世纪商务英语函电Unit1

1、函电与单证 (第三版),新世纪高职高专教材编委会组编 主编 刘杰英,世纪商务英语,Lesson 1,An Importers Self-introduction,Specimen 1,Macdonald Evans Co.Ltd. 58 Lawton Street New York U.S.A. April 20 2010 Fujian Shoes Import Export Corporation 45 Baoding Street Fuzhou Fujian China Attention Mr.Wugang Sales Department Dear Sirs We have obtai

2、ned your name and address from Fort William Co.Ltd.and we are writing in the hope that you would be willing to establish business relations with us.,Importers Self-introduction,Lesson 1,An Importers Self-introduction,Specimen 1,We have been leading importers of casual shoes for many years.At present

3、 we are interested in extending our range and appreciate your catalogues and quotations. If your prices are competitive we would like to place a trial order with you. We look forward to your early reply. Yours faithfully Macdonald Evans Co.Ltd. (Signature) Michael Evans Michael Evans Manager,Importe

4、rs Self-introduction,Lesson 1,A Reply to the Above,Specimen 2,Fujian Shoes Import Export Corporation 45 Baoding Street Fuzhou Fujian China April 20 2010 Macdonald Evans Co. Ltd. 58 Lawton Street New York U.S.A Dear Sirs， Thank you for your letter of the 20th April. We are desirous to enter into usin

5、ess relations with your company. Our shoe industry concentrates on designing and producing various traditional and vogue mens and womens shoes. We have developed and marketed a series of products such as slippers indoor slippers cotton slippers embroidered slippers of new style Childrens shoes and c

6、otton shoes. We can satisfy different market needs both at home and abroad.,Importers Self-introduction,Lesson 1,A Reply to the Above,Specimen 2,In compliance with your request we are sending you, under separate cover our latest catalogue and price list covering our export range available at present

7、. Should you be interested in any items, please let us know. We are looking forward to your specific enquiries. Yours sincerely Fujian Shoes Import Export Corporation (Signature) Wugang Wu gang Manager,Importers Self-introduction,Lesson 1,Tag,quotation 报价 order 订单，订购的货物 latest catalogue 最新目录 export

8、range 出口产品范围 item 商品 specific enquiries 具体询盘,Importers Self-introduction,Lesson 1,Arm Yourself,1 in the hope that 希望 in the hope of sth./doing sth. 2 establish business relations with 建立业务关系 similar expressions build up/ set up/ enter into business relations with sb. n.establishment establishment of

9、 business relations 建立业务关系 establishment of L/C 开立信用证 3 extend v.enlarge offer provide 扩大；给予，提供；延期 extend range 扩大经营范围 extend business 扩大业务 extend L/C 展证 4 appreciate v.be thankful or show gratitude for admire greatly 感谢，欣赏 We shall appreciate it if . It is appreciated if(that). We shall appreciate

10、you doing. We shall appreciate sth. e.g.如能早日收到贵方回复，我们将不胜感激。 We shall appreciate your early reply.,Lesson 1,Arm Yourself,5 competitive adj.able to do as well as or better than others 有竞争力的，竞争的 competitive price 有竞争力的价格 pete (with) 与竞争 e.g.贵方商品质量能与其他产品质量相竞争。 Quality of your goods can compete with that

11、 of other products. 6 place an order with sb.for sth.want to buy sth.from sb.向某人定购 7 look forward to think of(a future event)with pleasurable eager anticipation 盼望 look forward to sth./doing sth. 8 be desirous to have a desire to be eager to be anxious to 热切盼望，渴望 be desirous of doing sth./be desirou

12、s to do sth. e.g.我们热切盼望与贵方做生意。 We are desirous to do business with you. v./n.desire 希望，期望；想要 have a desire to do sth.(the same as“desire to do sth.”),Importers Self-introduction,Lesson 1,Arm Yourself,9 satisfy different market needs meet the various needs in the market 满足不同市场需求 satisfy needs 满足要求(需求

13、) 10in compliance with according to in agreement with与一致，符合按照 e.g.价格与国际市场行情一致。 The price is in compliance with the international market. ply(with) 遵从，按照，根据，与一致 e.g.应贵方要求，给予贵方最低价。 We comply with your request and give you the lowest price. under separate cover by separate mail in another letter 另邮另寄,I

14、mporters Self-introduction,Lesson 1,Arm Yourself,11 under separate cover by separate mail in another letter 另邮另寄 covering about including to pay to meet 关于；支付 e.g.我们寄给你方一张支票，支付第一笔船货。 We send you a cheque covering the first shipment. v.cover 包括 12enquiry n.questions or query 询问，打听，询盘 v.enquire 询问，打听，

