《当代商务英语·商务涉外礼仪》-chapter 4

Chapter4BusinessMeetingEtiquetteB:HaveYouGotAnyIdeas？ABCforYouASuperstarintheMeeting返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquetteBusinessetiquetteisessentiallyaboutbuildingrelationshipswithcolleagues，clientsorcustomers.Inthebusinessworld，itisthesepeoplethatcaninfluenceyoursuccessorfailure.Etiquette，andinparticularbusinessetiquette，issimplyameansofmaximizingyourbusinesspotentialbypresentingyourselffavorably.Businessmeetingsareonearenainwhichpooretiquettecanhavenegativeeffects.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquetteByimprovingyourbusinessmeetingetiquetteyouautomaticallyimproveyourchancesofsuccess.Comfort，trust，attentivenessandclearcommunicationareexamplesofthepositiveresultsofdemonstratinggoodetiquette.Thefollowingaresomebasicrulesonbusinessmeetingetiquetteforbothformalandinformalbusinessmeetingsandtheyaremeantasguidestoetiquettethatareverymuchapplicabletoanynationsintheworld.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquetteInformalMeetingsInformalmeetingsaregenerallymorerelaxedaffairsandmaynotnecessarilytakeplaceintheofficeormeetingroom.Evensoasenseofprofessionalismandgoodbusinessetiquettearestillrequired.Thereare7pointstoconsiderwithinformalmeetings:返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Businessetiquettedemandsthatthepersoncallingthemeeting(henceforth“thechair")shouldbethemostseniorortheonewiththemostdirectorurgentinterestinthetopicathand..Thechairshoulddecidethetime，placeandagenda.Thesedetailsshouldbeconfirmedwitheveryonetomakesureallareinagreementandnoinconvenienceiscaused.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Thechairmustmakethepurposeofthemeetingcleartotheattendees，howlongitwilllastandwhatisexpectedofthem，i.e.particularinformationorpreparationofdocuments.Failingtorelaytheproperinformationisbadbusinessetiquetteasitcouldcauseembarrassment..Punctualityisamust.Keepingpeoplewaitingisconsideredtheheightofpooretiquetteasitabusestheirtime.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Thechairshouldstrivetoensurethemeetingstayswithinasetframeworkoragendasothatitiskeptasshortandeffectiveaspossible.He/shemustkeepcirculardisagreementsandtheliketoaminimum..Thechairshould(pre-)appointsomeonetorecordtheproceedings;documentingmajordecisionsoractionpoints.Thiscanlaterbedistributedtotheattendeesforreference.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Iftheresultsofthemeetinghaveaneffectonotherswhowerenotpresentitisconsideredproperbusinessetiquettetoinformthem.FormalMeetingsThebusinessetiquetteofformalmeetingssuchasdepartmentalmeetings，managementmeetings，boardmeetings，negotiationsandthelikecanbepuzzling.Suchmeetingsusuallyhaveasetformat.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquetteForexample，thechairmayalwaysbethesameperson，minutes，agendasorreportsmaybepre-distributedorvotingmaytakeplace.Hereare10businessetiquetteguidelinesthatareapplicabletoanyformalmeeting:.Preparewellforthemeetingasyourcontributionmaybeintegraltotheproceedings.Ifyouareusingstatistics，reportsoranyotherinformationmakesureithasbeenhandedoutatleastthreedayspriortothemeeting.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Dresswellandarriveingoodtime.Yourprofessionalismislinkedtoboth..Alwaysremembertoswitchoffamobilephone..Ifthereisanestablishedseatingpattern，acceptit.Ifyouareunsure，ask..Acknowledgeanyintroductionsoropeningremarkswithabriefrecognitionofthechairandotherparticipants.