麦肯锡经典图表(模板)

1、.,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,.,1,* 资料来源：,Unit of measure,High Low,Legend Legend Legend,Text,Text,Text Text Text,Title,x,+,x,+,Text,Text,Text,.,2,EXHIBIT TITLE,* 资料来源：,.,3,* 资料来源：,Unit of measure,.,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源

2、：,Unit of measure,.,5,2X2 TOWER,* 资料来源：,Unit of measure,.,6,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,* 资料来源：,Unit of measure,.,7,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,* 资料来源：,Unit of measure,.,8,ARROW 3D,* 资料来源：,Unit of measure,.,9,CUB

3、ES1 3D,* 资料来源：,Unit of measure,.,10,CUBES2 3D,* 资料来源：,Unit of measure,.,11,*Footnote Source:,CUBES3 3D,* 资料来源：,Unit of measure,.,12,Text,Text,Text,Text,CUTOUT 3D,* 资料来源：,Unit of measure,.,13,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,.,14,Text

4、,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,* 资料来源：,Unit of measure,.,15,Text,Text,Text,Text,LEVEL SEPARATE 4,* 资料来源：,Unit of measure,.,16,Text,Text,Text,LINEAR A 3D,* 资料来源：,Unit of measure,.,17,Text,Text,Text,Text,LINEAR B 3D,* 资料来源：,Unit of measure,.,18,Text,Text,Text,LINEAR C 3D,* 资料来源：,U

5、nit of measure,.,19,Text,Text,Text,LINEAR D 3D,* 资料来源：,Unit of measure,.,20,Text,Text,Text,Text,LINEAR E 3D,* 资料来源：,Unit of measure,.,21,Text,Text,Text,LINEAR G 3D,* 资料来源：,Unit of measure,.,22,Text,Text,LINEAR I 3D,* 资料来源：,Unit of measure,.,23,Text,Text,Text,Text,LINEAR J 3D,* 资料来源：,Unit of measure,

6、.,24,Text,Text,Text,Text,LINEAR N 3D,* 资料来源：,Unit of measure,.,25,Text,Text,Text,LINEAR P 3D,* 资料来源：,Unit of measure,.,26,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,.,27,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,.,28,Plan,Implement,Support,LINKS 3,* 资料来源：,Unit of measure,.,29,PERSPECTIVE 3D,*

7、 资料来源：,Unit of measure,.,30,Text,Text,Text,PROPELLER 3D,* 资料来源：,Unit of measure,.,31,RINGS 3D,* 资料来源：,Unit of measure,.,32,Text,Text,SCALE,* 资料来源：,Unit of measure,.,33,Text,Text,SCALES,* 资料来源：,Unit of measure,.,34,Text,Text,Text,Text,Text,Text,SIZES IN,* 资料来源：,Unit of measure,.,35,SPIRAL1 3D,* 资料来源：

8、,Unit of measure,.,36,Spiral,Brakes,Tube in tube,SPIRAL2 3D,* 资料来源：,Unit of measure,.,37,Text,Text,Text,Text,SPOTLIGHT,* 资料来源：,Unit of measure,.,38,Text,Text,Text,Text,Text,Text,STAIRCASE,* 资料来源：,Unit of measure,.,39,Stars 3D,* 资料来源：,Unit of measure,.,40,Text,Text,WIRE CUBES,* 资料来源：,Unit of measure,

9、.,41,Text,Text,Text,Text,Text,Text,Text,ARROWS,* 资料来源：,Unit of measure,.,42,Text,LEVEL 1,* 资料来源：,Unit of measure,.,43,Text,Text,LEVEL 2,* 资料来源：,Unit of measure,.,44,Text,Text,Text,LEVEL 3,* 资料来源：,Unit of measure,.,45,Text,Text,Text,Text,LEVEL 4,* 资料来源：,Unit of measure,.,46,Text,Text,Text,Text,Text,L

10、EVEL 5,* 资料来源：,Unit of measure,.,47,Text,Text,Text,Text,Text,Text,LEVEL 6,* 资料来源：,Unit of measure,.,48,Text,Text,FLOW 2,* 资料来源：,Unit of measure,.,49,Text,Text,Text,FLOW 2 TITLE,* 资料来源：,Unit of measure,.,50,Text,Text,Text,FLOW 3,* 资料来源：,Unit of measure,.,51,Text,Text,Text,Text,FLOW 3 TITLE,* 资料来源：,Un

11、it of measure,.,52,Text,Text,Text,Text,FLOW 4,* 资料来源：,Unit of measure,.,53,Text,Text,Text,Text,Text,FLOW 4 TITLE,* 资料来源：,Unit of measure,.,54,Text,Text,Text,Text,Text,FLOW 5,* 资料来源：,Unit of measure,.,55,Text,Text,Text,Text,Text,Text,FLOW 5 TITLE,* 资料来源：,Unit of measure,.,56,Text,Text,Text,Text,Text,