15、询盘 enquire for sth.询盘某种商品 enquire about sth.打听某事 enquire into sth.调查某事 make an enquiry/enquiries询盘,Importers Self-introduction,Lesson 1,Make Yourself Skilled,I. Basic Training,Translate the following expressions into Chinese.,quotation _ export range _ extensive connection _ latest catalogue _ leadi

16、ng importer _ order(n.) _ specific enquiry _ competitive price _,Importers Self-introduction,报价,出口产品范围,广泛的关系,最新目录,一流的进口商,定单,具体询盘,有竞争力的价格,Lesson 1,Make Yourself Skilled,I. Basic Training,Choose the best answer.,(1)We would very much if you send us a few sample books. a. appreciated b. appreciate it c

17、. appreciate you d. appreciate (2)We send a copy of our export list the main items available at present. a. covered b. covering c. cover d. are covered (3)We would like to receive your enquiries our hardware. a. about b. to c. for d. into (4)We wish to establish direct business relations you. a. wit

18、h b. for c. from d. to (5)We are your detailed requirements. a. forwarding b. looking to c. looking forward d. looking forward to,Importers Self-introduction,Lesson 1,Make Yourself Skilled,(6)We are planning to our business activities to our neighboring countries. a. execute b. extend c. extension d

19、. enlarging (7)We are interested in your cotton piece goods and wish to receive your soon. a. specific enquiry b. special enquiry c. specific enquire d. enquire specifically (8) We are writing you you can give us the lowest quotation. a. hope b. hoping to c. in the hope that d. in the hope of (9)We

20、make business contact with you. a. desirous to b. desire c. are desirous to d. are desirous of (10)We intend to place an order you 300 sets “Huanan” brand sewing machines. a. from about b. with for c. with of d. from for,I. Basic Training,Choose the best answer.,Importers Self-introduction,II. Impro

21、ving Training,Translate the following sentences into English.,Lesson 1,Make Yourself Skilled,(1)我们想介绍一下我们的业务范围。(business range) (2)我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。(obtain. name and address from) (3)尽早告知你方感兴趣的商品为盼。(shall appreciate it if you could.),Importers Self-introduction,We would like to intro

22、duce our business range.,We obtained your name and address from Mr. Smith, who have done business with us for many years.,We shall appreciate it if you could tell us the goods you are interested in.,II. Improving Training,Translate the following sentences into English.,Lesson 1,Make Yourself Skilled

23、,(4)我们已收到从国外寄来的许多询价单。(enquiry) (5)他们以前从英国进口机器，现在想同我们建立业务关系。(establish business relations with) (6)我公司是拉各斯市(Lagos)最大的电器用品进口商，主要经营电器用品进口业务。(leading handling),Importers Self-introduction,We have received many enquiries from abroad.,They used to import machines from UK, but now they would like to establ

24、ish business relations with us.,We are the leading importer of electronic products inLagos, handling the import of electronic goods.,II. Improving Training,Translate the following sentences into English.,Lesson 1,Make Yourself Skilled,(7)如果你方价格有竞争力，我们相信我们之间能达成大量的交易。(competitive close deals with) (8)

25、如蒙你方能将此信转交给此事负责人，我们将不胜感激。(It shall be appreciated if you could.) (9)我方在12月1日的信中通知你方，我们愿与你方订购500辆飞鸽牌自行车。(inform place an order with sb. for sth.),Importers Self-introduction,If your price is competitive, we would like to place with you an order for 500electric bicycles.,III. Letter-writing Practice,L

26、esson 1,Make Yourself Skilled,Dear Sirs We have 获悉你方商号及地址from John Morris Co. Ltd. and we sincerely hope to建立业务关系with your company. We have been _主要进口商of office supplies for many years. At present we are interested in building up more connections with dealers in China. 请惠寄商品目录及报价单. 如果贵公司产品价格有竞争and p

27、roducts are of high quality We are ready to conclude substantial business with you. We look forward to your favorable reply. Yours faithfully,Importers Self-introduction,obtained your name and address,establish business relations,leading importers,We appreciate your,catalogue and quotations,If your

28、prices are competitive,III. Letter-writing Practice,Lesson 1,Make Yourself Skilled,You are an importer of electronic goods in U.S. Recently you got a piece of information about the Rainbow Electronic Products Co. Ltd.in China on the Internet as follows 彩虹牌电风扇是用军工技术生产的，低噪声，风力柔和。按照国际ISO9002 标准生产，建立质量保

