Unit6-A.ppt3

1、,Unit6,Advertisement,21世纪大学英语应用型综合教程II,21stCenturyCollegeEnglishforInteractivePurposes:Book2,Discussion,Introducetheadsyouknow.Whatdoyouthinkofads?Doyoulikethem?Whataretheadvantagesanddisadvantagesofads?Whatarethecharacteristicsofads?,Unit6:Theme-relatedInformation,Directions:Learnaboutalliteration（

2、头韵）.,Inlanguage,alliterationreferstotherepetitionofaparticularsoundinthefirstsyllablesofaseriesofwordsorphrases.,Unit6:Theme-relatedInformation,Directions:Learnaboutalliterationinads.,Rhetoricaldevicestomaximizeitspromotioneffectsattractingattentionholdinginterestarousingdesirestimulatingaction.,Exa

3、mple:,GoforGold.,去喝Gold酒。（Gold酒广告）,Directions:Watchthevideoclipanddotheexercises.,BlankFilling,Discussion,Unit6:Warm-up,obese极为肥胖的epidemic流行病obesity肥胖cognitive认知的，认识能力的diabetes糖尿病,Directions:Watchthevideoclipandfillintheblankswiththewordsorexpressionsyouveheard.,（Childrenareexposedtoadvertisementsof

4、junkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）MarketershavebeenadvertisingtochildrenfordecadesandnowAmericansarefeelingits_1_.Todaymorethan20%ofouryouthsare_2_orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.Thequestiononall,parentsmindsiswhatweshoulddotosaveou

5、rchildrenfromthegrowingepidemicinAmerica.Reducingor_3_foodadvertisementsduringchildrenstelevisiontimeisjustonelinkresearchersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitiveskillsthanadultsdo.Thismeanstheydonotknowexactlyhowto_4_advertisementsaimedatthemanddonotcomprehe

6、ndthesellingintentofadvertisers.Todayweblamechildren-could-tell-the-foodadvertisements,Check,Unit6:Warm-up,astherootcauseforchildhoodobesityandchildhooddiabetes.Itwasntuntilthe1970sthatthemarketerstooka_5_lookathowtheyadvertisedtochildren.Thefirstindustryformedtoregulateadvertisementstochildrenwasth

7、eChildrensAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainsseveral_6_whojudgewhenadvertisementstochildrenareindeedmisleadingor_7_andcontactthecompaniestochangeorpulltheadvertisements.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtellto,children.Thisisduetothe_8_trendofch

8、ildhoodobesityinAmericacomingintonationalattention.Aresponseisthis:fourmajorfoodbeveragecompaniesCocoCola,Mars,Hershey,andCadburyAdams,USAchosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidetheywill_9_nutritionalstandardsontheirproductsthatwillmeetacertainlowfatandsugarconten

9、twhenadvertisedtochildren.Althoughthisisastepintherightdirection,companiescanstillsettheirown_10_ofwhattheywanttoadvertisetochildren.,Unit6:Warm-up,（Childrenareexposedtoadvertisementsofjunkfood,whichisfoundrelatedtothehighrateofchildhoodobesity.）Marketershavebeenadvertisingtochildrenfordecadesandnow

10、Americansarefeelingits_.Todaymorethan20%ofouryouthsare_orobese.Theweightgainstartsintheirtoddleryearsandexpandsthroughadulthood.ThequestiononallparentsmindsiswhatweshoulddotosaveourchildrenfromthegrowingepidemicinAmerica.Reducingor_foodadvertisementsduringchildrenstelevisiontimeisjustonelinkresearch

11、ersfoundinpreventingchildhoodobesity.Becauseoftheirage,childrenhavefewercognitiveskillsthanadultsdo.Thismeanstheydonotknowexactlyhowto_advertisements,1.impact,2.overweight,3.eliminating,4.perceive,Unit6:Warm-up,aimedatthemanddonotcomprehendthesellingintentofadvertisers.Todayweblamechildren-could-tel

12、l-the-foodadvertisementsastherootcauseforchildhoodobesityandchildhooddiabetes.Itwasntuntilthe1970sthatthemarketerstooka_lookathowtheyadvertisedtochildren.ThefirstindustryformedtoregulateadvertisementstochildrenwastheChildrensAdvertisementReviewUnit.Itwascreatedin1974andisstillheretoday.Itcontainssev

13、eral_whojudgewhenadvertisementstochildrenareindeedmisleadingor_andcontactthecompaniestochangeorpulltheadvertisement.Recentlytheyhavebeenlookingathowfoodadvertiserscouldtelltochildren.Thisisduetothe_trendofchildhoodobesityinAmericacominginto,5.closer,6.reviewers,7.inappropriate,8.overwhelming,Unit6:W

14、arm-up,nationalattention.Aresponseisthis:fourmajorfoodbeveragecompaniesCocoCola,Mars,Hershey,andCadburyAdams,USAchosenottoadvertisetochildrenanymore.Othercompaniesjointhismovementanddecidetheywill_nutritionalstandardsontheirproductsthatwillmeetacertainlowfatandsugarcontentwhenadvertisedtochildren.Al

