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Unit2DelicaciesinTourismCONTENTSLead-inLearningobjectivesCulturalnotesUsefulwordsandexpressionsExercisesTimeforfunCasestudyGroupdiscussion越南三明治Lead-in墨西哥的玉米卷饼Lead-in意大利的牛肚包Lead-in泰国的青木瓜沙拉Lead-in比利时的炸薯条Lead-in德国的咖喱香肠Lead-in牙买加的烤猪肉和烤鸡Lead-in摩洛哥的羊头Lead-in01Learnabouttheforeigndelicacies02Learnaboutthewordsandexpressionsoftourism03LearnaboutacaseabouttourismUnitObjectivesCulturalnotes1.
Banhmi:越南三明治2.HoChiMinhCity,Vietnam:越南胡志明市3.Taco:玉米卷饼4.SanMigueldeAllende,Mexico:墨西哥圣米格尔—德阿连德5.Tripesandwiches:牛肚包6.Florence,Italy:意大利佛罗伦萨Culturalnotes7.Tuscan:托斯卡纳,经常被认为是意大利最美丽的地区之一,其首府为佛罗伦萨。托斯卡纳以其美丽的风景和丰富的艺术遗产而著称,在一定程度上也代表了意大利的美食。8.Greenpapayasalad:青木瓜沙拉9.Bangkok,Thailand:泰国曼谷10.Frites:炸薯条11.Brussels,Belgium:比利时布鲁塞尔Culturalnotes12.Currywurst:咖喱香肠13.Berlin,Germany:德国柏林14.Jerkporkandjerkchicken:牙买加风物香料烤猪肉和烤鸡15.OchoRios,Jamaica:牙买加奥乔里奥斯16.Sheep'shead:羊头17.Marrakesh,Morocco:摩洛哥马拉喀什Culturalnotes18.Sahara:撒哈拉。撒哈拉在阿拉伯语中是“大荒漠”的意思。撒哈拉沙漠北起非洲北部的阿特拉斯山脉,南至苏丹草原带,西自大西洋边,东达红海沿岸,面积达900多万平方千米。撒哈拉沙漠约形成于250万年前,乃世界第二大荒漠,仅次于南极洲,是世界最大的沙质荒漠。它位于非洲北部,气候条件非常恶劣,是地球上最不适合生物生存的地方之一。其总面积约容得下整个美国。19.Ramadan:斋月,是伊斯兰教历的九月,是12个月中最神圣的。它是真主安拉将古兰经赐给穆罕穆德圣人的月份,并且从《古兰经》里明言规定此月符合条件之穆斯林必须守斋戒,从日出到日落停止一切饮食、性事等活动,日落即可进食和恢复正常工作,直到晨礼(日出)前都能进食,晨礼唤拜后便又进入斋戒状态。Usefulwordsandexpressionspeddlerassemblethroughandthroughcrashcrispypickled商贩集聚完完全全地冲撞易碎的腌制的,烂醉如泥的snacker小吃食客itinerant巡回的,流动的Usefulwordsandexpressionsrelishedibleplatemodestitisnosurprisethatfancy欣赏,爱好可食用的盘子些许的,谦虚的毫不奇怪的是昂贵的,别致的obliterate删除,彻底破坏grease油膏,油脂Usefulwordsandexpressionsoingredientstandinclinedlocalshowcase把……转变成(烹调的)原料售货处,摊子有……意向的,易于……的当地的,地方性的展示adore爱慕,热爱ingenuity独创力,心灵手巧Usefulwordsandexpressionsseekoutflaunttothefrustrationofdeepfry找出炫耀,张扬令人失望的是油炸spicy辛辣的epitomize成为……的缩影dressingto-go(拌制色拉的)调料外卖,打包带走吃Usefulwordsandexpressionsintensifyflankcoveredstandsoppressive使强化,使加剧位于……侧面,侧面有有顶的售货摊郁闷的,难以忍受的becrownedwith享誉legendhasit据传说enduprendition结果是演唱,表演Usefulwordsandexpressionsofeveryvarietyfastsnakecharmer种类繁多的斋戒耍蛇者abate减轻,降价givewayto让位于takeoverhangover接管悬浮于……上空FoodNameCountryIngredientsToolsTasteExercisesⅠ.Fastreadthepassageandanswerthefollowingtable:FoodNameCountryIngredientsToolsTasteBanhmiVietnamriceflour,grilledpork,cucumber,pickledcarrotanddaikon,cilantro,andVietnamesemayo,hotsaucecartandknee-highcharcoalbrazierexceptionallycrispy,warm,sweetFoodNameCountryIngredientsToolsTasteBanhmiVietnamriceflour,grilledpork,cucumber,pickledcarrotanddaikon,cilantro,andVietnamesemayo,hotsaucecartandknee-highcharcoalbrazierexceptionallycrispy,warm,sweetTacosMexicopork,corn,tart,pineapplesalsa,sauceandgreasegriddle,verticalspitsalty,sourFoodNameCountryIngredientsToolsTasteBanhmiVietnamriceflour,grilledpork,cucumber,pickledcarrotanddaikon,cilantro,andVietnamesemayo,hotsaucecartandknee-highcharcoalbrazierexceptionallycrispy,warm,sweetTacosMexicopork,corn,tart,pineapplesalsa,sauceandgreasegriddle,verticalspitsalty,sourTripesandwichItalytripe,roll,garlic,aromatics,chilelacedredsauce,azippysalsaverde,capers,parsley,andanchovies,artichokestender,crusty,mildlyhotFoodNameCountryIngredientsToolsTasteExercisesⅠ.Fastreadthepassageandanswerthefollowingtable:FoodNameCountryIngredientsToolsTasteGreenpapayasaladThailandshreddedgreenpapaya,peanuts,driedshrimp,dressingoffishsauce,palmsugar,andlimejuice,tomatoes,longbeansstonepestlesalty,sweet,sour,andspicyFoodNameCountryIngredientsToolsTasteGreenpapayasaladThailandshreddedgreenpapaya,peanuts,driedshrimp,dressingoffishsauce,palmsugar,andlimejuice,tomatoes,longbeansstonepestlesalty,sweet,sour,andspicyFritesBelgiummayonnaise,potatoes,peanutoil,beetfat,mayo,tartarsauce,pineapple-spikedketchuppaperconescrisp,surprisinglygreaselessFoodNameCountryIngredientsToolsTasteGreenpapayasaladThailandshreddedgreenpapaya,peanuts,driedshrimp,dressingoffishsauce,palmsugar,andlimejuice,tomatoes,longbeansstonepestlesalty,sweet,sour,andspicyFritesBelgiummayonnaise,potatoes,peanutoil,beetfat,mayo,tartarsauce,pineapple-spikedketchuppaperconescrisp,surprisinglygreaselessCurrywurstGermanysausage,ketchup,currypowderandpaprikadense,juicyFoodNameCountryIngredientsToolsTasteExercisesⅠ.Fastreadthepassageandanswerthefollowingtable:FoodNameCountryIngredientsToolsTasteJerkporkandjerkchickenJamaicachickenorpork,allspice,nutmeg,thyme,Scotchbonnetchilesgrillsmadefromoildrums,pimentowoodspicy,tasty,crustyFoodNameCountryIngredientsToolsTasteJerkporkandjerkchickenJamaicachickenorpork,allspice,nutmeg,thyme,Scotchbonnetchilesgrillsmadefromoildrums,pimentowoodspicy,tasty,crustysheep’sheadMoroccomeatscrapedfromawholesheep’shead,Moroccanbread,cuminandsaltlightsandtablesluscious,crusty,thrillingExercises1.Touristshavelearnedto_____________theessentialelementsofadaytripinquitedifferentwaystocombinevariousactivitiestodoandtosee.2.OfShanghai’smanycolonial-eramansions,theMollerVillaonthenorthwesternedgeoftheFrenchConcessionstandsoutwithitsfantasyofbrown-tiledGothicandTudorsteeples,gables,andspires._____________thatJewishEricMollercametoShanghaiin1919empty-handedandmadehisfortuneherebywinninglargesumsatthehorseraces,culminatingintheconstructionofthisfantasyhomeforhisdaughter.assembleLegendhasitⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:assemblecrownedwiththroughandthroughtothefrustrationofedibleenduptransform…intofasttakeoverlegendhasit3.Westartedwithsoup,andfruitto___________with.4.