商务英语速成

1、Business English 900,1 I want a package deal including airfare and hotel. 我需要一个成套服务，包括机票和住宿 2 Id like to change this ticket to the first class. 我想把这张票换成头等车。 3 Id like to reserve a sleeper to Chicago. 我要预订去芝加哥的卧铺。 4 I wont check this baggage 这件行李我不托运。 5 Id like to sit in the front of the plane. 我要坐在飞

2、机前部,Follow me! Surf on the Business English Vantage Class.,1) .本课程采用经济科学出版社出版的新编剑桥商务英语（初中高级）学生用书（第二版）。该书的第二版是专门针对BEC商务英语考试大纲做出更改后专门编写的，内容既与考试相关，更与现代商务活动息息相关，对你在商务领域大有帮助。,2).我在授课过程中会将课本中的知识与实际商务活动结合，并会为大家穿插介绍英语学习的方法，包括单词的科学学习方法、基础语法知识等。如果你想多了解商务知识，这一课程无疑是非常适合你的。 3). 同时，如果你准备参加商务英语证书的考试，那么本课程还会为你的应试打下

3、坚实基础。你将有机会在课堂上进行专门针对考试的写作、阅读训练、听力练习及口语指导。,2.课程教育目标,通过教学使学生： 1. 理解并掌握商务英语定义、常用商务英语词汇和专业术语。 掌握商务英语的基本技巧。 3.理解并掌握商务英语口语交流、现代西方商务知识、现代商务管理。 4.熟悉现代西方商务礼仪、中西方商务文化差异。 5.掌握在商务活动中与外商进行直接交流的能力。 6.熟悉常见商务文书特点，并能熟练地书写。 7.熟悉商务谈判特点，掌握常见的商务谈判策略，具备一定的商务谈判能力。,3BEC初级商务英语的特点,1)实用性：不同于TOFEL，ITLTS，和四、六级。BEC preliminary考试

4、1993年由剑桥大学首先在中国推出，它具有很强的实用性。它主要考查考生在真实的和各种各样的商务环境下实际运用英语交流的能力。它的内容包含办公室英语、饭店英语、机场英语、电话英语、社交英语、旅游英语和传媒英语等。,Example: 饭店入住英语 book/reserve/check in/check out single room/double room/twin room 饭店设施英语 sauna /modem socket / bar/ indoor (outdoor) swimming pool mini-golf-course / shopping arcade/ gift shop/h

5、airdressers gymnasium with weight-training equipment 饭店服务英语 secretarial service / 24-hour room service/ nightly shoe cleaning,细分为： A）日常寒暄问候，介绍自己，举荐他人，填写 介绍个人或公司的表格，会写求职信及简历。 B）询问和介绍工作情况。 C）打（接）电话，交换信息，用笔记录电话内 容，了解常用缩语。 D）制定、安排会议活动及日期，交流和确定计划内 容，介绍新产品、市场、市场潜力，询问、了解 或解释生产信息、产品细节，产品评估和比较产 品价格。,E）了解解释生产

6、体系，生产过程，生产 设备和条件，定货、交货、人员招 聘和提升。 F）报告解释公司财政、生产情况的变 化、生产进展和取得的成果。 G）预订房间、机票、租车、住房、结 帐、定餐和询问旅行安排。 2)BEC英语是典型的英国英语，那么英 国英语在以下一些方面与美国英语有 很大的不同，在考试中阅读，写作和 听力中要特别注意。,A）单词拼写不同 （考试中全部为英式拼法） centre c.f. center harbour c.f. harbor catalogue c.f. catalog cheque c.f. check B）同一单词发音不同： advertisement leisure C）同一

7、意思习惯用不同单词来表达，比如： 电梯 lift/elevator 地铁 metro/subway 手电筒flashlight/torch 简历curriculum vitae/resume 不同的表达句型有 Have you got any money on you? Do you have any money on you?,4.商务英语考试注意事项、时间和评分标准,考试注意事项、时间和评分标准： 1. 考试注意事项 BEC 考试： 1）请携带准考证、身份证。 2) 带2B或HB铅笔及橡皮，考试过程 中不得使用钢笔、圆珠笔和涂改液 不得使用字典和自带草稿纸。 3）考场座位呈S排列。 4）考

