英语专业教学实习题目《corporate culture 》.ppt

1、Corporate Culture,Main Content :,Introduction The concept and the comprehension of the corporate culture Corporate culture components National culture influences Profitable corporate culture,Part one: Introduction,The concept and the comprehension of the corporate culture,Corporate culture is the to

2、tal sum of the values, customs, traditions and meanings that make a company unique. Corporate culture is often called the character of an organization since it embodies the vision of the companys founders.,From the Wikipedia,Corporate culture is the Glue （胶水）, that holds an organization together.,Co

3、rporate culture incorporates（吸收，使合并） an organizations values, its norms of the behavior, its policies and its procedures.,一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。,The most important influence on corporate culture is the national culture of the country in which the corporation is based.,Other factors hel

4、p to shape a corporations culture，the most essential one is the corporation itself.,The ownership structure of the company will go a long way in defining a corporate culture. eg: family-owned firm vs publicly held company,The industry that the corporation is part of will help shape its culture value

5、s. eg: high-tech computer software firm (a relatively young industry) vs investment bank (a mature industry) service industry vs manufacturing or mining company,Part two: Corporate-culture components,Corporate culture,National Culture,Language, religion, belief, value, etc.,Something tending to be m

6、ore utilitarian,The system of rewards （回报制度） appreciated and rewarded type of employee behavior risk takers vs loyalty and long-term service Hiring decisions （雇佣政策） The type of individual a company hires says much about its culture.,The key components,Management structure（管理体系） rigid hierarchical st

7、ructure & dominator Risk-taking strategy（冒险策略） view of risks：encourage taking chances vs content with current situation,Physical setting（工作环境） an-open-plan office that encourages communication and a sense of egalitarianism（平等主义） management office vs staff workplace headquarter：a monument to ownershi

8、p vs a functional working environment,Part Three:,How national culture influences the corporate culture,The result of some studies,Cause and effect,The importance of the corporate culture,How national culture influences the corporate culture? 1 . Asians place a high value on concepts associated with

9、 social harmony. Japanese corporations almost place great emphasis on group harmony in their corporate cultures.,2. While , Westerners put greater emphasis on individuals rights and responsibilities. Many American corporations are likely to hire an entrepreneurial type and reward risk.,There is no e

10、scaping the fact that a national culture shapes corporate responsibilities ,practices and traditions. Many studies have shown the point that national cultures do have paramount influence on the formation of corporate cultures,The result of some studies Asia: the top seven values listed by executives

11、:,hard work respect for learning honesty openness to new ideas accountability self-discipline self-reliance,The top seven North American values,freedom of expression personal freedom self-reliance individual rights hard work personal achievement thinking for oneself,Cause and effect,1. Hence ,the ty

12、pe of organizational structure that has emerged across Asia is one of a very hierarchical , bureaucratic corporation that values such intangible as “respect for learning” and “honesty” 2. The values stressed by North American executives are that corporations are less structured and more entrepreneur

13、ial,The importance of the corporate culture,“No matter what your business, the only way to generate enduring profits is to begin by building the kind of workplace that attracts, focuses, and keeps talented employees.”,1. Corporate culture is the soul of the corporation. 2. lt is the ideological guar

14、antee of realizing the enterprise system and the enterprise management strategies. 3.lt is the inner source of the enterprise vitality. 4.lt is the internal binding of the enterprise behaviors.,Part Four:,Profitable corporate culture,What is the meaning of profitable Two types of corporate culture V

15、iews of success The ideal of corporate culture,What is the meaning of profitable?,Money According to a 1996 global survey of business executives in Australia, Canada, France, Germany, Holland, the United Kingdom and the United States done by the consultants Proud foot PLC,only 38 percent of companie

16、s indicated that they measured the effects of their efforts to change corporation culture. 86 percent claimed their culture change programs are successful half of all executives surveyed felt that corporate culture contributes a great deal to the success of their companies. They just couldnt say how

17、 much with any great amount of certainty.,Two types of corporate culture,The strong corporate culture The weak corporate culture,The strong corporate culture,Advantages: a clear sense of identity clarifying behavior and expectations making decisions fairly because so much is already defined,Disadvan

18、tages: the inability to be flexible, to be act quickly and to change rapidly hurting employee creativity,the weak corporate culture,Disadvantages： having little influence on employee behavior,Conclusion：a corporation will always need some type of controls but the goal is to have as few controls as p

19、ossiblejust enough to ensure that people dont violate the rules.,Different people have different ideas about success, naturally different corporations also have different ideas about it for their own characteristics .,A survey finds what consumers in 13 countries view as success for a corporation most consumers thought that producing the very best products and services defined success.,Japan the most notable attribute was caring about the countrys social and environment needs. Italy if a company was well run and wel