12、Text,FLOW 6,* 资料来源：,Unit of measure,.,57,Text,Text,Text,Text,Text,Text,Text,FLOW 6 TITLE,* 资料来源：,Unit of measure,.,58,Text,Text,Text,Text,BLADES,* 资料来源：,Unit of measure,.,59,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,.,60,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,.,61,Text,Text,Text,CYCLE

13、 1,* 资料来源：,Unit of measure,.,62,Text,Text,CYCLE 2,* 资料来源：,Unit of measure,.,63,Text,Text,Text,CYCLE 3,* 资料来源：,Unit of measure,.,64,Text,Text,Text,Text,CYCLE 4,* 资料来源：,Unit of measure,.,65,Text,Text,Text,Text,Text,CYCLE 5,* 资料来源：,Unit of measure,.,66,Text,Text,Text,Text,Text,Text,CYCLE 6,* 资料来源：,Unit

14、 of measure,.,67,Text,Text,Text,Text,Text,Text,Text,CYCLE 7,* 资料来源：,Unit of measure,.,68,Text,Text,Text,Text,Text,Text,Text,Text,CYCLE 8,* 资料来源：,Unit of measure,.,69,Text,Text,Text,Text,Text,Text,INCOMING,* 资料来源：,Unit of measure,.,70,Text,Text,Text,Text,Text,RIBBON,* 资料来源：,Unit of measure,.,71,Text,

15、Text,Text,Text,Text,RING,* 资料来源：,Unit of measure,.,72,Text,Text,UPON 2,* 资料来源：,Unit of measure,.,73,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,* 资料来源：,Unit of measure,.,74,Text,Text,Text,Text,CUTOUT,* 资料来源：,Unit of measure,.,75,Text,Text,Text,LINEAR A,* 资料来源：,Unit of measure,.,76,Text,Text,T

16、ext,Text,LINEAR B,* 资料来源：,Unit of measure,.,77,Text,Text,Text,LINEAR C,* 资料来源：,Unit of measure,.,78,Text,Text,Text,LINEAR D,* 资料来源：,Unit of measure,.,79,Text,Text,Text,Text,LINEAR E,* 资料来源：,Unit of measure,.,80,Text,Text,Text,LINEAR F,* 资料来源：,Unit of measure,.,81,Text,Text,Text,LINEAR G,* 资料来源：,Unit

17、 of measure,.,82,Text,Text,Text,Text,LINEAR H,* 资料来源：,Unit of measure,.,83,Text,Text,LINEAR I,* 资料来源：,Unit of measure,.,84,Text,Text,Text,Text,LINEAR J,* 资料来源：,Unit of measure,.,85,Text,Text,Text,Text,Text,Text,LINEAR K,* 资料来源：,Unit of measure,.,86,Text,Text,Text,Text,LINEAR N,* 资料来源：,Unit of measur

18、e,.,87,Text,Text,Text,LINEAR P,* 资料来源：,Unit of measure,.,88,Text,Text,LINEAR Q,* 资料来源：,Unit of measure,.,89,Text,Text,Text,PROPELLER,* 资料来源：,Unit of measure,.,90,Text,Text,Text,Text,Text,STEP 5,* 资料来源：,Unit of measure,.,91,Text,Text,Text,Text,2 ON 1,* 资料来源：,Unit of measure,.,92,Text,Text,Text,Text,T

19、ext,Text,AGAINST,* 资料来源：,Unit of measure,.,93,Text,Text,Text,Text,Text,AT WORK,* 资料来源：,Unit of measure,.,94,Text,Text,COUPLED HORIZ,* 资料来源：,Unit of measure,.,95,Text,Text,COUPLED VERT,* 资料来源：,Unit of measure,.,96,Text,Text,Text,Text,FOCUSED,* 资料来源：,Unit of measure,.,97,New entrant,Suppliers,Industry

20、 competitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,.,98,Text,Text,Text,PARALLEL,* 资料来源：,Unit of measure,.,99,Text,Text,Text,Text,SPLIT,* 资料来源：,Unit of measure,.,100,Text,SURROUND,* 资料来源：,Unit of measure,.,101,Text,Text,TWISTED,* 资料来源：,Unit of measure,.,102,Text,Text,UP & AWAY,* 资

21、料来源：,Unit of measure,.,103,Text,Text,UP & DOWN,* 资料来源：,Unit of measure,.,104,Customer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,* 资料来源：,Unit of measure,.,105,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed at gaining a sustainable advantage o

22、ver competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way managers collectively behave with respect

23、 to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,Capabilities possess

24、ed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,3S-4S,* 资料来源：,Unit of measure,.,106,The way managers collectively behave with respect to use of time, attention, and symbolic actions,The people in the organization, co

25、nsidered in terms of corporate demographics, not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typi

26、cal of the organization and common to most of its members,The processes and procedures through which things get done from day to day,A coherent set of actions aimed at gaining a sustainable advantage over competition,Capabilities possessed by the organization as a whole as distinct from the individu

