Unit9britishmedia.ppt

1、UNIT 9,THE BRITISH MEDIA,MASS MEDIA,Forms of communication designed to reach a vast audience without any personal contact between the senders and receivers. For example would include newspapers, magazines, radios and televisions.,DIVISION OF MEDIA,Popularity and function of the media (p.130-131),1.t

2、he degree of popularity of the media: 1st : TV 2nd: newspaper 3rd: radio (?) According to anEurostatsurvey, roughly 45 per cent of the British used their leisure time to watch television; 24 per cent of this free time socializing; 22 to 23 per cent of their time on sports and hobbies; and 10 per cen

3、t on various other activities (such as listening to music, reading, eating out and gardening). Thus, media are central to British leisure culture.,2.the function of the media “provide entertainment; information about political and social issues; weather reports; carry advertising; education; provide

4、 a forum for people to write letters or phone in to express their views or seek advice; engendering a national culture” (p. 130-131) entertaining informing educating,NEWSPAPERS,British Newspapers -one of the worlds oldest established newspaper industries (p.131),NEWSPAPERS 2 narrative: plays, dramas

5、, TV movies, feature films; 3 entertainment: entertainment, variety music, childrens entertainments; 4 sport.,SOAP OPERAS (p.135),The most popular type of programme among the general public is the soap opera. The origin of the name of this genre comes from the USA when, in the 1950s, short dramas we

6、re presented in the afternoons and soap powder companies advertised at intervals in the dramas. The story line in these daily or weekly series are often of a maral nature, for example should a husband be failthful to his wife, oe should a young girl have an abortion. Some tackle serious social probl

7、ems such as unemployment and rape. BBC soap opera, East Enders.,Digital Television Service (a complete switchover from analogue transmission is expected by 2010),the BBC has eight digital channels BBC One BBC Two BBC Three BBC Four BBC Parliament BBC News CBBC Channel CBeebies,Channel 4 has nine dig

8、ital channels: Channel 4Channel 4+1 E4 E4+1 More4 More4 +1 Film Four Film Four +1 4Music(Formerly The Hits),ITV plc(which owns eleven ITV franchises) has eight digital channels: ITV1 ITV2 ITV2+1 ITV3 ITV3+1 ITV4 ITV4+1 CITV Channel,Fivehas five digital channels: Five Fiver (formerly Five Life) Five

9、USA (formerly Five US) Fiver +1 Five USA +1,B B C The BBC is better at selling Britain by not selling Britain. (p.136-137),BBC 1andBBC 2are the BBCs flagship television channels. Severaldigitalonly stations are also broadcast: BBC 3,BBC 4, BBC News,BBC Parliament, two childrens channels,CBBCandC Bee

10、bies.,The BBC has 5 major national stations: Radio 1(the best new music and entertainment) Radio 2(the UKs most listened to radio station, with 12.9million weekly listeners) Radio 3(classical and jazz music) Radio 4(current affairs, factual, drama and comedy) Radio 5 Live(24 hour news, sports and ta

11、lk),The transmission mast above the BBCwing ofAlexandra Palace, photographed in 2001.,Revenue,According to the BBCs 20082009 Annual Report,its income can be broken down, as follows: 3,493.8million in license fees collected from householders; 775.9million from BBC Commercial Businesses; 294.6million

12、from government grants; 41.1million from other income, such as providing content to overseas broadcasters and concert ticket sales;,Commercial services,BBC WorldwideLimited is the wholly owned commercial subsidiary of the BBC responsible for the commercial exploitation of BBC programmes and other pr

13、operties, including a number of television stations throughout the world. Many BBC programmes (especially documentaries) are sold via BBC Worldwide to foreign television stations, and comedy, documentaries andhistorical dramaproductions are popular on the international DVD market. BBC Worldwide also

14、 maintains the publishing arm of the BBC and it is the third-largest publisher of consumer magazines in the United Kingdom. BBC Worldwide also produces several branded channels which are available on satellite in Asia and India, including BBC Lifestyle, BBC Knowledge and BBC Entertainment. In Decemb

15、er 2007, a Polish version of BBC Entertainment launched in Poland. The BBC has traditionally played a major role in producing book and music tie-ins with its broadcast material.,The headquarters of the BBC atBroadcasting HouseinPortland Place, London, England,BBC World Service funded by theForeign Office,which is broadcast worldwide onshortwaveradio, and on DAB (Digital Audio Broadcasting )Digital Radio in the UK. The World Service is a major source of news and information programming and can be received in 150 capital