__________________alltourists,thetripdidnotofferaspromisedbaskinginthesun,soakinginaself-dugpoolandhikingtothepicturesqueCathedralCoveforamorningadventure.5._____istoeatverylittleorabstainfromcertainfoods,especiallyasareligiousdiscipline.6.Doyouwantmeto___________theworkifyoufeeltired?7.BecausetheKoreancosmeticsareenvironmentalprotectiveandeven__________withoutchemicals.Forexample,SKINFOODandOrganicFarm,bothbrandsaregreen.ExercisesendupTothefrustrationofⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:assemblecrownedwiththroughandthroughtothefrustrationofedibleenduptransform…intofasttakeoverlegendhasitFasttakeoveredibleExercises8.“I’manArab_________________,butIamalsoonewhospeakstheinternationallanguage,”shesays.9.TobyChanwas___________thetitleofMissHongkongin2010.Priortothecompetition,itwasexposedthathertravelagencyboyfriendwasasponsoroftheMissHongKongpageant,withrumorsthatthewinnerwaspredetermined.10.Iwanttoseethewarmcolorsintherugsundermyfeet,thepicturesonthewalls,theintimatetriflesthat___________ahouse_____home.throughandthroughⅡ.Fillintheblanksinthefollowingsentenceswiththewordsandphrasesgivenbelow,usingtheirproperforms:crownedwithassemblecrownedwiththroughandthroughtothefrustrationofedibleenduptransform…intofasttakeoverlegendhasittransforminto
1.peddler2.fancy3.abate4.rendition5.dressing6.epitomize7.itinerant8.adore9.ingredient10.fastA.higherthanreasonablepriceB.tolovedeeplyandrespecthighlyC.aliquidmixtureforaddingtoadish,esp.asaladD.apersonwhogoesfromplacetoplacetryingtosellsmallgoodsE.aparticularoneofamixtureofthings,esp.inbakingF.theactorperiodofeatingnofood,esp.forreligiousreasonsG.habituallytravelingfromplacetoplace,esp.topracticeone’stradeorprofessionH.tomakeless;decreaseI.aperformance(ofaplayorpieceofmusic)J.toshowaqualityorsetofqualitiesExercisesⅢ.MatchthewordsinColumnAwiththeEnglishequivalentsinColumnB:Column
AColumnBExercisesⅣ.Translation:1.Peelbackthenewspaperwrapperandbite:yourteethcrashthroughthebread(atouchofriceflourmakesitexceptionallycrispy)andintostillwarmmorselsofgrilledpork,acrunchyspearofcucumber,sweet-tangyshredsofpickledcarrotanddaikon,cilantro,andasmearofVietnamesemayo.剥去裹在外面的报纸咬上一口,你的牙齿穿透面包(少许米粉使其变得格外香脆)直抵余温未尽的烤猪肉块,嘎吱嘎吱的嫩黄瓜,腌制的甜辣红白萝卜条、香叶,再涂上点越南蛋黄酱。___________________________________________________________________________________2.Givenitsmodestorigins,itisnosurprisethatwhenconnoisseursnominatetheirfavoritetacospots,theyaremorelikelytonamestreetcornersthanproperrestaurants.鉴于玉米面豆卷这种低微的出身,难怪行家们说起自己的最爱之选时,更愿意推荐那些路边摊而不是某家餐馆。___________________________________________________________________________________ExercisesⅣ.Translation:3.Florentinesstewtheirtripewithgarlicandaromaticsuntilmeltinglytender,thentuckitintoacrustyrollandenlivenitwitheitherchile-lacedredsauceorazippysalsaverdemadewithcapers,parsley,andanchovies.佛罗伦萨人用大蒜和香料把牛肚炖得微烂,塞进一种脆卷里,最后用红番茄辣酱或者刺山柑、西芹和凤尾鱼做成的辣酱汁点睛。