15、thoughthisisastepintherightdirection,companiescanstillsettheirown_ofwhattheywanttoadvertisetochildren.,9.announce,10.standards,Directions:Workinpairsanddiscussthequestions.,Unit6:Warm-up,1.Howdidyoufeelonthefirstdayatcollege?(Cues:excited,lonely,farawayfrom,miss,free,ononesown)2.Whatdifferencesareth

16、erebetweencollegelifeandhighschoollife?(Cues:structure,remindof,counton,schedule)3.Whatisyourdailyscheduleincollege?(Cues:wakeup,breakfast,lecture,break,practice),Besidesadultsandseniors,childrenarealsothetargetofadvertisers.Whydotheyadvertisetochildren?Shouldadvertisersbeallowedtoadvertisetochildre

17、n?3Whataretheeffectsofads?,Directions:Workinpairsanddiscussthefollowingquestions.,Unit6:LanguageandCulturalPoints,target,v.makeatargetof;setasagoaln.amarktoshootat;sth.orsb.firedatormarkedforattack;agoaltobeachieved,Examples:ThenuclearweaponsaretargetedonWesternEurope.,这些核武器的目标是西欧。,Whatsthetargetrea

18、dershipofthispaper?,这份报纸以哪些人为读者对象?,Unit6:LanguageandCulturalPoints,Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing,providedthatyoulimitthetimethatyourlittleonespendswatchingTVandyoumonitortheprogramswatched.,e.g.Themachineswillrunwellprovidedthattheyaregreasedintime.,这些机器只要及时上油，就会运转

19、得很好。,本句的主句是“Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing”，providedthat相当于if，表示“假如”，引导出一个条件状语从句。,如果我们从他那里得到些帮助，我们就会解决这个难题。,Wewillsolvethisproblemprovidedthatwegetsomehelpfromhim.,Unit6:LanguageandCulturalPoints,MediaAwarenessNetwork,Culturalnote:TheMediaAwarenessNetworkisaCanadian

20、non-profitorganizationbasedinOttawathatfocusesonmedialiteracyprograms.Inparticular,theorganizationpromotescriticalthinkingviaeducationresourcesandanalyzesthecontentofvarioustypesofmassmedia.SurveysandstudiesperformedbytheMediaAwarenessNetworkhaveexploredyouthmediaconsumption,suchastelevisionandinter

21、netuse,aswellasmediaissues.Inrecentyearstheorganizationsfocushasshiftedmoreheavilytodigitalliteracy,althoughitcontinuestoproduceresourcesontraditionalmedia.,Unit6:LanguageandCulturalPoints,cite,v.quotebywayofexample,authority,orproof,Example:ThedevilcanciteScriptureforhisownpurpose.,魔鬼也能引经据典为自己辩护。,U

22、nit6:LanguageandCulturalPoints,AmericanPsychologicalAssociation(APA),Culturalnote:BasedinWashington,D.C.,theAmericanPsychologicalAssociation(APA)isascientificandprofessionalorganizationthatrepresentspsychologyintheUnitedStates.Withmorethan154,000members,APAisthelargestassociationofpsychologistsworld

23、wide.ThemissionoftheAPAistoadvancethecreation,communicationandapplicationofpsychologicalknowledgetobenefitsocietyandimprovepeopleslives.,Unit6:LanguageandCulturalPoints,exposure,n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret,Examples:Afteronlyashortexposuretosunlighthebegantotu

24、rnred.,他在阳光下只晒了一会儿,皮肤就开始变红了。,Ithreatenedthemwithpublicexposure.,我扬言要公开揭发他们。,Unit6:LanguageandCulturalPoints,deny,v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)isnottrue,Examples:Hedeniedthemoneytohisson.,他拒绝给儿子钱。,Hedeniedknowinganythingabouttheirplans.,他否认知悉他们的计划。,Unit6:Langu

25、ageandCulturalPoints,Monitor,Culturalnote:ThefullnameisMonitoronPsychology,apublicationoftheAmericanPsychologicalAssociation.Itisthe“mustread”forpsychologyeducators,scientists,andpractitioners.DeliveredeachmonthwiththeexceptionofacombinedJuly/Augustissue,MonitoronPsychologyprovidescompellingeditoria

26、lonthescienceandpracticeofpsychologyaswellasonhowpsychologyinfluencessocietyatlarge.,Unit6:LanguageandCulturalPoints,exposure,n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret,Examples:Afteronlyashortexposuretosunlighthebegantoturnred.,他在阳光下只晒了一会儿,皮肤就开始变红了。,Ithreatenedthemwithpubl

27、icexposure.,我扬言要公开揭发他们。,Unit6:LanguageandCulturalPoints,deny,v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)isnottrue,Examples:Hedeniedthemoneytohisson.,他拒绝给儿子钱。,Hedeniedknowinganythingabouttheirplans.,他否认知悉他们的计划。,Unit6:LanguageandCulturalPoints,rate,n.1.acertainquantityoramou

28、ntofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress,Examples:Thesecretaryshowedmeyourattendancerate.,秘书给我看了你的出勤率。,Wedroveatasteadyrate.,我们以平稳的速度开车。,Unit6:LanguageandCulturalPoints,substantial,a.ofampleorconsiderableamount,quantity,size,etc.；basicoressential;fundamental,Examples:Thecountryboughtasubstantialnumberofweapons.,这个国家购买了大量的武器。,Theymadesubstantialchangestothearrangemen