8、试中请关闭手机和呼机。,考试时间,Test Length Contents 1) Reading you can lose your shirt if youre not careful.,有关股票市场和股票的常见术语,1. Bear and bull 买空卖空（熊与牛）,2. Bear market 熊市 3. Bull market 牛市,4. Dividend 分红 5. IPO (initial public offering) 首次分红 6. Mutual fund 共同基金 7. Blue chip 蓝筹股 8. Investment banker 投资银行家,9. Common

9、stocks 普通股 10. Preferred stocks 优先股 11. Bell-weather stocks 前导证券 12. Portfolio 投资组合 13. Graveyard market 墓地市场,关于投资和股市的有趣表达和例子,Made a killing: made a lot of money from selling stocks. 大获全胜 e.g. Hes shopping for a new house. He made a killing in the market last week.,(lost all or substantial amount of

10、 stock assets and wealth due to poor investment decisions or market forces.) 全军覆没 e.g. He has to go back to work. He was totally wiped out in last weeks crash.,2. Wiped out,3. Gold bug 黄金虫,e.g. I knew he was a gold bug, but 5 gold rings is just too much.,4. Cats and dogs 低值股票,(speculative stocks tha

11、t have short histories of sales, earnings, and dividend payments) e.g. In bull market, analysts say that even the cats and dogs are going up.,5. War babies 战时产物,e.g. His portfolio is not very diversified. Most of his holdings are war babies. 他的投资组合不够多样化。他持有的大部分股票都是军事股。,6. Dont fight the tape. 不要与纸带较

12、劲,(dont trade against a market trend. 不要逆市交易。在电子显示屏出现之前，股票行情是由纸带打印出来的。 e.g. Those stocks youre buying are in a nosedive. Dont fight the tape. 你买的那些股票正在狂跌，不要逆市交易！,模 拟 对 话,Lee Kerrington is having a telephone conversation with his stock broker, Brent Ashley. Lee Kerrington正和他的股票经纪人Brent Ashley在电话里交谈。,

13、Lee: Hi, Brent. Howre you doing? Brent: Everythings cool, especially with the signs that were starting another bull market. Most of my investment strategy is working out recently. Lee: Thats what I like to hear. Whatve you got for me? Brent: If I Remember right, your portfolio is in great shape. Wan

14、t to try something new? Lee: What do you suggest?,Brent: A small manufacturer of new-generation virtual-reality devices is set to expand dramatically. Personally, I think the stock is already undervalued, and if they take off, you could make a killing. Lee: Whats the stock at? Brent: The opening pri

15、ce was $6.5o, up from $6.20 yesterday. Looks like others are thinking the same way I am.,Lee: OK, Ill take 1000 shares at up to $6.75. Brent: Whoa, arent you the bull. I like your attitude. Lee: Well, I wont get rich quick with mutual funds. I use those, and my blue chip stock, to get relatively con

16、stant dividends. Brent: Thats the ticket. Dont put all your eggs in one basket. Speaking of which, Im starting to worry about the XYZ stock. Its taking a beating recently. Lee: Ive noticed that. Its down7.75 since last week. Ive decided to sell my holdings. Brent: I think thats wise. Anything else?

