《当代商务英语·商务涉外礼仪》-chapter 12

Chapter12GiftGivingEtiquetteABCforYouMotiveRelationshipandMoney下一页返回Module1SomeBasicRulesonBusinessGiftGiving

Whendoingbusinessindifferentcountriesandculturesitcanbedifficulttoknowwhatgiveasagift.Giftgivinghasinfactgrowninimportanceduetotheincreaseininternationaltradeandhasbecomeanextensionofthebusinessrelationship.Bothsidesnowseegiftgivingasa，offirminguparelationshipaswellasrepresentingtheircultureinthebestlight.返回下一页上一页Module1SomeBasicRulesonBusinessGiftGivingGiftgivingcanbeaminefieldifthoughtabouttoomuch.Inprinciplethereareafewsinguidelinespeopleshouldsticktowhengivinggiftsandtherestisuptocommonsense.Followingtipswillhelpchosethegiftthatwillbeappropriate，appreciated，andremembered.BeingCulturallyAwareWhengivingagiftinaforeigncountry，doyourhomeworktofindoutifthereareanydosanddon'tswhenitcomestoexchanginggifts.返回下一页上一页Module1SomeBasicRulesonBusinessGiftGivingTenminutesresearchcansavealotofembarrassment.Payattentiontoareassuchaswhatgiftsareculturallyinappropriate，whattowraptheminandhowtogive/acceptthem.UsePersonalInterestsDosomediggingonyourclient/customerandtrytofindgiftsthatfitwiththeirinterests.Dotheysupportacertainsportsteamsorlikeaspecificgame'?返回下一页上一页Module1SomeBasicRulesonBusinessGiftGivingDotheyhaveafavoritebandorlikeacertainfood?Pickingupontheirinterestswillshowyourattentiontodetailandresultinabetterrelationship.ObeyCompanyRulesAlwaysfindoutifthereareanyformalruleswithregardstogiftgivinginacompany.Somehavestrictpoliciesonwhatcanorcannotbeaccepted.Forexample，manycompaniesnowplacerestrictionsonthevalueofagiftthatcanbeaccepted.返回下一页上一页Module1SomeBasicRulesonBusinessGiftGivingIfyoudon'tliketheideaofaskingyourclient，thenasktheirPAorreceptionistinstead.UsetheLogoWhetherornottousethelogoisadifficultquestion.Somepeoplemayfinditabitofmarketingployandnottakekindlytoit.Othersmayseeitasanicetouch.Thebestadviceisthatifyoumustgiveagiftwithyourlogoonit，keepitsmallandsubtle.返回下一页上一页Module1SomeBasicRulesonBusinessGiftGivingWhenitcomestogiftgivingetiquettethebestadviceistouseyourcommonsenseandseekouttheexperiencesofothers.Giftsvaryinimportancefromculturetoculturesomakesurethatthegiftyougiveisdeemedproperforthatparticularcountry，personorcompany.返回上一页下一页Module2ChoosingaCorporateGiftSelectingagiftforsomeonethatyoudobusinesswith，whetheritisaboss，co-worker,orclientcanbetrickybusinessovertheholidays.Whenchoosingacorporategiftthisyeartherearemanythingstokeepinmindtohelpyoumakesureyou'reusingpropergift-givingetiquette.Oneofthefirstthingsthatyoushoulddobeforeyouchooseagiftistocheckthecorporatepolicy.返回下一页上一页Module2ChoosingaCorporateGiftManycompanieshavea“no-gift"policyandgivingagiftunderthesecircumstancesmayresultintroublefortherecipient.Evenagiftgivenwiththebestintentionscanbeaproblemifthatgiftviolatesthecorporatepolicy.ThebestwaytofindoutifgiftgivingisallowedistocontactthePersonnelDepartmentofthecompanyinquestionfortheirguidelines.Theywillbeabletotellyouifyourgiftisallowedandappropriate.返回下一页上一页Module2ChoosingaCorporateGiftGiftgivingshouldbedoneonlywhenyouarecurrentlydoingbusinesswiththeorganizationthatyouwanttogift.Makesurethatyoudonotgivegiftstoorganizationsthatyouarenegotiatingwith.Thesewell-meaninggiftsmaybemisconstruedasabribeanditwouldbeinappropriatetogiveagiftinthissituation.Greatpeopletogivegiftstothisseasonarelong-termclients.返回下一页上一页Module2ChoosingaCorporateGiftThesearetheclientswhopaytheirbills，andhavestuckwithyouoveraperiodoftime.Examplesofthesepeoplewouldbesub-contractorsthatyouregularlyworkwith，yourpostalcarrier,youraccountant，orlawyer，aswellasanyotherprofessionalsthatyourelyontorunyourbusinessinthedaytoday.Thesearethepeoplewhooftengoun-thankedandtherefore，theholidaysareanexcellenttimetorememberthosewhohelpyouconductyourbusiness.