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1、Speaker: Jiang Meifen,The First McDonalds Restaurant,Unit 1. Symbols of Culture,Text A,Teaching Material,This is the text A of Unit 1 in Book2 of New Horizon English Course. This unit is mainly about the typical symbols of American culture, text a is mainly about the background information of McDona
2、lds , especially about the two different attitudes toward the First McDonalds Restaurant.,Teaching Methods,Questioning Approach (问题导学式) Elicitation Method (启发式),Teaching Aims and Keys,Aims and demands,Mastering the relative vocabulary Practicing students speaking ,listening , reading and listening c
3、omprehension. Focus on the key grammars in text A 4) Having more idea about McDonalds, especially the first MacDonalds restaurant.,Students are supposed to,Teaching key points,1) Related background information of McDonalds 2) General understanding of the text A (the two different attitudes to the fi
4、rst McDonalds restaurant and the reasons.) 3) Master the relative words ,expressions and grammar a) damage; inspector; claim; earthquake; register; b) line of thinking/thought; afford to; take away c) the expression “even so”; the structure “there is (no) room for”,Teaching difficulties,1) How to us
5、e the structure “there is (no) room for” and the expression “even so” 2) How to make sure that the subject and verb agree,Teaching Procedures,Teaching procedures,points,Warming up:,How many McDonalds rests. in the world? There are more than 30,000 in 119 countries in the world. Why can McDonalds be
6、so popular? The food is delicious; food is served fast Service is good; The atmosphere is nice Why was the restaurant called McDonalds? Because the first fast food restaurant is opened by the McDonald brothersDick and Mac . When was it started? it was started in 1953.,Warming up,Who founded McDonald
7、s Corporation? Ray Kroc, a milkshake(奶昔)salesman went to visit the restaurant in 1955. He saw the potential of this fast food business and then persuaded the brothers to sell the name to him. Can you mention the following McDonalds food?,Warming Up,Warming Up,Here is a McDonalds menu in English and
8、Chinese.,Chocolate Sundae,Big Mac,Chicken McNuggets,Warming up,Spicy Chicken Wings,Strawberry Shake,Large Fries Medium Fries Small Fries,Warming up,The first Ad of McDonalds Q: What kind of food can you see from the advertisement? Hamburgers , fries and shake .,Part I: Para. 1,Main idea: Presenting
9、two attitudes to the 1st McDonalds restaurant,Part II: Para. 2-10,Main idea: the different opinions held by the Downey people and the McDonalds managers ; their reasons for it.,Part III: Para. 11-12,Main idea: the final situation of the McDonalds restaurant and peoples hope.,Structure,Presentation,P
10、resentation,Para.1 Qs: How many kinds of attitudes about how to deal with the 1st McDonalds restaurant? what are they? Two different attitudes/opinions. 1. residents in Downey saving it 2. McDonalds tearing it down,Meaning: McDonalds, however, says that the building should be pulled down.,McDonalds,
11、 though, says the building should be torn down.,Meaning of the Sentences,phrases,Even though=in spite of ;even if 尽管我们无法做任何承诺,我们这次还是会竭尽全力把实用英语B级给过了。 Even though we cant make any promise, we still will try our best to pass the PET.B this time. Cultural symbol 京剧是中国的文化象征之一。 Peking opera is one of Chin
12、ese cultural symbols.,Exercises,agree with 意见(感觉、目的)一致;同意,他的想法太怪了, 所以我们不同意。,e.g. Please put up your hand if you dont agree with me. 不同意的人请举手。,Expressions,We dont agree with him because his idea seems so strange.,Words,southern Most people have a heavy dialect accent in the south of Fujian. = Most pe
13、ople have a heavy dialect accent in the southern Fujian. 一般来说,南方人比北方人矮。 Generally speaking, the southern is shorter than the northern .,Meaning: There is no space where people can buy food without getting out of their car. Nor is there space for people to sit and eat inside.,There is no room for a d
14、rive-thru window, or for seating inside.,Meaning of the Sentences,Exercises,there is (no) room for 有(无)余地(或需要),这是事实,而且不容置疑。,e.g. My car can only take four people, so there is no room for the five of us. 我的汽车只能坐4个人,所以坐不下我们5个人。,Expressions,This is the truth and there is no room for doubt.,Meaning: Alt
15、hough the windows of the restaurant are covered with boards, people still stop by to visit their McDonalds when driving past it. They take pictures to record a time in history before the restaurant is gone.,Even so, people drive by to remember their McDonalds, taking pictures of a moment in history before it gets taken away.,Meaning of the Sentences,Exercises,even so 尽管如此,我头疼得厉害,尽管如此,我还是去听音乐会了。,e.g. There are many spelling mistakes; even so its quite a good essay. 文章中拼写错误不少,尽管如此,它不失为一篇好文章。,Expressions,I had a terrible headache, but even so I went to the concert.,Sum
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