.17%,from$177in

Q12025to

$189

inQ12026–asharpacceleration

versusthenear-flat0.19%liftseen

fromQ12024toQ12025andthe

3.13%averageincrease

recorded

acrossthewholeof

2025.Theserate

hikesfollowatumultuous12monthsforglobal

economics,marked

bygeopoliticalconflictandanewUS

approachtotradepolicy.Europehasseenconsiderableincreasesinroom

rates,withthe

Q1averagebooked

ratefortheregion

jumpingfrom$154in2025to$175in2026–a

rise

of

13.88%.This

inflation

is

even

more

pronouncedinsome

key

Europeancitiesforbusinesstravel,

withthe

highest

Q1

rate

increases

recordedin: Milan:+29.29% Stockholm:+22.11%

Amsterdam:+18.62% HotelHubby

s4BT.

•H

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Q

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25:

$

160

|

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0

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9

5US

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OC

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BOntheothersideof

theAtlantic,UShotelratesalsorose

in

linewiththeglobal

average

at+7.61%from$210in

Q1

2025to$226in

Q12026.Whilethisincreaseisnotassteepasthat

seenacrossmanyEuropeancountries,

itis

a

sharp

reversal

of

the-1.33%overalldecreaseinaverageAmericanratesrecordedin2025comparedtotheprevious

year,suggestingthattheeffectsof

tariffsanddeclining

visitornumbersarestartingtohitUShoteliers.BookingstotheUSfromHotel

Hubusers

weredownbynearly12%comparedtoQ1

2025,equatingtomorethan$27million

inlost

hotelspend.G

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SDespitethesefinancialpressures,thedataindicatesthatbusinesstravellers

arenotdowngradingtheirstandards,

withthedistributionofbookingsacross

starratingsremainingbroadly

in

linewith

Q12025.Reservationsat5-starpropertiesaccounted

for12.13%of

Hotel

Hubbookings,up

slightly

from11.98%in

Q12025,while4-starhotelscomprised44.88%oftotal

bookings(44.64%

in

Q1

2025)and37.90%of

bookings

were

for3-

star

hotels

(37.96%

in

Q12025).Instead,itwouldseemtravellersare

findingotherwaystoreducetheir

spendingwherepossible. HotelHubbyS4BT.

•6

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OF

I

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I

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P

R

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S

U

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ETheaveragelengthof

stayhasedged

downby2.54%from2.50daysinQ1

2025to2.43days-meaningthat

the

averagespendperbookingonlyrose

by4.62%($440to$461)inthesame

period.IntheUK,wherenationalaverageratesrose

by9.14%,

bookingsatLondonhotelsfellby5.24%whilebookingsathotelsin

Manchesterincreasedby9.30%.Thisshiftislikely

driven,atleastin

part,

bythegapin

pricing:onenightinLondonatthe

averageQ1rateof$324roughlyequatestotwonightsinManchester,

whereratesaveraged$160.S

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SAnothernotablefindingfromthedatais

the

earlyimpactof

theIranconflict,whichbegan

on28February2026:bookingstotheUnited

ArabEmirates–bothamajorglobaltransportationhu

bandatargetofairstrikes

–

fellbynearly77%in

Marchcomparedwiththesamemonthlast

year.Elsewhere,bookingstoCanadianhotelshave

continuedtogrow,increasingby+5.16%comparedtoQ12025,whileAustraliaandChinahavebothprovedpopularwithHotel

Hubusersthisquarter,withbookings

growingby+4.30%and+4.20%

respectively. HotelHubby

s4BT.

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X2

0

2

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:

Q

1

7Simple,seamless

multi-sourceconnectivityHotel

Hub’scertifiedintegrationwiththenewConcur

Travelopensupaworldofmulti-sourcehotelcontent

forTMCsandtheircustomerswhile

giving

themunparalleledcontroloveraccommodationstrategy.Leverage

Hotel

Hub’stechnicalexpertiseandestablishedHotelConnector

integrationtoeffortlesslyconnect

yourpreferred

hotel

contenttoConcurforexpeditedcertificationwith

minimaleffort.TakeConcurtothenextlevel

anddrivemore

valuablebookingswithHotel

Hub’s

powerfulpreferencingtools

andintelligentcontentcontrols–alldesigned

specificallywithTMCsin

mind.Own

yourcommercial

relationshipsandretain

100%of

revenue

earned.Hotel

Hubiscompletelysupplieragnostic;

youchoosetheGDSandnon-

GDShotelcontent

youwish

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