29、证体系，获得中国电工产品认证合格证书，取得长城 标志。彩虹牌系列电风扇有落地扇、台扇两大类共十多个花色品种。 You are interested in their products. Now write a letter to them hoping to establish business relations with them.,Importers Self-introduction,Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to

30、establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery dat

31、e acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully,Lesson 1,Supplementary Reading,1. Inquiring About Supply,Dear sir We learn about you at the International Specialized Exhibition for Textile Fashion Accessories TEXTILE 2005 AUTU

32、MN held during September 30October 4 2005 in the Central Building of the National Palace of Culture Sofia 4th floor. At present we are in need of Womens Sweaters for a quantity of 120000 detailed specification as per the attached illustration. We can make 20 down payment (预付定金)and grant you 3 commis

33、sion. Would you like to have a look at it and inform us if you can supply? Looking forward to your favorable reply. Yours faithfully,Importers Self-introduction,Lesson 1,Supplementary Reading,2.Asking for Supply,Dear Sirs We know you from the website and are interested in your novel design. We since

34、rely hope we can have a chance to establish business relationship with each other. Our firm is Taiwan based we are mainly handling dressing including windows furniture bath etc. We have good experience and stable customers. Products are mainly shipped to Europe and Australia. Now in order to meet th

35、e requirement of a customer who is from France we want to prepare some patterns of tieback and curtain clip. Attached please find the information. They are all handmade with material wire fabric and bead. They are used as tieback. Could you please check if they are suppliable by you If yes please ge

36、t back to me soon. Thank you！ If you have any questions please contact us soon. Truly yours，,Importers Self-introduction,Lesson 2,A Letter From an Exporter,Specimen 1,Dear Sir or Madam Through the courtesy of Tokyo Chamber of Commerce and Industry we are given to understand that you are one of the l

37、eading importers of textile products in your country. As this item falls within the scope of our business activities we are writing to you with a keen desire to enter into business connections with you. We specialize in the exportation of Chinese textile products such as Textiles Knitwear of LadiesM

38、ens Childrens and Youth fashion Sportswear and Jeans. We can also design and produce equipment and machines for textile. Our products are excellent in quality and reasonable in price.,Exporters Self-introduction,Lesson 2,A Letter From an Exporter,Specimen 1,To give you a general idea of our business

39、 lines ,we enclose a copy of our export list showing the main items now in supply and we hope that you would contact us if any item is of interest to you. We look forward to receiving your early reply and assure you that your requirements will have our best and prompt attention. Yours faithfully,Exp

40、orters Self-introduction,A Reply to the Above,Specimen 2,Dear Sir We acknowledge with thanks the receipt of your letter of May 6 2006 and take the pleasure of establishing business relations with your corporation. Your textile products are so attractive that we are confident of securing large orders

41、 for you. We shall be obliged if you could send us quotations and sample books. We look forward to your favorable reply. Yours faithfully,Lesson 2,Exporters Self-introduction,Tag,Chamber of Commerce and Industry 工商会 scope of our business activities 业务范围，经营范围 business connections 业务关系 export list 出口商

42、品清单 sample books 样品本 favorable reply 佳音,Lesson 2,Exporters Self-introduction,Arm Yourself,1 through the courtesy of obtain .from. 承蒙介绍 2 be given to understand get to know 获悉 3 fall within belong to 属于 4 give you a general idea 为使你方大致了解 5 line n. range 范围，经营业务 business line 业务范围，经营产品 be in line of 经

43、营 be in line with 与一致，符合 be out of line with 脱离，与不一致，不符合 6 enclose v. send with. 随函附上 enclose sth. Enclosed please find. Enclosed are/is.,Lesson 2,Exporters Self-introduction,Arm Yourself,7showing 显示，说明 -ing 形式用以说明前面的来信来电，去信去电，报盘，订单，合同等的内容。在函电中很多类似的用法如：asking offering advising 等。 8 in supply that ca

44、n be provided 可供应的 n. supply 供应，供应的产品(常用复数) be in short supply 供应短缺 v. supply 供应 supply sb. with sth. n. supplier 供应商 9 contact v. approach 与联系 n. contact(with) 与联系 10be of interest to 使感兴趣 be interested in sth./doing sth./to do sth. be interesting to sb. e.g. 我们的一个客户对你方的新产品有兴趣。 One of our clients i

45、s interested in your new products.,Lesson 2,Exporters Self-introduction,Arm Yourself,11assure v. tell(somebody)positively or confidently 向保证，担保，使放心 assure sb. of sth. assure sb. that Please be assured that. You may be assured that. 12have our best and prompt attention 得到我们最认真和及时的关注 13 acknowledge wi