17、Lee: No, thats it for today. Talk to you tomorrow,Brent.,Role play 角色扮演,找另外一个同学一起练习。你们中的一个想投资，另一个有相关专业知识。 专家要了解新投资者想从投资中获得多少回报，从而给予相应的建议。,第13讲 Business Correspondence,商务信件,1.美语与英语在商务英语书信方面的差异,商务英语书信(Business or Commercial English Correspondence)是指交易时所使用的通信。在美国，常用Business writing，它包括书信、电报、电话、电传、报告书、明

18、信片等。 英语和美语在书信体例方面存在着一定的差异，比如信头和称呼、书信格式、遣词、结尾客套语等均有所不同。一般来说，英国书信较为保守，许多英国人喜欢用老式书信体，用词较为正式刻板，而美国书信语言非常生气、有活力，格式也较为简便。因此当我们写信的对象是英国或其旧殖民地国家时，要使用标准式英语Queens English；如果写信的对象是美国或美国势力范围的地区时，就要用美国英语。当然，英国式的语言文化近年来也有变化，但总体来说，两者间的差异是很明显的。,商业英文书信，一般都要求用打字机或电脑整齐地打印，左边各行开头垂直的，称为垂直式或齐头式(Block style)，美国常用这种格式；每段的第

19、一个词缩进去，称为缩进式或锯齿式(indented style)，英国常用此格式。垂直式的职务及签名都在左边的边栏界线，这种格式，在极度尊重工作效率的美国公司，已普遍采用。,正式的商业英语书信要在称呼的上方写上收信公司名称和地址或收信人的名字全称、职务及地址，称为信内地址（Inside address）。信内地址的写法也有垂直式和缩进式之分，垂直式和称美国式将各行并列，缩进式或称英国式将各行依次退缩。不过，笔者注意到，近来英国商业书信信内地址并未依次缩进，似乎与美国式相同。此外，在美国还流行一种普通收信人地址的写法，就是在书信的Inside Address中，把门牌号和街名都省略掉,在英文书信

20、中要使用敬语，最普遍的敬语是Mr, Mrs 和Miss（用于未婚女性）。英国人常在男性的姓名之后用Esq. (Esquire的缩写)，不过在商业上也在慢慢地改用Mr. Mmes. (Madam的复数形式)，用于二个女士以上。Messrs（Mr的复数形式）用于二个以上的男人，或用于二个以上的男人组成的公司或团体。在英国式英文信里，Mr, Mrs, Messrs，均不加缩写句点，相反地趋向于进步自由的美语反而加缩写句点如Mr., Mrs., Messrs.。,在称呼方面，商业上最普遍的有Gentlemen（美国式）与Dear Sirs（英国式）二种，相当于我国的敬启者或谨启者。如果信是写给革个公司

21、单位的，不是写给某个具体人的，美语用Gentlemen（复数形式），英语用Dear Sirs。如果对方公司只一人时，必须使用Sir/Dear Sir。称呼后一般要使用标点符号，英国式采用逗号(comma)，美国式用分号(colon)。,书信结尾客套语(complimentary close)有多种，相当于我国书信在结尾时使用的敬礼、致敬、顺安等句。最为典型的美国式写法是Sincerely和Best regards，典型的英国式表达有Yours sincerely（熟人或知道对方姓名），Best wishes, kind regards 和yours faithfully（不知姓名）。此外，英国

22、式的客套语还有特别礼貌的格式，但除了特殊情况外，现在不再使用。,2.商业英文书信中所使用的词语,（1）贵函 Your letter; Your favour; your esteemed letter; Your esteemed favour; Your valued letter; Your valued favour; Your note; Your communication; Your greatly esteemed letter; Your very friendly note; Your friendly advice; Yours. （2）本信，本函 Our (my) let

23、ter; Our (my) respects; Ours (mine); This letter; these lines; The present.,（3）前函 The last letter; The last mail; The last post; the last communication; The last respects（自己的信）; The last favour（来信） （4）次函 The next letter; The next mail; The next communication; The letter following; the following. （5）

24、贵函发出日期 Your letter of (the) 5th May; Your favour dated (the) 5th June; Yours of the 3rd July; Yours under date (of) the 5th July; Your letter bearing date 5th July; Your favour of even date(AE); Your letter of yesterday; Your favour of yesterdays date; Your letter dated yesterday.,（6）贵方来电、电传及传真 Your