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Whendiscussionsareunderwayitisgoodbusinessetiquettetoallowmoreseniorfigurestocontributefirst..Neverinterruptanyoneevenifyoudisagreestrongly.Notewhathasbeensaidandreturntoitlaterwiththechair'spermission..Whenspeaking，bebriefandensurewhatyousayisrelevant.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquette.Alwaysaddressthechairunlessitisclearthatothersarenotdoingso..Itisaseriousbreachofbusinessetiquettetodivulgeinformationtoothersaboutameeting.Whathasbeendiscussedshouldbeconsideredasconfidential.返回下一页上一页Module1SomeBasicRulesonBusinessMeetingEtiquetteTheunderlyingprinciplesofthealltheabovebusinessmeetingetiquettepointersaregoodmanners，courtesyandconsideration.Iftheseprinciplesareadheredto，thechancesofoffenseandmisunderstandingsaregreatlyreduced.返回上一页下一页Module2SomeGuidelinesonBusinessMeetingEtiquetteBusinessmeetingetiquetteisbasicallygoodcommonsense，butonethattakesalittlepractice.Certainly，wecanallidentifywhatgottodowhenplanningand/orattendingameeting，butoftenwhatwereallyneedisasetofguidelinesastohowtodothissuccessfully.Herearesometipstohelp.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquetteAttendingaMeeting.Beontime.Alwaysarriveafewminutesbeforethemeetingissettobegin.Thisindicatesrespectforthepersonplanningthemeetingandshowsthatyouareorganized..Beprepared.Beforethemeeting，besuretoreadanyrelatedmaterialorreviewpoliciesandproceduresthatwillbeaddressed.Youwillbemuchbetterabletoprovidevaluableinput.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquette.Bringanotebookandpen.Evenifyoudon'ttakeasinglenote，thiswillshowthatyouareinterestedintheagendaandseriousaboutyourroleatthemeeting.Participate.Whenthechairpersonasksforfeedbackandyoufeelthatyouhavesomethingtocontribute，besuretodoso.Askquestionsaswell..Bepoliteandattentive.Neverengageincross-talkinameetingandbecourteoustothepersonwhohasthefloor.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquetteListentowhatisbeingsaidandresisttheurgetoarguewithanyone..Conductyourselfprofessionally.Meetingsareagreatplacetoletpeopleknowthatyouareseriousandhavesomethingtooffer.Usethisopportunitytodemonstrateyourknowl-edgeandunderstanding..Thankthechairperson.It'ssuchalittlething，butthankingthepersonwhoorganizedthemeetingisnotonlygoodetiquette，itisalsoasignofrespect.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquetteRunningaMeeting.Planahead.Ifyouareresponsibleforcallingameeting，planaheadbeforesendingoutthemeetingnotification.Makesurethatallinterestedpartiesareinvited..Setaclearagenda.Inyourmeetinginvitation，clearlystatetheagendaofthemeetinglisttheactionitemsandrequestthatattendeescomepreparedtoaddresstheseissuesattachrelateddocumentationforreviewandrequestinput.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquette.SetatimelimitIntoday'sbusinessenvironment，everyoneisbusyBysettingacleartimelimit，youareshowingthatyourespectyourco-workers'needfortimemanagementaswellasyourown..DressprofessionallyYouwanttobetakenseriously，andappearanceisimportantEvenifitis“casualFriday”，wearappropriatebusinessapparel.