高中英语 Unit1 Advertising-word power课件 牛津译林版必修4

1、Word Power,Unit 1 Advertising,Blank-filling,_ (advertise) are an important part of life.They use lots of _ (persuade) and _ (excite) images to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs.They do not always tell you the _ (true). We should be _(c

2、are).,Advertisements,persuasive,exciting,Generally,commercial,truth,careful,Question:How are these new words formed?,More examples:,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Think more words that are created this way. Which group can win ? The group that has the most words

3、wins.,How to form adjective from nouns and verbs?,Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us.,commerce N. commercial persuade V. persuasive excite V. exc

4、iting,Using suffixes,Can you think of more examples?,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky,medical, electrical,enjoyable, reasonable,dangerous, adventurous,joyful,

5、 mouthful,cloudless, hopeless,Puzzle,1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to our human beings.,用所给单词的形容词形式填空！,h e a l t h y,h e r o i c,a t t r a c t i v e,h e l p f u l,e x c i t i n g,o r i g i n a

6、l,d a n g e r o u s,clothing,Active show,Suppose you are a book seller. You want your customer to buy a new book called English Literature.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.,learn more about sales and marketing,Useful expressions:,Prod

7、uct Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures,What do they mean? Can you have a guess?,Practice: B,Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) mark

8、et research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing,product sales quality figure consumer discount,I want to buy some milk _ from the shop. _of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash.Why dont you have a try?,products,Sales,qua