中央广播电视大学 开放本科 商务英语(下) 试题 2008年1月(2)

1、试卷代号: 1053 中央广播电视大学 2 0 0 7-2 0 08学年度第一学期开放本科期末考试 英语专业商务英语(下) (2)试题 2008年1月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 354 Part One Reading (20 points) Remember e-learning? In 2003 both the limit

2、s and potential of the Internet for business education are becoming clearer. Many people do indeed want to sit down at their computers and take courses at their leisure; but they also want to see their teachers in the flesh. The market for online-only programmes is shaky at best. The more prestigiou

3、s schools have had a hard time making them work: their reputations are not on the whole enough to overcome qualms about distance learning. When U next , based in Deerfield , Illinois , founded the online-only Cardean University in 2000 , it recruited professors from the University of Chicago , Stanf

4、ord University, and the London School of Economics (LSE) to develop course materials, but it has fewer than 500 students enrolled in its MBA programme. (By contrast , the University of Phoenix and Heriot-Watt University, each has more than 10 ,000 enrolled MBA students. ) Eduventures, a research and

5、 consulting firm that specialises in education, estimates that 350 ,000 students一-only 2% of all students in college or above in the United States-are enrolled in online-only programmes. Several ventures by top institutions have failed altogether. NYU Online, which offered versions of New York Unive

6、rsity courses, shut down in November 2001. Fathom , mainly sponsored by Columbia University, seemed even more promising: it offered free and paid-for material from such diverse sources as Columbia, LSE, Cambridge University Press, and the British Museum. But after spending $ 30m, Columbia wasn t see

7、ing enough return on its investment, and in January 2003 announced that Fathom would also be shut down. But less prestigious schools , not saddled with such high expectations. have more freedom to experiment. Take, for example, Auburn University, an Alabama school better known for its football teams

8、 than for its MBA programmes. Schools such as Auburn can use technology as a tool to reach students living further away and thus increase their national reputations. Daniel Gropper, executive director of MBA programmes at Auburns College of Business, reports that Auburns most successful executive MB

9、A programme is a blend in which participants receive lectures on CDs and discuss class materials online , then spend a total of five weeks on campus. The online/offline mixture seems to have satisfied both the college and the students: more than 90% of students complete the programme. says Mr 355 Gr

10、opper, and two-thirds of them are based outside Alabama and Georgia. Such hybrid programmes are on the rise. With online programmes, access to technology becomes crucial: one of the reasons given for Fathom s demise was that the users technology could not keep up with the demands of the courses. One

11、 place, then, to watch for the possibilities of online executive education might be Korea , where broadband use is widespread (about 68 % of households are thought to have access). Korea National Open University, which teaches only in Korean , claims to have education-on-demand offerings and hosted

12、a 2002 conference for open universities in Asia on distance learning. Cardean, sensing an opportunity , created EducAsia, a separate business with offices in Seoul and Singapore, in early 2000; EducAsia now offers 52 courses on business topics , all in English (and four in Korean as well) ranging fr

13、om eight to 30 hours long. Mark the following statements True or False according to the information provided in the text. 1. In the 21 century, people prefer studying online in their spare time to sitting in the classrooms. 2. In 2000 the market for online-only programmes is not well developed as ex

14、pected for Unext. 3. Only 2% of the 350 , 000 students in the U. S. are enrolled in online-only programmes. 4. Online-only programmes by some famous universities can not last long. 5. Fathom , sponsored by Columbia University , was the only successful and profitable online programm巳. 6. One of the r

15、easons why some online programmes fail is that the users technology can hardly keep up with the demands of the courses. 7. Blended programmes satisfy both the students and the college. 8. The great majority of the students complete the hybrid executive MBA programme in Auburn s College of Business.