返回下一页上一页Module2ChoosingaCorporateGiftIfyouarelookingtogiveagifttoseveralpeoplewithinacompanyandwanttoforgoindividualgiftgiving，asitmayseemtoopersonal，considersendingagiftthatcanbeshared.Thesetypesofgiftsincludegourmetfoodbaskets，orothertypesofgiftsthatincludenon-perishablegoodies.Besuretoavoiditemsthatrequirepreparationareperishable，orcontainalcohol.返回下一页上一页Module2ChoosingaCorporateGiftAgreattipforcorporategiftgivingistotailorthegifttothepersonwhowillbereceivingit.Ifyouaregivingagifttoanindividual，trytofindsomethingthatreflectstheperson'shobbiesorinterests，iftheyareknown.Besuretonotgetsomethingthatwouldbetoopersonalorembarrassing，especiallyifyouaregivingagifttosomeoneoftheoppositegender.返回下一页上一页Module2ChoosingaCorporateGiftWheneverpossible，trytodeliveryourgiftpersonally.Ifthisisnotpossible，includeabrief,personalized，hand-writtennote.Thiswilladdanadditionalelementofgenerosityaswellasletyourrecipientknowhowmuchyoucare.Inaworldwhereeverythingisshipped，itisnicetoreceiveagiftthatishanddelivered.返回下一页上一页Module2ChoosingaCorporateGiftIfyouchoosetoaddyourlogotoagift，besuretokeepitsmallanddiscreetsothatthegiftdoesn'tappeartobeanadvertisement.Also，neverputalogoonanitemthatyouintendtobeapersonalgift.Itemsthatarecommonlygiven，butrarelyappreciatedare“necessity”itemssuchasmousepadsandmugs.Givingtheseitemsmaymakeyoulookinsensitiveandareextremelyimpersonal.返回下一页上一页Module2ChoosingaCorporateGiftInsteadconsideracalendarwithmotivationalsayings，orabeautifullypottedplant,ifyouarelookingforsomethingfortheiroffice.Trytoaddapersonaltouchtoshowyourcaretoanyitemyougive.Settingabudgetisveryimportantwhenpurchasingbusinessgifts.Spendingtoolittleortoomuchcancreateuncomfortablesituationswheretherecipienteitherfeelsyouarebeingcheap，返回下一页上一页Module2ChoosingaCorporateGiftorisuncomfortablewithyourextravagance.Makesureyouknowyourrecipientandchoosetheappropriategift.Makesureyourholidaygiftgivinggoessmoothlythisyearwhenselectingyourbusinessgifts.Keepinmindtheseguidelinesandyouaresuretochooseagiftthatyourrecipientwilltrulyappreciate.返回上一页下一页Module3BusinessGiftGivingEtiquetteIngeneral，giftsaregiveninbusinesstopromotegoodwillandfostergoodrelationships.Theyarealsogiventoshowappreciation.Howdoyouknowwhatisapropergift'?Firstoff,ifyouaredealinginaninternationaltradeyoushouldmakeyourselfknowledgeableaboutthecustomsofthoseyouwouldliketogift.返回下一页上一页Module3BusinessGiftGivingEtiquetteForexample，ifyouaredealingwithoilbaronsoremiratesfromtheMiddleEastyouwouldn'twanttogivethemagiftofwoodnomatterhowintricate.Thereasonisthattheyperceivewoodtobeofverylowvalue，notmakinganybrowniepointsthere.Anotherbigconsiderationistogiveagiftthatyouknowtherecipientwillappreciate.Doalittleresearch;findoutwhattheirinterestsandhobbiesare.返回下一页上一页Module3BusinessGiftGivingEtiquetteTheywillbeveryimpressedthatyoutookthetimetodiscoverwhattheylikeandwillfeelcomfortableinknowingthatthiswasn'tjustsomeanonymouspurchase.Gaggiftsarealmostalwaysinappropriate，especiallyifthereisasexualconnotation.Lingerieshouldneverbegivenasabusinessgift.Thisisanintimategiftreservedforthoseinaclosepersonalrelationship.返回下一页上一页Module3BusinessGiftGivingEtiquetteOthergiftstobecarefulofgivingarefoodandalcoholwhichareverypopularduringtheholidays.PrimeexampleswouldbegivingagiftoflobsteroragiftbasketwithporksausagetoaJewishbusinessassociate，notkosher.Anotherfauxpaswouldbegivingwinetosomeonewhoiseitheralcoholicordoesn'tdrinkatall.Sowhatissafetogivesomeoneasabusinessgift'?Again，justkeepinmindwhattheperceivedvalueisinthecultureofthepersonyouaregifting.返回下一页上一页Module3BusinessGiftGivingEtiquetteForexample，apersonfromMexicowouldthinklowlyofagiftofsilverbecauseitischeapandabundantthere.Chocolateisagiftthatcanhavetwodifferentperceptions.IfyougivesomeonechocolatethatcamefromWal-Marttheymayperceivethatascheap，butifyougivethemexpensiveimportedFrenchchocolatetheywillconsiderthatthoughtful.Justrememberitalldependsontheperson.