25、 telegram; Your wire; Your cablegram（从国外）; Your coded wire（密码电报）; Your code message; Your cipher telegram; Your wireless telegram; Your TELEX; Your Fax. （7）贵方电话 Your telephone message; Your phone message; Your telephonic communication; Your telephone call; Your ring.,（8）通知 (Noun) Advice; Notice; Inf

26、ormation; Notification; Communication; A report; News; Intelligence; Message. (Verb)（通知，告知） To communicate (a fact) to; To report (a fact) to.on; To apprise (a person) of; To let (a person) know; To acquaint (a person) with; To intimate (a fact) to; To send word; to send a message; To mail a notice;

27、 to write (a person) information; To give notice（预告）; To break a news to（通知坏消息）; To announce（宣布）.,（9）回信 (Noun) An answer; A reply; A response. (Verb) To answer; To reply; To give a reply; To give ones answer; To make an answer; To send an answer; To write in reply; To answer ones letter. （特此回信） Repl

28、y to; Answering to; In answer to; In reply to; In response to. （等候回信） To await an answer; To wait for an answer. （收到回信） To get an answer; To favour one with an answer; To get a letter answered.,（10）收讫，收到 (Noun) Receipt（收到）; A receipt（收据）; A receiver（领取人，取款人）; A recipient（收款人） (Verb) To receive; To b

29、e in receipt of; To be to (at) hand; To come to hand; To be in possesion of; To be favoured with; To get; To have; To have before (a person); To make out a receipt（开出收据）; To acknowledge receipt（告知收讫）. （11）确认 To confirm; Confirming; Confirmation; In Confirmation of（为确认.,为证实.）; A letter of confirmatio

30、n（确认函或确认书）,（12）高兴，愉快，欣慰 To have the pleasure to do; To have the pleasure of doing; To have pleasure to do; to have pleasure in (of) doing; To take (a) pleasure in doing (something); To take pleasure in doing (something); To be pleased to (with)(by); to be delighted at (in)(with); To be glad to (of)(

31、about); To be rejoiced in (at). （13）随函附件 Enclose; Inclose.,（14）迅速，立刻 Urgently; Promptly; Immediately; With all speed; At once; With dispatch; With all despatch; With the quickest possible despatch; With the least possible delay; As soon as possible; As quickly as possible; As promptly as possible; A

32、t ones earliest convenience; At the earliest possible moment; At an early date; Without delay; Without loss of time; Immediately on receipt of this letter; By express messenger; By Special messenger; By special delivery; By express letter,（15）回信 By return; By return of post; By return of mail; By re

33、turn of air-mail. （16）依照 According to; Agreeably to; Conformably to; pursuant to; In accordance with; In conformity with (to); In obedience to; In deference to; In compliance with; In agreement with; In pursuance of.,（17）就.，关于 About; Regarding; Concerning; As to; As regards; With regard to; In regar

34、d to;(of); Respecting; Relative to; Anent; In connection with; Referring to; With reference to; In reference to; Re. （18）期满到期及应付之款 To be due; To fall due (become) due（日期将到）; Duly（正时，及时）；In due Course （依照顺序）. .,(19)（每个，按照，通过） Per(=by, through) rail.(post,mail,steamer)（通过铁路，邮政，轮船） Per pro.= by proxy （

35、由代理） Per annum （=yearly，每年） Per mensem (=monthly,每月) Per diem daiem (=daily,每日) Per man, per capital (=per head,依照人数，每一人） Per piece （每一个，每一件） （20）表示抱歉（冒昧做了某事） To take the liberty of doing something; To take the liberty to do something; To take the liberty in doing something.,（21）甚感遗憾，请包涵 To regret;

36、To be sorry; To be chagrined; To be mortified; To be vexed; To regret to say; To be sorry to say; To ones regret; To feel a great regret for; To express regret; To be regretted; To be a matter for regret; To be regrettable; To be deplorable. （22）（我们）对于.甚感荣幸 To have the honour of doing (being); To ha

37、ve the honour to do (be); To do one (oneself) the honour of doing (being); To esteem (regard) it as a high honour to do (be); To appreciate the honour to do (be); To feel honoured to do (be); To owe one a debt of honour to do (be); To be honoured with doing (being) something; To honour one with doin