___________________________________________________________________________________ExercisesⅣ.Translation:4.ItisasirensongformostThais,thepop-pop-popofshreddedgreenpapayabeingbruisedbyastonepestle.Thesoundsignalsthepresenceofsometam,asaladthatshowcasesthequartetofflavors—salty,sweet,sour,andspicy—thatepitomizeThaicuisine.Somtamisatangleofcrisp,unripepapaya,peanuts,anddriedshrimp,tossedinalip-tinglingdressingoffishsauce,palmsugar,andlimejuice,thencrammed,to-gostyle,intoaplasticbag.对于许多泰国人来说,石杵“啪—啪—啪”地捣磨青木瓜丝的声音是一种充满诱惑的旋律,这种声音意味着有青木瓜丝沙拉的存在。这种沙拉融合了四种味道——咸、甜、酸、辣——就是泰餐的缩影,泰国青木瓜沙拉是把未熟的木瓜、花生和干虾仁倒入令人唇麻的鱼露、椰糖和柠檬汁里,然后塞进一个塑料袋里打包。___________________________________________________________________________________ExercisesⅣ.Translation:5.Friedpotatoesherearenosidekicktoaburger—theyarethemainevent,soldinpaperconeswithadollopofmayonnaiseatlittlekioskalloverthecity.Belgiumclaims—muchtothefrustrationoftheFrench—tohaveinventedwhatweknowastheFrenchfry.在这里,炸土豆不再是汉堡包的配菜,它们成了主角,被包在锥形纸筒里撒上一团蛋黄酱,在整个城市的小摊棚里售卖。比利时宣称——这点令法国人恼火——是他们发明了我们所熟知的法式炸薯条。___________________________________________________________________________________6.Thelovablyodd,decidedlylocalsnackwasthecreation,legendhasit,ofaclumsyWurstpeddlerthatshewascarryingandlickedthefortuitouslytastyspillagefromherfingers.这种可爱的、独特的本地小吃出自一个笨拙的香肠小贩,她碰倒了番茄酱和咖喱粉,然后无意间舔到了手指上的美味酱汁。___________________________________________________________________________________ExercisesⅣ.Translation:7.Duringtheday,Jemaael-Fna,themainsquareofMarrakesh’smedina,isflankedbyjuicecartsandfilledwithcoveredstallssellinglamps,bags,andothercrafts.ButasthesunbeginstosetandtheoppressiveSaharanheatabates,thesewaresgivewaytoedibles.白天的时候,沿着马拉喀什居民区最主要的广场Jemaael-Fna,摆满了饮料车和贩卖灯具、皮包和其他工艺品的棚位。但是太阳一下山,撒哈拉令人难受的闷热便会褪去,小商品让位于吃食。___________________________________________________________________________________TimeforFun毕晓普岩(BishopRock)ItisasmallrockonthewesternmosttipoftheIslesofScillyknownforitslighthouses.Therocksrisesheerfromadepthof45metersandareexposedtothefullforceoftheAtlanticOceanmakingthisoneofthemosthazardousanddifficultsitesforthebuildingofalighthouse.TherockactsasthebarrierbetweentheBritishIslesandtheAtlanticOcean.Theoriginallighthousewasbegunin1847,butwaswashedawaybeforeitcouldbecompleted.Thepresentbuildingwascompletedin1858andwasfirstliton1stSeptemberofthatyear.BishopRockwasconvertedtoautomaticoperationin1991withthelastkeepersleavingthelighthouseon21stDecember1992.BishopRock—TheSmallestIslandwithBuildingTimeforFun斯里兰卡(SriLanka)SriLanka—TheMostMagicalIslandSriLanka(formerlyknownasCeylon)isatropicalislandlyingclosetothesoutherntipofIndiaandneartheequator.SriLankancultureisfascinating.TheYakshaandNagatribescivilizedbefore300BCEusingagricultureandirrigation.NourishedfromtheBuddhisminearly2ndcenturyBCEandalsoinfluencedbyIndianinvasionsandgoingthroughPortuguese,DutchandBritishrule,SriLankancultureisdiverselikeitsnaturalheritage.KnownastheSmilingPeoplethroughouttheworld,SriLankansenjoyauniquelifestylethatishumble,artistic,entertainingandtouchingone’