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquette.EncouragepunctualityNeverbelatetoyourownmeeting!Setanexampleandplantobeintheroomafewminutesbeforethestarttime..ManagethemeetingSticktotheagendaandkeepaneyeonthetimepolitelydiscouragecross-talkandmakesurethateverypersonhasanopportunitytospeakmovetheagendaalong，butnotsofastastomisskeypointsIfthemeetinggoesoff-topic，返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquetteremindthegroupoftheagendaathandandsuggestthatunrelatedmattersbeaddressedatanothertime..AvoidengaginginpettybickeringorargumentsRemaincalmanddiplomatic，nomatterhowheatedthediscussionmaybecome..SummarizeAttheendofthemeeting，sumuptheactionitemsandifnecessary，requestanothermeeting.返回下一页上一页Module2SomeGuidelinesonBusinessMeetingEtiquette.Follow-up.Oncethemeetingisover，followupwithallattendees.Sendalistofactionitems，resolutionsandissuesthatremainopen.Thankpeoplefortakingthetimetoattend，andrequestfeedback.返回上一页下一页Module3ConfidenceisEverythingAbusinessmeetingisformal，especiallywhenitisameetingbetweenpeoplefromseparatecompanies.Formalintroductionsandexchangeofbusinesscardsareusuallydoneatthestartofthemeeting.Theorganizerkeepsthepaceofthemeetingandmakesthemeetingasefficientaspossible.Attendingoninternationalconferenceisabigevent.Thereareanumberofthingstotakecarewhenattending.Wewilltrytohighlightsomeoftheitemsforattendingconferences.返回下一页上一页Module3ConfidenceisEverythingWhenattendingoninternationalconference，youareattendingasascholarorabusinessman.Confidenceiseverything.Tobeconfident，youshouldpreparewell.PresentationisaskillthatdidnotreceivemuchattentionintheChineseuniversities.IntheUnitedStates，almosteverydepartmentofHumanitiesintheuniversitiesoffersPublicSpeakingclass.Mostpeopleneedtobetrainedforthisskill.返回下一页上一页Module3ConfidenceisEverythingWhenyoufirstcometothestageforpresentation，takeadeepbreath，andstarttalkingwhenyouareready.Donotbescaredbytheeyesoftheaudience.Makeeyecontactswiththem.Useyourgestureandhighandlowtonesofvoice.Makesurethemicrophoneworksbeforeyoustarttalking.返回下一页上一页Module3ConfidenceisEverythingIfyoucanhearyourvoicequiteloud，youfeelyouhavepowerandcontrolofthepresentation，whichmakesyouconfident.Don'tbeafraidthatyourepeatedsomething.Togetyourideasacross，thereareatleastthreethingsthatyourepeatthreetimesinapresentation.返回上一页下一页Module4A:I'dLiketoCalltheMeetingtoOrderMr.Harley，thegeneralManager,andhisthreedepartmentmanagers，Mr.Jones，Mrs.Black,andMr.Fonda，areatthemeeting.Harley:Goodmorning，ladiesandgentlemen.I'dliketocallthemeetingtoorder.Therearetwoproblemsontoday'sagenda.Firstofall，let'sdiscusshowtosolvetheproblemoftransportation.Youknow，ourplantislocatedinHanyoungDistrict，whichisabout30kilometersfromWuchang.返回下一页上一页Module4A:I'dLiketoCalltheMeetingtoOrderInordertofulfillourproductionplan，ourworkershavetoworkonthreeshifts，butweonlyhavetwobuses.What'smore，wehavetrafficjamsnowandtheninWuchang.Ihopewecanthinkoutagoodsolution.Haveyougotanyideas，Mr.Jones'?Jones:Ithinkweshouldbuyanewbus.Therearetworeasonsforthis.First，withtheexpansionofthecompany，thenumberofworkerswillincrease.返回下一页上一页Module4A:I'dLiketoCalltheMeetingtoOrderTwobusesarejustnotenough.Second，oneofthebuseshasbeeninuseforfouryears.I'mafraidit'snotingoodcondition.Harley:Anycommentonthis，Mrs.Black?Black:Yes，IpartiallyagreewithMr.Jones，butanewbuscostsabout300,000yuan.Atthemoment，it'squitehardtosqueezeoutsuchalargesumofmoneyfromourbudget.Harley:What'syoursuggestion?返回下一页上一页Module4A:I'dLiketoCalltheMeetingtoOrderBlack:Ithinkitmaybeagoodideatorentabus.AsfarasIknow，theyearlyrentalforabusisaround50,000yuan.Jones:MayIcutinhere'?I'dliketoknowwhowillpaythedriverandbearthemaintenancecosts.Black:Ofcourse，thebuscompany.Harley:MaywehaveyouropinionMr.Fonda'?