38、g (being) something.,（23）请 Please; Kindly; be good enough; Be kind enough; Have the kindness. （24）感谢，衷心感谢等 To thank; To be (feel) thankful; To be (feel) grateful; To be obliged; To be indebted; To esteem (it) a favour (privilege); To give (tender, return) ones thanks; To express ones gratitude (appr

39、eciation); To tender ones sincere thanks for; To be overwhelmed with gratitude. （25）请照顾等 (Noun)（请吩咐） Command; Order; Service (Verb)（服务） To command; To order; To serve; To be at ones service; To render service to one; To do one a service; To be of service to one.,3商业书信常用开头,1）特此奉告等 To inform one of; T

40、o say; To state; To communicate; To advise one of; To bring to ones notice (knowledge); To lay before one; To point out; To indicate; To mention; To apprise one of; To announce; To remark; To call ones attention to; To remind one of; etc. 1. We are pleased to inform you that 2. We have pleasure in i

41、nforming you that 3. We have the pleasure to apprise you of 4. We have the honour to inform you that (of) 5. We take the liberty of announcing to you that,6. We have to inform you that (of) 7. We have to advise you of (that) 8. We wish to inform you that (of) 9. We think it advisable to inform you t

42、hat (of) 10. We are pleased to have this opportunity of reminding you that (of) 11. We take the advantage of this opportunity to bring before your notice 12. Please allow us to call your attention to 13. Permit us to remind you that (of) 14. May we ask your attention to 15. We feel it our duty to in

43、form you that (of),（2） 为(目的)奉告某某事项 1. The purpose of this letter is to inform you that (of) 2. The purport of this line is to advise you that (of) 3. The object of the present is to report you that 4. The object of this letter is to tell you that 5. By this letter we Purpose to inform you that (of)

44、6. Through the present we wish to intimate to you that 7. The present serves to acquaint you that,第14讲 Supervisory Skill Builder 商务主管人员技能的培训,Conducting Orientation & Training进行就职教育和训练,New Employee Orientation Checklist 新雇员就职教育项目核对清单,Part I: Action by Human resources由人力资源部做 Welcome & Introduction欢迎和介

45、绍 History of the company 公司历史 Associate Handbook员工手册 Industrial Relations内部关联 Guest Preference对客服务 Departments Introduction 部门介绍 The new employee has received the following items新员工已领取以下物品,Customer Contact Skills对客服务技巧 Workplace Health & Safety工作 区的健康和安全 Safety & Security安全,New Employee Orientation

46、Checklist新雇员就职教育项目核对清单,Part II: Action by Department由部门进行 Property Tour参观部门 Appearance Standards仪容仪表标准 Break/Meal Times休息和用餐时间 Department Standards部门标准 Emergency Procedures紧急疏散程序 Job Description工作职责 Department Rules部门规定 Leave Application休假申请 Departmental Organization Chart部门组织结构图 Performance Evaluat

47、ion工作评估 Safety Rules 安全条例,Training Benefits,Guests 客人,Supervisor 主管,Property 业主,Associates员工,培训的益处,Tips for choosing a training buddy选择培训伙伴的秘诀,Supervisors cant do everything. When you want to select an employee to be the trainer in the buddy system, look for an employee who: 主管不能什么都管。 当您挑选一名职工担任一帮一的

48、培训教员时，请选择这样的雇员：,Gets along well with different types of people.能与不同类型的人和睦相处 Listens and communications well.善于倾听和表达 Is a good model for your new employee to follow.是您的新雇员可以学习的好模范 Knows the job skills and procedures熟悉岗位技能和程序 Is enthusiastic about the department and the property.对部门和公司充满热情 Is willing

49、to be a training buddy.愿意成为培训伙伴,You as a trainer,Check those apply to you and write down details you could demonstrate that quality during training For Example: 1.know and can perform the job skills and procedures,As the supervisor of housekeeping, I can demonstrate to a trainee one of the more comp