46、th thanks the receipt 收到，谢谢 14 take(have)the pleasure be delighted be pleased 很高兴，很荣幸 take the pleasure of doing sth. take the pleasure to do sth. take pleasure in doing sth.,Lesson 2,Exporters Self-introduction,Arm Yourself,15corporation n. company firm house 公司 state-operated corporation 国营公司 16at

47、tractive adj. having the power to make you want it 吸引人的 attractive price 吸引人的价格 v. attract 吸引 17be confident be sure 对有信心 n. confidence 信心 e.g. 我们对中国的产品质量有信心。 We have confidence in(are confident of)the quality of Chinese products. 18 shall be obliged if you could 如蒙不胜感激,Lesson 2,Exporters Self-intro

48、duction,Make Yourself Skilled,I.Basic Training,Lesson 2,attract confident interest contact supply enclose,(1)We are anxious to make business with your corporation. (2)We our Enquiry Note No. 367 and wish to receive your favorable reply. (3)We trust you will find our quotation . (4)One of our clients

49、 is in Chinese Butterfly Brand sewing machines. (5)We can you with all kinds of Mens leather shoes. (6)Although the price we give you is slightly higher than the other suppliers we have the _that the quality of our products is better.,Exporters Self-introduction,contact,enclose,attractive,interested

50、,supply,suppliers confidence,Make Yourself Skilled,I.Basic Training,Lesson 2,pleasure (1)We enclosing a copy of our latest catalogue asked for in your letter. (2)We in offering you Flying Pigeon bicycles. (3)We of writing to contact you in the hope of doing business with you.,Exporters Self-introduc

51、tion,take the pleasure of,take pleasure,have the pleasure,Make Yourself Skilled,supply (1)We can all kinds of leather shoes. (2)The goods you enquire for are (供应短缺). (3)of this product is quite limited and we hope you will cable us your acceptance as soon as possible.,I.Basic Training,Lesson 2,Expor

52、ters Self-introduction,supply,in short supply,The supply,Make Yourself Skilled,line (1)We are pleased to say that the article you require (属我们经营范围). (2)We are leading importers in this city and have been textile for over twenty years. assure (1)You may that we will keep you informed of the execution

53、 of your order. (2)We can you the best quality of our goods.,I.Basic Training,Lesson 2,Exporters Self-introduction,in line of,is our line,be assured,assure,of,Make Yourself Skilled,interest (1)We are very much importing chemicals from you. (2)This article is to us. (3) We learn from your letter that

54、 you to establish business relations with us.,I.Basic Training,Lesson 2,Exporters Self-introduction,interested,Make Yourself Skilled,enclose (1)We thank you for your letter of April 2 with the catalogue and price list. (2) please find a copy of our price list. (3) We are two catalogues and a price l

55、ist of our chemical products.,I.Basic Training,Lesson 2,Exporters Self-introduction,enclosed,Enclosed,enclosing,II.Improving Training,Translate the following sentences into English.,Make Yourself Skilled,(1)你可以跟他们接洽你方的新产品。(contact.for) (2)我们想利用这个机会介绍一下我们的业务范围。(business line) (3)随函寄去我方价目表两份。(enclosed

56、),Lesson 2,Exporters Self-introduction,You can contact them for your new products.,We would like to avail ourselves of this opportunity to introduce our business line.,Enclosed are two copies of our pricelist.,II.Improving Training,Translate the following sentences into English.,Make Yourself Skille

57、d,(4)能否让我方大致了解一下你方城市里纺织品的市场价格。(give.a general idea of) (5)我们寄给你方现可供应的各种自行车的价格表。(enclose suppliable) (6)电器用品属我方经营范围。(fall within the scope of),Lesson 2,Exporters Self-introduction,Could you give us a general idea of the market price of textiles at your end?,We enclose herewith our pricelist for vario

58、us cell phones suppliable at present.,Electronic products fall within the scope of our business activities.,II.Improving Training,Translate the following sentences into English.,Make Yourself Skilled,(7)按照你方9月3日来信要求，兹附上样品及小册子。(in compliance with,brochure) (8)寄上一份价目表，内容包括我们所经营的商品。(covering.line) (9)我方将写信通知你方有关我们的资信情况。(inform.of financial position),Lesson 2,Exporters Self-introduction,III.Letter-writing Practice,Make Yourself Skilled,Dear Sir or Madam 承蒙推荐New York Chinese Business Association 我方获悉you are one of the leading importers of electronic products in America. 由于此类产品属