返回下一页上一页Module3BusinessGiftGivingEtiquetteGiftsshouldbeforaspecificindividualbaseduponwhatyouknoworhavelearnedaboutthem.Theamountofthegiftdependsuponthehierarchyinthecompany.Thehigherpositionapersonholdsthemoreexpensivethegiftshouldbe.Also，besuretonevergivesimilargiftstoallthoseyouaregifting.返回上一页下一页Module4OfficeGiftGivingDo'sandDon'tsTheholidaysshouldbeatimeofjoyandcelebration，butoftenbecomeatimeofstressandfrustrationforthoseofuswhoworkandfacetheprospectofgivingorreceivingholidaypresents.Manyquestionsabound.Shouldyougiveallyourco-workersapresent?Whatdoyoudowhenthebossgivesyouapresent?Whatisanappropriategiftforaco-worker?fortheboss?Aregaggiftsokay?返回下一页上一页Module4OfficeGiftGivingDo'sandDon'tsDoyouneedtoreciprocatewhenaco-workerorbossgivesyouapresent?Whenandhowshouldyoupresentyourgiftstoco-workersandbosses?Herearesomebasicrulesofetiquetteforenjoying(andsurviving)officegiftgiving:.Dofirstunderstandthecompanypolicyongift-giving.Thelargerthecompany，themorelikelyaspecificpolicy.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Doexaminethecompany'scorporatecultureforthetypesofgiftsthatmightbeacceptable.Agiftforaco-workeratGooglemaynotbethesamethingyougetforaco-workeratIBM.Ruleofthumb:themorerelaxedthecorporateculture，thewiderlatitudeyouhaveingiftchoices.Douseyourcommonsenseandgoodjudgmentwhenmakinggiftchoices.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Don'tgetagiftforanyoneintheofficeforthesakeofmakingastatement;givegiftstoshowyourappreciationandthankstothepeoplewhohelpedyouthemostinthepastyear.Anddon'tevergetsomethingforthebossjusttoshowupyourco-workers.(Youdon'twanttobeseenasasuck-uporbrown-poser.).Dostaywithinyour(andtheoffice)budgetforthegifts，anddon'tgooverboardonthegifts，especiallyfortheboss.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Don'tassumethepeopleinyourofficeshareyourtastes..Dospendtimeandefforttochoosethoughtfulgiftsforeachonyourofficelist.Andit'sbesttosticktopeople'shobbiesorfavoriteactivitieswhenthinkingofgifts.Anothersafecategorywouldbeagiftfortheoffice，suchasagadget，paperweight，calendar，pictureframe，penandpencilset，etc.Alastresortwouldbeagiftcardtoafavoriteretailer.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Don'teventhinkofgagorotherinappropriategifts.Don'tgiveitemsthataretoopersonal，religious，racial，orsexual.Clothing(especiallylingerie)，perfume/cologne，handmade，regifted，andalcoholicitemsarealsodon'ts..Doconsidergiftsthatcanbeshared(withco-workersorfamilymembers)，suchasgourmetfooditems-especiallythoseinfestivetinsorboxes.Unusualplantsorflowersareanotherpossibledo.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Don'tfeelpressuretorunoutandbuyagiftforthebossifheorshegivesyouone.Butdosendathank-younoteacknowledgingthegiftandexpressingyourgratitude..Don'tgivegiftstoco-workersinfrontofothers.Instead，doconsiderhavingaholidaylunchorhighteaandexchanginggiftsoutsidetheoffice.Ifyoucan'tgetoutoftheoffice，doexchangepresentsdiscretely(andperhapsafterhours).返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Doincludeagiftreceiptsotherecipientcaneasilyexchangetheitemifnecessary..Doconsidergivingdonationstocharitiesasgiftsbutdorememberthatsomepeopleprefergifts，anddon'teverusedonationstocontroversialcharitiesasagift..Dowrapyourgiftanddoconsideraddingsomethingextratomakethegiftevenmorespecial，suchasagiftofbookwithareallydistinctivebookmark.返回下一页上一页Module4OfficeGiftGivingDo'sandDon'ts.Don'twaituntilthelastminutetoshopforyourco-workers.Wheneverpossible，doplaninadvanceforthemostthoughtfulpresents..Dorememberalltheserulestohavethemostsuccess(andjoy)whenconsideringofficegifts.返回上一页下一页ABCforYouMotive，RelationshipandMoneyBeforetryingtodec