50、lex housekeeping tasks.,You as a trainer,Check those apply to you and write down details you could demonstrate that quality during training For Example: 2. Have self-confidence,Before I meet with a trainee, I can review all aspects of the training program. The, I can feel confident of my ability to

51、recall important points and answer detailed questions.,Should training be used下面哪些情况有进行培训的必要: 1. When a new property opens?新旅馆开张时? !2. When new equipment, procedures, or systems are put into use?新设备，程序或系统启用时? 3. When an employee begins a new job?某雇员开始一个新的工作时? 4. When you want to help an employee mak

52、e progress on his or her career path?你希望帮助某雇员获得事业上的进步时? 5. When an employee is not performing job tasks to quality or quantity standards?某雇员的工作未能达到质量或数量标准时?,What do you think?,A poor match of the employee with the job某雇员不适合他的工作岗位 Inadequate equipment or supplies设备或材料达不到要求 Equipment that does not wor

53、k correctly.设备不能正常工作 An employee motivation problem雇员的积极性问题 A personnel problem within the employee team雇员集体内的人事问题,While training is necessary in many situations, it isnt the solution to every job performance problem. 虽然培训在许多情况下是不能缺少的， 但它不是解决工作表现问题的万能钥匙,While training is necessary in many situations

54、, it isnt the solution to every job performance problem. 虽然培训在许多情况下是不能缺少的， 但它不是解决工作表现问题的万能钥匙,An incorrect or inadequate job design.不正确或不合适的岗位任务设计 Incorrect or poorly stated job standards.不正确或不合适的岗位任务标准 An employee who misunderstands job expectations.雇员误解岗位任务的要求 An employee whose talents and abilitie

55、s are not being used.雇员的才干未得到发挥,职 责 范 围 Job Description 1 2 3 4,商务 培 训 系 统 流 程 表,新 员 工 培 训 概 况 与 考 核 New Employee Training Profile & Certification 任 务 2 3 4,标 准 与 程 序Standard & Procedure 任 务 ： 标 准 ： 程 序 ：,培 训 活 动 纲 要 Training Activity Outline 任 务 ： 目 标 ： 标 准 ：,4,1,Associate Expectations员工期望,1. Profe

56、ssional growth, not grades获得职业的进取，而不是被打分 2. Training to be practical培训要讲求实际 3. Training to be job-related培训要和岗位相关 4. Their past expectations to be appreciated他们过去的经历得到重视 5. Training to be comfortable and relaxed培训的氛围要舒服和轻松 6. To participate有参与,The Four-step Training Method四步培训法,Step 1: Prepare to tr

57、ain准备培训 Step 2: Conduct the training进行培训 Step 3: Coach trial performances辅导 实习 Step4: Follow through后续指导,Step 1 Preparing to Train准备培训,1. Write training objectives写出培训目标 2. Develop Step-by-step plans制定分步计划 3. Decide on training methods决定培训方法 4. Make a schedule for training制定培训日程表 5. Select the train

58、ing location选择培训地点 6. Get the training materials and equipment准备好培训材料和设备,Step 2 Conducting the Training进行培训,1. Prepare the trainees帮助员工做好心理准备 2. Begin the training sessions开始上培训课 3. Demonstrate the steps演示各个步骤 4. Avoid jargon避免使用行话 5. Take enough time留出足够的时间 6. Repeat the steps重复各个步骤,Steps 3 Coachin

59、g Trial Performances辅导实习,1. Let the trainees practice让学员练习 2. Coach the trainees辅导学员,Step 4 Following Through后续指导,1. Coach a few tasks each day每天辅导几项内容 2. Continue positive support继续正面支持 3. Give constant feedback不断给予反馈 4. Evaluate the trainees progress评估学员的进步 5. Get the trainees feedback获取学员的反馈,第15讲 商务合同的翻译,英译商务合同貌似简单，实则不然。商务合同是一种特殊的应用文体，重在记实，用词行文的一大特点就