高一英语 Module 4 Unit 1 Advertising reading 1牛津版

1、Reading: Advertisements 1st Period,Lead-in:What kind of product or service is being advertised?,Water protection,Sales of Coco Cola,Which ad do you like and why?,Fast-reading,1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do?,To buy a product or

2、 service or believe in an idea.,Public service advertisements.,To educate people about health, safety or any other issue which affects public welfare.,Detailed-reading,1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs?,They are mo

3、st commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.,A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.,Ta

4、sk One,3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs?,Because although the ads do not lie, they do not tell you the complete truth.,In 1996.,Because they are meant to be he

5、lpful , and by following the advice in PSAs,we can often learn a lot.,T /F,1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable infor

6、mation about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.,Task Two,not only,Not all,PSAs,Discuss the structure of the text,Reading Strategy,The basic format of expository writing:,Introduction of subject Supporting details Conclusion,Pay attention to the info

7、rmation that follows the statement.,Take Public service ads for example:,Subject: Information support the idea: (1) (2) (3) Conclusion:,PSAs use some of the same methods, but they are made to serve the public.,PSAs are meant to teach us and help us lead better lives.,There are also PSAs that educate

8、 people about public service projects.,Other PSAs teach people how to live healthy lives.,We can learn a lot from them.,Now we can have a better understanding of the text.,charged,educating people,helpful,Yes to life, no to drugs. Knowledge changes life!etc.,attractive,original,creative,Words-matchi

9、ng,1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide,a sending b able to make someone believe something c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g makes an ill person better or solves a pr

10、oblem h happening throughout a country,b,e,c,f,g,h,a,d,Task Three,Summary of the text: Part E,(1) advice (2) advertisements (3) intended (4) public welfare (5) promote (6) customers (7) persuasive (8) nationwide (9) campaigns (10)encourage,Possible answers:,Debate:,Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives.,Try to list as many reasons as you can to support your idea.,What we learned today?,1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 W