网络营销外文翻译

1、.电子市场营销(from : e-marketing by Judy Strauss，Adel El-ansey，ray mond frost-3rd ed . 1999 by Pearson education PP . G4-g25)）As the growth of shows，some marketing principles never change . markets always welcome an innovative new product，Even in a crowdedNevertheless，organization S are scrambl

2、ing to determine how they can use information technology profitably And to understand what technologythe rapid growth of the internet and subsequent bursting of the dot-com bubble has marketers wondring，“what next？”this article attempts to answer these questions through careful and systematic examin

3、ation of success ful e-mar-keting strategies in ligies(Sales Promotion电子营销internet Strategic Planning)1.whatis e-marketinge-marketing is the application of a broad range of information technologies for :transforming marketing strategies to create more customer value through more effective segmentati

4、on，and positioning strategiesmore efficiently planning and executing the conception，distribution promotion，and pricing of goods，services，and ideasand creating exchanges that satisfy individual consumer and organization al customers objectives。this definition sounds a lot like the definition of tradi

5、itional marketing。another way to view It is that e-marketing is the result of information tech Nology applied to traditional marketing . e-marketing affects tradingthe transformation results in new business models that add customer value and/or increase company profitability。2.环境、策略、和性能(esp)e-market

6、ing flows form the organization s overall e-business strategies and selected business environment，where legal，technologicalAnd other environmental，Factors external to the firm create both opportunities And threats . organization s perform SWOT analyses to discoverthe final step is to determin E the

7、success of the strategies and plans by measureing results .performance metrics are specific measures designed to evaluate the effectiveness and ef Ficie ncy of the e-business and e-marketing operations . thisthe esp model might just as easily depict a brick-and-mortar business process-by removing a

8、few e S this under scores the idea thethis chapter examines the environmental factors in the esp model，Whereas chapter 4 and chapter 5 explore these important factors in more depththe marketing environment is ever change，providing plenty of opportunities to develop new products，new markets，And new m

9、edia to commarketsat the same time，the environment poses！Competitive，economic，and other threats . this section introductes three key environmental factors that affect e-marketing 3360 legalCurrent and pending legislation是greaty influence e-marketing strategies . chief among these are laws concerning

10、 privacy，digital propertyin a medium where content is freely distributed，It can be freely ripped off-not a good thing for the content authors . spam，offensive coodFinally，new technology brings new opportunities for fraud。although regulatory agences are working hard to prevent fraud，Enforcement is difficult in a networked world . technological developments arefor example，About 20% of the u . s . population enjoys high-bandwidth connections-primarily cable modem