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1、Chapter Nineteen,Profit-Maximization,Economic Profit,A firm uses inputs j = 1,m to make products i = 1,n. Output levels are y1,yn. Input levels are x1,xm. Product prices are p1,pn. Input prices are w1,wm.,The Competitive Firm,The competitive firm takes all output prices p1,pn and all input prices w1

2、,wm as given constants.,Economic Profit,The economic profit generated by the production plan (x1,xm,y1,yn) is,Economic Profit,Output and input levels are typically flows. E.g. x1 might be the number of labor units used per hour. And y3 might be the number of cars produced per hour. Consequently, pro

3、fit is typically a flow also; e.g. the number of dollars of profit earned per hour.,Economic Profit,Suppose the firm is in a short-run circumstance in which Its short-run production function is The firms fixed cost isand its profit function is,Short-Run Iso-Profit Lines,A $P iso-profit line contains

4、 all the production plans that yield a profit level of $P . The equation of a $P iso-profit line is I.e.,Short-Run Iso-Profit Lines,has a slope of,and a vertical intercept of,Short-Run Iso-Profit Lines,Increasing profit,y,x1,Short-Run Profit-Maximization,The firms problem is to locate the production

5、 plan that attains the highest possible iso-profit line, given the firms constraint on choices of production plans. Q: What is this constraint? A: The production function.,Short-Run Profit-Maximization,x1,Technicallyinefficientplans,y,The short-run production function andtechnology set for,Short-Run

6、 Profit-Maximization,x1,Increasing profit,y,Short-Run Profit-Maximization,x1,y,Short-Run Profit-Maximization,x1,y,Given p, w1 and the short-runprofit-maximizing plan is,Short-Run Profit-Maximization,x1,y,Given p, w1 and the short-runprofit-maximizing plan is And the maximumpossible profitis,Short-Ru

7、n Profit-Maximization,x1,y,At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximaliso-profit line areequal.,Short-Run Profit-Maximization,x1,y,At the short-run profit-maximizing plan, the slopes of the short-run production function and the maximaliso-

8、profit line areequal.,Short-Run Profit-Maximization,is the marginal revenue product ofinput 1, the rate at which revenue increaseswith the amount used of input 1. If then profit increases with x1. If then profit decreases with x1.,Short-Run Profit-Maximization; A Cobb-Douglas Example,Suppose the sho

9、rt-run productionfunction is,The marginal product of the variableinput 1 is,The profit-maximizing condition is,Short-Run Profit-Maximization; A Cobb-Douglas Example,Solving,for x1 gives,That is,so,Short-Run Profit-Maximization; A Cobb-Douglas Example,is the firmsshort-run demand,for input 1 when the

10、 level of input 2 is fixed at units. The firms short-run output level is thus,Comparative Statics of Short-Run Profit-Maximization,What happens to the short-run profit-maximizing production plan as the output price p changes?,Comparative Statics of Short-Run Profit-Maximization,The equation of a sho

11、rt-run iso-profit lineis,so an increase in p causes - a reduction in the slope, and - a reduction in the vertical intercept.,Comparative Statics of Short-Run Profit-Maximization,x1,y,Comparative Statics of Short-Run Profit-Maximization,x1,y,Comparative Statics of Short-Run Profit-Maximization,x1,y,C

12、omparative Statics of Short-Run Profit-Maximization,An increase in p, the price of the firms output, causes an increase in the firms output level (the firms supply curve slopes upward), and an increase in the level of the firms variable input (the firms demand curve for its variable input shifts out

13、ward).,Comparative Statics of Short-Run Profit-Maximization,The Cobb-Douglas example: When,then the firms short-rundemand for its variable input 1 is,increases as p increases. increases as p increases.,and its short-runsupply is,Comparative Statics of Short-Run Profit-Maximization,What happens to th

14、e short-run profit-maximizing production plan as the variable input price w1 changes?,Comparative Statics of Short-Run Profit-Maximization,The equation of a short-run iso-profit lineis,so an increase in w1 causes - an increase in the slope, and - no change to the vertical intercept.,Comparative Stat

15、ics of Short-Run Profit-Maximization,x1,y,Comparative Statics of Short-Run Profit-Maximization,x1,y,Comparative Statics of Short-Run Profit-Maximization,x1,y,Comparative Statics of Short-Run Profit-Maximization,An increase in w1, the price of the firms variable input, causes a decrease in the firms

16、output level (the firms supply curve shifts inward), and a decrease in the level of the firms variable input (the firms demand curve for its variable input slopes downward).,Comparative Statics of Short-Run Profit-Maximization,The Cobb-Douglas example: When,then the firms short-rundemand for its var

17、iable input 1 is,decreases as w1 increases.,decreases as w1 increases.,and its short-runsupply is,Long-Run Profit-Maximization,Now allow the firm to vary both input levels. Since no input level is fixed, there are no fixed costs.,Long-Run Profit-Maximization,Both x1 and x2 are variable. Think of the

18、 firm as choosing the production plan that maximizes profits for a given value of x2, and then varying x2 to find the largest possible profit level.,Long-Run Profit-Maximization,The equation of a long-run iso-profit lineis,so an increase in x2 causes - no change to the slope, and - an increase in th

19、e vertical intercept.,Long-Run Profit-Maximization,x1,y,Larger levels of input 2 increase theproductivity of input 1.,Long-Run Profit-Maximization,x1,y,Larger levels of input 2 increase theproductivity of input 1.,The marginal productof input 2 isdiminishing.,Long-Run Profit-Maximization,x1,y,for ea

20、ch short-runproduction plan.,Long-Run Profit-Maximization,x1,y,The marginal productof input 2 isdiminishing so .,for each short-runproduction plan.,Long-Run Profit-Maximization,x1,y,the marginal profitof input 2 isdiminishing.,for each short-runproduction plan.,Long-Run Profit-Maximization,Profit wi

21、ll increase as x2 increases so long as the marginal profit of input 2 The profit-maximizing level of input 2 therefore satisfies And is satisfied in any short-run, so .,Long-Run Profit-Maximization,The input levels of the long-run profit-maximizing plan satisfy That is, marginal revenue equals margi

22、nal cost for all inputs.,and,Long-Run Profit-Maximization,Long-Run Profit-Maximization,What is the long-run profit-maximizinglevel of input 2? Solve,to get,Long-Run Profit-Maximization,What is the long-run profit-maximizinginput 1 level? Substitute,into,to get,Long-Run Profit-Maximization,What is th

23、e long-run profit-maximizingoutput level? Substitute,into,to get,Long-Run Profit-Maximization,So given the prices p, w1 and w2, andthe production function,the long-run profit-maximizing productionplan is,Returns-to-Scale and Profit-Maximization,If a competitive firms technology exhibits decreasing r

24、eturns-to-scale then the firm has a single long-run profit-maximizing production plan.,Returns-to Scale and Profit-Maximization,x,y,y*,x*,Decreasingreturns-to-scale,Returns-to-Scale and Profit-Maximization,If a competitive firms technology exhibits exhibits increasing returns-to-scale then the firm does not have a profit-maximizing plan.,Returns-to Scale and Profit-Maximization,x,y,y”,x,Increasingreturns-to-scale,y,x”,Increasing profit,Returns-to-Scale and Profit-Maximization,So an increasing returns-to-scale technology is inconsistent with firms

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