16、9. About two thirds of the Korean households are thought to have broadband access. 10. Korea National Open University offers courses in Seoul and Singapore. 356 民 Part Two Short-Answer Questions (10 points) Answer the following questions based on what you have learned from the textbook. You should u

17、se complete sentences. 1. What are theways to achieve goodwill in a letter? 2. What are the questions should you ask yourself before writing a memo or e-mail message? Part Three Writing (70 points) I . Revise each of the following sentences according to the requirement gtven in the brackets. Please

18、write your revised version on the Answer Sheet. (10 points) 1. Fill out these forms beforeApril 1, therefore we can process them in time. (to make it courteous) 2. Pursuant to what we agreed. please find our check in the amount of $ 5.000 in the attachment. (to improve the conciseness) 3. The decisi

19、on cannot be made without the approval of the dean of the schoo!. (to make it positive) 4. The proposal should allow either for an increase in prices suggested a way to cut costs. (to improve parallelism) 5. You prompt reply will ease our job of delivering your goods. (to emphasize the you view) II

20、. Revise the following memo. And the formatting of the memo is to be scored. (3D points) . TO: Patricia Karathanos. Vice President FROM: Mike Montgomery. Marketing SUBJECT: Copiers Although you ve opposed the purchase of additional copiers in the past. I think I ve found a great deal on a copier tha

21、t s just too good to pass up but we must act before May 1. Copy City has reconditioned copiers that are practically being given away. If we move fast. they will provide many free incentives一 l ike a free copier stand. free starter supplies, free delivery. and free installation. 357 .院 We must find a

22、 way to reduce copier costs in my department. Our current copier can t keep up with our demand. Thus, we re sending secretaries or sales reps to Copy Quick for an average of 10 ,000 copies a month. These copies cost 5 cents a page and waste a lot of time. We re making at least eight trips a week, ad

23、ding up to a considerable expense in travel time and copy costs. Please give this matter your immediate attention and get back to me as soon as possible. We don t want to miss this great deal! ! 皿. Writing (30 points) The Situation: Dustin 0 Hair, a magazine editor, asks your organization for confid

24、ential information regarding the salaries and commissions of your top sales representatives. The magazine , Marketing Monthly , plans to spotlight young sales professionals whose stars are ascending. Youve got some great young superstars, as well as many excellent mature sales representatives. Frank

25、ly, the publicity wQuld be excellent. You would agree in a minute except that (1) you don t want to be forced to pick favorites among your sales reps and (2) you can t reveal private salary data. Every sales rep operates under an individual salary contract. During salary negotiations several years a

26、go, an agreement was reached in which both ,sales staff members and management agreed to keep the terms of these individual contracts confidential. Perhaps the editor would be satisfied with a list that ranks your top sales reps for the past five years. You could also send a fact sheet describing yo

27、ur top reps. You notice that three of the current top sales reps are under the age of thirty-five. Write a refusal that retains the goodwill of Marketing Monthly , 145 Fifth Avenue, New York , NY 1001 1. 358 试卷代号 : 1053 座位号rn 中央广播电视大学 2 0 0 7-2 0 08学年度第一学期开放本科期末考试 英语专业商务英语(下)( 2)试题答题纸 2008年1月 题号 Par

28、t One Part Two Part Three总分 分数 Part one Reading得分 j评卷人 ! 1. 6. 2. 7. 3. 8. 4. 9. 5. 10. P川、wo I Short-answer Questions得分 i评卷人i Short-answer Questions: 1. , 2. 359 Part Three Writing得分 |评卷人| I. 1. 2. 3. . 4. 5. II. 田. 360 试卷代号 : 1053 中央广播电视大学 200 7-2008学年度第-学期开放本科期末考试 英语专业商务英语(下) (2)试题答案及评分标准 (供参考) 2

29、008年1月 Part One Reading (20 points) Two points for each item. 1. F 2. T 3. F 4. T 5. F 6. T 7. T 8. T 9. T 10.F Part Two Short-Answer Questions (10 points) Answer the following questions based on what you have learned from the textbook. You should use complete sentences. Five points for each item 1.

30、 To present the message from the reader s perspective; to be sensitive to words that might suggest gender , racial , age or disability bias; to frame your ideas positively. 2. Do 1 really need to write this memo or e-mail? Why am 1 writing? How will the reader react? Part Three Writing (7a points) I

31、 . Revise each of the following sentences according tu the requirement given in the brackets. (10 points) Two points for each sentence. 1. Please these forms before April 1, so that we can process them in time. 2. As we agreed , attached is a check of $ 5 ,000. 3. With the approval of the dean of the school , the deci