27、als. Some companies perform extraordinary feats with ordinary people,Staff,Systems,Style,Shared Values,Structure,Skills,Strategy,2S-5S,* 资料来源：,Unit of measure,.,107,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,* 资料来源：,Unit of measure,.,108,Change

28、vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,* 资料来源：,Unit of measure,.,109,Delta P,Vision and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Problem Solving Process,Client managers (particularly middle m

29、anagement) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achieve goals Agreement on objectives by line management Management of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communications Pe

30、oples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results Clear accountabilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,* 资料来源：,Unit of measure,.,110,Natural owner,Relative ability to extract

31、value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills Business unit linkages Taxation/valuationdifferences,Industry attractiveness Competitive position Restructuring/rationalization opportunities,“One of the pack”,Retain and give top priority,Retain and give priority

32、,Retain and manage for code or liquidate,Probablydivest,Divest,Divest or liquidate,MACS,* 资料来源：,Unit of measure,.,111,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make vs. Buy,Organization,Process Design,MANUFACTURING STRATEGY,* 资料来源：,Unit

33、 of measure,.,112,Restructuring framework,1,5,4,3,2,PENTAGON,* 资料来源：,Unit of measure,.,113,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,* 资料来源：,Unit of measure,.,114,Appraise performance and prospects,Develop strategy,Redesign pivotal jobs,Design the skill building proces

34、s,Assess change readiness,Top down action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,* 资料来源：,Unit of measure,.,115,3.,Create and pursue a unique advantage,2.,Resegment the market to create a niche,4.,Exploit unique advantage industrywide,1.,Do more and better of the same,When to

35、compete,STRAT GAMEBOARD,* 资料来源：,Unit of measure,.,116,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,* 资料来源：,Unit

36、 of measure,.,117,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Efficiency Available selling time Total selling costs,Utilization Available selling time Total sales time,Supp

37、ort intensity Support costs Total selling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,* 资料来源：,Unit of measure,.,118,Maximize shareholder value,Grow through cultural initiative,Redeploy assets,Improve core business performance,Grow through acquisition and/or merger,Adopt s

38、ound financing approach,VALUE CREATION,* 资料来源：,Unit of measure,.,119,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical inte

39、gration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,* 资料来源：,Unit of measure,.,120,Header,Text,GANTT10,* 资料来源：,Unit of measure,.,121,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,* 资料来源：,Unit o

40、f measure,.,122,Text,Text,Text,Text,LEFT TO RIGHT,* 资料来源：,Unit of measure,.,123,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,* 资料来源：,Unit of measure,.,124,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,* 资料来源：,Unit of measure,.,125,Text,Text,Text,Text,Text,Text,Text,T

41、ext,Text,Text,2X2,* 资料来源：,Unit of measure,.,126,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,.,127,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 EXTENDED,* 资料来源：,Unit of measure,.,128,Text,Text,Text,Text,Text,Text,2X2 TOWER,* 资料来源：,Unit of mea

42、sure,.,129,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,* 资料来源：,Unit of measure,.,130,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3 EXTENDED,* 资料来源：,Unit of measure,.,131,Text,Text,DIFFRACTION,* 资料来

43、源：,Unit of measure,.,132,Text,Text,Text,FLOW DOWN,* 资料来源：,Unit of measure,.,133,Text,Text,PASS THROUGH,* 资料来源：,Unit of measure,.,134,Label 1,Label 2,Label 3,AREA,* 资料来源：,Unit of measure,.,135,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,* 资料来源：,Unit of measure,.,136,Label 1,Label 2,Label 3,Label 4,La

44、bel 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit of measure,BAR 2,* 资料来源：,Unit of measure,.,137,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,* 资料来源：,Unit of measure,.,138,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,

45、* 资料来源：,Unit of measure,.,139,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACKED 100%,* 资料来源：,Unit of measure,.,140,Title Unit of measure,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,BUBBLE,* 资料来源：,Unit of measure,.,141,Label 1

46、,Label 2,Label 3,Label 4,Label 5,COLUMN,* 资料来源：,Unit of measure,.,142,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,Title Unit of measure,COLUMN 2,* 资料来源：,Unit of measure,.,143,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN BUTTED,* 资料来源：,Unit

47、of measure,.,144,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,000,000,000,000,000,COLUMN STACKED,* 资料来源：,Unit of measure,.,145,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMN STACKED 100%,* 资料来源：,Unit of measure,.,146,Title

48、Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title Unit of measure,100% =,000,Series,Series,Series,Series,Label 1,COMBO PIE SEGMENT COLUMN,* 资料来源：,Unit of measure,.,147,Title Unit of measure,Title Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,COST CURVE,* 资料来源：,Unit of measure,.

49、,148,ARROWS,* 资料来源：,Unit of measure,.,149,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.,DISCLAIMERS CLIENT,* 资料来源：,Unit of measure,

50、.,150,This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient

51、 of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.,DISCLAIMERS INTERNAL,* 资料来源：,Unit of measure,.,151,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without pri