sheartwithSriLankahospitalityknownforcenturies.TheintimateconnectionbetweensocietyandBuddhismaswellastraditionalformsofart,danceandmusicarethefusionoftheSriLankaculture.Andwhataboutmiraclesandmysteries?TheislandofSriLankaculturehasbeenafavoritehauntofextraterrestrials,gods,devas,angels,skydwellers,demonswhicheverwayyoudescribethem.Thechronicles,folklore,prehistoriccavedrawings,archaeologicalevidenceandancienttravelers’recordstestifythattherehavebeenstrangebeingslivingonthisislandfromtimeimmemorial.Therewereandtherearemountain,hills,buildingsandevenplantsfullofmysteries,powerandwisdomwhicharebeyondhumanunderstanding.CaseStudyTouristikUnionInternationalandItsEnvironmentalPoliciesTouristikUnionInternationalandItsEnvironmentalPoliciesQuestionsfordiscussion:1.DiscussthebenefitsandrisksforTUIinrelationtoitshighprofileenvironmentalpolicyandactivities.2.CriticallyevaluatetheextenttowhichamajortouroperatorsuchasTUI,canbeenvironmentallyfriendly.3.ImaginethatTUIhasaskedyou,asaconsultant,tohelpitbroadenits“environmentalcriteriafordestinations”intoabroader“sustainabletourismauditfordestinations”.Youshouldwriteashortreportforthem,containingyourmainrecommendations.GroupdiscussionWhatistherelationshipbetweentourismandtheconcentrationofownership?
Inrecentyearsthetourismindustry,worldwide,hasseenaprocessofconcentrationofownership,bothhorizontalandverticalintegration.Thishasbeenseen,particularly,inthetouroperationsector,whereTouristikUnionInternational(TUI),forexample,isnowthebiggesttouroperator,notonlyinGermany,itshomecountry,butalsointheUKandtheNetherlands,forinstance.Likewisetouroperatorshaveledtheverticalintegrationofthetourismindustrythroughtheiracquisitionoftravelagentsandcharterairlines.Inothersectors,concentrationhasalsotakenplacebutindifferentways,becauseacquisitionsandmergersareeithertooexpensiveornotpossibleforlegalreasons.Inthesecases,whileownershiphasnotbecomeconcentrated,powerandinfluencecertainlyhave.Forexample:—Hospitalityorganizationshaveusedfranchisingandmanagementcontractstoexpandtheirinfluenceandcoverage;—Airlineshaveusedstrategicalliancestoextendtheirmarketpower,attheexpenseoftheircompetitors.Concentrationofownershipandglobalizationhaveoftenbeenalongsideeachother.Globalizationhasallowed,andevenencouraged,organizationstoexpandintoothercountries.Thustheyhavebeenabletodominate,notonlytheirnationalmarket,butalsothemarketsinothercountries.Theprocessofconcentrationofownershiphasputgreatpressureonsmallerorganizationswhodonothavetheeconomiesofscaleandmarketpowerofthebigorganizations.However,thisprocesshas,ironically,createdopportunitiesforsmallorganizationstosucceedbyexploitingnichemarketswithhigh-qualityproductsandpersonalizedservice.Itisthemedium-sizedorganizations,withneithertheabilitytof
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