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1、Copyright by Fan Qibing,CHAPTER TWO ESTABLISHING BUSINESS RELATIONS,Writing skills-Points for Attention,how to know the source of information 怎样得知对方公司的名称和地址 self-introduction (history of the firm, business scopes, business ability, etc) the intention of writing letter Your expectation from addressee
2、表明建立业务关系的愿望并希早日回复,Useful Sentences for the Source of Information,1. Having had your name and address from the Commercial Counselors office of the Embassy of the Peoples Republic of China in., we now avail ourselves of this opportunity to write to you and see if we can establish business relations by
3、 a start of some Practical transactions. 从中华人民共和国驻大使馆商务参赞处获悉贵公司名称和地址,现借此机会与贵方通信,意在达成一些实际交易为开端,以建立业务关系。,2. We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances. 我们从贸促会得知,您想购买电子产品。,3. From ., we have obtained your name and address
4、 and understand that you are experienced importers of. We have pleasure in offering you . of which we would appreciate your pushing the sale on your market. .向我们介绍,你公司是生产(商品)的大出口商。,4. We learn from . that your firm specializes in ., and would like to establish business relationship with you. 从获悉你公司专
5、门经营,现愿与你公司建立业务关系。,5. Through the courtesy of. we have learned that you are one of the representative importers of. 承的介绍,获悉你们是有代表性的进口商之一。,6. Your name and address has been given to us by Messrs. J. Smith & Co., Inc., in New York, who have informed us that your firm has been recommended to us by the C
6、hamber of Commerce in Tokyo, Japan. 据纽约司密斯公司所告,得悉你公司名称和地址,并得知你们日本东京商会已把你行介绍给我们。,7. The. Bank in your city has been kind enough to inform us that you are one of the leading importers (exporters) of . and are interested in trading with China in these lines. 承贵地银行通知,你们是的主要进口商(出口商),并有意与中国进行这些方面的贸易。,8. W
7、e are given to understand that you are potential buyers of Chinese .,which comes within the frame of our business activities. 据了解,你们是中国(商品)有潜力的买主,而该商品正属我们的业务经营范围。,9. Through your trade delegation that recently paid a visit to this country, we learned that you are well-established importers of . and
8、are writing to you in the hope of receiving your orders from time to time. 通过贵国最近来访的贸易代表团,我们了解到你们是信誉良好的进口商,现发信给你们,盼能不断地接到你们的定单。,10. We have obtained your name and address through the Bank of China and understood that you would like to establish business relations with us. 我们从中国银行得到贵公司的行名和地址, 并获悉贵公司愿
9、同我们建立业务关系。,Useful Sentences for the self-introduction,1. We wish to introduce ourselves to you as a state operated corporation dealing exclusively in Light Industrial Goods. 现向贵司自我介绍,我们是国营公司,专门经营轻工业品。,2. As you may be well aware, we are a state-operated corporation handling such items as. in both im
10、port and export business. 也许你们已有所知,我们是国营公司,经营(商品)的进出口业务。,3. Specializing in the export of Chinese Art & Craft Goods we express our desire to trade with you in this line. 我们专门经营中国美术工艺品出口,愿与你们进行交易。 4. Our lines are mainly textiles and handicrafts. 我们的主要业务是纺织品和手工艺品。 5. We have been in this line of busi
11、ness for many years. 我们经营这项业务已有多年。,Useful Sentences for introducing the intention of writing letter,1. We have the Pleasure to introduce ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension. 我们有幸自荐,盼望能有机会与你们合作,扩展业务。 2. We take the liberty
12、of writing to you with a view to building up business relations with your firm. 我们冒昧通信,以期待与贵公司建立业务关系。,3. As you are one of the leading importers in ., we have pleasure in contacting you in the hope of establishing business relations and rendering you assistance in a wide range of your requirements.
13、鉴于你们是的主要进口商之一,特此联系,盼能建立业务关系,以有助于你们满足各项需求。,4. We understand that you are interested in both the import and export of . and it is on this subject that we wish to introduce ourselves in the hope of establishing mutually beneficial business relations between our two corporations. 了解到你们对(商品)的进口和出口都感兴趣,故愿
14、自荐,希望在我们两公司间建立互利的业务关系。,5. The high reputation, which you are enjoying as camera importers, has rendered us desirous of entering into business relations with you. Accordingly, we introduce ourselves to you by sending you our catalogs and price-lists. 你公司是信誉卓著的照相机进口商,我公司极愿与你公司建立业务关系。为此,我们现在寄去商品目录和价目单,
15、用以向你公司毛遂自荐。,6. We are willing to enter into business relations with your firm on the basis of equality, mutual benefit and exchanging what one has for what one needs. 我们愿在平等互利、互通有无的基础上与你公司建立业务关系。,(A) Request for the Establishment of Business Relations,写信意图:日本DOCKER公司是一家皮制品贸易公司,从网上得知广州东方进出口公司的名称和地址,特
16、致函该公司希望与他们建立业务关系。,DOCKER CORPORATION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: ,DOCKER CORPORATION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail
17、: yytodocker.co.jp May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: Dear Sirs, Having obtained your name and address from the Internet, we are writing you in the hope of establishing business relations with you. We are on
18、e of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are interested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. We look forward to hearing from you soon. Yours faithfully,DOCKER CORPORAT
19、ION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp,May 5, 2006 Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-88132* E-mail: ,Dear Sirs, Having obtained your name and address from the Internet, we are writing you in the hope o
20、f establishing business relations with you. We are one of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are interested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. We look forward to he
21、aring from you soon. Yours faithfully,Having obtained your name and address from the Internet, we are writing you in the hope of establishing business relations with you. Establish business relations建立业务关系 Enter into business/trade relations with sb We are seeking to establish direct business relati
22、ons with your firm. As this item falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you at an early date.,We are one of the largest leather trading companies in Japan, and have offices in all major cities in Japan. At present, we are i
23、nterested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations. Catalogue 目录 Price lists and catalogues will be sent on request.,Quotation 报价 To make sb a quotation for sth向某人就某商品报价 Our quotation for 30 tons of Groundnuts is valid for 10 days. Please make us
24、 your best quotation for 500 cartons of Canned Yellow Peaches.,(B) Reply to the Above,写信意图:广州东方进出口公司在受到日本DOCKER公司的来信后,马上回汉欢迎他们与本公司建立业务联系,并按要求寄送最新的商品目录和价格表。,Guangzhou East Import & Export Corporation Room 425, No. 7-8 Daxing Road, Guangzhou, China Tel: 8620-881324* E-mail: May 7, 2006 DOCKER CORPORAT
25、ION 12345 NIPPA-CHO KOHOKU-KU YOKOHAMA, JAPAN E-mail: yytodocker.co.jp Dear Sirs, We thank you for your letter of 5th May and shall be pleased to enter into business relations with you. As requested , we are sending you under separate cover our latest catalogues and price lists for our exports. If you see any items are of interest to you, please write to us. Yours faithfully, Enclosed as stated,Guan
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