返回下一页上一页Module4A:I'dLiketoCalltheMeetingtoOrderFonda:AsfarasI'mconcerned，wedon'tneedtobuyanewbusorrentonefromthebuscompany.Youknow，therearetenbusroutespassingbyourplant.Ithinkthisisthesimplestwaytosolvethisproblem.Harley:Wehavethreedifferentproposals.Ithinkwewillholdastaffmeetingnextweekandputittoavote.返回下一页上一页Module4A:I'dLiketoCalltheMeetingtoOrderInotherwords，weshouldletoutworkersdecidewhichproposalisthebest.agreed?All:YesHarley:Good.Shallwemoveontothenextproblem?返回下一页上一页Module4B:HaveYouGotAnyIdeas?A:Goodmorning，everybody.Shallwegetstarted?All:Yes.A:Thismorning，we'regoingtotalkoverhowtoincreasesalesinChinanextyear.Haveyougotanyideas?B:Ithinkweshouldlaunchanewadvertisingandpromotioncampaignattheverybeginningofnextyear.IfwewanttoenjoyabiggermarketshareinChina，weshouldfirstletmorepeopleknowaboutourproducts.返回下一页上一页Module4B:HaveYouGotAnyIdeas?C:Iquiteagreewithyou，Mr.Smith.Inaddition，Ithinkweoughttorunsomemorechainshopsinsomemedium-sizedcitiesinChina.Someofourcompetitorshavetakentheleadinopeningtheirchainshopsinquiteafewsmallandmedium-sizedcities.Thisisagoodchanneltopromoteourproducts.AsIseeit，wehadbetterfollowsuit.A:Couldwehaveyourcomments，MissDavies?返回下一页上一页Module4B:HaveYouGotAnyIdeas?D:Well，Iagreeuptoapoint，butIthinkthemainpointisthatoutproductsaresomewhatexpensive，comparedwithotherbrands.Asyouknow，thestandardoflivinginChinaisnotashighasthatinoutcountry.B:Youmeanwe'llhavetoreduceourprices?D:Exactly.Ithinkweneedtocutourpricesby15%.Atthebeginning，wemightonlymakeasmallprofitorevenlosemoney.返回下一页上一页Module4B:HaveYouGotAnyIdeas?Whencustomersacceptourproducts，thenwecouldraiseourpricesgradually.Inotherwords，ourmarketingstrategyshouldbetomakesmallprofitsbutquickreturns.C:Idon'tagreewithMissDaviesthere.Idon'tthinkit'sagoodideatoreduceourpricesby15%.Youknow，weonlymakeasmallprofitattheseprices.Ifwemarkdownourpricesby15%，weareboundtobeinthered.AsIseeit，it'smoreimportanttoimproveproductqualityandafter-salesservicethanreduceprices.返回下一页上一页Module4B:HaveYouGotAnyIdeas?A:Itakeyourpoint.Ontheonehand，weneedtodofurtheradvertisingandpromotion.Ontheotherhand，weshouldreduceourpricesby80andtrytoimproveourafter-salesservice.It'sagoodideatoopensomemorechainshopsinsomemedium-sizedcities.Areweallagreed?返回下一页上一页Module4B:HaveYouGotAnyIdeas?All:Yes.A:MissHunter,wouldyoupleasedraftaproposalontheminutesofthismeetingandgiveittomenexttime.E:Yes.Mr.Green.返回上一页下一页ABCforYouASuperstarintheMeetingBusinessmeetingsarelovedasawayoutofmundaneworkbysome.Theyaredreadedinterruptionsbyothers.Regardlessofthequalityofthetopicortheentertainmentvalueinthepresentationforbetterorworseyoucanlikelylearnsomethingtoenhanceyourcareer.Herearefivetipstomakesureyouareasuperstarinthemeeting:返回下一页上一页ABCforYouASuperstarintheMeeting.Punctualityispriority.Beontime.Beearly.Arrivinglateisnotonlyrudetoyourboss，yourmeetingleader,yourself,butitisalsorudetotheotherparticipantsWhy?Becauseitoftenrequiresattentionbeingmovedfromthetopicofdiscussiontotherudelate-comershufflingin.Youdonotgetaheadbyhaving“that"kindofattention!.Avoidelectronicdistraction.Unlessyouareinvitedtorecordortakephotosandvideosofthediscussionkeepyourcellphonesandotherdistractionsturnedoff.返回下一页上一页ABCforYouASuperstarintheMeetingIfyouneedyourPDAfunctionfornotetakingsilenceit.Noonewantstohear“MamaSaidKnockYouOu